People love content with intriguing numbers
I’m not sure what exactly it is about statistics, but for some reason stats have a way of capturing the attention of people.
There are over 500 million results for statistics on Google.
Digg has thousands of posts about stats submitted to its pages as Web users find enough value in blog posts about stats to share them with others in the network.
Stats seem to strike a chord with Web users and as a result, blog posts about stats have a high tendency to rank well in search engines keyword phrases related to the topic of the posts.
For example, the keyword phrase Twitter Stats brings up a few blog posts in the top ten that cover the latest stats concerning everybody’s favorite mass communication tool.
So What Does This Mean For You?
If you have a blog or Website and you’re trying to attract traffic then it’s entirely possible for you to write content for a Web page or a for a blog post that collects statistics from around the Web that highlight interesting data concerning your niche industry and rank in the top ten for terms related to “your niche industry” and “your niche industry stats”.
It takes some digging around on the Web to find relevant stats that your audience will find interesting, but once you bring together valuable statistics in one place you’ll be providing value that people will appreciate and share with their networks.
For example, I wrote a post Essential Hunting Industry Stats and that post received some great comments from readers. This post did very well for me as it ranked well for the term Hunting Industry (until I changed the domain of my blog), but more than ranking well the post also connected me with good-to-know folks in the hunting industry.
Chris Burget, of Bulls and Beavers and also the top hunter on Twitter (@bullsandbeavers), first found my blog via this post about stats and now we’ve had great discussions on and offline about business and the Web as a result of our connection. I’ve since written about with What Do Chris Burget and Garth Brooks Have in Common?
It’s also great to receive comments like the one from Kendall of Camofire:
Great list of info that was useful for a presentation I did yesterday. I appreciate your blog and the insights you are providing.
While it took some work to gather the information, it did all exist on the Web, free of charge; all it took was to find the stats and gather them in one location for the convenience of those looking for interesting and useful statistics about the hunting industry.
More Benefits of Writing Stats Posts
Beyond the benefits of traffic that comes from ranking well for your niche industry related terms and all of the sites and blogs that link to your post on stats there are additional benefits to writing content about the statistics your readers are interested in.
By gathering the information needed to put together a valuable stats post you’ll be showing potential employers, customers, and clients that you’re capable of doing the research necessary to justify business decisions.
Businesses and people often look to statistics for justification of the decisions they make. And when you prove that you can gather the justifying stats you are showing the people you’re working with that you respect their desire for more than your word to justify the recommendations you make.
To take this a step further you could begin conducting the statistics gathering yourself through surveys, polls, and other methods that put together stats in ways that make sense to your audience and customers.
Ranking for Stats Posts and Pages
Ranking well for a specific search term means that people and the search engine robots need to determine that your content is the most relevant source of information for the search query of your target audience.
In order for that to happen search engines want proof that you are trustworthy and popular in the eyes of others in your niche. To gain this trust from others in your niche you’re going to have to publish content so remarkable and valuable that others (including influencers) in your niche will share it with their networks by tweeting it, digging it, emailing it, and linking to it on their blogs.
A great way to capture the attention of others in your niche and get them excited about one of your posts is to gather relevant statistics about your niche.
Take for example, Adam Singer of The Future Buzz wrote a post that used captured the curiosity of the marketing and online world.
The post, Social Media, Web 2.0 And Internet Stats, likely took a lot of time to put together, but the post ranks well for a moderately searched term and was shared numerous times over the Web – retweeted, shared on Facebook, Stumbled, Dugg, etc.
The post now ranks in the top 3 for the term Social Media Stats. While this keyword phrase does not get a ton of traffic each month, it does bring in some traffic from search engines and likely brings in tons of traffic from the sites that link to the post on The Future Buzz.
One term that would be interesting to test this technique for would be Media Industry.
This keyword phrase has much more traffic and it’d be interesting to see if a well-shared and well linked-to post covering media industry stats would rank well.
If you want to rank in the top ten for a keyword phrase similar to “your niche industry stats” or “your niche industry” you can gather together stats that are available on the Web already and bring them together one place (and don’t forget to cite your sources).
It takes some time to gather the information together, but once the content in place it’s a valuable resource for others in your industry and it serves are a way for your customers to justify spending money.
What are your thoughts?
Have you used interesting stats in your blog posts – possibly as a lede to start your posts?
Have you done an entire post that includes statistics related to your niche industry?
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