It’s one of the most important aspects of your brand…
There are so many things to think about when creating a hunting business. If you’ve already started a hunting business you probably have a great product or service.
Now you have to find customers, make sure those customers are fully satisfied throughout the lifetime of the relationship, think of ways to improve your product offerings, etc.
You have to learn to manage employees, work with vendors, deal with regulations, etc.
There is so much to think about that often times we blow through some of the stuff that seems simple, but it’s often the simple stuff that is the most important to the brand.
I’m specifically talking about logos.
There are some great hunting business logos out there (and some not so good ones).
Here are 5 examples of great hunting business logos.
These are in no particular order. They’re each logos that stick in my memory thus effectively branding me.
Sometimes the best logos are the most simplistic. Outdoor Life’s logo is really a great example of this. The logo has changed slightly over the century the magazine has been in circulation, but the concept was always simple and memorable.
This switch was made to the current green logo in the 1990s. It’s the logo I have always known.
The most important part of the logo is that when I see it, I know what to expect: great content on what it truly means to live an “Outdoor Life”.
Is there any bow hunter who doesn’t recognize this logo? To go along with their innovative bows, Mathews has a great and memorable logo. You can see this logo on thousands of hats and on the back window of thousands of pickups all across the nation.
Some say they have the best bows. I say they have one of the best hunting business logos.
Bowhunting.com is one of my favorite sites. They have a great forum and a really entertaining blog.
I also like their logo. It’s simple, but it struck me the very first time I saw it. Something about it makes it stick in my memory. I like the way it separates “bowhunting” from the “.com”. A simple, but effective technique.
This is an example of a logo that gets the meaning of the brand across to the viewer the very first time.
Kevin Paulson has a really great logo for his Web site, HuntingLife.com. In this instance, I am fond of the background image above the name. It fits the brand perfectly and sticks with you long after you’ve seen it.
I grew up hunting in Wisconsin and the best pair of boots I had were Rocky’s. They were great for cold days and long hours in the stand, but they were also perfect for taking a walk up and down the steep ridges and bluffs.
This logo has always stuck with me. It’s another simple logo. It doesn’t say anything about boots, but when I see it I always know exactly what the brand is all about.
And that is the mark of a great hunting business logo.
Do you have a favorite hunting business logo? Please share it with me. I love hearing about hunting businesses and their success stories.
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