Image courtesy of lowjumpingfrog
A difficult thing for most bloggers is to write about what the target audience finds interesting…not what the writer finds interesting.
A lesson I’ve learned with blogging is there is a balance between writing about things that interest you and things that may interest your audience more. In the best case scenario you will find topics to write about that both you and your audience find interesting. It’s difficult to find topics that interest you and your audience.
The balance plays an important part because to have a successful blog you need to write about topics that keep you interested. Otherwise, you’ll find yourself getting bored or tired of writing. To have success, you need to cover topics that keep you interested. This is especially important when traffic has some down days and people don’t seem to have as much interest.
On the other hand, to build a strong following and to build up enough traffic to monetize a site you’re going to need to write about topics that have a passionate audience. Both on HBM and CML (Country Music Life) I’ve written posts that I was deeply interested and passionate about. These posts often fell on deaf ears. Readers simply didn’t have the same interest as I did. On other occasions I’d write about topics that I saw as throwaway or not as important and they would take off and traffic and interest would soar. Blogging is funny that way.
So the key with blogging is to research and write about the topics that interest your audience. This is essential for building a successful blog. But also throw in a few topics every once and awhile you find interesting. Write those articles for yourself and don’t expect much. On the special occasions you’ll find that you and your audience both find something interesting. This is when blogging is most rewarding.
Building the Right Audience
Building the right audience for your blog takes time and it can be a tricky process. The lure to seek out any able person to read or simply just open a page on your blog or site is so tempting. Numbers and money talk and in blogging it’s all about how many visitors and page views you can get. That’s what impresses advertisers, potential publishers, and even search engines.
However, when it comes to building a sustainable blog and Website, building the right kind of audience is important. The right kind of audience means finding the people that are truly passionate about the topics you write as well as being passionate about the way you cover those topics. These are long time readers. These are subscribers. These are people that check your site frequently each day for updates. These are people that share your content with their friends.
It’s tough to find these people, but the lifetime value of a reader like this is much higher than 10 or even 100 one-time visitors.
For a successful blog, you need to find your balance of topics that interest your target audience and you. The mix should be heavily skewed toward your audience with the occasional topic that keeps your interest.
To reach your target audience you’ll have to do research. You need to find the sites your audience already reads. What articles to they love the most on these sites? What articles does your audience comment on the most? Where is the most interaction and sharing?
It takes time to build a sustainable blog and most give up before reaching their potential. Keep the balance of interest for your target readers as well as yourself and don’t give up. Take the time to build the right audience.
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