The Web is wonderful for connecting with your customer
image credit: rogerimp
The Web has proven to be a great medium of communication for hunting businesses and hunters. As Web developers and innovators continue to change the landscape of the Web there will be abundant resources available to hunting businesses to take advantage of as a way to better connect with customers.
It’s important for you and your business that you stay on the edge of all technologies and communication trends that occur on the Web. Staying on the edge is easier than lagging behind your competition. You don’t want to play catch-up. Always show your customer that you are willing to do whatever it takes to form the most trusting connection possible while creating the highest value product or service.
In hopes of spurring some interest in resources that may help you and your business stay on the edge, I’ve collected a few of my favorite hunting business resources for you to explore and become familiar with (if you haven’t already).
These 10 resources (there are tons more) are just examples of the great things available to you on the Web that will help you build lasting relationships with your hunting customers.
These are in no particular order.
1) My Outdoor TV (Hunting Section)
One thing about life is the person who has always has something interesting to discuss usually stands out as a respected leader in a group such as an industry.
I included My Outdoor TV in this list simply for the fact that you can see so much wonderful hunting content that can provide endless amounts of conversation for you and your hunting clients, co-workers, and business partners.
After all, you’re in the hunting industry, why shouldn’t you expect to discuss the latest monster trophy taken on video and share it on a site like My Outdoor TV?
Check out My Outdoor TV
There are many hunting blog catalogs and directories on the Web, but my favorite content aggregator for hunting blogs has to be Alltop.com – specifically Hunting.Alltop.com.
Not only can you stay up to date on the “All the top” (get it?) hunting blogs on the Web, you can keep in the loop with many blogs from so many other areas of interest related to hunting such as the outdoors in general.
When you’re connecting with your customers on the Web the most important thing you can have is knowledge with a relatable quality. By subscribing to blogs, you’ll be able to have a constant stream of news, thoughts, and insights from bloggers that represent your customer.
And don’t be afraid to check out the seemingly obscure topic on Alltop. You never know where inspiration will come from.
Check out Hunting.Alltop.com
3) Bowhunting.com Blog
One of my favorite sources of valuable hunting knowledge is the Bowhunting.com Blog. The writers really know how to connect with hunters.
There is a ton of great content on this blog (and entire site). And with great content comes readers. It’s a good chance that your hunting customers are reading this blog (or will in the future).
You can keep up on the latest product reviews (competitor info maybe?), get unique perspective on what is ailing hunters, and much more useful information for your hunting business.
Check out the Bowhunting.com Blog
4) Outdoor Bloggers Summit
Kristine has done a wonderful job with this organization since its founding.
One of the best things I did when I started participating in the hunting community on the Web was joining the Outdoor Blogger Summit. I’ve met many great individuals including some wonderful hunting bloggers and business owners.
If you and your hunting business are new to the Web I highly recommend joining the Outdoor Bloggers Summit and getting to know some of its members. There are some really wonderful connections to be had for those willing.
Check out the Outdoor Bloggers Summit
5) HuntingNet.com Forum
One of the most classic ways to connect with your customers is to ask and answer questions.
As long as the Web has been around there have been places for like-minded people to discuss their interests. In today’s world we have the hunting forum for hunters.
Not much has changed over the years in terms of functionality (except RSS, avatars, etc.) and the value remains the same – hunters can gain knowledge about their favorite activity: hunting.
If you’ve ever wanted to know if there was a way to expand your product or service offering, why not try looking through a hunting forum and finding the “pains” your customers are experiencing and seeing if your hunting business can provide a solution.
And if you’re looking to get started with a hunting forum, start with the world’s largest – the HuntingNet.com Forum.
Check out the Hunting.com Forum
6) Twitter Search
Two years ago, who would have thought that someone could have appeared on the scene and taken away some of Google’s search power?
Today Twitter has turned into a provider of various needs and one of those needs, as it relates to hunting businesses, it Twitter Search.
You can use Twitter Search to keep track of the latest discussion about anything hunting-related such as whitetails, hunting bear, even muzzleloaders.
Try answering questions and truly connecting with the people who write the questions and comments you find on Twitter Search.
You might be surprised at the quality and quantity of conversations taking place that you’re missing out on.
Check out Twitter Search (Twitter account needed to view)
7) Flickr Creative Commons
I’m a huge fan of Creative Commons.
I tell just about everyone I meet that creates content (songwriter, photographer, blogger, etc.) to use Creative Commons.
Check out Adam Singer’s (mentioned below) positive experience with Creative Commons: A Creative Commons License is The Ultimate Music Promotion Tool.
I pointed out Flickr for this post because I use the Creative Commons section on Flickr for every single post I write for this blog.
There are so many stunning images being shared on Flickr by skilled photographers that I figure why not use them to enhance the content on this site while also promoting the photographers’ wonderful work?
As a hunting business, you can use Flickr Creative Commons to share photos on your company blog, email, etc. or you can post your own photos on Flickr under the Creative Commons License.
Both ways will prove beneficial for you and your hunting business.
Check out Flickr Creative Commons
8 ) Seomoz.org
Anyone using the Web needs to know about Search Engine Optimization and one of the best resources for simple and straightforward info is SEOmoz. I read the blog daily on and I look forward each week to Whiteboard Friday.
There is plenty of information on how to use content to your advantage on the Web.
Whether you’re new to SEO or an experienced veteran, SEOmoz has content for you.
Check out Seomoz.org
9) The Future Buzz
Just as SEO is important on the Web, effective marketing and PR is just as important.
Adam Singer has created one of my personal favorite sources of content for marketing on the Web.
Adam writes from a unique perspective on topics ranging from the latest technology on the Web to marketing and PR best practices. He provides his insight into offline and online marketing and he is truly a valuable source of content for any business including hunting businesses.
A few of my favorite posts include:
65 Bite-Sized Web Marketing Tips
Be a Disrupter
Crowdsourced Java: Joffrey’s Coffee 2.0 Inspired By 1,500 Beta Testers
Check out the rest of The Future Buzz
10) Zen Habits
This resource has the least to do with hunting, but everything to do with living a quality life.
I love reading the posts on this blog simply because they provide simple, unique, and helpful advice for being a productive, skillful, and driven individual. The site and its content are simple, yet powerful sources of inspiration for any business including a hunting business such as yours.
The lessons you can learn on this site about keeping your life simple and keep your mind focused on your personal vision are priceless.
I have read Leo’s book The Power of Less and I highly recommend it to you.
Check out Zen Habits
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The Top Hunting Blogs: Part 1
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