The Story of the Giant Moose

Sometimes unexpected keywords result in big traffic

Today I decided to draft an interesting case study that may prove valuable for you and hopefully for your blog and business.

What makes it valuable?

SEO and keyword research are important for bloggers to understand. Recognizing search traffic trends in your site’s statistics can help you hone in your writing to attract more visitors and potentially customers to your site.

Let’s take a look…

Ben G. Outdoors

I approached Ben Gustafson (@BenGOutdoors) early in 2010 to discuss working on a few marketing strategies for growing his blog and site: Ben G. Outdoors.

For Ben G. Outdoors, Ben writes about his experiences in the outdoors doing various activities including hunting. He puts a great personal spin on his writing (he and his wife recently welcomed a new baby boy to the family). Ben also writes reviews for hunting products and does interviews with leaders in the hunting industry.

Ben was excited about the opportunity to take a deeper look at his marketing strategy. We discussed a few things to focus on in the initial research and one of the objectives we wanted to focus on was keyword trends and opportunities.

Unique Keyword Strategy

After digging into some of the keywords that were bringing traffic to Ben G. Outdoors, I noticed something interesting.

Ben’s post, Giant Moose, was ranking #1 in Google for the term ‘Giant Moose’.

Now, this high ranking didn’t surprise me. Ben had used the keyword in the title and the post was, while not long in content, had numerous comments and seemed to be a popular one for Ben’s readers.

At first I thought this was just an example of a blog ranking well for a long-tail keyword phrase, but after doing some deeper research I realized that the term ‘Giant Moose’ receives about 4,400 broad searches each month and 1,900 exact searches each month (Google Keyword Tool).

Please click on the images to see enlarged…

Ben G. Outdoors is receiving some good traffic each month from a post that generated some quality discussion and interaction with his readers. Potential readers that first visit Ben’s site via a search for ‘Giant Moose’ have good reason to be impressed with the discussion and if they’re interested in hunting and the outdoors it’s likely they’ll visit again or look through the archives for further relevant reading.

Opportunity for Future Posts

Ben, being the smart guy he is, realized the potential to write more posts using ‘Giant Moose’ as inspiration.

Recently, a post on a Huge Black Bear story hit the front page of Ben G. Outdoors.

This post had more content and insight from Ben in the body of the post. Comments soon flowed in just as they had with ‘Giant Moose’. Ben’s readers seem to love discussing the strange and unique stories from the hunting world.

Along with the great conversation, the great thing about ‘Huge Black Bear’ is the fact that it’s already ranking on page 1 of Google. Depending on your personalized search, Ben may rank anywhere from 3-10 or so for the term.

The term ‘Huge Black Bear’ gets about 400 broad searches each month on Google, which isn’t substantial, but it is likely the post will generate some relevant traffic to Ben’s site over the long-term.

Summary

By working together, Ben and I were able to find some great insight into what is already proving to be a valuable source of traffic for his site.

I’m sure Ben will continue to craft posts using the ‘Giant Moose’ formula and I think he’ll have great success as he has already had with ‘Huge Black Bear’.

Ben also plans to continue to write interviews, reviews and other types of posts for his blog since those are popular with readers as well.

Your Input on Keywords

What about you?

Have you had keyword success with your blog?

Let us know your thoughts in the comments.

SEO Reading

And for more great reading on SEO Strategy, please read: Optimize a Single Post On Your Blog for SEO

What to read next on Hunting Business Marketing

Dry Creek Goose Camp | Business Strategy

Trophy Score | Business Review

Hunting Outfitters and Guides: Get Valuable Traffic to Your Website

What to read next on the Web

A Case Study in Building Buzz in the Blogosphere: Joffrey’s Coffee & Tea Company

Companies That Blog More Have More Consistent Sales

Google Giving Small Businesses a Cheap Advertising Option

Image courtesy of junmon603

Keyword Confusion – The Michael Jackson Effect

Sometimes things surprise you

Coffee in the Morning

image credit: Sir Mervs

On June 25th, 2009 the world lost one of the most audience-effecting artists of a generation – Michael Jackson.

Now, I am a big fan of Michael Jackson’s music and efforts in the entertainment industry. He was creative, innovative, and fearless when it came to crafting original art that he used to connect with arguably one of the largest audiences ever to exist.

It was for this reason that I wanted to write a blog post about Michael Jackson.

I didn’t want to write the standard “I was a huge fan of MJ” post so I thought I’d do what I always do and draw some parallels between Michael Jackson’s success, blogging, and being an entrepreneur.

The result was:

The Michael Jackson Guide to Success

To say the post was a success would be both an understatement while also bringing about the topic of this post – Keyword Confusion.

You see, the Michael Jackson blog post has been a huge driver for traffic to Hunting Business Marketing and that’s great, but after thinking about what my goals for the site it may not be the most relevant traffic (for HBM or for the visitors).

Let’s take a closer look…

Keyword Confusion

It’s probably obvious that the audience I’m trying to reach with the blog posts on this site includes hunting business owners and bloggers.

Often times I like to write about other things I enjoy in life such as music (usually country music or even Bon Jovi) and other topics. I find that writing about what I enjoy and find interesting usually leads to the best posts.

And while I feel it’s important to write about what you love, I also believe you have to keep a focus on the audience you’re trying to reach on the Web.

Since I wrote the MJ post on June 27th, 2009 it’s become the most trafficked post on Hunting Business Marketing and Michael Jackson has become the 2nd biggest search term driving traffic to this blog.

Michael Jackson All Time Top Blog Post

The stats just for the term “Michael Jackson”

Michael Jackson Blog Statistics

Michael Jackson Number Two Search Term

While I didn’t intend for this to happen, it’s been a nice surprise to get a spike in traffic as a result of the Michael Jackson Effect.

Michael Jackson Google Trends

It’s also a classic case of keyword confusion as it relates to Hunting Business Marketing as a business.

While there are benefits to writing a post about Michael Jackson that might connect and be found as meaningful by a searcher on Google, it’s likely that person will not read much of the other content on the site and that’s understandable.

I think there is room for both a focused approach to your keyword initiatives as well as the occasional stray from the ordinary.

Focused Approach

When I write most of my blog posts I like to cover the topics that readers like you ask about or seem to be questioning in the blogosphere. I also like to focus on the questions and problems I have when I’m working in the hunting industry or with marketing on the Web.

I try to focus on keywords that have a decent amount of monthly traffic while also focusing on keywords that my target audience is likely using as they search for information on marketing their hunting business (specifically marketing their hunting business online).

These keywords (as you may know) include:

Hunting Business Marketing

Hunting Business

Hunting Blogs

There are always the long-tail keywords that work just as well:

Starting a hunting guide service

How to make a successful hunting business

How to start an outfitter in Wisconsin

With some of these I have been successful:

Hunting Industry

Hunting Industry Statistics

Hunting Blog Titles

I’m going to continue with my focused approach as one of my goals for writing quality posts. I focus first and foremost on answering your questions, but where appropriate I like to use keywords effectively as well.

But if you know anything about me…you know I can’t settle for just the focused approach…

A Little Fun

I think it’s just as important to write about seemingly outlandish things from time to time as well.

This is why I write posts like:

The Convenience Store Guide to Blogging

The Jon Bon Jovi Guide to Making it Big on the Web

A Story of Focus: My Rubik’s Cube Weekend

I think a good outlandish post, while remaining on topic somewhat, has the ability to attract quality attention while connecting with readers in a way standard or “safe” posts may not.

This is why I like to write uncommon posts once and awhile – to catch you off guard and keep you coming back while still providing valuable content to help you market your hunting business or blog on the Web.

Summary

It was fun writing the Michael Jackson post for this blog and I hope you enjoyed reading it (and checking out the fun dance sequence).

The truth is that while I hadn’t planned for that post to be anything more than a fun, effective post about being successful in life, I had no intention of it turning into the current, most trafficked post on Hunting Business Marketing.

The truth is that it’s important to remain focused with your keyword strategy for your hunting business site and blog.

But it’s also important to keep your Website fun and if it’s in your nature you should write about some outlandish things once and awhile. It’ll keep your audience on their toes while hopefully providing them a connection to your topic of focus at the same time.

Use a good blend of focus and fun with your blog posts and site content and you’ll attract the audience you’re after.

The real secret to Web success is realizing that it’s all about your genuine personality and showing your true voice.

Related posts on Hunting Business Marketing

Effectively Using Keywords in Your Blog Titles

Paid vs. Natural Traffic: It’s like Baiting vs. Funnel Hunting for Deer – Part 1

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Effectively Using Keywords in Your Blog Titles

Blog titles are crucial to gaining attention on the Web

Eye Catching Red Flower in Violet Flowers

image credit: eyesplash Mikul

On my recent post Write Better Blog Headlines: Tonight at 6, there were some great comments. Rudy left a great comment for possible ways to expand on the post so I thought I’d do just that.

Here is Rudy’s comment (here are all comments on the post):

Dayne,

Good stuff and I agree with Albert comment. The sub-topic of this would be how to achieve this goal.

Maybe ask questions or provoke a conversation, for example. Then, another session could be on those “key” words to use in your headlines that draw readers!

Keep the info coming Dayne, I have almost reached saturation!

Rudy

I’d like to run with the Rudy’s suggestion of finding “key” words:  both those that attract readers’ attention as well as those that will help your search traffic.

Before I get into keywords, here are a few posts I’ve written on the topic:

Hunting Outfitters and Guides: Get Valuable Traffic to Your Website

How to Start a Blog that will Grow Your Outfitting Business

5 Things You Can Do Right Now to Improve Your Small (or Big) Hunting Website

And here is a great post from Adam Singer on a related topic:

Findability, The Long Tail Of Search And Building Deep Interactions

Finding keywords that attract readers’ attention is important, as Rudy points out. There is a lot of noise on the Web and having attractive headlines is vital to gaining readers’ attention and driving them deep into your content.

If you want to see how important headlines are, check out Hunting.Alltop.com and observe all the headlines. Then look for the ones that stand out the most. It’s not easy to stand out when there are so many other great blog post titles.

It’s also important to find keywords that are relevant to the topic of your blog. This will help you slowing build a strong and reliable stream of traffic from search engines.

Let’s take a look at some ideas you can use for both sets of keywords for your own blog or Website.

Attention Grabbing “Key” Words

I have linked previously in the Related posts on the Web to two great posts on Copyblogger.com:

The Cosmo Headline Technique for Blogging Inspiration

The Hidden Key to Cosmo Headlines: Sex and the City?

The concept of the “Cosmo Headline” method is simply that Cosmo headlines are attention-grabbing and impactful. Think of how many times you’ve sat waiting in line at the grocery store. What magazine do your eyes gravitate to the most?

There is a good chance that you’re thinking of Cosmo or a related magazine (Guys, your buddies aren’t watching so it’s Ok to admit to yourself that it’s true – I had a hard time at first admitting it to myself).

If you’re struggling to come up with ideas for blog posts or struggling to find a good title for your blog post, try visiting Cosmopolitan.com and scan the headlines for eye-catching material.

So why do these headlines stand out?

The Cosmo headlines are often written in list form, which readers love. The headlines cover topics that really stand out as important to just about every adult human on the planet. The headlines really show the benefit that will be gained if the reader continues reading the entire article or post.

Brian writes:  “They’re [Cosmo Headlines] all written by pros who make good money getting people to pick up periodicals and drop them in the grocery basket.”

If you’re looking for great headline and article ideas you might as well learn from the best in the publishing business. Don’t be afraid to use Cosmo headlines to craft your own posts.

Now, if you’re uncomfortable using Cosmo headlines (Hey, not all of us guys want Cosmo on our History), you can use MensHealth.com. The same concept applies and it’s not as awkward. I use Men’s Health for blog post ideas all the time and it seems to not only generate ideas for me to write about, but it also seems to generate the attention grabbing “key” words that Rudy referred to in his comment above.

Let’s check out the Guy Wisdom – List Section on MensHealth.com:

18 Things Grown Men Should Never Have

How easy could it be for a hunting retailer or hunting product manufacturer to turn this eye-catching headline into 18 Things a Hunter Should Never Have? That is an catchy headline that will draw in a lot of eyeballs for your blog if you can write a great list.

10 Things Children Teach Their Fathers

This is interesting because it flips the standard on its head, which is very eye-catching. Would you stop to check out the post 10 Hunting Tips Parents Can Learn From Their Kids?

The 20 All-Time Best Men’s Health Tips

How can you not stop to check out this post? Everybody is looking for the best of the best. If your blog has long-time readers they’d love to look back on the best of the best you have offered. If a new reader happens to glance at this headline they’ll be curious and a likely place to start when exploring a new site is the best you have to offer. Try writing The 20 All-Time Best [Your Hunting Blog Here] Tips.  I could use this myself a little more I think.

I could go on for awhile trying to list title ideas from using the Men’s Health lists, but I’m sure you could do a better job with them.

Take some time and try out this technique for eye-catching “key” words. I think it will help generate some great posts for you and your readers.

Keywords for Traffic

Finding keywords for your blog is important and for some reason also a little tricky.

As you start to accumulate blog content, you’ll start to see a slow gain in search traffic. You’ll see a lot of long-tail keywords (keyword phrases, questions, and some off topic phrases) generating traffic to your blog posts. Hopefully, you’ll also see some traffic from some general terms that really relate to your business.

As time has passed with this blog, I’ve noticed that I’ve been getting more and more traffic from terms and phrases that I target such as “hunting businesses”, “hunting blogs”, and “starting a hunting business”.

I’ve also noticed a lot of traffic from some unrelated terms such as “bon jovi” and “best country songs”. These keywords are some I didn’t intentionally set to target. They likely don’t generate long-term readers.

Some lessons I’ve learned from this include the importance of putting in some thought on what your blog and business are really about and remaining focused on writing blog posts strictly about those topics and related items.

It’s a fine line between writing about the same things all the time and trying to expand your blog post topics. The Bon Jovi post was a lot of fun to write, but I realize it might not have been great for search traffic or for gaining long-term readership.

I think it’s important to test new ideas and try new things for your blog posts. I won’t stop trying to reach readers in new and fun ways so you’ll probably see more Bon Jovi-type articles.

But I’ve also realized the importance of staying true to the focus of this blog Hunting Business Marketing.

For your own blog the basic concept to understand is to recognize what you, your hunting business, and your blog are all about. Think about the keywords, keyword phrases, and questions your readers search for on the Web and try to naturally write blog titles and posts about these topics.

Use tools like Google’s Keyword Tool and Wordtracker Labs Keyword Question Tool to see how much traffic your business-related terms are getting to see if there is enough interest to support your work.

Also continually watch your site or blog’s keyword trends and listen to what your readers are telling you.

Search and keywords aren’t difficult. You just have to focus on what your blog is really about and continually test and try new things to see what benefits your readers.

Keep your readers’ needs first and you’ll become a successful blogger over time.

Related posts on Hunting Business Marketing

10 Ways to Create Stunning Hunting Blog Posts

10 Examples of Remarkable Hunting Blog Posts: Part 8

10 Hunting Website Truths You Can’t Ignore

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Is Traffic to Your Hunting Website Really What You Want?

What’s the best measure?

Tape Measure

image credit: aussiegall

Oftentimes the basic metric for a Website is traffic and/or page views.

It’s an important metric.

But should it be the most important metric for your hunting site?

Take a step back and ask yourself a few questions about what you’re trying to accomplish with your hunting Website.

Are you trying to get clients for your outfitting business?

Are you trying to generate eyeballs for the ads on your site?

How do you generate your revenue?

Traffic is the easiest Website metric for people to understand. It’s easy to convey to people that have Web knowledge and others who have less Web knowledge.

As long as you relate your traffic (Natural and Paid) to another site people are familiar with they’ll get an idea of how big your Website is.

Compete is a great site for showing traffic (unique visitors).

I should clarify that “traffic” often means unique visitors or page views.

But which one is more important to you?

It depends on the focus of your hunting business.

I’ve learned quite a bit about segmenting and individual customer focus at my job as a direct mailer (cataloguer).

It’s given me great insight into the world of what specific customers demand from companies as well as ways companies can determine how to promote and market each customer.

With this understanding…

Here are a few ways to determine…

What Metric is Best for You and Your Hunting Website

Outfitter/Guide

As an outfitter, the purpose of your Website or Web page should be to encourage your potential customers to call you so they can speak to you and learn more about the benefits of your outfitter service.

Your Website should also provide the functionality to allow users to request information through a contact form.

You could have a place for customer reviews.

There are many things (like a hunting blog with photos of trophies taken off your property) you could include on a hunting Website or Web page for your outfitting business.

So what are the metrics you should focus on?

I suggest measuring your success on the number of calls you get via the Web. Ask the customers that call you how they found your number.

Also, keep track of the number of messages you get from your forms.

Remember, the goal of your site is to generate leads to your business.

The key metrics are the lead generators.

Also keep track of how users are finding your site and look for trends.

As with any business it’s important to notice the patterns and trends of your potential customers.

You might find a need that is unfulfilled for your customers.

Maybe there is a popular search theme that isn’t being served for outfitters.

Keep track of the more detailed metrics along with the general traffic to your outfitting Website.

Hunting Social Network

In the last one to two years there have been a lot of hunting social networks to emerge. Some will be successful and others will go under.

Each site owner gets caught up in the potential of hunting online by the huge hunting statistics.

It’s easy to start a hunting social network these days.

A site needs to have a very valuable and unique service and product for hunters.

So what are the statistics that are important for the success of hunting social networks?

New users per day.

This is a big metric. And it’s important to track how each new user is acquired.

Did you pay for the user with some form of offsite advertising?

Did they find your hunting social network through a search engine?

Was the user referred to your site by a friend?

Once the user is signed up for your site you’ll have to track more important metrics such as how much time users spend on your site on average.

How many pages did they visit on your site (here we get into traffic again).

*Side Note*

All of these metrics do actually relate to traffic. This post is a way to segment each user in a more meaningful way than just traffic.

It’s important to understand the structure of a hunting social network.

Make sure your site provides an ease of transition between benefits such as forum posts, blog posts, photos in the gallery, etc.

Make sure to make it as easy as possible for each interested user to see as many (valuable…to them…note you) pages as possible.

Also make it easy for users to share the content on your network with their friends off the site.

These are all key metrics and methods for a successful hunting social network.

Hunting News/Information/Resource Source

I enjoy going to blogs on popular periodicals like Field & Stream, Deer & Deer Hunting, and Hunting Life. These sites provide the best hunting news on the Web.

So what key metric are these sites tracking?

These sites are getting back to the more organic form of traffic. These actually do depend specifically on traffic.

Very similar to newspaper and magazine subscriptions.

These hunting sites/resources depend on continual and repeat traffic for revenue.

News and resource sites need unique visitors and they need these visitors to come back to their site as much as possible and to stay as long as possible.

I am a fan of LewRockwell.com for its use of daily articles along with continuous updates from around the Web. They provide great content each morning as well as commentary on news and events throughout the day. I find myself visiting every morning as well as many times throughout the day.

Of course, for hunting news and resource sites it comes down to having the best content and commentary there is.

It’s a competitive market.

Hunting E-Commerce Site

Hunting E-Commerce is another area similar to the direct marketing industry. While E-Commerce is still in its infancy, there are some key metrics.

Most important is profit per acquisition. And not just profit per acquisition, but lifetime profit per acquisition.

It’s important to track the lifetime of your acquired customers and remember that while you may acquire a customer are a loss initially, their purchases over a year or two will become profitable for you.

Be detailed in this metric.

E-Commerce seems to be the area of the Web that has suffered the most from being blinded by the traffic metric.

Traffic and gross sales mean nothing without profit.

Segmenting and individual modeling are the only way to be successful in e-commerce.

Discrimination is good. You have to discriminate when it comes to e-commerce.

Otherwise you’ll lose money and spend all your time focusing on the wrong metrics.

Focus on profit.

If an acquisition avenue is profitable then expand. If an avenue is not panning out in the long-term then research other areas of Web acquisition.

Summary

Traffic is an easy way to get a glance at how a site is doing.

But in reality, it depends on the type of hunting Website you have to determine the best type of metric to measure your success by.

Ask yourself questions about your site and what your focus is.

What is the goal of your site?

What do you wish users to do?

What do users actually do on your site?

Determine how to best track your success and work to make it as efficient as possible.

Best of luck!

Related posts on the Web

How to Understand Your Audience: Data Collection & Analysis

Good advice for small business in 2009

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Why Hunters Use the Web

Why Hunters Use the Web

The Web (for hunters) is basically an extension of the kitchen table at the hunting lodge.

Candle Display

image credit: ldcross (away implementing a CMMS)

Each hunting camp/lodge/crew is unique in its own way, but each crew is the same in one respect.

Each hunting crew possesses a few basic characters.

There are three basic types of hunters.

There are of course more specific types of hunters in camp and each has their owner personality, but you will find these characters in each camp.

Each of these personality types also has their own use for the Web.

Here are the basic personalities in hunting camp and why each uses the Web.

1.  The Boisterous Leader of the Crew

Each camp has one or two boisterous leaders. This person, let’s call him John, is the one who is involved in every aspect of camp. John is the camp cook. John drinks the most beer. John tells the best stories. In high school, John was probably the class clown.

John is also a successful hunter. He has to be so he can tell his hunting stories to everyone in earshot at the local tavern.

John uses the Web as a platform for his communication.

John needs to share his stories and opinions on the Web just as he does in hunting camp. John will lead conversations in forums. He’ll comment in blogs and offer his opinion on topics with confidence. John is not afraid to use the latest technologies and features on the Web.

In order to attract John to your site you’ll need something that attracts his attention and helps him to improve his stories.

John needs to be interesting to others.

Help him be interesting and you’ll find John as your customer.

If you impress him he’ll be the best word of mouth champion you’ll ever have.

2.  The Serious Observer

Meet Justin.

Justin is the guy sitting at the table reading the latest “How To” article in Field & Stream while everybody else is telling tall tales and tipping back a few cold PBRs.

While everybody else is having a grand old time, Justin is busy plotting his hunt for the next morning. No time for celebration until after a trophy is taken…and then it’s time to prepare for next season.

It’s not that Justin is a boring person. He’s just a stoic hunter who takes his passion seriously. He enjoys hanging out with the boys in camp, but his #1 priority is to be successful.

For him it’s about personal pride and satisfaction.

Justin uses the Web strictly for informational purposes. Justin needs valuable information. Justin is looking to stimulating content that will help him be successful.

Justin is not easily impressed with unremarkable content.

To gain Justin as a visitor to your site you’ll need creative, innovative, and exceptional content, features and services.

However, if you help Justin become successful he will be a loyal customer and will probably give you great suggestions on how to improve your product or service.

3.  The Easy Going “I’m just here for the camaraderie” Guy

“You guys ready to get another game of partner Euchre going?”

Ahh…good ‘ol Lenny.

Everybody knows a Lenny.

Lenny is a great guy to have in camp. He’s not really too big into hunting. He just loves hanging with the boys, drinking beer, kicking dirt as the sun sets, and sharing a few good stories.

In order to gain Lenny as a frequent visitor to your site or forum you’ll need to foster a culture that allows for fun, laid back, not-to-serious conversation and connection.

Lenny uses the Web like he uses hunting camp; to hang out with friends and have a good time.

When it comes to serious conversation on a topic Lenny probably won’t be seen, but if you get his friends telling stories from 10 years ago you’ll have him lured in for a long time.

Provide Lenny with a comfortable atmosphere and good company and you’ll have a long time customer.

Kind of like the old guy in the local bait shop who sits inside drinking coffee every morning. He might not buy big ticket items, but over the years you’ll have a consistent stream of coffee income.

All three of these characters are important both in hunting camp and on the Web.

Figure out their needs and how to add value to their lives and they’ll provide quality traffic to your site.

If you sell a service or a product, they’ll be loyal customers.

Which hunter are you?

Are you a different type of hunter?

Why do you use the Web?

Related posts on the Web

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Hunting Outfitters and Guides: Get Valuable Traffic to Your Website

“Why is my website not getting any traffic from search engines?”

Frustrated

image credit: Evil Erin

Are you struggling to get valuable traffic to your Website?

Setting up your Website can be is frustrating.

You need search engine traffic in order to get your business in front of potential clients.

The trick is making sure your Website ranks high for the search queries your potential customers are searching for.

I suggest Google’s Search Engine Optimization Starter Guide (.pdf) as a place to start.

Google gives an example of a baseball card Website.

I thought I would create an example for a hunting outfitter or guide.

And focus on finding only on finding appropriate keywords in this post.

Bob’s Whitetail Deer Outfitter

Domain name: bobswhitetaildeeroutfitter.com

Focus: Wisconsin guided whitetail deer hunts

Website Size: Small, less than 10 pages

Website Focus

Bob is targeting clients who are looking for information about guided whitetail deer hunting in Wisconsin.

Along with following the SEO tips in Google’s Guide, you should visit Google’s Keyword Tool.

I thought about what Bob’s customers were searching for and I typed them into the search bar…(Advertiser Competition shows how competitive the paid ads are on Google for certain terms)

Click the image to view larger

Outfitter Keywords

You can see I typed in “whitetail deer hunting guide” and “trophy whitetail deer”.

Keywords Focus

Now, there are more popular search terms that you’re probably thinking of right now, but as Adam Singer points out in his post “A Blog Search Engine Optimization Strategy – Maximize the Long Tail“, you have very little chance of earning a top rank on a popular search term. So it’s better to focus on less popular terms.

Here, the terms have an average search volume per month of 1,900 and 390.

So these aren’t relatively popular compared to other generic terms, but these are very targeted and you have an excellent chance of ranking well once you’ve written your page content.

With this concept in mind and by taking into account the other keywords shown above, here is how Bob should write the front page of his Web site:

Bob’s Whitetail Deer Outfitter

We specialize in guided whitetail deer hunts. Our Wisconsin farm has many trophy whitetail deer. Each year, hunters on our ranch harvest beautiful Boone & Crockett and Pope & Young bucks. We have over 500 acres of prime Wisconsin hunting land. Hunting locations are strategically placed each year to ensure you have the best chance possible to harvest a trophy buck of your own.

Call, email, or visit us today to book your own trophy whitetail deer hunt!

We’d love to discuss more with you about your next guided whitetail hunting trip to Wisconsin.

Conclusion

This should give you an idea of how you can research keywords for your outfitting and guide business.

Use Google’s tools to make your Website visible to your customers.

The next time someone types in “whitetail deer hunting guide” into Google, will they find your Website?

If you have any questions or comments please leave them below.

Related Posts

A Blog Search Engine Optimization Strategy – Maximize The Long Tail (Adam Singer at TheFutureBuzz.com)