We all remember how difficult it was to share our toys with brothers and sisters.
We’d whine and stomp our foot until reluctantly handing over the Tonka truck or the Matchbox car.
Why is it so difficult for toddlers to share toys?
More importantly, why is it still difficult for adults to share?
This seems especially true when we feel we have something like a great business idea or secret tactic that we use to get traffic online or even a special reason why our hunting honey hole always produces monster bucks.
As the world catches up and moves to the Web as a medium for connections, sharing will be necessary for those looking to succeed.
So Take Your Parents’ Advice and Share
Some reasons why we are reluctant to share
Wanting to keep things for ourselves seems to come natural, almost immediately from birth. Think about it, when your Mom takes something away from you as an infant you may start crying.
As toddlers we’re generally unwilling to share our toys in the sandbox even if we really don’t want to play with them anymore.
As we grow older we loosen up a bit and share more, but really we just become more particular about what we share.
Why are we so protective of things such as ideas?
Here are a few reasons I come up with:
1. We’re afraid somebody will steal
It’s true, if we’re unwilling to share something and someone else wants whatever it is bad enough there is a chance they’ll just steal it from us.
We’ve all seen something stolen from somebody we know, had something stolen from us, or stolen something ourselves.
So naturally we are protective of our most prized possessions such as great business ideas.
2. We’re afraid we’ll never get ‘it’ back
Has anyone else had a buddy or a friend who has ‘borrowed’ your screwdriver set or hunting knife or ATV only to never see it again?
I know I have.
Experiencing this makes us a little gun shy about sharing things we perceive as valuable.
3. We worked hard to get ‘it’ so why should somebody else get access so easily?
More so adults we tend to feel like we’ve worked hard (our whole lives – add emphasis) to get our possessions so why should we give them up to others’ who we perceive haven’t worked as hard as us?
It’s a logical response.
This one covers the first three completely. To keep it short and simple we all have the feeling at times, “It’s mine!”
General benefits of sharing
We may not have realized it growing up, but there were benefits to sharing.
As humans, (most of us) have a natural feeling that when someone shares something with us we should share something of value back with them.
Generally, people want to help each other out.
It’s just a matter of one of the parties setting the initial standard for sharing.
You can be that person.
Sharing will benefit you because you’ll be giving your best knowledge to others. Hopefully it will help them out in their lives.
Also, your reputation as a person willing to share valuable knowledge will prove beneficial for others thus being beneficial for you if you sell products or services.
And even more beneficial, since your competitors are unlikely to share their knowledge, you can gain a competitive edge on them by sharing your knowledge with potential clients, thus increasing your market share.
And while sharing your knowledge does trigger the natural reaction of others to share information back with you, this shouldn’t be a focus of your willingness to share.
Benefits of sharing on the Web
The Web fosters deep connection and communication. Sharing has been taken to a new level as a result of the widespread use of the Web.
The businesses that have succeeded on the Web have been able to remove their artificial barriers and shown a willingness to share more than their competitors.
More and more companies are having their employees share thoughts, information, etc. CEOs are even sharing their insight (for free) with the world via the Web.
Web users benefit, journalists benefit, and ultimately the companies benefit.
We’ve reached a point on the Web where it’s necessary (not a luxury) to share. If you enter the Web unwilling to share then you’ve already set yourself up for failure.
For some, that’s tough to swallow, but you can’t hold onto old ideas.
The Web is full of opportunity for those willing to share.
I mean, where else can you get access to 999 business ideas?
Specific benefits of sharing for hunters/hunting business owners
Today I was floating this thought around with Cory (@gothunts) of Outdoors International: why isn’t there a site where hunters share their hunting journal notes? Some hunters keep track of every hunt they’ve ever been on. They keep track of wind direction, temperature, moon phase, stand location, amount of game seen, time of year, etc.
We discussed that the difficult part would be finding hunters willing to share this information.
Here’s the idea: start a blog or Website and share your hunting journals from the hunts on your property with users on the Web.
As far as I know (except for what we see on hunting TV shows) there are no site owners willing to do this, but why aren’t they? Is there some big secret they’re hiding?
Be willing to share your hunting journals. You’ll have a huge competitive advantage over your fellow outfitters on the Web.
Discuss your thoughts on why certain hunts were successful. Allow readers to interact with comments. Make sure to answer they’re questions.
You might even run into some hunters willing to share their ideas concerning your property. You might find some new tactics for hunting your property.
And while this is all happening, you’ll be gaining a dedicated audience of potential outfitting clients.
Sharing creates conversation and connection on a deep level. Your willingness to share your best ideas, most valuable knowledge, and unique perspective will prove to be valuable to those around you. In return, you’ll benefit from the connections you make.
In today’s world where the Web is the ultimate medium of exchange it’s necessary for you to be willing to share if you want to succeed.
Bonus Thought on Sharing
This commercial has always reminded me of myself and my little brother. I was always trying to get away with as much as I could. Fortunately for him (and for me since I learned my lesson more than once), we had a great Mom who was clever to come up with ways to even things out.
And that thought always reminds me of this Earl Thomas Conley & Keith Whitley video ‘Brotherly Love’…
Related posts on the Web
Related posts on Hunting Business Marketing