The Sports Bottom Line Ticker Strategy
ESPN knows how to keep your interest
image credit: totalAldo
I’m not sure if ESPN was the originator, but the world’s most popular sports news network knows how to keep their viewers’ attention even when their current segment isn’t that interesting.
The bottom line sports ticker was a great way to keep viewers’ attention with updates even if a particular set of the audience isn’t interested in the main story being addressed by the sportscasters.
The strategy worked well with sports fans as most only want updates on their team. If the main story being headlined had to do with anything other than some viewers’ team, those viewers were likely to look to other sources for updates on how their team was doing. With the sports ticker, those fans could stay tuned to a particular staying waiting for their teams’ update and score to scroll across the bottom. It was a great way for sports stations to keep viewers by providing a value-adding service.
Online Websites are starting to take notice to the bottom line sports ticker of TV stations like ESPN by broadcasting updates and promoting other content with a ticker or some kind of update section while the main content is still being headlined.
Let’s take a look at a few of the sites that are taking advantage of the ticker update and look at a few ways you can take advantage of the ticker strategy for your own blog or Website.
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