Red Light! Something Different, Second Chances and Persistence

On a Sunday in the sunshine at a red light

Bright Red Light

image credit: shikeroku

I heard a new song on the radio a short while ago as I was driving home. The first thing that caught my attention was the melody. Then I started listening to the lyrics and they really stuck out to me as unique.

The song was Red Light and I wasn’t sure exactly who the artist was.

Being the inquisitive person that I am, I went home and immediately looked up the song and found that the artist was David Nail.

Now, two things stood out about this song and David Nail and the interesting thing is that both of these things relate to entrepreneurship and blogging:

  1. Going against common beliefs and understandings
  2. Persistence

Let’s dig deeper into how they relate…

Go against common beliefs and understandings

David Nail

Red Light is interesting and turns every country music song cliché on its head.

If you listen to the lyrics of the song you’ll realize that the storyteller, in this case David Nail, is talking about his girlfriend breaking up with him.

The interesting thing is that he realizes that he didn’t think it would be sunny and nice outside when it happened. He always assumed that when someone breaks up with you that it’s raining or dark or any of the other visions we all get when we listen to breakup songs.

He also notices that others’ lives are seemingly happy around him while his life is coming crashing down and changing as he knows it.

I like this song number one because it has a great rolling melody, but I’ve been listening to it over and over again lately because I love how the song’s story puts a new twist on our thoughts about breakups and yet the lyrics still make sense.

It’s always important when you do something different that it still makes sense to people.

I hope this song will be a big hit for David Nail. I think he’s found a good song here that stood out to listeners on the radio and other channels of communication on the Web and people are connecting with the message and the new twist on something that affects us all.

You

An important thing to remember whether you’re launching a new hunting business, a new product, a new service or if you’re just trying to increase your presence on the Web is that you have to stand out a little bit so your audience will notice.

Sometimes to stand out you can do something that completely turns your audience’s current understanding on its head.

That’s how the best ideas and innovations often come to be – people come up with things that seem completely new, but make perfect sense.

It could be something as easy as writing about a topic for your hunting business on your blog and taking a new direction with the post.

There are lots of ways you can do things completely new and different that will stand out for your audience.

If you’d like, you can share your ideas for doing things different in the comments.

Persistence


David Nail

Another thing I thought about after I figured out that David Nail was the singer of Red Light was the fact that I remembered him from a few years ago.

For a few summers I worked at the Wausau Country Club in Wausau, Wisconsin and I remember working in the bag room listening to the radio in the summer of 2002 and a new song came on the radio called Memphis. I remember it was brand new and I think the disc jockey was actually doing one of those song versus song deals where people call in and vote for their favorite.

I remember hearing Memphis that day and thinking it was a pretty good song, but after that I never really heard it again (it must have lost that day).

Well here we are seven years later (an eternity in the music business) and David Nail got a second change on a major record label to fulfill his dream of being a country star.

It’s a neat story of persistence.

I’m sure most people would have given up somewhere along the line in those seven years, given up on their dreams after the initial shot at the big time didn’t pan out. It would be easy to lose confidence, go back home and take up a simple job and live until you die.

Maybe it’s because David Nail really loves singing and playing music, maybe music is all he really knows how to do, or maybe it’s a combination of both.

Well I’m glad he stuck with his dream and I hope it works out for him because I as an entrepreneur I can relate to his struggles and persistence.

You

It’s always a struggle with most things in life worth achieving.

Things usually don’t work out the first time or even subsequent times. It’s often those determined (or crazy) enough to stick it out trying to reach their goals that find ultimate success and happiness.

When you’re trying new things to stand out on the Web you’re going to hit road blocks and things are going to happen that might break your confidence a little.

Don’t worry about it too much. Things are always up and down in business and on the Web and just because something doesn’t work out as you plan today doesn’t mean you won’t find success in the future.

Summary

I was happy to hear David Nail back on the radio with Red Light.

The song stood out among the other noise on the radio because it took a different approach to a subject that affects us all at some point in our lives.

It was also good to hear David on the radio too because it was seven years ago since I had last heard about him.

He was able to keep persistent and make his dream come true and while Red Light is still climbing the charts I hope it launches him into superstardom.

You too can succeed by learning from the route that David took to find his niche for success in country music.

Find your niche and stand out by doing things just a little different than everybody else and stick with it until you start gaining traction.

And best of luck.

The Song – Red Light

I’d embed the actual video here, but Universal Music Group doesn’t want me to share their artists’ music with my readers so here is Red Light by David Nail on YouTube.

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The George Jones Successful Career Guide

I was introduced to George Jones through my Uncle Jim.

George Jones Burn Your Playhouse Down

I spent over ten years hunting on my Uncle’s farm in Buffalo County Wisconsin. They were some of the best times of my young life. The camaraderie was unmatched.

My Uncle had an old replica radio that was turned on promptly each morning to the old time country station. Any time George Jones would come on my Uncle would reminisce about his time growing up as a twenty-something raising a family during recession.

He struggled to raise a family while starting his own business.

And George Jones was there to inspire him.

George ‘The Possum’ Jones has definitely had his share of run-ins with fans, family, and the law. But the one thing that has seemed to keep him striving is music.

George’s passion (and the love of his family I’m sure) have given him purpose in life. They’ve kept him going throughout his legendary career.

Not many people get to define an industry and I’d have to say that George defined what country music was and is from the ’50s on through today and into tomorrow.

George’s music and his voice are his life. He lives his life through music. By listening to a George Jones song you get to see how a man has lived his life. You get a peek inside a little corner of one of the great men of our lifetime’s most personal emotions.

And well, just take a look and listen to understand.

Here are a few lessons from George Jones that you can use to help your career in the hunting industry…

Passion

It’s often used as a cliché, but our actions truly define who we are.

An apt description of character is that no matter who we claim to be in our own minds and words, we’ll always be defined by what others think and say of us.

What do you want people to say and think about you?

Why do so many people, in all levels of country music, think and speak of George Jones so highly?

It’s because he had passion.

George Jones was and is still today passionate about the music he makes.

In order for people to think and speak of you highly you have to be passionate about what you do. You have to be passionate about the hunting industry. You have to be passionate about putting the success of others above your own success.

George Jones created songs that spoke of problems, issues, and funny occurrences that happened in every person’s life. People related to his music. He spoke for the common man and woman.

He wasn’t perfect himself. He had great faults as a person.

But he allowed others to succeed through his music.

And that’s the most empowering thing a business owner can do.

Exceptional Content

Even though George Jones wrote some of his best material, he never let his ego get in the way of a great song. He often recorded great songs written by others.

The song (content) was always his #1 priority.

You can put marketing, promotion, advertising, touring, record sales, product sales, etc. as high as you want on the priority tree, but the quality of the song (content) will always determine your success.

Without exceptional songs (content), George Jones would not exist as he does today.

George knew his audience. He knew who he wanted to speak with. He knew the people he wanted to connect with. He grew up around the people he wanted to connect with.

And he never lost sight of that audience. The audience just happened to be larger than he probably ever thought it could be (probably a result of his influence).

Who is your audience?

Is your content good enough to keep their attention?

Don’t forget your roots

Along with not forgetting the importance of the song (content), is not forgetting your roots. You can’t change your past. You can, however, use your past to improve upon who you are and expand your connection with others.

Use your past to enhance your connections with others.

If you grew up a middle-class kid from Ohio then use your history to connect with your audience. And if your audience didn’t grow up the same way you did you’ll provide them a different and unique perspective that might be able to help them in their journey to grow their business.

People can tell when you’re not being honest with them. They want to believe what you tell them, but if you’re not being truthful they’ll figure it out at some point.

Don’t hide who you are.

George Jones sang about his life. He didn’t hide his past. His life story isn’t picture perfect and that’s what we love about it. It shows his flaws just as it shows his successes.

That is what gives people hope.

Don’t be afraid to expand

If you listen to George Jones in the 1950s and today, you’ll hear a difference. George’s music has grown with his age. He hasn’t tried to hide from the fact that he’s growing older.

He’s embraced it.

Artists that try to stay complacent with their previous success are doomed to fail.

While you should always enhance what is successful for you, you should also work to expand as a businessperson.

Never be satisfied with you success.

While you should enjoy your success, never be fully satisfied until you retirement days.

I’m sure George reflects on his days today, but he still works to leave a mark while he’s still with us.

Don’t be afraid to take chances with your craft. The world is forgiving. People will forgive you if you show sincerity and a willingness to improve their lives. If you fail while trying to improve the lives of others you will be forgiven.

Strive to succeed, but don’t be afraid to fail.

Find you success formula and utilize it. Then expand upon it in ways you might be anxious to.

Summary (Longevity)

George Jones has been around for over 50 years making great country music. He literally defined a generation of music that is still today’s most popular form of music. He speaks to the heart and soul of most Americans. It takes passion to reach that many people on such a deep level. His honesty and truth with himself and with his audience allow for a connection most people are unwilling to explore.

The reason George Jones has been around for 50+ years is his unrelenting ability to expose his emotions, his pain, and his heartbreak to his audience.

George Jones simply has zero artificial barriers.

There is a reason every modern country artist credits George as an influence – George Jones is country music.

It took the boldness and fearfulness of one man to define an entire genre of music.

Are you willing to do the same to define the hunting industry?

You are capable of doing it.

And so is your number one competitor.

Which one of you will lose your fear of failure and define the next generation of hunting innovation?

Will you be inspired as my Uncle was?

Bonus

If you haven’t heard ‘The Greatest Country Song of All Time’, here it is…

A song, one man, a microphone, and nothing else. Complete vulnerability. Pure magic.

Bonus #2

I listened to George Jones while writing this post.

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