Let it all go.
It’s difficult to imagine our lives with total self control. In today’s world there seem to be never ending amounts of barriers, regulations, rules, restrictions, and victimless laws keeping us from reaching our potential.
Our lives seem to be entirely planned.
Yet despite all of the barriers, somehow mankind seems to find ways to continue being creative and inventive.
We keep finding ways to improve our own lives and the lives of those around us.
Humans find ways to help fill needs and voids in the lives of others. We have the uncanny ability to sense need and create something to solve problems.
Regulation and planning doesn’t foster this creativity.
If you’re still reading you obviously have some belief in human beings and their ability to enhance their lives and the lives of others without the involvement of a governing force.
This concept is vital to your stance as a Website owner
Most people think of themselves and the leader and commander of their Website.
Website editors want to have control over what their visitors are doing on their site. Editors implement rules and regulations that have no purpose other than to try and force the visitors to do what the editor want them to.
Editors are much better off when they relinquish control and let the visitors do what they want.
The only rules that are necessary are rules to protect others liberty as a Website visitor – i.e. their property and themselves.
So when it comes to the Web, there aren’t really any necessary rules since it’s difficult to harm somebody’s body or their property.
The Web is the ultimate example of prosperity and unorganized order (if that makes sense)
The Web community has developed its own set of standards and regulations. A governing body didn’t sit down one day and decide that spamming and flaming in comments and forums was bad for the Web.
Users of the Web voiced their need for the removal of these practices and entrepreneurs created services and products to ease the pain of the users.
The Web is still so young yet has come so far
The Web came out of nowhere to expand to the masses and create true prosperity in the world.
A level of communication never dreamt of before has been reached and there are no limits to how far we can go as long as there are no barriers.
Visitors will do what they want
You can try to control what the visitors to your site do all you want, but eventually they’ll either figure out their own way of doing things or they’ll simply leave your site for a competitor.
Your site has to be able to foster individual creativity and growth.
This can be as simple as setting up a single page Website for your outfitting business. Provide your contact information and maybe an open forum. A place where potential customers can voice their opinions on what they want from an outfitter.
I don’t have all the answers for your specific business.
The point I’m trying to make is that you need to somehow provide an arena for open creativity on your Website.
Allow potential customers to prosper and grow as individuals with your company.
Don’t try to control their activities.
Try different things to try and foster activity.
Be ready to adapt quickly to their changing needs.
Planned organizations simply do not work.
We need to get over ourselves and planners and allow the mass audience to regulate itself.
Give your audience a platform for creativity and personal growth and watch your hunting Website succeed.
Let your customers be the success story…not you.
Let go of your need to control.
Visitors will do what they want – don’t try to control them.
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