Rank in the Top Ten for Your Niche Industry

People love content with intriguing numbers

I’m not sure what exactly it is about statistics, but for some reason stats have a way of capturing the attention of people.

There are over 500 million results for statistics on Google.

Digg has thousands of posts about stats submitted to its pages as Web users find enough value in blog posts about stats to share them with others in the network.

Stats seem to strike a chord with Web users and as a result, blog posts about stats have a high tendency to rank well in search engines keyword phrases related to the topic of the posts.

For example, the keyword phrase Twitter Stats brings up a few blog posts in the top ten that cover the latest stats concerning everybody’s favorite mass communication tool.

So What Does This Mean For You?

If you have a blog or Website and you’re trying to attract traffic then it’s entirely possible for you to write content for a Web page or a for a blog post that collects statistics from around the Web that highlight interesting data concerning your niche industry and rank in the top ten for terms related to “your niche industry” and “your niche industry stats”.

It takes some digging around on the Web to find relevant stats that your audience will find interesting, but once you bring together valuable statistics in one place you’ll be providing value that people will appreciate and share with their networks.

For example, I wrote a post Essential Hunting Industry Stats and that post received some great comments from readers. This post did very well for me as it ranked well for the term Hunting Industry (until I changed the domain of my blog), but more than ranking well the post also connected me with good-to-know folks in the hunting industry.

Chris Burget, of Bulls and Beavers and also the top hunter on Twitter (@bullsandbeavers), first found my blog via this post about stats and now we’ve had great discussions on and offline about business and the Web as a result of our connection. I’ve since written about with What Do Chris Burget and Garth Brooks Have in Common?

It’s also great to receive comments like the one from Kendall of Camofire:

Great list of info that was useful for a presentation I did yesterday. I appreciate your blog and the insights you are providing.

While it took some work to gather the information, it did all exist on the Web, free of charge; all it took was to find the stats and gather them in one location for the convenience of those looking for interesting and useful statistics about the hunting industry.

More Benefits of Writing Stats Posts

Beyond the benefits of traffic that comes from ranking well for your niche industry related terms and all of the sites and blogs that link to your post on stats there are additional benefits to writing content about the statistics your readers are interested in.

By gathering the information needed to put together a valuable stats post you’ll be showing potential employers, customers, and clients that you’re capable of doing the research necessary to justify business decisions.

Businesses and people often look to statistics for justification of the decisions they make. And when you prove that you can gather the justifying stats you are showing the people you’re working with that you respect their desire for more than your word to justify the recommendations you make.

To take this a step further you could begin conducting the statistics gathering yourself through surveys, polls, and other methods that put together stats in ways that make sense to your audience and customers.

Ranking for Stats Posts and Pages

Ranking well for a specific search term means that people and the search engine robots need to determine that your content is the most relevant source of information for the search query of your target audience.

In order for that to happen search engines want proof that you are trustworthy and popular in the eyes of others in your niche. To gain this trust from others in your niche you’re going to have to publish content so remarkable and valuable that others (including influencers) in your niche will share it with their networks by tweeting it, digging it, emailing it, and linking to it on their blogs.

A great way to capture the attention of others in your niche and get them excited about one of your posts is to gather relevant statistics about your niche.

Take for example, Adam Singer of The Future Buzz wrote a post that used captured the curiosity of the marketing and online world.

The post, Social Media, Web 2.0 And Internet Stats, likely took a lot of time to put together, but the post ranks well for a moderately searched term and was shared numerous times over the Web – retweeted, shared on Facebook, Stumbled, Dugg, etc.

The post now ranks in the top 3 for the term Social Media Stats. While this keyword phrase does not get a ton of traffic each month, it does bring in some traffic from search engines and likely brings in tons of traffic from the sites that link to the post on The Future Buzz.

One term that would be interesting to test this technique for would be Media Industry.

This keyword phrase has much more traffic and it’d be interesting to see if a well-shared and well linked-to post covering media industry stats would rank well.

Summary

If you want to rank in the top ten for a keyword phrase similar to “your niche industry stats” or “your niche industry” you can gather together stats that are available on the Web already and bring them together one place (and don’t forget to cite your sources).

It takes some time to gather the information together, but once the content in place it’s a valuable resource for others in your industry and it serves are a way for your customers to justify spending money.

What are your thoughts?

Have you used interesting stats in your blog posts – possibly as a lede to start your posts?

Have you done an entire post that includes statistics related to your niche industry?

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Image courtesy of Irargerich

Keyword Confusion – The Michael Jackson Effect

Sometimes things surprise you

Coffee in the Morning

image credit: Sir Mervs

On June 25th, 2009 the world lost one of the most audience-effecting artists of a generation – Michael Jackson.

Now, I am a big fan of Michael Jackson’s music and efforts in the entertainment industry. He was creative, innovative, and fearless when it came to crafting original art that he used to connect with arguably one of the largest audiences ever to exist.

It was for this reason that I wanted to write a blog post about Michael Jackson.

I didn’t want to write the standard “I was a huge fan of MJ” post so I thought I’d do what I always do and draw some parallels between Michael Jackson’s success, blogging, and being an entrepreneur.

The result was:

The Michael Jackson Guide to Success

To say the post was a success would be both an understatement while also bringing about the topic of this post – Keyword Confusion.

You see, the Michael Jackson blog post has been a huge driver for traffic to Hunting Business Marketing and that’s great, but after thinking about what my goals for the site it may not be the most relevant traffic (for HBM or for the visitors).

Let’s take a closer look…

Keyword Confusion

It’s probably obvious that the audience I’m trying to reach with the blog posts on this site includes hunting business owners and bloggers.

Often times I like to write about other things I enjoy in life such as music (usually country music or even Bon Jovi) and other topics. I find that writing about what I enjoy and find interesting usually leads to the best posts.

And while I feel it’s important to write about what you love, I also believe you have to keep a focus on the audience you’re trying to reach on the Web.

Since I wrote the MJ post on June 27th, 2009 it’s become the most trafficked post on Hunting Business Marketing and Michael Jackson has become the 2nd biggest search term driving traffic to this blog.

Michael Jackson All Time Top Blog Post

The stats just for the term “Michael Jackson”

Michael Jackson Blog Statistics

Michael Jackson Number Two Search Term

While I didn’t intend for this to happen, it’s been a nice surprise to get a spike in traffic as a result of the Michael Jackson Effect.

Michael Jackson Google Trends

It’s also a classic case of keyword confusion as it relates to Hunting Business Marketing as a business.

While there are benefits to writing a post about Michael Jackson that might connect and be found as meaningful by a searcher on Google, it’s likely that person will not read much of the other content on the site and that’s understandable.

I think there is room for both a focused approach to your keyword initiatives as well as the occasional stray from the ordinary.

Focused Approach

When I write most of my blog posts I like to cover the topics that readers like you ask about or seem to be questioning in the blogosphere. I also like to focus on the questions and problems I have when I’m working in the hunting industry or with marketing on the Web.

I try to focus on keywords that have a decent amount of monthly traffic while also focusing on keywords that my target audience is likely using as they search for information on marketing their hunting business (specifically marketing their hunting business online).

These keywords (as you may know) include:

Hunting Business Marketing

Hunting Business

Hunting Blogs

There are always the long-tail keywords that work just as well:

Starting a hunting guide service

How to make a successful hunting business

How to start an outfitter in Wisconsin

With some of these I have been successful:

Hunting Industry

Hunting Industry Statistics

Hunting Blog Titles

I’m going to continue with my focused approach as one of my goals for writing quality posts. I focus first and foremost on answering your questions, but where appropriate I like to use keywords effectively as well.

But if you know anything about me…you know I can’t settle for just the focused approach…

A Little Fun

I think it’s just as important to write about seemingly outlandish things from time to time as well.

This is why I write posts like:

The Convenience Store Guide to Blogging

The Jon Bon Jovi Guide to Making it Big on the Web

A Story of Focus: My Rubik’s Cube Weekend

I think a good outlandish post, while remaining on topic somewhat, has the ability to attract quality attention while connecting with readers in a way standard or “safe” posts may not.

This is why I like to write uncommon posts once and awhile – to catch you off guard and keep you coming back while still providing valuable content to help you market your hunting business or blog on the Web.

Summary

It was fun writing the Michael Jackson post for this blog and I hope you enjoyed reading it (and checking out the fun dance sequence).

The truth is that while I hadn’t planned for that post to be anything more than a fun, effective post about being successful in life, I had no intention of it turning into the current, most trafficked post on Hunting Business Marketing.

The truth is that it’s important to remain focused with your keyword strategy for your hunting business site and blog.

But it’s also important to keep your Website fun and if it’s in your nature you should write about some outlandish things once and awhile. It’ll keep your audience on their toes while hopefully providing them a connection to your topic of focus at the same time.

Use a good blend of focus and fun with your blog posts and site content and you’ll attract the audience you’re after.

The real secret to Web success is realizing that it’s all about your genuine personality and showing your true voice.

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A Blog Search Engine Optimization Strategy – Maximize The Long Tail

How to Find and Target Long Tail Keywords for More Search Engine Traffic

How to Drive Visitors Deep Into Your Website

Easy come, easy go

Drive Visitors Deep Into Your Website Content

image credit: Cellular Immunity

The Web, right now, is the ultimate competitive environment for attention. Everybody on the Web has limited time (even if they spend 24 hours each day surfing Websites).

It simply isn’t possible to view all of the quality content on the Web.

So the battle is on for you to put out content and market that content so your Website can gain the attention of the limited resource you’re after – the attention of hunters.

How you structure your Website or blog (or combination of both) is just as important as the quality of the content itself. You can’t have one without the other. You can’t have a great product or service or content without equally great marketing and you can’t have the best marketing without a quality product to market.

I think it’s important to focus on how you present your products, services, and content on your Website just as much as you focus on creating your product, services, and content.

If you own a Website and you see the stats of your visitors or if you pay attention to your own Web browsing habits, you’ll probably understand that most of the time you bounce off Websites that don’t have structure and interest and stay on Websites that do (this is of course assuming the sites have content that interests you).

So while you’ll need to create remarkable content, it’s also important to focus on the structure of your Website if you want to be the source of satisfaction for your readers’ attention.

Website Structure

The structure of your Website is important, especially during the planning stages of the development of your Website, because you have to think about how you can make it easiest for your customer to go through the buying process efficiently and effectively.

You want the visitors to your Website to be able to navigate your site no matter what stage of the buying process they are in.

One important thing to remember is that you are not your customer. You already know more about your business and your products than anyone else. Your customer may just be looking to discover an answer to a problem they have while stumbling upon your site. They may be looking for as much information about your product before they actually make the decision to purchase or they may be ready to purchase this very minute.

Let’s take a look at those three types of business offerings (product, service, and blog content) and discuss a few ways you might be able to drive your customers deep into the content on your site.

Product (or Service) Company

If your hunting business specializes in making remarkable products that significantly help hunters in their pursuit of trophy game then there are two different types of Website you can have 1) Informational (no selling on your site) 2) Informational and E-Commerce (you sell your product on your site).

The important thing to remember is that your customers are going to find your Website during different stages of the buying process. Not all of your customers are going to discover your Website and product for the first time and not all of your customers are going to have done their research on your company and product and are simply looking for a place to make their purchase.

Let’s look at a few quick tips for each of product sites. (They really aren’t that different.)

Information Site

For an information site your main focus is going to be on putting out enough content to convince your customer to purchase your product. Your target visitors are going to be in the discovery and research stage.

Your customers in the discovery stage will likely find your Website via a search query then enter into one of the search engines, like Google. They’ll be searching for slightly more specific terms than you may first suspect like “top bows for 2009” or “best tree stand for bluff country”.

You’ll want to focus your content on terms like these.

This is where a blog becomes important.

Search engines love blogs because blogs are generally a source of constant information. Search engines like your site if you are continually putting up valuable and unique content.

Search engines will also love you because they’ll be showing their customers (people who search) relevant and up-to-date content.

With a strictly informational site you’ll also want to make sure to include more detailed information about your product.

When your customer is in the Discovery Stage they don’t want a bunch of detail – they want to be intrigued by the benefit your product might provide them.

However, when your customer reaches the Research Stage, they are interested in learning as much as they can about your product. This is where you can provide more detailed information in an easy to follow and functional way.

Information and E-Commerce Site

With an information site plus an e-commerce site you’re going to want to have all of the aspects of the information site plus you’ll want to focus on the Ready to Buy Stage of your customers purchasing decision.

With an e-commerce site, you have the ability to suggest complementary products during the stage when your customers are already in the buying mood. You’ll want to focus on providing them options that add even more value.

Some Ideas

A few ways to drive visitors deeper into a product Website include:

Text linking

Related products

Complementary products

“You may also like…”

Suggested products

Our Top Ten Products

Our Top Searched Terms

Related information

Product reviews

Testimonials

Etc.

The thing to remember if you’re a product company is that it’s easier to provide your current customers with something more than they’re already buying from you. Look for products to complement the products they are already purchasing and allow them to discover these products as they’re going through the purchasing stages of the products they’re already committed to buying.

Blog

If you’ve seen a few posts on this site you’ve probably recognized that I’m a big fan of blogs.

Take a look at a few of my previous posts and pages:

20 Steps to Starting Your Hunting Business Blog/Website

10 Ways to Create Stunning Hunting Blog Posts

Reviews of Remarkable Hunting Blog Posts

Effectively Using Keywords in Your Blog Titles

Write Better Blog Headlines: Tonight at 6

How to Start a Blog that will Grow Your Outfitting Business

The First 4 Days of Your New Hunting Blog

How to Use the Web to Grow a Successful Hunting Business – A Tutorial

The reason I’m an advocate of blogging for your hunting business Website is because a blog will provide search engines (and your customers) with tons of up-to-date and useful content, unique insight, and answers to problems.

A blog also provides you many ways to drive your customers deep into product/service relevant related information.

You can use text links, lists, categories, archives, and highlighted posts to drive your current and new customers deep into your posts.

Here are a few more ways you can drive visitors deep into your blog content:

Related post links

Related offsite post links

Suggested reading links

Post series (Part 1 through 6 for example)

Lists of Lists

Favorites

Favorite Lists

There are so many ways to direct point your readers.

I’m sure you can come up with more suggestions.

If you have any please feel free to share in the comments.

Summary

You have to remember that Web users will do what they want, but there are a few things you can do to try and capture their attention while they’re on your site.

The goal of any Website owner is to provide valuable content, products and services for their target customers in a way that is easy to digest and follow.

Figure out ways to drive your visitors deeper into your site by providing them more value than the content they first discover on your site.

Even if your loyal visitors come to read your new content, things like text links and suggested reading are important.

I visit many blogs nearly every day that provide text links that still drive me to content I haven’t discovered on the site yet.

Do you have any more ideas for driving deeper engagement on your site?

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