Finding Successful Patterns

Have you ever wondered what analysis successful folks do to reach the heights they do?

Lots of hard work, some talent, and usually a successful formula are involved in the process.

For example, Will Smith made the comment that he and his manager sat down in the early nineties and compiled the most financially successful movies of all time. The two then pulled out the similarities each of the top ten movies had…

From the AALBC Will Smith Interview

I’m a student of the patterns of the universe. If I can figure out how something is seemingly risky, but I have the numbers on my side, I get really comfortable taking a leap. When I first came to Hollywood, I said to my manager, James Lassiter, I want to be the biggest movie star in the world! He said, Okay, we should probably figure out what they do, and plot a course. So, he went and got the top ten movies of all time. We watched them to try to figure out what were the patterns. And ten out of ten of them were special effects movies. Nine out of ten were special effects movies with creatures. And eight out of ten were special effects movies with creatures and a love story. So, Independence Day was not really a hard call to make when you look at the numbers. Therefore, I Am Legend, in concept, is not a hard call to make.

You can pull these patterns out of just about any situation. Here are two examples:

1) Headlines and Lists (#5)

2) Viral Videos

It’s smart for anyone to pull patterns and successful formulas out of situations as a way to decipher what makes others successful. Now, it’s important to remember that Will Smith is not successful simply because he figured out the pattern for Hollywood blockbusters. Will Smith is successful because he works hard at his chosen craft and he puts his stamp on a successful formula for big, money making movies.

You can emulate Will Smith’s smart strategy to find your own success in the hunting industry. Let’s take a look at some examples that hopefully will paint a better picture of finding successful patterns

The Top Hunting Blog Posts

Last spring I worked on a series of posts where I dug into a few reasons why some of the top posts written by hunting bloggers were successful: Reviews of Remarkable Blog Posts.

A few things that stood out about the successful posts included:

  • Unique, but seemingly familiar topics
  • Short(ish) titles
  • Useful (don’t discount this) tips
  • Genuine and consistent voice
  • Personal stories
  • Detail (can decrease comments and interaction)
  • Knowledge seeking questions (can increase comments and interaction)

Most of the hunting bloggers that contributed to the series used some of their most trafficked posts. It was interesting to dissect each one while trying to figure out the patterns that made each successful.

While there is certainly more than one way to write a hunting blog post, there are a few patterns to follow to ensure that the online hunting community takes interest.

The Top Hunting Companies

Taking a quick look at a few of the top hunting companies, it’s useful to pull out a few patterns. I’ve picked a few companies that are my favorites so there is subjectivity in the list, but the success appears to be there at least for the present time.

Consumer Hunting Businesses

There are tons of others that qualify, but let’s look at these for now. Please share your thoughts in the comments on others.

Patterns

  • Trust (not built overnight)
  • Operationally efficient
  • Industry leading innovation
  • Respect for tradition
  • Update existing products

Obviously there is more to operating a successful company that this short list, but each of the successful companies mentioned above have been around for many years and have been leaders in their respective niches in the hunting industry. A couple have gone through rough patches (Gander Mountain), but the brands are trusted and well-respected by customers and competitors.

One interesting thing is that each of these companies is profitable in large part because of their operations and efficiency. For new players to take over, the new guys will have to find other aspects of the business model to be better at because it’ll be near impossible to beat these companies on operations.

The Top Selling Hunting Products

Companies will put the most emphasis on the products that have sold the best in the past or that they expect to sell the best in the future. Knowing this we can look at a few of the products that have been around for some time and are still finding their way to the front of the marketing initiatives.

Top Hunting Products

  • Remington 870 (over 10 million sold)
  • Stormy Kromer Hat
  • Tink’s® #69 Doe-In-Rut® Buck Lure
  • Winchester® USA Centerfire 44 Rem Mag Handgun Ammunition
  • Gander Mountain Basic 15′ Ladder Treestand

Patterns

  • Simple design
  • Practical solution to common problem
  • Brand authority

The products above are simple in design, but practical in use. They were innovative when initially introduced and they still serve the customer the best for the problem each solves. Until something comes along to replace them customers are satisfied with purchasing the products they trust to get the job done.

Country Songs

Here’s a fun one for the country music fans (and I know there are a few reading the blog).

I initially thought of gathering some number one songs from the charts in the past 50 years or so, but then I thought it would make more sense to find the songs that may or may not have reached the pinnacle of the charts, but most importantly still get played on the radio regularly.

Top Country Songs

  • Queen of My Double Wide Trailer Singer: Sammy Kershaw Writer: Dennis Linde Chart Peak: #7
  • Life’s a Dance Singer: John Michael Montgomery Writers: Allen Shamblin, Steve Seskin Chart Peak: #4
  • Amarillo By Morning Singer: George Strait Writers: Paul Fraser, Terry Stafford Chart Peak: #4
  • Every Once and a While Band: Blackhawk Writers: Mark Bright, Tim DuBois, John Hurley Chart Peak: #2
  • Maybe It Was Memphis Singer: Pam Tillis Writers: Paul Worley, Ed Seay Chart Peak: #3

For the man who has over 50 number one hits, it’s quite the interesting bit of trivia that one of George Strait’s most lasting songs is a song that peaked at #4.

And for a band like Blackhawk, a multi-platinum selling band in the ’90s, to have never had a number one hit is quite amazing. They have so many memorable songs it was hard to pick only one. (They did have Canadian Country Music numbers ones).

And Pam Tills, one of my all time favorite artists let alone female artists. The first song of hers I can remember was Maybe It Was Memphis and it’s still the one I hear today on the radio the most. Just a great tune with passion in the vocals.

Patterns

  • Catchy, Sing-along melodies and hooks
  • Unique vocals, memorable voices
  • Familiar, but seemingly not cliched lyrics
  • Emotional, sincere vocal styling

The patterns for successful songwriter and singing seem obvious once you dissect the endearing songs, but it’s still difficult to sit down and pour out the emotion it takes to write a quality song.

When I say that the vocal styling is emotional and sincere it doesn’t mean that it has to be sad. Emotion takes lots of forms and the best songs seem to be the most sincere. When the artists can put themselves into a place emotionally, mentally that connects with the song and with the listener – that’s when the magic happens.

Emotion can come from a fun place as well. Dennis Linde had to be cracking up when he wrote most of his songs (Bubba Shot the Jukebox, It Sure Is Monday, John Deere Green, Queen of My Double Wide Trailer) and that fun emotion connected with fans.

Your Spin on Things

Before closing this post I think it’s important to emphasize that no matter what patterns you pick up on in your profession, it’s important to remember that hard work and effort are still necessary for success. It’s difficult to copy exactly what others are doing. Success reaches this way will be difficult to sustain. By taking patterns from the success of others and putting unique style and voice to the process you’ll create your own little niche in the industry.

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The Secret Marketing Tactic of Successful Companies

“Think about the wheel and how you would reinvent it.” Mathews Bow Technology

Golden Forest

A secret marketing tactic that successful companies use is to continuously update existing products while really marketing the benefits of the updated products.

The most successful companies in any industry usually have figured out the cyclical nature of their business. These companies are experts are working to develop new innovations on their existing, successful products to make them just a little better with each new selling season.

After coming up with a slight, but remarkable innovation to their existing best-seller, the truly successful companies are experts at communicating the benefits of the updated product to their customers so each customer feels like they must have the updated version. Their current model has become obsolete.

Let’s take a closer look at the secret tactic of successful companies…

Update Your Existing Products

The trick to using this tactic successfully is to figure out what your best-selling products are and then working to continuously improve the product while adding a slight (but the most valuable) addition each season.

Customers have a continuous thirst for the best products that answer their frustrations. If you have a product today that solves a customer’s frustration you have something that is valuable.

However, what is valuable to your customer today may not be tomorrow. There are always competitors working hard in their garage to create something that’s better.

The most successful companies across all industries have figured this out and work hard to create updates to their successful products and introduce them just before their peak selling season.

Companies across all industries update their current best-selling products to continually create a need with the customer. Companies in the shoe industry like New Balance are updating their athletic shoes each season to create demand for their products from their existing customers. A customer who purchased the New Balance 987 last season will have to buy the updated New Balance 988 this spring season so they have the latest update of their favorite shoe that includes additional cushioning in the insole to soften the landing.

That’s not an exact example from New Balance, but let’s takes a closer look at some actual examples of this tactic in the hunting industry…

Mathews Bows and Archery Accessories

An example of a very successful company that does this in the hunting industry is Mathews, Inc.

For nearly two decades, Matt McPherson of Mathews, Inc. has been an innovator in the archery industry. Matt’s true genius for design in archery is his ability to continually create the bows that give hunters the best chance for success in the field. Matt’s most successful business strategy, one that has worked since the inception of Mathews, Inc., is the continuous update of his existing bows.

Just as the rut comes to whitetail country every year in the fall, Mathews, Inc. released a slightly updated bow that features some breakthrough technology that revolutionizes the archery industry. And the new bows usually sport new names.

Each season, the new Mathews bow may not seem like a huge innovation, but the company does an exceptional job of marketing the slight innovations that make a big impact for the customers. Single Cam technology was one of the first innovations for Mathews. Parallel limb design came later along with perimeter-weighting and harmonic dampening. Each of these innovations has their clear benefit for the bow hunters.

While each new bow may not change much from season to season, the bow design has changed quite a bit since the 1998 version…

Mathews Bows History

New Archery Products

My first set of broadheads was a set of Thunderheads from New Archery Products.

I thought they were the best broadheads available. I had seen my favorite bow hunters on ESPN outdoors using them to harvest some of the biggest whitetails I had ever seen.

Over the years, I used Thunderheads with success. I remember when the innovation of ribbed technology came. It was a simple update to the Thunderhead (ribbed shaft), but to me it meant that I would be a much better hunter in the woods.

I had to have it.

This year Bowhunting.com showcases the updated Thunderhead from New Archery at the 2010 ATA Show.

The new feature?

Dual serrated blade.

The Thunderhead Edge.

Summary

A wise person once said, “You only have strike gold once.”

This saying is true in the sense that companies can work to come up with a truly remarkable product that hits a homerun with customers and continue adding slight upgrades to that product with each new selling season to maximize profits from the innovation.

Figure out the cyclical nature of your product industry and work to create a product that is truly remarkable and that hits home with your customers.

Once you hit that homerun, work to slightly improve that product and release it with marketing power just before each peak selling season so your customers need to have it.

Find the frustrations, solve the problems, and continue building and serving a need.

It’s a formula that successful companies use.

And it’s one you can copy.

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