Sometimes unexpected keywords result in big traffic
Today I decided to draft an interesting case study that may prove valuable for you and hopefully for your blog and business.
What makes it valuable?
SEO and keyword research are important for bloggers to understand. Recognizing search traffic trends in your site’s statistics can help you hone in your writing to attract more visitors and potentially customers to your site.
Let’s take a look…
Ben G. Outdoors
For Ben G. Outdoors, Ben writes about his experiences in the outdoors doing various activities including hunting. He puts a great personal spin on his writing (he and his wife recently welcomed a new baby boy to the family). Ben also writes reviews for hunting products and does interviews with leaders in the hunting industry.
Ben was excited about the opportunity to take a deeper look at his marketing strategy. We discussed a few things to focus on in the initial research and one of the objectives we wanted to focus on was keyword trends and opportunities.
Unique Keyword Strategy
After digging into some of the keywords that were bringing traffic to Ben G. Outdoors, I noticed something interesting.
Now, this high ranking didn’t surprise me. Ben had used the keyword in the title and the post was, while not long in content, had numerous comments and seemed to be a popular one for Ben’s readers.
At first I thought this was just an example of a blog ranking well for a long-tail keyword phrase, but after doing some deeper research I realized that the term ‘Giant Moose’ receives about 4,400 broad searches each month and 1,900 exact searches each month (Google Keyword Tool).
Please click on the images to see enlarged…
Ben G. Outdoors is receiving some good traffic each month from a post that generated some quality discussion and interaction with his readers. Potential readers that first visit Ben’s site via a search for ‘Giant Moose’ have good reason to be impressed with the discussion and if they’re interested in hunting and the outdoors it’s likely they’ll visit again or look through the archives for further relevant reading.
Opportunity for Future Posts
Ben, being the smart guy he is, realized the potential to write more posts using ‘Giant Moose’ as inspiration.
Recently, a post on a Huge Black Bear story hit the front page of Ben G. Outdoors.
This post had more content and insight from Ben in the body of the post. Comments soon flowed in just as they had with ‘Giant Moose’. Ben’s readers seem to love discussing the strange and unique stories from the hunting world.
Along with the great conversation, the great thing about ‘Huge Black Bear’ is the fact that it’s already ranking on page 1 of Google. Depending on your personalized search, Ben may rank anywhere from 3-10 or so for the term.
The term ‘Huge Black Bear’ gets about 400 broad searches each month on Google, which isn’t substantial, but it is likely the post will generate some relevant traffic to Ben’s site over the long-term.
By working together, Ben and I were able to find some great insight into what is already proving to be a valuable source of traffic for his site.
I’m sure Ben will continue to craft posts using the ‘Giant Moose’ formula and I think he’ll have great success as he has already had with ‘Huge Black Bear’.
Ben also plans to continue to write interviews, reviews and other types of posts for his blog since those are popular with readers as well.
Your Input on Keywords
What about you?
Have you had keyword success with your blog?
Let us know your thoughts in the comments.
And for more great reading on SEO Strategy, please read: Optimize a Single Post On Your Blog for SEO
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Image courtesy of junmon603