You’re going to play audio on your Website?
Original Post 10 Examples of Remarkable Hunting Blog Posts: Part 6:
I’m glad you mentioned the video. I had major heartburn having it automatically play, but now, after a few months I think that the compromise is working. People are seeing the video, but not becoming annoyed by the “noise”. What do you think of the actual video? Does it do what it is intended to do in your opinion? (We are going to re-do it for better sound now that we think we like it).
If you haven’t checked it out yet, visit Outdoors International and check out the way Cory has setup his introductory video for the site.
I think video is important for any hunting business and I thought Cory’s situation deserved further attention.
Hopefully you can contribute your thoughts in the comments and gain some value from the discussion.
The Video Debate
I’ve never been a fan of involuntary music, sound or video playing when I open a new Web page. It doesn’t bother me as much when I’m at home, but it does bother me when I’m at my day job and I don’t have volume control…even though I have my own office. It still makes things uncomfortable. I can’t imagine how it makes those in cubicles or shared offices feel.
On the other end of the discussion, I completely support the use of video to enhance your connection with users. And I think Cory’s video is great. The dilemma he faced was getting visitors to his site to view his instructional video without imposing on them.
Cory’s video is a short instructional video on what his site is all about. It’s great for first time visitors and a great way to capture long-term traffic.
The issue that Cory faced was the importance of sharing the video with new visitors while at the same time not imposing on his visitors.
He came up with a great compromise – one I have not seen anywhere else.
Cory came up with a way to play the video (which I think is great for the site) while not pushing it on visitors).
He plays the video while not playing the volume. He puts a prominent image to show that that the volume is off and that any interested visitor can click the volume if they so choose.
This is the key: if they choose.
The video on Outdoors International plays immediately when you load a page, but it doesn’t intrude your experience with obtrusive and inconsistent volume levels.
I like what Cory came up with as a compromise because he had his visitors in mind when he came up with the solution.
I am a huge fan of video on the hunting Websites. Video and photos are two great ways to connect with your audience.
I’m in complete agreement with what Cory accomplishes with his video on his site. He provides a simple visual resource for his home page while not imposing on his new readers.
The most important thing to remember with video or audio is to not surprise your new (or regular) visitors with unexpected sounds.
I’m often bombarded with email links or RSS links that take me to a Web page with an obnoxious video or audio that automatically starts once the page loads. And sometimes the page takes a few seconds to load and the audio starts before I even realize what the source is.
People don’t like surprises. It’s a simple fact – change is as bad on the Web as it is in real life. People simply don’t like the unexpected. Don’t surprise them with video or audio they don’t expect.
I like that You Tube doesn’t play video automatically when you first visit. I dislike that I have to reach for the volume control every time I visit a MySpace page (or professional music artists’ page for that matter).
Cory’s video does neither so he avoids the major cons of automatic-playing video.
I like that Cory’s solution had the viewer’s point-of-view in the foremost priority. He was concerned about his customer’s privacy while browsing the Web.
I would have never thought of the volume option. It is a great idea. I encourage you to do it yourself.
The video is valuable for visitors. It doesn’t impose on their site visit, but it encourages them to watch and listen at their choice.
Compromise. It really isn’t about compromise. It’s about putting the value and benefit or your customer first. And from that you’ll gain for your business…but only then.
Cory focused (smartly) on his customer and I believe he benefits for himself and his business as a result.
I think he came up with a wonderful compromise for his video situation.
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