People follow leaders that interpret the world
Garth Brooks interprets the world for hard working Americans. Garth is arguably the most followed American entertainer in the past century. He entertained the world with his songs about love, work, good times, sad times, and life in general. And he interpreted the world and everyday occurrences in a way that his followers connected with and could relate to. Garth is a resource of interpretation and he has millions of followers and millions of people have purchases his recordings as a way to connect with Garth and his interpretations on the occurrences that affect their lives.
Chris Burget is the founder of Bulls & Beavers – The Premier Online Resource for Outdoor Enthusiasts. Chris also happens to be one of the most followed outdoor enthusiasts on Twitter. Follow him @BullsandBeavers. Check out how many lists people have included him on in their Twitter Lists. Notice all of the ‘Outdoors’, ‘Fishing’, and ‘Hunting’ lists.
Why does Chris have so many followers on Twitter?
Just as Garth has many followers, Chris is one of the most followed and respected outdoorsmen today because he interprets the world in a way that other outdoor enthusiasts, hunters, and anglers connect with. Chris
Let’s take a look at a few ways Chris is like Garth Brooks. Hopefully you can take some inspiration from a few of the similarities and grow your followers like Garth Brooks and Chris Burget have.
Everybody, including ourselves, is always trying to figure out our own place in the world. We always question why certain things happen or why the occurrences in the world occur. We are all looking for answers to our questions regarding everything we observe in our daily lives.
We are all looking for others to interpret occurrences in the world that affect us.
One of my favorite Garth Brooks songs is Standing Outside the Fire. In the song, which Brooks co-wrote, Brooks sings about taking chances in life and the difficulty most of us have with wanting taking risk in our lives yet also wanting some form of security.
I guess it’s probably my entrepreneurial spirit that connects me with the song, but the fact is that I connect with the song. And so did millions of other people. Some for the same reason. Some probably connected with it simply because it has a great melody.
Either way, people connected with the way Garth interpreted the risk-reward feeling we all typically have. He took that feeling and gave us a way to think about it deeper and potentially make a decision based on that interpretation. Ok, perhaps the songs didn’t cause people to make risk-reward decisions, but Garth was able to get people drawn to him by giving his interpretation of the issue.
Chris, like Garth, takes difficult issues for hunters, anglers, and outdoorsmen and addresses them directly with his interpretation of the issue.
For example, please read – Hunting & Fishing is a Multi-Billion Dollar Corporation.
In the article, Chris writes his feelings on why hunting is important for the traditions in the United States as well as for economic impact. The difficulty of defending the tradition of hunting and fishing is something hunters, anglers and outdoorsmen deal with on a regular basis. When a leader in the outdoor world can put together an effective argument in favor of the outdoorsmen it’s impactful. Chris did that with his interpretation of the issue. I especially like the final paragraph:
As I sit here and think about my personal life as a hunter, angler and entrepreneur, my thoughts revolve around both the passionate side of hunting, fishing and the business side. Socially, culturally, and economically, hunting and fishing is part of who we are and contains all the good ingredients of what we need to be in the future.
Chris was not afraid to take the issue head on and give his interpretation of the issue. As a result of taking this approach and providing an interpretation, Chris was able to answer questions for other outdoorsmen who are likely going to become followers as he leads their thought and arguments for their worldviews.
People look for leaders in their daily lives for interpretation on the issues that directly affect their lives. Chris, like Garth Brooks, is one of those leaders.
There is no doubt that Garth Brooks connected with millions of people. His mark of 120+ million records sold (and counting) in less than two decades speaks for itself. In short – people listen to what Garth has to say.
People connected not only with Garth’s interpretation of the world as mentioned above, they connected with the passion he brought with his interpretation.
People can tell almost instantly when someone is genuine in what they say and feel. People understand that Garth is passionate about the things that he sings about in his songs. He feels what he’s singing about and people are drawn to passionate people. They want to share that passion for life and the occurrences that affect their lives.
People know that Chris Burget is passionate about the outdoors. They know he is passionate about the things he writes about on Bulls & Beavers. They know he is passionate about the links he shares on Twitter. They know he is passionate about the comments he posts on Twitter.
Take a look at this snapshot of his Twitter Stream:
There is a quote about anger. There are retweets about Cabela’s and a shooting incident. These are things that impact people’s lives and Chris provides his thoughts on the subjects whether they’re his own or thoughts he agrees with.
If you follow Chris on Twitter you find this is what his Twitter Stream is like all the time. He is remarkably consistent with bringing information to Twitter that affects people. This is the reason he has so many followers. People like what he has to say.
People like what Chris has to say because they’re looking to connect with someone who isn’t afraid to share their feelings on the topics they’re passionate about.
People can tell that Chris is passionate and they connect with him because they want to share that passion for the things they care about.
I’m not sure if Chris Burget has ever been compared to Garth Brooks before, but they do have much in common.
Two of the things Chris has in common with one of the biggest entertainers of all time are interpretation and connection.
Both Garth and Chris have a willingness to share their interpretation with those who share the same worldviews. They are willing to take on the occurrences in the lives of themselves and others and provide an interpretation that helps people cope, understand and live their lives. Not everybody can provide this interpretation and that is the reason both Garth and Chris have so many followers. They both excel and helping others interpret the world.
Garth and Chris are also both passionate about the topics they interpret. Garth is passionate about the topics he sings about whether that be love, love lost, long working hours, domestic difficulties, risk-reward, etc. People share his same feelings on the world and once they realize Garth is passionate about the topics they look to connect with him.
It’s obvious that Chris is passionate about the outdoors. Follow his tweets to get a glimpse of his dedication to the outdoors. Chris takes on the difficult issues in the outdoor world and provides answers to the questions every other outdoorsman is asking. He does it with a passion that draws others to him.
What are some things you’re doing right now to connect with your target followers?
Is your company doing anything to form a deeper connection with your customers that draws in their complete attention?
If you aren’t, somebody else, like Chris, will find a way to connect instead.