So you’re ready to start a hunting blog…
Get ready to be tired.
I’ve written before that it’s important to have a hunting blog to go along with your hunting business.
Starting a blog is a long process, but it’s a great way to connect with people you may not have otherwise met.
Also, it gives you the chance to document your expertise. A blog is a running book of your knowledge in your area of expertise.
Your customers can find your blog and be reassured that your hunting business is right for them based on the content in your blog.
One of the difficult parts of a blog is actually starting a blog. People often talk about starting a blog, but actually starting one seems to be difficult for most.
The next difficult step is creating a plan for your blog.
What are you trying to accomplish?
Who are you trying to reach?
The final step is having the passion and persistence to continue managing a blog through the seemingly slow early phases.
A blog is a slow growth venture.
But can have a snowball effect once you reach a certain point.
With all of this in mind, here are a few suggestions to get you past the first few stages of your hunting blog.
I defined these stages in days, but most could be done in a shorter period if you’re motivated.
Here are suggestions for…
The First 4 Days of Your Hunting Blog
Before you start blogging you’ll probably spend a lot of time reading blogs.
I believe this is vital to creating your own voice.
Figure out the blogs that are most appealing to you personally.
Why are they appealing?
Why aren’t others appealing?
What about the authors’ voices are captivating and valuable?
Reading other blogs will help you learn what works and what doesn’t.
This process is vital to helping you define your voice before (and after) you begin your own blog.
If you’ve taken the first big step and started your blog, congratulations!
You’re already moving past many of your peers.
On Day 1 of your blog you’ll go through the basic steps to setting up your blog.
I really like using the WordPress platform.
You can use the free version of WordPress when starting out and when you get larger you can move to the paid version and host the blog yourself.
Use one of the many amazing free themes available. I like simple designs. Make sure the focus of the theme is the main content.
Make sure the theme fits with the angle you’re taking to the world of hunting.
What this means exactly for your hunting business I can’t say.
If you’re an outfitter you should probably have your contact info easily displayed. You’ll probably want theme that allows you to post big photos in the articles if the photos fit the topic of your articles?
Get your blog organized on the first day and make sure you get a good feel for the admin of your site.
Write your About Me information and get all of your other static content set up.
Today begin writing your first post(s). This will become a daily habit. Some days you’ll write multiple posts and on a few days you’ll miss writing a post.
I generally like to post about 4 articles in a week. Sometimes I do 5 and other weeks I post 3.
From my Day 0 experience, 4 articles per week seemed to fit my habit as a reader the best so I figured it should work for my own blog.
However, this is not essential. There are blogs/columns I enjoy very much that post less frequently and more frequently.
It ultimately comes down to having quality content.
Don’t write a “This is my first post” or “Welcome” post.
Start out by writing a post that will be valuable to your reader.
What do they want to know?
What will help them?
What will make you look like an expert in the hunting field?
On my Day 2 I was pretty excited and wrote 2 or 3 posts. I literally decided to start this blog while I was in the tree stand hunting.
It was a slow day in the woods and I had been throwing the idea around in my head for awhile. Finally I decided I just had to start it.
I left the woods after hunting hours and went home to start.
I went through the first 2 days and by the time Day 3 rolled around I needed to get out of the black hole of blogging.
I needed to get out of my own blog.
On my Day 3 I went to all of my normal blogging stops. I caught up on the posts I had missed.
I always seem to learn something new each time I visit blogs.
Finding valuable content and making connections is the best part of reading blogs.
I left comments and I left a few comments in forums. Some related to blogging and some related to hunting.
It was nice to get away from the blog for awhile.
I also visited some new blogs I hadn’t visited before. (Alltop is great for this).
Some I added to my RSS feed. Some I didn’t.
Some posts I read through entirely and some I just skimmed.
Here’s the important part: I wrote down my blog reading habits.
I wrote down what I found interesting and why. I wrote down the blogs I didn’t add to my RSS feed and why I didn’t like them.
Some of the blogs I passed on probably have great content. Maybe the one post I skimmed simply wasn’t valuable enough to capture my attention. The title may have caught my attention, but the post couldn’t keep it.
This was an important day for my blogging experience.
The following day I got back to writing posts. I had many new ideas to write about.
Amazingly, one of the best ways I get inspirations for writing blog posts is by looking at blogs that don’t have anything to do with hunting or with blogging.
I look at photos on Flickr. I look at food blogs.
Anything to get the creative juices flowing.
Sometimes I’ll read and I’ll have an idea for a blog post.
I’ll read through a hunting magazine (or magazine Website) and a title will catch my eye and I’ll try and create a post for this blog.
So on Day 4 I got back to writing and I was newly inspired. I was kind of back to Day 2 in a way, which brings me to the…
Blogging for your hunting site can be enjoyable.
First, you have to enjoy doing it (or find somebody working for you that enjoys blogging that you can have blog).
If you enjoy blogging the next step will be to simply create a blog for your hunting business.
Next work to find your inspiration and keep stimulating your creative side to fuel your blog posts.
Always remember to provide valuable and inspiring content for your readers.
The hunting blog niche is unfulfilled right now so there is room for you to become a top expert.
Think about the questions you answer for your clients. Put those questions into well thought out blog posts for your potential clients to find.
Use a blog to drive your outfitting business.
It’s also important to spend much time off your blog. Use technology on the Web to make valuable connections with leaders in the hunting industry.
The Outdoor Blogger Summit is a great place to start.
Also connect with thought leaders in the blogging industry, hunting news industry, etc.
There are tons of great places to make connections.
Spend a significant amount of time making connections.
And remember to have fun.
If it’s not fun then stop before you start.
If it’s fun then I look forward to reading your blog!
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