The Redesigned Outdoor Channel Website

Taking video to a new level of engagement

The New Outdoor Channel Website

Recently, I was watching videos on the Bulls and Beavers You Tube channel and I came across one with Todd Birkholz of The Outdoor Channel. Chris Burget of Bulls and Beavers is doing a quick interview with Todd as he presents The Outdoor Channel with a Best of the Best Award from Bulls and Beavers.

Toward the end of the video, Todd mentions the newly redesigned Website and how the wonderful content makes the online world one of the best of the best for hunters using the Web. The video as Todd describes is now available extensively on the new site (over 130 show pages with 50 state pages) so visitors can increase the value they receive from The Outdoor Channel. It’s a great strategy for The Outdoor Channel to improve their customers’ experience while increasing traffic and advertising revenue.

Let’s take a closer look at the newly redesigned site…

Online Video

The Outdoor Channel has always had some of the best video content available on their television channel so it makes sense that they highlight video content on their Website.

The presentation of the video player on the site is unique to The Outdoor Channel. The players sits on the right side of the page while there is a promotional area to the left that displays a rotating presentation of other channels. It’s a good setup to present the video content the visitors have chosen to view while cross promoting the other content on the site.

The full screen option has a clever design as well showcasing the other video content at the bottom of the screen for a brief second before it collapses so the viewer can view a true full screen of the video they’ve chosen.

An important aspect of the site to note is that there is some text content on each page to attract search engines. While search engines are getting better at crawling video and imagery on sites, they still need text to be able to determine what a site and page are about so they can return relevant results to their users.

Having detailed descriptions is a crucial element to have on your site if you’re going to utilize video.

Personalities and Branding

Outdoor Channel Personalities

The Outdoor Channel Personalities page is an example of a great way to organize content on a site.

Fans connect with and seek content from their favorite personalities and providing them with a way to access their favorites within a few clicks enhances user experience while increasing loyalty.

Once a visitor clicks on their favorite personality (or perhaps one they are curious about) they are taken to a page dedicated to personality. The pages are full of great bios, descriptions and of course great video clips.

Greg Miller In Pursuit

On each personality page, fans can connect with their favorite outdoor folks on Facebook or write comments on the Outdoor Channel page.

Each show on the channel has its own page on the site. This gives fans of individual shows access to exclusive content they can’t find anywhere else. There are video clips, photos, and other content to keep fans occupied while spending time on the site.

Greg Miller In Pursuit Show Page

Community

With My Outdoor Channel, The Outdoor Channel has allowed their audience to build user generated content around the passions users share for the outdoors as well as for the content on The Outdoor Channel TV channel and the Website.

My Outdoor TV

I’m a big fan of hunting pictures, so the my outdoor channel photo gallery is wonderful to see.

My Outdoor Channel is a lot like MySpace and other social networking sites in that it allows users to keep profiles, find friends, post videos and photos, write blogs, and interact in other ways that connect people around their passion for the outdoors and The Outdoor Channel.

Monetizing Online Content

As with their TV strategy, it appears The Outdoor Channel is utilizing sponsorships and advertising to generate income from their site.

As the site continues adding video clips and more features that increase viewings and page views, they’ll see an increase in revenue as brands look to connect with their target audience that is viewing content on The Outdoor Channel.

Also available on the site are DVDs of popular shows on The Outdoor Channel. This is a strategy that seems to make sense as fans of the personalities and shows look to have hard, physical copies of their favorites at home for their viewing anytime they want.

Outdoor Channel DVDs

The Outdoor Channel DVDs

Possible Future Strategies

Entire Show Videos

Since The Outdoor Channel is focusing on ad revenue for their site, it’s important to increase the metrics that advertisers look for when determining where to spend their money. Advertisers are looking for branding opportunities and direct sales conversions for the companies.

From what I can see right now, it appears there are only clips of shows and videos on the site. This leaves viewers to subscribe to satellite or cable to view the entire shows on the television channel when the shows are scheduled (or on DVR at their viewing pleasures…which allows people to skip commercials).

It seems like it would be beneficial for The Outdoor Channel to test showing entire show videos on their site. They could break the videos up into segments to allow for advertising videos in between segments. There are other creative ways to implement successful and relevant advertising into clips and entire show videos as well.

Since viewers may not be able to see their favorites shows on TV each week they may be missing out and advertisers on the TV channel may be missing out on impressions. By allowing viewers to see shows on the site, The Outdoor Channel could increase traffic to the site while providing value to their customers giving visitors reason to repeatedly visit the site while increasing time on the site and traffic.

Blogging

As a way to increase the text content on the site, The Outdoor Channel has the resources to put together an awesome blog for their followers.

Staff members could highlight videos on the site and write about what’s happening with the content on the site and the video on the TV channel. People like Todd could write about updates to the site’s features.

I like what the staff is doing with the CMT Blog. This could be a potential model to follow.

CMT Blog

There is potentially room to have the TV stars write posts and provide updates on their shows and what they’re seeing in the hunting world. Even if it was once a month or so, the content would add up and visitors would love it and keep coming to the site for updates.

Search engines love text content that is updated frequently and a blog seems like a perfect addition to the site.

The more content and page son the site would only increase page views, which means stronger metrics to entice relevant advertisers.

Summary

The Outdoor Channel’s new site is wonderful. There is a ton of great video content on the site for visitors to view and interact with. The way the content is displayed makes it easy for visitors to take in the video content and to share the content with their hunting buddies.

What are your thoughts on the newly redesigned Outdoor Channel Website?

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50 Viral Videos (and how they spread)

This post was inspired by Adam Singer of The Future Buzz and TopRank Online Marketing. Adam’s original post 50 Viral Images (and how they spread) was a big hit and so was his follow up 50 Viral Images Part Two. Adam is one of the best sources for marketing knowledge. He’s had multiple success with successful companies in developing long-term marketing strategies.

Get your popcorn ready…

Old Film

Along with the inspiration from Adam, I was inspired to write this post also by questions from leaders in the hunting industry concerning the importance of online video for hunting business marketing strategy. It seems most people always inquire about viral videos because of the appeal of having a target audience share a piece of video content across many channels with friends, family, and peers.

As I wrote in The Impact of Online Video in the Hunting Industry:

Creating video that is shared amongst your target audience is an obvious goal for any online video strategy.

Often when we think of viral video the first things that come to mind are guys performing crazy stunts on You Tube or babies being caught saying funny things. It’s mostly America’s Funniest Home Video-type stuff.

But to create focused viral video there is a formula you should take so the results of your video going viral have the highest potential for actual return on your invested time and money.

The formula is from 3 Viral Video Ideas:

(Clever Entertainment) + (Sharability) + (Target Audience) + (Product/Service/Personal Brand Tie-in) – (Push-Marketing) = (Successful Viral Video)

As you’ll see, some of these videos have all the successful elements of the viral video formula while others are missing some of the pieces.

Let’s take a look at 50 viral videos…

Multitek North America 2040 XP2 Firewood Processor

Visit the site – Multitek North America Firewood Processors

Lion Attacking Hunters on Safari

World Elk Calling Competition

Visit the site – Hunting Life

Roe Deer Butchering Part 3 – The Hunting Life

Visit the site – The Hunting Life

P&Y Illinois Buck Hunt

Visit the site – Bowhunting.com

Carbon Express F15 Dual Blade Broadhead

Visit the site – Carbon Express

Bowhunting Ducks

Visit the site – Landslide Productions

New Mexico Bull Elk Bow Hunt

Horse & Buggy Elk Hunt

Visit the site – Two Wheel’n After Elk – Base Camp Legends

Horse & Buggy Elk Hunt from Sue Sorenson on Vimeo.

Awesome Whitetail Deer Fight

Visit the site – Stone Ledge Texas

Broadhead Test

Monster Whitetails with Double Bull Archery

Visit the site – LiveHunt.com

HuntingClub.com – Brock Lesnar Hunting Whitetail Buck

Visit the site – North American Hunting Club

New World Record Whitetail

Bow Hunting Whitetails: The Triple Beam Buck

Visit the site – Mannion Outdoors

Trophy Mule Deer Hunting

Visit the site – Carlmann Outfitting

Mulies Gone Wild Vol. 3

Visit the site – MossBack Productions Guides & Outfitters

Texas Hog Hunting

Visit the site – Texas Hunt Fish

Gun Cleaning – Properly cleaning barrels on a shotgun

Visit the site – Midway USA

BowTech Destroyer and David Blanton

Visit the sites – Realtree Outdoors and BowTech Archery

Hoyt Web Clips – Draw Length Myths

Visit the site – Hoyt Archery

Buckmasters Jackie Bushman Video Mixup

Visit the site – Buckmasters

“The one that I was on was bigger.”

Moose Hunting – Female Moose Tastes Broadhead

Alaska Moose Hunting with Clearwater Alaska Outfitters

Visit the site – Clearwater Alaska Outfitters

Wolves vs. Grizzly Bears

Visit the site – National Geographic

Ten Point Bowkill

Visit the site – Parson’s Outdoors

Deer Hunting VS-1 Whitetail Deer Scents

Visit the site – Whitetail Shopping

Drop Tine Whitetail Hunt – Saskatchewan Outdoors

Visit the site – Saskatchewan Outdoors

A 13-Foot-Long Shotgun – Clay Target Clip

Visit the site – Field & Stream

A 13-Foot-Long Shotgun – Loading Clip

Visit the site – Field & Stream

Deer Calling Tips: Tending Grunt Sequence

Visit the site – Field & Stream and Deer Doctor

Bow Hunting Boone & Crockett Whitetail Bucks

Visit the site – Hawg-N-Sons

Legendary Whitetails Monster Buck Mel Johnson

Visit the site – Deer Gear

Dan Miller Buck

Whitetail Big Bucks Only

Visit the site – Wild Whitetail

Deer Gets Revenge on Hunter

The Sasquatch Buck

Heart Attack Bucks

Visit the site – Saskatchewan Outdoors

Monster Buck in City – Des Moines, IA

Visit the site – Zach Wildlife Art

Hal and Len Go Huntin’ Giant Whitetails Part 3

Legendary Whitetails Monster Buck Mossy Horns

Visit the site – Deer Gear

Whitetail Freaks – One of the Biggest Deer in the World

Visit the site – Deer Gear

Locked Bucks – Whitetail Deer

Elk Kill Bow Hunting 35 Yards

Bow Hunting Wild Boar

Bow Hunting for Squirrels

Visit the site – Garzilla Guide Service

Deer Hunting – Bow Hunt 9 Point Buck

Visit the site – Hunting Footage

Bowhunting Pheasants

Visit the site – Parson’s Outdoors

Blacktail Bucks HawkeyeBilt Archery Bowhunting Oregon Deer

Visit the site – HawkeyeBilt

Bowhunting in Kentucky

Visit the site – Lost River Game Calls

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Image courtesy of lanuiop