15+ Hunting Companies Connecting With Bloggers

Quality hunting companies have shown eagerness to connect with bloggers

The Sportsman Channel

After writing How to Connect with Bloggers, I realized that it might be valuable to list hunting companies I’ve come across that have shown a willingness to reach out and connect with bloggers for mutual benefit.

Although there are instances of great relationships amongst bloggers and hunting businesses, it still seems like there is a disconnect existing between the two sets of passionate folks.

As Ben of Ben G. Outdoors said in the comments, “I’m not sure why some [companies] don’t respond [to blogger outreach], but I feel they are missing free marketing.”

Ben is exactly right.

Hunting Companies Need to Reach Out and Respond

It’s amazing that some companies will ignore emails from bloggers that are eager to write about them and their company.

Who turns down free, positive press?

Some companies even pay top dollar for the kind of media write-ups bloggers actively engage in.

In my experience, there are a number of quality companies that are willing to connect and engage with bloggers. These companies aren’t looking at the connection as a one-way street either. They are willing to offer value to bloggers (in various forms).

Bloggers Need to Reach Out and Respond

Even the content and ideas a company can provide seems like something bloggers should be willing to accept. Access to companies and people in the hunting industry that are seen as authorities in the hunting world should get bloggers excited.

There is value in a relationship for both bloggers and hunting companies. With little effort on both sides there can be value served to the audiences of both parties and each can grow over time as they share content and media.

Let’s take a look at companies willing to connect with bloggers…

Hunting Companies

Bowhunting.com

Website: Bowhunting.com

I like writing about Bowhunting.com. They are a unique retailer in the way they acquire sales through trust and authority by blogging, creating video, and sharing other content. They have written to thank me in the past for blogging about them. Even a simple ‘thank you’ goes a long way.

The Sportsman Channel

Website: The Sportsman Channel

Michelle is a member of HBM and is actively seeking out interaction with bloggers.

Sportsmen of North America

Website: Sportsmen of North America

It’s been a little while, but I received an email from a staff member here and we tried to work out a connection.

Outdoors International

Website: Outdoors International

Cory is very active in the blogging community and other social sharing sites with outdoor folks.

Native Hunt

Website: Native Hunt

Michael has been active with commenting on my blog for awhile. He love the interaction and working with hunting bloggers.

Dry Creek Goose Camp

Website: Dry Creek Goose Camp

Rick is taking big advantage of commenting on blogs and connecting on Twitter.

New Archery Products

Website: New Archery Products

These guys have started a blog and are willing to link to reviews bloggers are doing with their products. It’s showing an open mind to partnerships.

Trophy Score

Website: Trophy Score

Review: Trophy Score Business Review

Chip (a blogger himself) reached out to me about his innovative scoring software.

TNT Outdoor Explosion

Website: TNT Outdoor Explosion

I saw that Todd Cast of TNT Outdoor Explosion did an interview – Interview with Todd Cast, host of TNT Outdoor Explosion – with Mark at Wired to Hunt. Interviews are a great way for bloggers and outdoor businesses to connect.

Heartland Bowhunter

Website: Heartland Bowhunter

More from Mark at Wired to Hunt. Interview with New Member of Heartland Bowhunter, Matt White and Introducing Our New Wired to Hunt Contributor Matt White.

Stedi-Stock

Website: Stedi-Stock

Kevin at Hunting Life has a great series of interviews and podcasts. Here is The Hunting Life – Steadi-Stock.

Pheasant Phun

Website: Pheasant Phun

Dave is very involved with bloggers. He’s a great guy to know.

Team Huntress

Website: Team Huntress

Review: Sponsorship Case Study | Team Huntress

Jane is active on Twitter and always willing to share content with bloggers.

Wildlife Callers

Website: Wildlife Callers

Mark and Marc are building a great site and company by blogging and sharing content with bloggers. They also work on guest posting.

Camofire

Website: Camofire

Review: Successful Hunting Business Highlight | Camofire

Kendall has a unique business and comments on lots of blogs including HBM. This business is great to write about due to its unique nature.

Companies added by readers

Dream Pursuit

Website: Dream Pursuit

Short Bio: A non-profit organization providing hunting and fishing adventures for children and young adults.

Africa Hunting

Website: African Hunting

Short Bio: Your source for all things hunting in Africa.

Ghillie Suit Source

Website: Ghillie Suit Source

Short Bio: The name says it all.

Fish Creek Spinners

Website: Fish Creek Spinners

Short Bio: Trout, salmon and other fish species lures and spinners.

Land and Game

Website: Land and Game

Short Bio: The best selection of market value property in the industry. Period.

Bear Archery

Website: Bear Archery

Short Bio: Hunting and Archery Products.

Warrior Outdoors

Website: Warrior Outdoors

Short Bio: In relentless pursuit of the moment of truth.

My Buck Story

Website: My Buck Story

Short Bio: Share your stories from the field.

Marauder Outdoors

Website: Marauder Outdoors

Short Bio: West Virginia Hunting Adventures

Camo Vision

Website: Camo Vision

Short Bio: Camo eye wear to keep you covered.

Magnet Gun Caddy

Website: Magnet Gun Caddy

Short Bio: Easy place to store your gun.

Speedy Sharp

Website: Speedy Sharp

Short Bio: Quick, universal knife sharpener.

Hunting Life

Website: Hunting Life

Short Bio: A great resource for hunters on the Web. Directories for bloggers and hunting companies. Also a source of the latest conservation news.

Share Hunting Companies

If you are aware of other companies that are willing to connect with bloggers, please share them in the comments and I’ll add them to the list.

If your company is willing to connect with bloggers, please share in the comments…and pay attention for the next post.

I’ll keep adding to the list as I come across more as well. 🙂

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The Best Hunting Picture Galleries

Hunters view thousands of hunting pictures on the Web…every day

The competition for the attention of hunters is heating up online and some folks are using quality hunting picture galleries to attract attention away from the competition.

My personal favorites tend to be the galleries that are easy on the eyes, easy to navigate and the ones that have the best photos of trophy game. My favorite type of hunting is bowhunting for whitetails so I always love seeing great photos related to this hunting niche.

Here are the best hunting picture galleries…

Field & Stream

Site: Field & Stream

Gallery: Field & Stream Photos

Overview

The Field & Stream Photo Gallery is one of the most popular galleries on the Web. F&S has the best selection of lists and collections of hunting pictures on the Web. People love lists and that includes hunters. The F&S ‘Best of’ collections make for great photo viewing. To increase involvement with their target audience, the team at F&S also encourage users to submit their best photos. F&S then takes the time to highlight the user photos in ways that make the users the stars. This is a great way to highlight the success of others and give them a vested interest in the gallery. I also like the mix of professional photos as well.

For more see Critique of the Field and Stream Photo Gallery

Petersen’s Hunting

Site: Petersen’s Hunting

Gallery: Petersen’s Hunting Trophy Room

Overview

The Petersen’s Hunting gallery is entirely user-submitted. On the photo gallery home page visitors have the option to view the highlighted photos, the most recent photos, the most popular photos, and users can view photos by collection and category. Giving visitors options when it comes to viewing segments of your photo gallery is important. Some visitors will want to search for specific types of photos. To satisfy these visitors you’ll want to offer a way to search the photos. Other visitors will want to discover new photos that meet their interests. This is where the categories are helpful (ex: I like whitetails. I can click on the whitetail section).

Duck’s Unlimited

Site: Duck’s Unlimited

Gallery: Duck’s Unlimited Photo Gallery

Widget: Duck’s Unlimited Member Photo of the Day Widget

Overview

Ducks Unlimited is a gallery I’ve only recently discovered and I’m glad I did. The user photos in this gallery are spectacular. DU members are allowed to submit photos and it’s apparent that some of the members are professional photographers. And that makes for some inspirational and breath-taking photographs of wildlife (ducks and waterfowl).

Something that sets the DU gallery apart from some of the others is their embeddable widget. Check it out and if you want to see the daily photos on your Website or blog you can. Widgets are great for increasing your audience and search engines love the links they create back to the site.

Bowhunting.com

Site: Bowhunting.com

Gallery: Bowhunting.com Photos

Overview

It’s no secret that Bowhunting.com is one of my favorite hunting sites. I’ve written about them and included them in collections before (5 Hidden Treasures on the Web, The Top 50 Blog Posts of 2009, 25 Tips from 25 Hunting Industry Leaders). The team at Bowhunting.com are experts at hunting and sharing their insight and knowledge through their videos, photos, and blog posts. There is a great mix of trail cam photos, harvest trophies, and general photography for hunting product reviews and more. The photo gallery is easy to navigate and the photos are of high quality.

Bowhunting.com is one of the galleries that offers visitors the opportunity to comment on individual photos. Something Field & Stream doesn’t have yet (you can comment on the entire collection or gallery only). Some also offer visitors the chance to rate photos like Ducks Unlimited and others.

Buckmasters

Site: Buckmasters

Gallery: Buckmasters Trophy Gallery

Overview

The Buckmasters Trophy Gallery is not the best of the bunch, but they have a ton of great user photographs due to the company’s popularity. I’m not sure if it was just me, but this gallery took awhile to load and the auto-play music was a bit annoying (not the music, but the fact that it was playing automatically. See more Video on Your Website). It’s a cumbersome gallery, but it has good photos and it’s a well known brand.

Lone Wolf

Site: Lone Wolf Portable Treestands

Gallery: Lone Wolf Trophy Gallery

Overview

Lone Wolf is a bit of a sleeper in this collection. I’m a huge fan of the design of the Lone Wolf site so it’s no surprise that I’d like their photo gallery. I also think it’s important to show that hunting product manufacturers can have successful photo galleries (as well as any hunting industry company). Users submit photos and while some aren’t the best the scrolling is easy and the thumbnail setup is simple.

CamoSpace

Site: CamoSpace

Gallery: CamoSpace Gallery

Overview

CamoSpace seems to be one of the few social networking hunting sites that has actually had some success. They have partnered with some big companies and some big folks that are famous for more than just hunting (Luke Bryan – great music). It’s a formula that has worked for growing the membership on the site. The photo gallery is 100% user-submitted. That format can lead to some noise (see the trucks), but there are still a ton of photos in the gallery and many of them are great…even if they are a little difficult to find.

ESPN Outdoors Hunting

Site: ESPN Outdoors Hunting

Gallery: Hunting Photo Galleries

Overview

It isn’t the prettiest and it isn’t the easiest to use, but ESPN makes the list because the brand is huge and the hunting shows on the channel are popular. Plus I loved the shows on ESPN Outdoors on Saturday morning when I was growing up.

Big Grass Outfitters

Site: Big Grass Outfitters

Gallery: Big Grass Outfitters Trophy Gallery

Overview

It’s important for outfitters to have galleries as part of their informational sites. Potential customers want visual proof of success. And past customers can be the best referral service when they push their friends to go on the site and view their photos.

Heartland Lodge

Site: Heartland Lodge

Gallery: Heartland Lodge Photo Gallery

Overview

One of the best looking sites in the hunting industry, Heartland Lodge makes great use of a photo gallery to show their potential customers the wonders they have to offer. I love that they use existing technology in Picasa to power their photo gallery. Remember that you don’t always have to work hard to develop your own style of gallery. Use galleries that already exist.

The categories in the gallery are great, but the titles of each photo are another story…

Gander Mountain

Site: Gander Mountain

Gallery: Gander Mountain Braggin’ Board

Overview

I grew up near a Gander Mountain (no Cabela’s nearby and I didn’t use the Web at the time) and I loved checking out the physical cork braggin’ board in store. Customers were always putting their trophies on the board and I loved looking at them all. Those Polaroids were great. With this gallery, Gander Mountain has brought that experience to the Web.

Greenwood Springs Plantation

Site: Greenwood Springs Plantation

Gallery: Greenwood Springs Plantation Photos

Overview

I came across this site toward the end of this post but I just had to include it. It’s a beautiful design and I love that they use Flickr for their photo gallery. The photos could be titled, tagged and included in Creative Commons on Flickr, but it’s a great use of a great photo gallery tool.

Elements of a Quality Gallery

As I browsed the Web in search of the best hunting galleries, I noted a few elements that should be standard on all folks considering a photo gallery for their site:

1) Multi-size Options

With image size, there is a battle between load time of the page and the quality and size of the image you want to load for your viewer’s viewing pleasure. Most sites offer an initial smaller version of images for scrolling and initial viewing, but offer visitors the option to zoom in or enlarge the photo, usually in some kind of pop-up. I think it’s a good compromise. Allow visitors the pleasure of a fast loading page with smaller images and if they have the capacity, they can zoom in or enlarge the photo.

2) Thumbnail Options

Something I’m in favor of when it comes to galleries are thumbnail viewing options. Popular photo gallery sites like Flickr (Flickr Hunting) offer thumbnail viewing so users can see multiple photos at once while being able to choose the ones they want to view in more detail.

3) Easy Scrolling

An important feature of galleries is the ability to scroll from photo to photo. Once a user has chosen a particular gallery to view they want to be able to scroll from photo to photo quickly and easily.

4) Proper Tagging and Titling

Giving the proper title and the appropriate tag to each photo in your gallery is important for your visitors so they understand what they’re viewing. Tagging and titling photos and galleries properly is also important for optimizing your gallery for search engines.

5) Sharing Abilities

Giving visitors the ability to share and bookmark the photos in a gallery is extremely important for the growth of your site’s traffic and audience. Build in the word of mouth aspects of a gallery and make sure the photos are worth talking about people will spread the word.

Bonus Element

Calls to action are important for any site that is aimed at selling something to visitors. With a bit of programming and planning, sites could take advantage of internal linking to sell relevant products to customers that are viewing the photos in galleries. For example, a company could ask users to submit the equipment used to harvest a trophy. List and link the equipment on the photo to the product pages and you have potential sales. A site like Gander Mountain could do this.

Your Favorite Hunting Picture Galleries

Did I miss your favorite gallery? Please share in the comments.

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You Can Succeed At Everything (Vince Gill proves it)

How can you fault a guy with mainstream marketability who’s also a talented session guitar player, songwriter, and the owner of one of Nashville’s best voices? Johnny Loftus – All Music

If you’ve listened to country music in the past 20+ years it’s likely you’ve heard the unmistakable buttery soft voice of Vince Gill.

Vince Gill has been one of favorite artists for as long as I can remember. When one of his songs comes on the radio I will usually reach for the knob to turn up the volume.

His collection of hit singles and excellent album cuts cross the entire spectrum of human emotion:

Hopeless RomanticismWhen Love Finds You, Let’s Make Sure We Kiss Goodnight, Feels Like Love

Relationship IssuesDon’t Let Our Love Start Slippin’ Away, A Little More Love, I Still Believe in You

Family and DeathGo Rest High on that Mountain

Love and LossTryin’ To Get Over You

Fun and ForgivenessOne More Last Chance

The amazing thing about Vince’s success is his ability to perform multiple tasks at an extremely high level.

Vince Gill is one of the best at:

1| Singing

2| Playing Guitar

3| Writing Songs

The combinations of his talents lead to some of the best songs in country music history.

It takes successful multitasking to become a successful artist. And if you’re a business owner, marketer, or manager you are an artist. The decisions you make, the people you work with, the skills you use to drive your business to success are what make you and artist.

Let’s take a closer look at Vince Gill, his ability to multitask and how it can make you a great business leader…

Multitasking and Artistry

Vince Gill had a vision for his life. He knew he loved music and he knew what it would take to have success in the country music industry. He honed his skills as a singer, guitar player, and eventually a songwriter. It was a combination of these skills that lead to his emergence as a country music superstar in the ‘90s.

He started out early as a session guitarist and background vocalist for album work and backing band work for touring artists including Ricky Skaggs and Rodney Crowell.

Gill eventually joined the Pure Prairie League in the late ‘70s for an album and sang on the group’s biggest hit Let Me Love You Tonight.

His success and talent eventually led him to solo success. He released three albums from 1984 to 1988 that featured a few successful singles, but it wasn’t until the dawn of the ‘90s and the 1989 album When I Call Your Name that Gill found star success.

And ‘91’s I Still Believe In You catapulted Gill into superstar status when the album went multiplatinum with five hit singles.

Gill had found his niche in the music industry.

His blend of smooth, easy listening vocals together with crafty melodies and meaningful lyrics were a successful formula that lead to multiple classic hits that will last generations.

Without his ability to multitask, Gill likely wouldn’t have been able to reach the longevity he has had as an artist.

Many artists are successful at singing, songwriting, and playing and some even have a brief shot at superstardom. However, the star seems to fade on those who are great at one thing.

The truly successful artists, the ones that have the uncanny ability to work at multiple tasks to broaden their expertise are the ones that find ways to succeed and inspire awe among people for a lifetime.

Vince Gill is one of those special artists that has the self want to succeed and continually improve in his craft. Music is his art and he seems to do whatever it takes to expand his understanding of the things that make great music.

And to top it all off, Vince Gill was a great host of the CMAs for many years. His charm and wit made him a great host for the millions of country music fans that watched the awards each year.

Even with all of his talent and ability, Vince Gill seems to be one of the most genuine people in the world. He remains humble even with all of his accomplishment. He often sings background vocals for up and coming artists. He credits the great artists that came before him and sang on his first records as his reason for continuing to sing background vocals.

Vince Gill is an artist. His ability to multitask and continually improve at his art make him great. And I’m sure we haven’t seen the last of great songs from Vince Gill.

Business Artist

In today’s world of uncertainty and insecurity, it’s important for everyone to have multiple skills in the workplace.

If you work for a boss, make sure you have an understanding of what her expectations are of the job you’re performing…then go beyond those expectations. Figure out the social nature of your boss and learn the things that make her excited about the work you’re doing.

Look for tasks that are lacking at your company and fill the need without being asked by anybody. Make sure to get your expected tasks finished, but once those are done as best as they can be move on to multitasking. Want to learn. Want to continuously improve.

If you’re expanding your own company you’re going to have to push past your expectations.

As a business leader, you already understand the importance of multitasking. Now, the key is going to have to be understanding the art of cutting back on the tasks that have no chance of paying off. Ever. Cut back on tasks (even if you have a lot invested in them) if there are signs of no hope. Move on to tasks that show more promise and become an expert.

Just as Vince Gill worked for many years without real success, it may take you some time to find the formula that takes you to superstardom of the business world.

Multitasking pays off and Vince Gill is living proof.

Summary

Vince Gill is a great success story.

It’s a testament to the art of multitasking and continuous improvement that he and other artists were able to achieve long-term success.

Multitasking is a necessity for success. It’s important to continually focus on the skills that will allow you to achieve your visions for success. You’ll need to leave a few things beyond even if you’ve invested a lot of time in them, but it’ll be worth it as it’ll free up time for you to focus on the things that are paying off as well as leaving time for the things you can learn that will add to your success.

Vince Gill is a talented singer, guitar player, and songwriter.

It’s almost unheard of in music. Other artists may not have that exact combination, but if they’re successful they likely have their own combination of multitasking skills that make them great.

What is something you could learn today that will add to your success tomorrow?

Bonus

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As I was writing this I was reminded of George Strait and how he is typically known for being a great country singer. He doesn’t write many of the songs he records (he released a single he co-wrote in 2009 – his first in nearly 30 years), but he is a talented singer, actor, and he has an uncanny ability to pick hit singles.

The George Strait Guide to Lifelong Success

The George Jones Successful Career Guide

The Merle Haggard Guide to Everlasting Success

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Your Business Needs to be More Like Coffee

Coffee kick starts the morning for most people in the world

“Each year some 7 million tons of green beans are produced worldwide. Most of which is handpicked.” Coffee Statistics

People love coffee. There wouldn’t be a demand for people to handpick millions of tons of coffee each year if there wasn’t a strong demand for the little beans that turn morning zombies into day workers, artists, bloggers, and innovators.

Without coffee in the morning there would be a lot of people struggling to wake up and commit to working on the things they love.

Somehow, over many centuries, coffee has become a ritual. The ritual knows few boundaries including ethnic, geographic, or demographic. The power of coffee as a product is its ability to become part of people’s routines.

When mornings begin, coffee is often the first thing people think about.

So the question is…

What makes your product as necessary to the daily lives of your audience as coffee?

Asking yourself what makes your product or service like coffee is simply a way of restating the ‘So what?’ question each entrepreneur needs to ask themselves at some point.

What about your product is going to make people think about reading your insights and observations all the time?

What is going to make people think about you and your business when they come across a problem in their life?

When people are frustrated with aspects of their lives they look to sources of insight and innovation for answers. Companies often fill the void left by frustration by having a proven track record of creating products and services that add value to the lives of consumers.

How can your company be a company that answers the frustrations of consumers?

Finding Frustrations

When a passionate hunter wakes up in the early morning of the archery deer season and heads to the woods only to miss on a shot at a trophy buck, he’ll often look for answers as to why he missed?

Did the arrow come off the rest?

Was the draw length not set properly?

Was the trophy further away than originally thought? Was it closer?

Did the sight come loose sometime in the ATV ride to the truck?

Could there have been better preparation?

Frustrations lead to questions about all aspects of our daily lives. When companies are able to answer the frustrations of target customers they have formed a profitable connection.

Answering Frustrations

When people needed an arrow rest to hold their arrows in place no matter what the condition or situation, the innovators at Trophy Ridge came along with the Whisker Biscuit as the answer to the frustration.

With effective marketing and positive reaction to the Whisker Biscuit, hunters began waking up each morning feeling like they needed to have a Whisker Biscuit on their bow in order to successfully harvest trophy game.

Just as people need coffee before they can be successful each morning, hunters felt the need to have a Whisker Biscuit arrow rest in order to be best prepared for any situation required to harvest their trophy of a lifetime.

Convincing Consumers

Once you have successfully found a frustration and found a way to product a product that answers your customers’ frustration, the next step is convincing your customer that you are here to add value to their lives.

In its original form, coffee is bitter, black, and unappealing.

What would make a person believe that consuming a hot, black liquid each morning would somehow give them energy to perform?

Over time, people were convinced by marketers, friends, and family to consume coffee. And as each person tried the wondrous brew they became convinced of its power to transform them into super humans.

You need to show your target audience that your product has the ability to make them super human.

Reach out to the influential people in your target audience and get in their heads. Ask them questions about their frustrations. Innovate and test products that attempt to solve their frustrations. Ask for feedback and once you’ve convinced them that you have helped to make them superhuman, use the relationship to build a long-term marketing strategy that will build the buzz around your new Super Coffee-like Product.

Summary

Coffee ingestion is about a third of that of tap water in the US and Europe.

People wake up each morning feeling the need to brew at least one cup of the bitter elixir as a way to fuel them through their day. The power that coffee has over a large audience is amazing.

Every business has to pass the ‘So what?’ question before seriously considering the chance of making any profit. It is possible to copy processing and products, but in the long-term, customers are still looking for the one thing that puts you ahead of your competition.

The companies and products that are successful over the long-term are successful at:

Finding frustration

Answering frustration

Convincing consumers

What makes your product like coffee?

What makes you stand out ahead of the competition?

You don’t have to be entirely different than your competitors.

You do need to find the aspect of your business and product that makes people need you first thing in the morning…

Your business needs to be more like coffee

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Image courtesy of Refracted Moments™

25 Tips from 25 Hunting Industry Leaders

Something I’ll do when I’m looking for inspiration and insight is to look for tips and quotes from leaders in business and industry as motivation to keep me inspired in my daily life.

Luckily, the finest minds in the hunting and outdoor industry share their insight and expertise daily through communication channels such as Twitter, Facebook, and blogs.

An effective strategy for any business is to share your valuable knowledge. It’s a great way to build your reputation as a leader in the industry.

So push aside those feelings of keeping your nuggets of useful information secret and share the wealth with your potential customers.

Here are some of my recent favorites:

1| Mark Kenyon – Wired to Hunt

“Before ever setting foot on a piece of land to go scouting, significant work should be done to maximize the effectiveness of your scouting efforts and to minimize the time that you need to be in your hunting area. The most important piece of work that you must take care of is learning the lay of the land and this is accomplished by studying maps.” – from Using Google Maps to Scout for Whitetail Deer

2| Cory Glauner – Outdoors International

“Good books are for sharing.” – from Twitter

3| Jane Keller – Team Huntress

“Some searching for something personal, some not really searching but thinking they have come along to support a friend or a relative, and some think they are there just to teach. However, one thing is for certain. After an enjoyable and unforgettable weekend, bonds will be made, and lifetime friendships forged. But most importantly, we will all have learned, in more ways than you could have ever imagined. Team Huntress is more than just a woman’s outdoor clinic.” – from Passions Found

4| Chris Burget – Bulls & Beavers

“Life is short, Live where you love and love what you do.” – from Twitter

5 | Jim Braaten – Sportsman’s Blog

“What’s with all this hype about the Apple Tablet to be announced later today? Will it replace my Etch-A-Sketch?” – from Twitter

6 | Stacey Huston – A Focus on the Wild

“Even when you think you are prepared, things can catch you by surprise.. but all you can do is go with what life gives you, and try to keep up.” – from Life Comes At You Fast…

7 | Sherry Kerr – Outdoor Media Resources

“If you’re an organization or business, why would you not follow-back those who are squarely in your target market?” – from Twitter

8 | Holly Heyser – NorCal Cazadora

“It’s late, it’s cold, I have the sniffles and I don’t care. I’m going hunting.” – from Twitter

9 | Andrew Bennett – Deneki Outdoors

“The first food source that we’ll cover is arguably the most important to our rainbows on the Lower Kanektok. It seems a little gross to us land-dwellers, but salmon flesh is protein-packed and extremely abundant.” – from Trout Food: Salmon Flesh

10 | Mark Healy – Wildlife Callers

“And, the truth is, bobcats aren’t terribly hard to call – they are terribly hard to see. I absolutely believe that most bobcats called in go unseen by the caller. Generally speaking, bobcats come slower to a call and use cover all the way in. There are always exceptions to this rule, but more often than not they will be slow and methodical about their approach. Also, if you’re serious about harvesting more bobcats, take binoculars on every stand. Once a bobcat has gotten a visual on the speaker or the bush it’s in, they will stop coming and sit down. A motionless bobcat in a bush at 30 yards is nearly impossible to see without binos.” – from Gray Fox & Bobcat Calling – What Sounds? When? How Long? How Loud?

11 | Bowhunting.com Staff – Bowhunting.com

“The pre-rut is going strong right now. Hunt scrape lines in the evenings if you can!” – from Twitter

12 | Michael Waddell – Michael Waddell Blog

“TX is a lot of fun to hunt for adults and especially kids, as a matter of fact; starting last year I use an annual trip to TX, as a hunt to work for. Mason has to get straight A’s and good conduct in order to go. Well this year Mason rocked out on the A’s in school so off to TX with went with the Flextone Game Calls crew. After 3 days of hunting, Mason connected with an old 130 inch 11 pointer, and his first Javelina with his Remington 7mm-08! He also smoked him a big doe with a crossbow. We had a blast hunting together” – from Straight A’s in School and Mason Waddell Goes to Texas

13 | Jim Crowley – Hook & Hunt Tv

“So the next thing to do is acquire permission to hunt the field your interested in. We stopped at the closest house to the field and the farmer we spoke to, did indeed own the field. So here is a tip for you. In most cases, the land owners are happy to have you hunt there. But always ask permission. Don’t give other hunters a bad name by not taking the time and respect to do this. Most of the time, the farmers wanted to talk to us, know where we were from and in general carry on a conversation with us and see how we were doing, what we saw and even offer us suggestions on who to ask and where to find them. They were all very nice and extremely accommodating. The geese are so abundant in some places that the farmers lose crops and money because of the thousands of geese that can ravage a field. Always ask permission and thank the land owner and always without exception, leave the field cleaner than you found it.” – from Canada is a Wild Goose Chase

14 | Tom Sorenson – Base Camp Legends

“I’m sure the industry in its infancy has gotten a little carried away with looks and fashions, but hopefully it will start leaning a little more to practicallity, usefulness, and comfort in the field wither its in the desert or in the mountains of Alaska. There’s a lot of ladies out there that are serious hunters and they do deserve a little more attention when it comes to their clothing needs. Seriously, I’m hoping some clothing manufacturer is able to make me apologize for this because then I’ll know we have arrived already.” – from Fashions in the Wild

15 | Quail Forever – Quail Forever

“If holding quail on your property and increasing winter survival rates is a main goal, creating food and cover within a short distance of each other should be a priority for any landowner. In the northern part of their range, quail often respond to harsh winter conditions by moving very little – trying to wait it out until better weather arrives.” – from Feed Your Next Habitat Project, Not the Quail

16 | Mike ‘Hawk’ Huston – High Country Archery

“I rode over the ridge with great expectations… before me stood the Rocky mountains, stretching toward the far horizon.. I was home!” – from Twitter

17 | Brent Traylor – Texas Sportsman’s Roadshow

“Now you didn’t hear this from me but some of the best bass fishing around is on golf course ponds. The great thing about pond fishing is you can catch fish on just about anything you throw. I usually start with a small spinner bait with one willow leaf blade and one Colorado blade and fan cast along the banks, varying my retrieve from fairly quick to a very “slow roll”. A great way to cover water and locate fish.” – from Commando Pond Fishing

18 | Brent Martell –Martell’s Outdoor Adventures

“FYI, [I have] been testing out a Konus spotting scope. 25x75x75. This scope for the money rocks. Barska 20x60x60 test=ok for price point.” – from Twitter

19 | Bob Humphrey – Peterson’s Bowhunting

“Mature bucks, meanwhile, are biding their time. They’ve been through four ruts and have learned not to waste valuable energy until the odds of being rewarded are in their favor. Then, they kick it into high gear. This behavior carries over into the post-rut. Finding a sudden shortage of receptive does, the older bucks seem to redouble their efforts, wandering farther and wider from security.” – from Is Post-Rut The Best Time To Bag A Big Buck?

20 | JoAnna Zurinsky – My Bullet Points

“Be too large for worry, too noble for anger, too strong for fear, and too happy to permit the presence of trouble.” – from Twitter

21 | Tanner Feyereisen – Blaze Orange Marketing

“Working on my Mt. Lion/Cougar hunting site. i can only imagine the accidental traffic that site will get.” – from Twitter

22 | Scott Bestul – Whitetail 365

“I agree with purists who feel that a crossbow is not a bow. However, their effective range (40 yards and under, on average) and how they kill (by causing massive hemorrhaging to an animal) are virtually identical. So why create a special season for them?” – from On Crossbows During the Regular Bow Season

23 | Kimberly Hiss – FS Huntress

“This country has a great history of women hunters, and every time we step into the woods as responsible sportsmen who value habitat conservation, healthy game meat and the importance of passing it on, we do our part to advance that tradition. Good luck and good hunting.” – from Parting Words

24 | Kevin Popo – World Champion Goose Caller

“My first call is a loud single note. At a distance, you don’t hear a good clear honk; you just hear a rhythm, a sound that gets your attention. That’s all I’m trying to do with geese at first—get their attention.” – from Champion Tips

25 | Ben G. – Ben G. Outdoors

“[On Gorilla Silverback Magnum HX Tree stand] I got up in the tree and sat down and just about feel asleep when I heard a noise. I stood up and the Velcro stuck to my hunting suit making an extremely loud sound. If there was a deer it would have been gone in an instant. I can say I don’t like the Velcro on the seat I wish they would have used buttons, or magnets. With a little adjustment and making sure to unstick my hunting suit from the Velcro before standing I was able to sit and stand without much noise.” – from My New Gorilla Silverback Magnum HX Tree stand (A review of)

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Hunting Product Manufacturer Website Design Trends and Examples

With over $10 million spent on hunting equipment each year you can bet that hunting product manufacturers are constantly working to make their Websites stand out as signal amongst the noise on the Web.

Buck Knives Home Page Image

Every business is fighting for the valuable attention of hunters on the Web. Website design is important for capturing that valuable attention. And Web designers and developers are constantly working with the managers and owners of hunting product manufacturers to come up with Website elements that capture the attention of hunters, capture subscribers and potential customers to blogs and updates, and most of all – show off the products these companies manufacture the best way possible.

Let’s take a closer look at a few of the trends and examples of hunting product manufacturer Websites

Communicating the Benefits of Hunting Products

The number one goal of any product manufacturer Website is to communicate the benefits of their products to their customers – wholesalers, retailers, and the end user (hunters).

Some of the things companies are doing with their Website to showcase these product benefits include: images, videos, and effective copywriting.

Images

The first way to showcase the benefits of your business’s hunting products is to have remarkable photographer and images of the products.

Site: Lone Wolf Tree Stands

Lone Wolf Stands The Solution

Another great way to use images and photos to effectively communicate the benefits of your products is to showcase your end users using your products successfully.

Site: Bear Archery

Bear Archery Photos

Videos

Video has been gaining popularity on the Web in recent years as many Web users have upgraded to connection speeds that allow for fast video viewing.

And while amateur videos have and will continue to be popular on the Web, professional videos will stand out above the rest as professional videographers make effective videos that connect products and customers.

Businesses have a variety of video formulas available for making videos that will communicate the benefits of their products.

You can do interviews, show the products in action, or showcase the manufacturing of the products.

Site: Mathews Inc.

Mathews Inc Video Gallery

Effective Copywriting

Product descriptions can get a little on the long side.

There is definitely a place for long copywriting when it comes to effectively communicating the benefits of products.

But the truly effective copywriting comes in few words.

Site: Trophy Ridge

Trophy Ridge Product Description

Testimonial Showcase

Most hunting manufacturers will showcase client testimonials to give social acceptance credibility to the products they are selling.

It’s important for companies to showcase testimonials in a way that really highlights what the customer is saying. Companies don’t want to come off as being showy about their products or by showcasing unrealistic testimonials.

Believable, yet remarkable testimonials with effective design and showcasing are what’s best for companies.

Simple is important for design. Put the emphasis on the customer and what they have to say about the products.

Site: Cuddeback

Cuddeback Testimonials

Site: River’s Edge

River's Edge Testimonials

Corporate Blogging

Blogging is beginning to emerge as a must for hunting product manufacturers.

Maintaining a blog is the best way for hunting businesses to communicate with their audience while providing quality content for search engines. A crucial part of successful search engine optimization is to maintain a constant stream of new content for the search engines to crawl.

Web users, including hunters using the Web, also are looking for a constant stream of quality content they can digest for their entertainment and education when it relates to hunting.

Blogging will continue to be an emerging trend in hunting manufacturers as companies put together plans that allow them to utilize the opportunities that come with blogging.

Here are some examples of hunting manufacturer sites with blogs:

New Archery Products

Blog: New Archery Products Blog

New Archery Products Blog

Wildlife Callers

Blog: Wildlife Callers Blog

Wildlife Callers Blog

What to Blog About

Something companies tend to find difficult when starting a corporate blog is what to write about?

The obvious answer for most companies is to highlight the success of the end users of your products. Seek out the users of your products and share their stories of success on your blog. Blog readers love to see people like them having success doing the thing they love most – hunting. And hunters love to discover the tools that make other hunter successful.

Here is an example of New Archery Products highlighting the success of an end user getting:

Blog Post: The Blood Runner Brings Another Big Buck Down

Bloodrunner Blog Post

Potential Issues with Blogging

The biggest issue for corporate blogs is not creating an outline for the blog.

Each blog needs a focus, a goal, and an execution plan to make the blog successful in the eyes of the business and the eyes of the customers.

When plans are laid out for corporate blogs, posts are updated on regularly rather than the blog being left dormant. Also, remember to have a focus on the formula when it comes to the topics of your blogs posts. You don’t have to always highlight the success of your end user customers, but remember to keep the focus on things your blog readers and customers will find valuable.

Test different posts and find a formula that works for you.

Trends in Hunting Product Manufacturer Website Design

There are some great hunting Websites out there.

And more are being launched and re-launched every day.

Today, there are some good trends in design when it comes to hunting product manufacturing company Websites.

Big Product Images

Companies are doing a great job of highlighting their products with big, vivid images that show off the features and benefits of their products.

With people having better Web connections at home and being able to load sites faster, companies are taking advantage by putting the best images they can on their sites. This allows customers to get a good look from all angles at the products they need to make their hunting trips successful.

Site: Mathews Inc.

Mathews Big Product Image

Good Use of White Space

Successful companies and their representative Website designers and developers know the importance of using white space effectively.

Site: Danner

Danner Site Details

Appealing and Subtle Color Scheme

Color scheme is important.

It’s important to have the right colors to draw the right kind of attention to the products and the goals of the site. Too much crazy color and visitors will lose focus. Not enough effective color and the visitors will not be drawn in.

And if your products have effective color feel free to let them take the focus.

Site: Buck Knives

Buck Knives Color Scheme

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Social Media Strategy – Levenger

Levenger mastered the social media game before social media became a buzzword

Levenger Pen and Paper

Today I received my email notification about the new blog post by Levenger CEO Steve Leveen. The post was a great list post of gift ideas for the holiday season – all available from Levenger.

I clicked on a few of the items I thought were interesting and eventually made my way to the customer reviews and comments… Shirt Pocket Briefcase®

Levenger Shirt Pocket Briefcase

After reading a few comments and watching a few of the video reviews customers have submitted to the Levenger site I realized something – Levenger understood the most important rule – connecting – of social media a long time ago.

Since their inception, Levenger has worked to form long-term connections with each of their passionate customers. The passion and connection he company and its customers share is what leads to amazing results in what is today referred to as online social media.

Levenger’s customers love giving feedback on the products they purchase. Customers even take the time to add photos to their customer reviews. Some of the most dedicated customers even take the time to create video reviews.

It isn’t only on their site that Levenger is having an impact. On the popular connecting site, Twitter, Levenger’s customers rave about their new Levenger products. They rave about the way they are treated by the company and how happy they are with their purchases.

This is a situation most companies dream about and strive for.

So how was Levenger able to accomplish such social media success?

Let’s take a closer look…

Connections

On November 2, 1995, Mrs. Kathryn Bricker of Sarasota, Florida, called to order a Slim Shirt Pocket Briefcase. She was our one-millionth order.

Stories such as this are plentiful in the history of Levenger. The people in the company believe that they are forming respectful relationships with customers rather than simply selling products for serious readers.

For Levenger, the business grew out of the connection and understanding they share with their customers – serious readers and writers.

Since the inception of Levenger in the mid-eighties, through the nineties, and through today, Levenger has used the available tools and channels to connect with their customer. They’ve accepted the Web even when others may see their products as being ancient in relation to digital.

As the digital age came, so did the age of connection and accessibility.

Rather than reject the new technology, Levenger understood the need to enhance their connection with their most passionate customers by continuing to provide the best tools for serious readers while using emerging communication tools to enhance the customers-business relationship.

Social media strategy begins with a connection. A business that focuses on building long-term, valuable connections with individuals will naturally understand social media – no matter what the latest technology is.

As long as there is acceptance and yearning for enhancements in connection, companies will find success.

Telling a Story

Levenger, like many companies, tells a story.

They form a connection with their customers by telling compelling stories. The major difference, however, with Levenger is that they focus on the stories of their customers.

It seems like a simple concept, but most business are quick to tell their own story. Telling your own story is important, but highlighting the stories ahead of your own is more powerful than putting yourself and your business as the main focus.

Levenger benefits from being genuinely interested and enthused to share the stories of how customers use Levenger products to do remarkable things.

What are the stories your customers can tell?

How can you highlight those stories in a way that connects with others who share the same passions?

Target Audience

Something Levenger has always focused on is their core target customer.

Levenger found a group of passionate readers and writers that enjoy their tools for writing and read more than anything else in life (when it comes to disposable income). Levenger uses their customers’ passion to guide the decision to create innovative products that satisfy the dedicated reader/writer’s needs and wants.

Levenger Tweet

As I mentioned in 2010 | The New Normal Hunting Economy, consumers revert to what they are most passionate about when their disposable income decreases. It isn’t that consumers don’t want more things, their ability to supply their demand is limited.

In today’s economy, successful businesses use their connections with their passionate customers to learn and grow while continuing to satisfy existing customers while continuing to attract other passionate individuals. It likely won’t lead to extreme short-term growth,  but it can lead to sustained growth.

Levenger seems to be succeeding at this growth strategy.

Long-Term Strategy

Connecting is a long-term strategy – not a short-term tactic.

From their inception, Levenger has been working to make connections with passionate readers and writers. As a result of this company mission they have always been able to find success with the changing social communication tools.

I often see posts today on Twitter or Facebook. These posts often have tips and tricks for finding success. My favorite posts on technology tools like Twitter and Facebook, however, are the posts that discuss the communication and connecting benefits that the tools provide while looking at connecting and communication in a larger perspective.

Companies that succeed with social media today do so because of their long-term outlook and strategy. Successful companies approach social media tools by looking for the long-term advantages of the tool as a way to add value to their business-customer connection.

Levenger gains long-term customers one at a time.

As a result, they are successful with social media today.

Summary

If I haven’t said it enough, social media is a long-term strategy.

A business can try short-term tactics for connecting, but a long-term strategy of working to build connections with a passionate target audience is the best route for sustainable success.

Levenger has set out to provide the best products for passionate readers and writers since its very beginning. There have been periods of growth in demand from others who may not be the most passionate about their products, but sustained growth over a long period is possible at Levenger because they look to acquire passionate customers one at a time.

Focus on your customer’s story and giving is the key to success for sustainable success in social media.

Short-term focused strategies can be successful…in the short-term.

But to stay up-to-date with the latest communication tools, it’s best to start a long-term connection strategy today to prepare for tomorrow.

How is your company working to build connections with passionate individuals?

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The Top 10 Twitter Landing Pages

“A twitter landing page is a page on your blog or website that is specifically written for those arriving at your blog having clicked on the link in your twitter profile.” – Darren Rowse (@Problogger) of Problogger

Airplane Landing

Darren has written what I believe to be the best argument for creating a custom Twitter landing page.

Please read: Develop a Twitter Landing Page

Marketing, thanks to the advances in connection and communication on the Web, is giving people a chance to meet on an individual level. The Web allows businesses and to move away from segmenting and toward a more individual relationship with consumers.

With a landing page you are acknowledging the specific individuals that click on the link on your Twitter profile.

Twitter Landing Page

Rather than sending individuals that visit your Website via your Twitter profile to your company’s home page or to your personal blog home page, you’re sending them to a more personalized landing page with targeted and relevant content.

By providing relevant content and information for specific visitors, you increase the chances of gaining a longtime follower.

I’ve looked through my list of followers and those I follow on Twitter to find the 10 best Twitter landing pages – surprisingly there were very few who had landing pages. I’d say (and this by no means scientific – it’s actually only a rough estimate of my own Twitter community – that less than 5% of Twitter users have Twitter landing pages).

Let’s take a look at each of the 10 best…

1| …

It turns out that not many people in my Twitter community have Twitter landing pages. And since there are relatively few Twitter landing pages I didn’t think it would be right to do a ‘Best of’ list after doing some searching.

Do you have a Twitter landing page?

If so please let me know by leaving the link to your Twitter landing page in the comments below. I’d love to include a full write-up about you and your site in this post.

Social Identities

Social Identities creates amazing images and design for businesses and individuals using social media. Custom themes, backgrounds, and other images including logos and blog graphics. Customized and stunning imagery is important for any business looking to connect with their target audience. A successful image can communicate your business message and mission to your customer in an instant.

Follow Hugh on Twitter – @HughBriss

Visit the Sites

Social Identities

Twitter Image

I like the custom theme for Barrington Gifts:

Barrington Gifts Twitter Background

View all of Hugh’s Custom Twitter Backgrounds

Facebook Pages

Custom Ning Themes

Creating Your Own Page

If you’d like, I’ll help you develop your own Twitter landing page. Just contact me (Contact Form at the bottom) and let’s get your page up. 🙂

Here are a few I found via the Problogger article and Google:

About Darren Rowse (@problogger)

Blog for Profit Twitter Landing Page

Free From Broke Twitter Landing Page

About EH Design & Consulting (@ehdesign)

Miscellaneaarts Twitter Landing Page

HBM Twitter Landing Page

Now, it wouldn’t be fair if I didn’t share my own Twitter landing page for HBM: Welcome to Hunting Business Marketing.

I named it something more generic so I could potentially use it for other social media. The posts I highlight what I think are the most valuable posts on HBM along with Twitter Related Posts.

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5 Hidden Treasures on the Web

Don’t let your remarkable content go unnoticed

Gold

Recently I have been browsing the Web and finding a few things I’m surprised I haven’t noticed before. I spend a lot of time surfing the Web – especially hunting Websites and there are times I’m pleasantly surprised by the things I find. However, these five things below are areas of the Web I feel are under-appreciated by the hunting community.

The following five hidden treasures on the Web need to be more visited.

Let’s take a deeper look at each of the five hidden treasures on the Web and why hunters need to be aware of the opportunities these resources provide…

1| Cabela’s Outdoor Info

Cabela's Logo

Please visit Outdoor Info

I first found Cabela’s Outdoor Info section when I was searching for information on taking quality trophy photographs – I found this amazing article Two Shot Trophies. I was a bit surprised by the information available under the Outdoor Info section at Cabela’s. I was surprised I had never noticed the third button in the top nav on their site before. Had you noticed it?

Cabela’s calls their Outdoor Info section – Information for Serious Outdoorsmen and they mean it. There are a ton of great articles here for their customer base to digest. You could spend days in this section reading and learning about how to be the best outdoorsman in the world.

And because the articles are sponsored by Cabela’s and written by a first-rate team of experts, you know you’re getting the best information available.

I’m just not sure why Cabala’s hasn’t marketed this section of their site more…

Cabela's Outdoor Info

Cabela’s is moving into an area I see as essential or online retailers in the future – they’re teaching their customers how to hunt and then they’re providing the best equipment that hunters need to execute the things they have learned through the Outdoor Info section.

There are so many opportunities for Cabela’s to market the content they provide in the Outdoor Info section. I can’t wait until they start taking advantage of the remarkable content they have already written.

2| Bowhunting.com’s Bowhunting Knowledge

Bowhunting.com Logo

Please visit Bowhunting Knowledge

Bowhunting.com is one of my favorite hunting sites on the Web. I love the approach they’re taking with online retail.

Bowhunting.com is using blogs, videos, and photography to form connections with hunters on the Web and as a result of the formed relationships; they’re providing the necessary equipment and accessories bow hunters need to execute successful hunts.

One of the things that does confuse about Bowhunting.com, however, is the Bowhunting Knowledge section.

I’m not confused by the fact that the section exists. In fact, I love that the section exists and I love that the experts at Bowhunting.com are the ones provide the remarkable content. There are tons of great tutorials, including photos and videos that bow hunters can use to learn and make their next hunt successful.

Bowhunting.com Bowhunting Knowledge

I’m confused that Bowhunting.com isn’t putting a higher priority on the Bowhunting Knowledge section. I’m a subscriber to Bowhunting.com’s email program and I have either not received an email about the Bowhunting Knowledge section or I have not noticed the mention of the section in an email.

The team at Bowhunting.com does an excellent job of highlighting their remarkable photography, blog and trophy hunts. Their videos of trophy hunts are top notch. I love the video of Todd’s monster 192” Buck.

These videos are a great way to drive traffic to the site and drive sales revenue.

I’d like to see Bowhunting.com really take advantage of their Bowhunting Knowledge section and use it to grow their connections with their followers and really educate hunters on the Web while providing access, through their store, the equipment and accessories hunters need to best execute trophy hunts.

3| Deer & Deer Hunting Online Courses

Deer & Deer Hunting Logo

Please visit Online Hunting Courses

Did you know that Deer & Deer Hunting put on Webinars and video course sections for hunters on their Website?

Deer & Deer Hunting Online Courses

To D&DH’s credit, I’ve actually received more than a few emails (I subscribe to their newsletter and you should too) on their online courses. The most recent highlight was for the Lunar Rut Predictions from their expert Whitetail Writer Charles Alsheimer.

I love that D&DH give a great preview to this video course. Charles Alsheimer answers a great question about killing does before or after the rut. Check out the preview video on Rut Hunting.

Deer & Deer Hunting is doing great things with their online courses. They’re marketing the courses through their email campaigns and on their site. They’re also marketing the courses on Twitter, Facebook and other social media.

It’s great to see a media company transition from print to the Web to increase their connection with their customers.

I’m looking forward to more courses from Deer & Deer Hunting.

4| Field & Stream Answers

Field & Stream Logo

Please visit Field & Stream’s Answers

I just found Field & Stream Answers the other day when I was looking at their site. I love Field & Stream’s email newsletter especially their great reader-submitted photos.

Hunters on the Web love looking at remarkable hunting photography and Field & Stream has some of the best photos available. And the great thing is they combine photos from their own team of expert outdoor photographers along with reader submitted photos.

But as much as I love the photos, I really love the F&S Answer section.

Field & Stream Answers

The Answer section is like a forum of sorts. Visitors to the site can ask and answer questions. I haven’t had a chance to look through too many of the answers, but I’m sure a few of the F&S writers have answered a few of the questions.

I haven’t seen any mention of the Answers section mentioned in F&S Newsletters and I haven’t seen too much promotion for the section on any other areas of the site or print magazine.

There are some great answers from readers and I think F&S can use Answers as a way to enhance their connection with their readers. Hunters are on the Web looking for ways to connect on a more meaningful level with outdoor companies. Answers is a great way for readers to get real value from a quality outdoor company (the photos are great also).

It’d be a great way to drive sales for the new Field & Stream Brand.

5| Wudyaget Custom Field Portraits

Wudyaget.com Logo

Please visit Wudyaget.com

I love remarkable hunting photographs on the Web. And I love when entrepreneurs take advantage of an opportunity. Matt Walters has taken advantage of an opportunity with Wudyaget Custom Field Portraits.

Matt takes ordinary pictures of extraordinary trophies and turns them into conversation pieces. Take a look at some of his great example portraits.

Wudyaget.com Custom Field Portraits

If you haven’t known about Matt’s service, here is your chance to take your trophy photos from years past and turn them into lasting memories.

Or perhaps if you’re lucky enough to harvest a trophy this season, give Matt a call to make the memory last a lifetime.

Conclusion

There are lots of great things on the Web. However, some of the hidden treasures go unnoticed as they remain hidden among the many great things on the Web.

These are only five of the great hidden treasures on the Web. I feel that all five should be getting much more attention from hunters than they are currently getting.

Companies can gauge their various services and products with their customers to see what their customers respond too. It takes some time and testing to find what connects with customers. I hope these five hidden treasures find their way to the marketing priority of their respective companies so hunters on the Web can take full advantage.

Do you know of any other hidden treasures on the Web?

Share them in the comments below.

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What do Chris Burget and Garth Brooks have in Common?

People follow leaders that interpret the world

Garth Brooks in Concert

Garth Brooks interprets the world for hard working Americans. Garth is arguably the most followed American entertainer in the past century. He entertained the world with his songs about love, work, good times, sad times, and life in general. And he interpreted the world and everyday occurrences in a way that his followers connected with and could relate to. Garth is a resource of interpretation and he has millions of followers and millions of people have purchases his recordings as a way to connect with Garth and his interpretations on the occurrences that affect their lives.

Chris Burget is the founder of Bulls & Beavers – The Premier Online Resource for Outdoor Enthusiasts. Chris also happens to be one of the most followed outdoor enthusiasts on Twitter. Follow him @BullsandBeavers. Check out how many lists people have included him on in their Twitter Lists. Notice all of the ‘Outdoors’, ‘Fishing’, and ‘Hunting’ lists.

Why does Chris have so many followers on Twitter?

Just as Garth has many followers, Chris is one of the most followed and respected outdoorsmen today because he interprets the world in a way that other outdoor enthusiasts, hunters, and anglers connect with. Chris

Let’s take a look at a few ways Chris is like Garth Brooks. Hopefully you can take some inspiration from a few of the similarities and grow your followers like Garth Brooks and Chris Burget have.

Interpretation

Interpretation is one of the 8 categories of intangible value that we buy when we pay for something that could be free.

Everybody, including ourselves, is always trying to figure out our own place in the world. We always question why certain things happen or why the occurrences in the world occur. We are all looking for answers to our questions regarding everything we observe in our daily lives.

We are all looking for others to interpret occurrences in the world that affect us.

One of my favorite Garth Brooks songs is Standing Outside the Fire. In the song, which Brooks co-wrote, Brooks sings about taking chances in life and the difficulty most of us have with wanting taking risk in our lives yet also wanting some form of security.

I guess it’s probably my entrepreneurial spirit that connects me with the song, but the fact is that I connect with the song. And so did millions of other people. Some for the same reason. Some probably connected with it simply because it has a great melody.

Either way, people connected with the way Garth interpreted the risk-reward feeling we all typically have. He took that feeling and gave us a way to think about it deeper and potentially make a decision based on that interpretation. Ok, perhaps the songs didn’t cause people to make risk-reward decisions, but Garth was able to get people drawn to him by giving his interpretation of the issue.

Chris, like Garth, takes difficult issues for hunters, anglers, and outdoorsmen and addresses them directly with his interpretation of the issue.

For example, please read – Hunting & Fishing is a Multi-Billion Dollar Corporation.

In the article, Chris writes his feelings on why hunting is important for the traditions in the United States as well as for economic impact. The difficulty of defending the tradition of hunting and fishing is something hunters, anglers and outdoorsmen deal with on a regular basis. When a leader in the outdoor world can put together an effective argument in favor of the outdoorsmen it’s impactful. Chris did that with his interpretation of the issue. I especially like the final paragraph:

As I sit here and think about my personal life as a hunter, angler and entrepreneur, my thoughts revolve around both the passionate side of hunting, fishing and the business side. Socially, culturally, and economically, hunting and fishing is part of who we are and contains all the good ingredients of what we need to be in the future.

Chris was not afraid to take the issue head on and give his interpretation of the issue. As a result of taking this approach and providing an interpretation, Chris was able to answer questions for other outdoorsmen who are likely going to become followers as he leads their thought and arguments for their worldviews.

People look for leaders in their daily lives for interpretation on the issues that directly affect their lives. Chris, like Garth Brooks, is one of those leaders.

Connection

There is no doubt that Garth Brooks connected with millions of people. His mark of 120+ million records sold (and counting) in less than two decades speaks for itself. In short – people listen to what Garth has to say.

People connected not only with Garth’s interpretation of the world as mentioned above, they connected with the passion he brought with his interpretation.

People can tell almost instantly when someone is genuine in what they say and feel. People understand that Garth is passionate about the things that he sings about in his songs. He feels what he’s singing about and people are drawn to passionate people. They want to share that passion for life and the occurrences that affect their lives.

People know that Chris Burget is passionate about the outdoors. They know he is passionate about the things he writes about on Bulls & Beavers. They know he is passionate about the links he shares on Twitter. They know he is passionate about the comments he posts on Twitter.

Take a look at this snapshot of his Twitter Stream:

Bulls and Beavers Twitter Stream

There is a quote about anger. There are retweets about Cabela’s and a shooting incident. These are things that impact people’s lives and Chris provides his thoughts on the subjects whether they’re his own or thoughts he agrees with.

If you follow Chris on Twitter you find this is what his Twitter Stream is like all the time. He is remarkably consistent with bringing information to Twitter that affects people. This is the reason he has so many followers. People like what he has to say.

People like what Chris has to say because they’re looking to connect with someone who isn’t afraid to share their feelings on the topics they’re passionate about.

People can tell that Chris is passionate and they connect with him because they want to share that passion for the things they care about.

Conclusion

I’m not sure if Chris Burget has ever been compared to Garth Brooks before, but they do have much in common.

Two of the things Chris has in common with one of the biggest entertainers of all time are interpretation and connection.

Both Garth and Chris have a willingness to share their interpretation with those who share the same worldviews. They are willing to take on the occurrences in the lives of themselves and others and provide an interpretation that helps people cope, understand and live their lives. Not everybody can provide this interpretation and that is the reason both Garth and Chris have so many followers. They both excel and helping others interpret the world.

Garth and Chris are also both passionate about the topics they interpret. Garth is passionate about the topics he sings about whether that be love, love lost, long working hours, domestic difficulties, risk-reward, etc. People share his same feelings on the world and once they realize Garth is passionate about the topics they look to connect with him.

It’s obvious that Chris is passionate about the outdoors. Follow his tweets to get a glimpse of his dedication to the outdoors. Chris takes on the difficult issues in the outdoor world and provides answers to the questions every other outdoorsman is asking. He does it with a passion that draws others to him.

What are some things you’re doing right now to connect with your target followers?

Is your company doing anything to form a deeper connection with your customers that draws in their complete attention?

If you aren’t, somebody else, like Chris, will find a way to connect instead.

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