It’s not that deer are lazy…
…they just like things to be easy as possible.
It makes sense.
Hunting near travel funnels (pinch points, bottlenecks, travel corridors, etc) proves time after time to be one of the best ways to harvest deer.
Just as deer use the path of least resistance, Web users (and people in general) also look for the path of least resistance for their Web experience.
Your hunting Website needs to cater to the needs of your visitors.
Not only does the site have to prove valuable, but it has to allow users the path of least resistance.
Here are a few quick similarities between the patterns of deer and Web users…and how you can benefit from them.
Deer need to sleep and rest. Deer look for cover and areas where they feel secure and have a good vantage point to watch for predators.
Web users are the same way. We each have our sites where we feel safe and secure. We don’t venture beyond our comfort zone unless it’s to satisfy another one of our basic needs.
Deer lead a simple life. During most of the year when they’re not sleeping and resting they’re eating. Eating is a basic need that must be satisfied.
Web users need their food as well. They drift outside of their comfort zone to find food sources.
Instead of food, Web users need knowledge.
The quest for knowledge and understanding will bring Web users out of their comfort and secure zones.
You have to spending time listening and interacting and connecting with your potential customers to find out what knowledge they need.
Listen to your potential customers then create valuable knowledge for users and entice them to come to you.
The first step of building your online presence is listening and figuring out what your customers need.
Deer need to sleep. They find a secure place and hunker down. When they need to find food they need to travel.
Deer will take the path of least resistance.
Web users are the same way.
When Web users’ desire for knowledge strengthens they leave their secure zone and take the path of least resistance to find the knowledge they seek. They may not even know what they’re looking for.
Here is where your work starts.
You have listened to what your customers need.
You have created something that will add value to their lives and the lives of others they come in contact with.
The next step is to give your Web users a path of least resistance.
Path of least resistance
Deer need to sleep and eat (and do other things that we won’t get into).
The woods provide deer with natural travel corridors so they can easily move from their secure zones to the food resources.
You have listened to your Web users and have created something they seek – valuable knowledge (or a product or service they value).
They are enticed to come out of their secure zone to add value to their lives.
Is your company the path of least resistance?
When a user finds your Web page via search engine, do they immediately find the content they are looking for?
Is your site well organized and indexed?
Do your articles link to other relevant content on your site?
Your Website needs to have an easy and natural flow to allow Web users an easy path.
People need a path that makes sense and adds value to their lives.
If you write blog posts, do you link back to useful information that will naturally enhance the Web user’s life?
Listen to your potential customers.
Fill a void in their lives.
Then provide a path of least resistance.
Organize your site to create a natural flow of content that adds value to your users’ lives. Enhance their knowledge and make it as easy as possible for them to obtain it.
Lead your customers through your site’s content.
Visitors will do what they want, but they’ll follow the path of least resistance.
Make sure your site provides the easy road.
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