Stealing from the rich and giving to the poor

image credit: Jo Jakeman

This is the customary tale of Robin Hood.

I don’t particularly favor the phrasing of this description, however.

I prefer to think of Robin Hood as a patriot of the individual. He robbed the political elite to give back that which was originally stolen from the individuals of a society. It’s the political tyrants, kings, and monarchs who steal through taxes, fees, inflation (debasement of coins or notes), and other methods of capital consumption.

Robin Hood simply worked to return what rightly belonged to the hard-working individuals of the Nottinghamshire (Sherwood Forest).

My theory of course cannot be proven. Robin Hood simply could have been a common thief who stole from hard-working individuals to give to other hard-working individuals, but I like to believe my theory.

Tyranny has always been a common theme in the history of the world and as long as there has been tyranny there have been patriots who have stolen the hearts of individuals as heroes.

But this post is not about tyranny.

I’d like to highlight a few ways you can use the Robin Hood Approach to help build your blog.

Stealing from the Rich

One of the things individuals are willing to pay for is the interpretation of information. We are all looking for insight into the world around us. We want to be told what to think about the various occurrences, facts, and happenings in our lives. Sure, we try to figure it out on our own usually, but the interpretation from others is usually where we look for understanding.

So, in regards to blogging, ‘stealing from the rich’ simply means looking at the information experts in a given field provide and interpreting them for your followers.

For example, you’re an outfitter and the recent hunting statistics have come out for your area. Numbers are just numbers, but what your potential clients might be looking for is the meaning of the numbers. What does the harvest count mean to them? How does it affect your property? Or, what are the crops statistics for your area this year? How will the crops affect the wildlife on and around your property? What do the statistics mean for your entire area?

People look for interpretation.

By ‘stealing from the rich’ (taking information from experts or official reports) and providing your own thoughts and insight, you are creating something valuable for your readers.

Help your readers understand what the world means around them and you’ll be on your way to deep connections and hopefully win-win profit scenarios.

Giving to the Poor

One of the things I’m a big fan of is the Freemium business model.

Just as Robin Hood felt he needed to give back to individuals in his community, those who use the Freemium model for blogging or content creation feel they need to give something to their followers.

By providing some of your insight and expertise free of charge you are showing a willingness to share and provide value to the hunting community.

Now, maybe all Robin Hood wanted from his giving was recognition or perhaps it simply made him feel good about himself, but it also works for businesses-for-profit. By giving away some of your content for free, you can entice your followers to perhaps buy your book, pay for deeper and more valuable blog posts or articles, or to belong to group of like-minded individuals who share insight into the online hunting world.

Giving to the poor is important.

Your followers are not poor in the sense of monetary needs – they are poor in the sense they are starving for interpretation and information that will add value to their lives.

Give it to them and perhaps you’ll be rewarded for your kindness.

Expertise

Robin Hood was known as an excellent archer. It helped to grow his legend.

The thing about being an expert in something is that you show your willingness to work to be the best. It doesn’t matter if it’s archery, blogging, forum conversations, etc. If you show that you are willing to work to the point of being an expert at something, people will respond and seek you out (and often pay for your services).

Just as Robin Hood worked to be the best archer he could, you need to work to be the best in your chosen hunting niche. When people are looking for information and interpretation they will seek the source they find most credible.

If you’re the expert, they’ll come to you.

The Power of the Individual

“The Sheriff calls us outlaws, but I say we are free! And one free man defending his home is more powerful than ten hired soldiers. The Crusades taught me that. I will make you no promises, save one: that when you truly believe in your hearts that you’re free, then I say we can win!” Robin of Locksley (Kevin Costner) from the film adaptation Robin Hood: Prince of Thieves (1991).

The true power and magic of blogging or creating content does not come from a hired writer. You can’t pay for content and expect to get the same results you will if you create the content on your own. Your intentions, of course, are profit-driven for yourself or for your business, but there is an importance difference.

When you pay for writers to create content, whether freelance or in-house, the writer most-likely will not create quality content for your blog or Website unless they would first be willing to write the content for the benefit of your followers. It’s a tricky situation to find the right writer who knows exactly what your blog or site is about and who can focus on writing content that is valuable to your followers.

Now, I’m not saying hiring people, in-house or freelance, is bad. Both are essential for building a strong collection of content that you can build a profit stream from. The important thing to remember is that the focus should always remain win-win where your customers win by gaining valuable and beneficial knowledge that will allow them to improve their lives as well as provide value for you – whether it is for profit or pride.

When you yourself write content, you are creating something of value for your followers. As the leader of your blog or Website, you likely know what your customers would like to know. With a blog, you are working to build a profitable connection with your followers. You want to improve their lives while improving your own.

You and individuals within you business are defending your unique points-of-view. You are creating content for the right reasons – to benefit all parties.

This is more powerful than any number of “hired” writers you could find to simply build content on your blog or site.

image credit: gmeaders_ch

Summary

Robin Hood’s most enduring quality was his willingness to improve the lives of those around him. He worked to protect individuals’ right to pursue their own happiness. He robbed tyrants to give back capital to individuals.

With blogging, your vision should be to improve the lives of your followers. Work to provide the most benefit to your customers and you’ll be rewarded with respect and profit.

There is no trick to blogging, but taking a few tips with a unique perspective just might give you the understanding you need to succeed.

Related posts on Hunting Business Marketing

10 Movie Quotes to Inspire Your Hunting Website

Taking the Kevin Costner Approach to Your Hunting Business

The Small Town Businessman Approach to the Web

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