Inquiring minds are always looking for tips on how to grow their blogs. Some of the best advice I’ve found and that I share is often basic in nature, but effective when put to use. When I receive questions from folks that reach out to me via the site, I often share this basic information as a way to see if they’re interested in specific consulting or just some tips to get going. Either way things work out and both sides go away happy…

Working with a Web programmer and designer can be a great experience. However, when it comes to actually working to develop a Website that is focused on converting sales, simple things tend to get lost in the excitement of getting the site launched. During the process of launching the site we all have the tendency to include too many features while the features that really matter (the converting features) lose priority on the Web page. Let’s look at a few tips you can use when developing your new business Website…

Part of the process for Commenting and Receive a Copy of Hunting Business Marketing | The Book was to leave your frustration in the comments. The comments you left were great and I think we’re going to get some great blog posts as a result. Let’s address these two frustrations with a two-part series starting with increasing traffic. Stay tuned for the follow up…

I’m not sure if ESPN was the originator, but the world’s most popular sports news network knows how to keep their viewers’ attention even when their current segment isn’t that interesting. The bottom line sports ticker was a great way to keep viewers’ attention with updates even if a particular set of the audience isn’t interested in the main story being addressed by the sportscasters.

A regular email campaign is one of the best ways to connect with your customers while also driving traffic to your site as well as driving sales of your products and services. I’ve been paying attention to a few email campaigns in the hunting industry over the past few months and a few have stuck out as being very impactful with their design, content, and innovation.

Usually the first question a new Website owner has for others is “How do I get more traffic and visitors on my Website?” As the Web has developed Website owners and managers always seem to focus on traffic (and various conversions of course) as a way to compare yourself to other sites. I thought it would be valuable to jot down a few ideas of how you might be able to get more traffic for your hunting Website. Let’s take a look…

The Web, right now, is the ultimate competitive environment for attention. Everybody on the Web has limited time (even if they spend 24 hours each day surfing Websites). It simply isn’t possible to view all of the quality content on the Web. So the battle is on for you to put out content and market that content so your Website can gain the attention of the limited resource you’re after – the attention of hunters.

The summer months are coming around the US and in most hunting regions this means more time spent outdoors – it definitely means more golfing, boating, grilling, and general outdoor fun for me and my fellow Wisconsinites. As is expected, as your Website viewers rush to spend their precious time outside, your Website or blog traffic may decrease.

It might be the fact that football season and whitetail deer hunting season occur during the fall that I always associate the two. For me, the only time I come out of the woods during opening weekend of rifle season is to watch the Packer game except for this past season since they were on Monday night. And of course the ’05 season when they were just terrible (4-12 ugh), but it worked out because I harvested a nice 11 point at 1:30pm.

Your audience is going to ask this question whether they realize it or not. In a split second they’ll be able to tell if your content is worth their time. Whether you have a product or service, blog or Website, you’re going to need to provide valuable content for your target audience.

I’ve learned quite a bit about segmenting and individual customer focus at my job as a direct mailer (cataloguer). It’s given me great insight into the world of what specific customers demand from companies as well as ways companies can determine how to promote and market each customer.

It’s difficult to imagine our lives with total self control. In today’s world there seem to be never ending amounts of barriers, regulations, rules, restrictions, and victimless laws keeping us from reaching our potential. Our lives seem to be entirely planned.

Every hunting business, whether you’re an outfitter, local retailer, or hunting product manufacturer, your business is cyclical.

Think of your favorite Web sites – a few of mine are FieldandStream.com, DeerandDeerHunting.com, Bowhunting.com, HuntingNet.com, TheFutureBuzz.com, LewRockwell.com, etc. (See the Right Nav for more). It varies by site, but I generally visit these sites every few days, every day, or multiple times per day.

Twitter truly is bursting off the launch pad and heading for the big time. It’s a simple, yet an extremely useful and valuable tool. There is a lot of value in making connections and Twitter is a facilitator of connections. I hope the site is around for a long time and continues to improve as the days go by.