Security is an Illusion

“Sure, some people like the security of a regular paycheck, but if recent events have taught us anything, it’s that this kind of security is an illusion.” Leo Babauta of Zen Habits on The Get-Started-Now Guide to Becoming Self-Employed

Security is an Illusion

image credit: Anonymous Account

The title of this post may suggest a negative tone, but I’d like to take the idea of security in a different direction and put a positive twist on something that is commonly viewed as negative.

The idea of security as illusion is not something we should all fear.

As an entrepreneur, understanding that no business, person, or job is secure is exciting and should continue refueling the fire and passion you have when first starting a hunting business.

Let’s take a closer look at why your understanding that security is an illusion should actually excite you…

Staying Ahead/Looking for the Next Breakthrough

I’ve always thought that the companies and business owners who were most successful were always those who never stopped looking for the next innovation that would help them better serve their audience and customers.

Even today the people I find most successful on the Web or the leaders in business are looking for the ahead at ways to improve – ways to make their business better than the competition.

One example in the hunting industry I always look to for inspiration is Mathews Bows and Archery.

In fact, Innovation is a highlight of the Mathews philosophy:

We strive to achieve the extraordinary through the continuous improvement of people, process and product.

This is a great mission statement for any company and Mathews is definitely a great example of a company that lives up to its mission by continually providing innovative archery products that seem to revolutionize the bow hunting industry every season.

It’s truly amazing for a company to continually be the leader in design, functionality, and effectiveness when it comes to a product that has been around for thousands of years.

More on Mathews Innovation:

Matt McPherson started making recurve and compound bows in the early 70’s.  Many designs and years later, Matt decided to take one of his newest innovations; the Inner Cam (patented 1985), and started McPherson Archery.  The company was sold in 1989 and in 1992 Mathews, Inc. was born.

In addition to a lifelong passion for the sport and boundless energy, Matt had one major advantage: an invention that would revolutionize the archery industry.  His design for single cam technology; the SOLOCAM®, made Mathews bows lighter, faster, quieter and powerfully accurate.  Today, McPherson is owner and CEO of the largest grossing bow manufacturer in the world.

In addition to his role as CEO, McPherson leads the research and development team and has produced 31 patented innovations  including the Harmonic Damping System™, Zebra® ZS Twist Bowstrings and the V-lock Zero Tolerance Limb Cup System.  His passionate pursuit of creative distinction and high-performance engineering inspired the company slogan, “Catch us if you can.”

There is always new competition with new innovations that take industries by storm and knock the leaders off their pedestal. This is one of the reasons why it’s necessary to make sure that you are the continuous innovator in your area of the hunting world.

Looking at Yourself

One of the difficult things it seems with our own businesses it taking a good objective look at our strengths and weaknesses especially when it comes to where we feel our business is secure and where the business is weak.

I don’t think it’s always the fault of the business owner or those involved closely with the business when it comes taking an objective look.

Take your Website for example…you probably look at your Website often and you probably have a few things you’d like changed and it’s likely those changes would be beneficial.

But it’s the things you don’t see that are often the most important for your audience – the people who will use your Website as a resource and a way to connect with you and ultimately trust you enough to purchase your product or service.

It might be worth it for others, perhaps someone who fits your customer profile, to explore your Website and provide feedback. This person will likely come across some simple things you can change to make your user experience more simple and beneficial.

This concept works for your products and services as well as other areas of your business.

Getting opinions and taking a look at yourself and your business is one of the crucial aspects of understanding that security is an illusion and that your business needs to be a continuous work in progress to avoid falling for the security trap.


While security is something that can’t truly ever be achieved, there are things you can do (once you understand that you’re business is never secure) to prepare for the day your product or service is replaced.

I’ve always been a big fan of keeping some cold hard cash on hand or some other assets that seem to have value just in case something happens to the business.

Beyond keeping some cash on hand to pay the bills in a crunch, the most important assets you have if your competitors come up with an industry changing innovation are the relationships and connections you make by being a quality person and business to work with.

In my experience I would say that people are loyal and trusting with businesses and business owners who treat them fairly and respectfully.

This is a strong loyalty that takes time and commitment to gain from customers.

But once you have it and if you continue to honor the trust, these customers will be loyal to you and give you time to catch up and surpass your competition if you reach a point where you fall behind for a moment…and it happens to all businesses at some point.

It’s something you can prepare for and you shouldn’t be afraid of it happening.

Security is an illusion and once you understand this you can prepare for the little surprises that are not an illusion, but certainty.


Understanding that your business is not secure is an empowering realization.

Once you realize that you have to continuously work and challenge yourself and your staff to work and improve every aspect of your business you will feel the power to change the industry and shift paradigms.

Mathews archery has continued to be the leader in the bow and archery field because their make innovation and lack of security in their field the mission of the business.

Continue to take a look at all aspects of your business and don’t be afraid to ask your customers, business partners, employees, friends and family for advice and input into how you could make your products, services, and processes more user-friendly and efficient.

While there is no such thing as security, you can prepare for your future of insecurity. The most important thing you can do to prepare yourself for the day you’re caught off guard is to make the most of your current and future connections relating to your business.

Trust is hard to come by in any business field and it’s the relationships, connections, trust, and loyalty that will keep your business strong while you take time to adapt to changing innovations in your industry.

Don’t fear the fact that security is an illusion – accept it and use it as motivation to continuously improve your hunting business for the betterment of you and your customers.

Turing the idea of insecurity into a positive emotion is one step you can take right now that puts you ahead of most of your competition.

Do you have any others thoughts on security and your hunting business?

Please share in the comments and I’ll be sure to respond promptly.

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Adding Something More to Your Blog and Website

I need pictures. I need video. I need an “infographic.” John Boitnott

Something a Little More

image credit: alexkerhead

After reading Adam Singer’s (@AdamSinger) valuable interview with John Boitnott (@jboitnott) at The Future Buzz, I decided that I needed to expand on one of John’s thoughts as it applies to you and your hunting business marketing.

I recommend you read the entire interview – Social Media And Web Publishing: Interview With John Boitnott.

Check it out and then stop back to see my expanded thoughts.

Here is John’s thought I’d like to expand on:

Is there something more than just writing to your post? I need pictures. I need video. I need an “infographic.” So does the public.  Look at this – people love those things.

The key part I noticed from this thought are “…something a little more than just your post.”

In the post 8 Little Details That Make Big Differences on Hunting Websites I gave examples of how hunting businesses are doing little things to make their sites stand out from the noise on the Web in order to gain attention and customers.

Let’s take a look at a few more ways you can do “something a little more” with your hunting business on the Web to gain the attention of hunters.

Images, Graphics, and Photos

If you have read one or two posts on this blog, you’ve probably noticed that I like to use photos in every post. I think they add some visual interest to the written content. I try to relate the photo to the topic of the post as best as I can, but sometimes I just pick photos I like. 🙂

I have even highlighted photos specifically in some of the hunting business posts:

50 Inspiring Flickr Pictures/Photos for Hunting Businesses

50 Indoor Photos to Inspire Your Outdoor Website

50 Inspirational Images to Inspire Blog Titles

Images, graphics, and photos add a little extra something to blog posts and Websites. Your visitors and potential customers do not only learn about your business with your text content.

Hunting businesses do a pretty good job with showing images and photos on their sites. Hunters love photos because the photos tell stories. Photos can especially bring about memories even if the photo isn’t of your own memory.

Images make us all feel emotions and that includes the buying emotion. A quality image, graphic or photo may be just the little extra something you need to convince your customers that your business is the answer they’re looking for.

One of my favorite examples of the power of images is the post on Visualizing One Trillion Dollars.

Trillion Dollars Australia

Creative Commons

I’m a big fan of the Creative Commons License. Most of the photos you see on this blog are used with the convenience of the Creative Commons License. All of the content on this site is licensed under Creative Commons as well. This means you can use any and all of the content here with attribution.

You can use the Creative Commons License to share content on your site that adds a something more to the content you create.

Your Own Photos

As I mentioned above, you can use photos you shoot or that you have taken by a photographer to showcase the benefits of your business for your target audience.

Take some photos to show your customers the value your business can add to their lives as hunters. Photos can add visual evidence on top of your text that may be what convinces your customer to request your services or product.


Graphic images are creations of artists using computer software or something hand drawn. If you find that your competitors’ sites are full of good photos and it would be difficult for you to stand out, try creating some unique graphics with computer software or with your own hands. If you don’t have the ability or the time to create the graphics yourself, there are tons of wonderful designers (Sarah Hicks) you can get in touch with who will turn your visions into remarkable graphic images that make you and your business stand out.

Video and Audio

Video and audio content are two more ways you can add something more to your blog or Website.

You can create your own video and audio content or you can use the content of others and use it (with permission or attribution) to enhance the value your content provides your target audience.

I like to occasionally use videos from You Tube on this site to add a little something more to the content I write.

Here are a few of those posts (Some of the videos may not work as embedded content since some intellectual property owners don’t believe in sharing their content with people who may otherwise never discover it):

3 Viral Video Ideas for Hunting Businesses

10 Inspiring Country Music Videos for Hunting Businesses

The Best Country Songs You’ve Never Heard – A Lesson in Marketing

It’s easy to share videos on your Website or blog with services like You Tube. There is also plenty of existing video content on these video sharing sites for you to use to enhance the value you provide your customers with the content you create.

You can also create video content of your own and share it on your site (via services like You Tube or via your own video software).

A good example of a business doing something more for their audience is The team at Hunting Life has created a wonderful series of video podcasts called Hunting Life Outdoor Adventures.

Here is an example:


Audio content is similar to video content except there is obviously no visual involved with audio.

A few ways you can do something more with audio content to stand out is to record interviews with relevant experts. Find the people your customers want to hear from and ask these experts the questions your customers would like answers. Then you can post your audio content on your site so you listeners can download it with iTunes and listen at work or in the car. Also include the audio content on your site so your customers can easily share your audio and listen to it on your site.

One of my favorite examples of audio content adding something more is The Lew Rockwell Show.

Your Own Thoughts

Another way you can do something more with your Website or blog is to share your own subjective thought.

People will pay attention (and often pay) for others to interpret information and provide subjective thoughts on matters that are important to them.

Don’t be afraid to share your thoughts, insight and opinions when it comes to interpreting news, facts, or happenings as it relates to you, your customer, and your business. Be confident that you’re an expert in your specific field of the hunting industry. You do have insight and something more to offer your target audience.

Provide your own and unique thoughts on the things affecting your target customers and you’ll stand out from your competition.

Edgy Content

In a similar vein as providing your own thoughts, sharing edgy content is another way you can do something more to make yourself and your business stand out.

Find a way to discuss your thoughts on the topics in your specific area of the hunting industry that your competitors are afraid to address. If there are controversial topics concerning your niche in the hunting industry than you can be sure your customers have their own questions and concerns.

Be their source of information. Provide valuable and thoughtful insight for their benefit. They may not all agree with you, but most will respect you if you take a stance based on your principles. Show that you have the best interest of your customers in mind and your customers will be passionate about your company. People  appreciate it when businesses show (not just tell) that they’re willing to do something more for the customers’ benefit.


There are things you can do to make your business stand out from the competition.

Content such as photos, images, and graphics can add visual interest to the content you create on your site. There are lots of ways to take advantage of the visual content others create such as Creative Commons (CC works for all content, not just visual). You can also create your own unique visual content or have a designer make graphics and visuals that enhance the vision you’re trying to present to your customers.

Video and audio are two more ways you can do something more for your customers. Listen to what your customers are asking you to provide and try enhancing the solution to their problems with video and/or audio. It might be just enough to make your business stand out and lead to a new sale.

The final example of how you can do something more to provide value for your customers is to address topics while providing your unique thoughts and subjective insight. People like subjective thought and it stands out on the Web because most businesses go with the middle of the road, watered down, politically correct thought.

Don’t take the easy way out – be subjective.

Most of these little things do take extra time and effort, but with competition for attention so fierce on the Web, it’s definitely worth it to make sure your Website stands out from the rest. And to stand out you might have to do “something a little more”.

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7 People You Need to Know for Web Success

Every hunting business owner should have these people on speed (email) dial…

Big Writing Desk

Image credit: psd

Now, I don’t mean specific individuals.

I’m talking about remarkable people you will need to find in order to have a successful marketing strategy for your hunting business.

It’s likely you may be able to fill some of these roles yourself, but don’t be afraid to seek out all of most or all of them.

You can’t do everything – nobody can. It’s simply not possible and it’s foolish to try.

You can, however, do anything. And your “anything” is the area of the hunting industry you’ve chosen as your focus.

If you’re an outfitter, you’re area of expertise is how to harvest the game in your region of the world. You’re the best at it and your customers come to you when they want the best in the business.

There are great people out there and each business owner needs to find them and form mutually beneficial connections in order to have success on the Web.

Let’s take a look…

1) Developer

Having a developer you can trust to be timely, efficient, and innovative is something you simply can’t be without when you bring your business to the Web.

Business relationships with developers can be difficult. It’s tough for non-developers (such as myself) to understand that changes and modifications take time (and money). Having a developer who can provide truthful and accurate deadlines and schedules can help ease any tension as you make changes to your Website.

Look for a developer who likes to keep up with new technologies and developments, but also uses efficient processes and simple concepts.

2) Designer

People are visual and that includes your customer. Having a talented designer on your team is necessary for your business. The designs of your logos, emails, Website pages, and other promotional items need to be relevant to your business and make sense to your customers (current and potential).

Make sure you find a designer who will take the time to listen to you and understand what your business is about so they can create items that present your business in the best way possible to your customers.

A designer doesn’t need to have experience in the hunting industry for them to be the perfect fit for you and your business. Instead, you should find someone who is a good listener and communicator. This trait will allow you to express your needs and it will allow them to create materials and make adjustments so your customers can visualize what your business is about.

3) Marketer

A quality marketer will have a few key traits.

1) Drive to continuously improve

2) Understanding of how to share

3) Ability to connect business and customer

When looking for a marketer to match your business, you’ll want to make sure they have each of these three personality traits. All three are crucial so don’t give in to just one or two if a person has had success in another.

The first trait is important because things are continuously changing on the Web. Complacency is the ultimate villain for any business – not the competition as is often thought. You need to find someone who has the passion to continuously be in the loop as to new technologies and tools coming out and how they impact you and your business.

The second trait is important because in life and especially in the atmosphere of the Web, sharing is imperative for success. Sharing resources, knowledge, ideas, products, and services are how business can connect with other businesses and most importantly customers. Having a marketer who is a master of sharing content of all forms will be priceless to your success on the Web.

The third trait is important because connecting is essential to Web success. Connecting with other business owners and customers is how your business will succeed on the Web. The Web is simply an enhancement of connecting. Having a marketer who understands and excels in connection is an asset you and your business will continually benefit from.

4) Writer

People are usually surprised at how much writing is involved with business marketing on the Web. Each Web page will have descriptions, stories, etc. for visitors and potential customers to read.

Your visitors are looking for information on topics and they want to find the best business available to solve their problems. So it’s important that the content on your site provides answers and convinces visitors to use your business’s services or products.

You’ll want to find a quality writer who understands what your business is about and who knows how to use words to connect your business with your potential customers. Writing is a lot of work and quality writing with compelling content is difficult to create.

Having a skilled writer to express your message is crucial to your hunting business’s success on the Web.

5) Salesperson

A salesperson is someone who can communicate vocally to your current and future customers. They need to have an understanding of what your customers need and how your product or service can benefit them.

A salesperson needs to be one of the most driven individuals on your team. They have to be able to communicate not only with customers, but with everyone else on the team. They need to have a complete understanding of the business so they can answer any and all questions for potential and current customers. And if they can’t answer a question they have to know who to ask in order to get a quality answer in a timely fashion.

6) Profit and Loss Accountant

For any business to be a success on the Web there has to be someone on the team who understands the profit and loss of all actions taken by the business. These actions include margins, paybacks over time, and how all other expenses will affect the business and future incomes.

If you can find someone who is skilled with numbers and understanding the margins necessary for a business to be successful on the Web you should pay them accordingly and keep them happy because without a quality accountant you may find yourself in trouble down the road.

7) New Web User

This person is kind of a wild card and one most people wouldn’t think about. I have included them here because I think it’s one of the most important people you can have.

Find a person (grandma, cousin who lives in the woods, friend who’s never seen a computer, etc.) and show them your Website and related items and have them work and interact.

If they can’t understand what you’re doing then your Website is too complicated.

Complicated is easy to do and creating simple processes is difficult.

Find someone to test all of your new Web related items who can give you honest feedback because if they can use your items and it’s easy, your customers should be able to use the items as well.


The most important factors for finding people you can work with are trust, reliability, talent, and communication skills.

Find people with these traits for each of the roles mentioned and you will see your business have success on the Web.

Can you think of any other key people to have on your Web team?

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Under Promising and Over Delivering

This seems like a simple concept, but too often in business this concept is disregarded and replaced with excuses.

Bridge and Pond

image credit: chadh

I have definitely been on the receiving end of too much promise with no delivery and I’m sure I’ve been on the other end as well (my apologies to those I’ve shorted).

In today’s world, the Web provides customers with an unlimited number of replacement products and services.

As much as we like to think we’re the only one in a certain industry, it’s simply not reality. Even if you’re the first company to do something in a field there will soon be companies that copy your exact formula and improve on your formula.

So it’s important to remember who your customer is and to under promise and over deliver on those promises by surprising them with remarkable content, products and services.

A few quick tips for hunting businesses on how to stay ahead of the competition

Never stop thinking and sharing ideas (of how you can help your customer)

I work for a footwear catalog company and it has really been a great learning experience for me. When I applied and interviewed for the job of a catalog manager I had no idea what I was doing. My boss gave me the opportunity of a lifetime and I’ll be forever thankful.

As a result of my job, I’ve learned that thinking of new ideas, strategies, and tactics is one of the best ways to improve a catalog, email, and Website images.

Basically all I try to do at my job is to encourage the designers (the true artists) to experiment and try a lot of new things. I do my best to give some direction, but really I know very little about how to design remarkable creative so I’d probably be fired without them.

They continually come up with new and edgy images and ideas. It’s great for me and I hope that they get benefit out of the process as well.

For hunting businesses, I’d suggest to continually go to your customers with new ideas, new experiments, and new procedures.

Don’t wait for your customer to come to you with a problem.

By the time they come to you it’s probably too late.

Listen to what they’re saying and answer their problems before they even know they have a problem.

It sounds simple, but I can attest that A LOT of businesses do not attempt to do more than their contract requires.

The people and the businesses that do the simple extra steps are the ones I see as valuable and the ones customers really value for their needs.

Keep consistent communication on the progress of a project

One of my pet peeves is businesses that don’t keep me in the loop when it comes to a project I’ve hired them to do.

Sure I probably come across as an annoying customer, but don’t customers have the right?

Shouldn’t businesses expect customers to be annoying?


Should businesses beat their customers to the punch and contact them at every step of the way before the customer starts wondering what’s going on?

Even if you think it might not mean much, you’re at least giving your customer some play-by-play information to keep them in the loop.

The work you’re doing may seem unimportant to you, but to your customer it is very relevant.


I’m seeing in today’s world that the businesses on the Web that actually listen to the customers are the ones who are succeeding. The businesses that put themselves first are the ones who do not succeed in their transition to the Web (newspapers anyone?).

Focus on your customers and put them first.

Focus on keeping consistent contact with your customers. It may seem silly to you, but to your customer it will be very valuable.

Don’t give your customer any reason to leave you and go to the next competitor.

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Be Good at One Thing and You’ll Conquer the Hunting World

Get ready because today you’re going to begin taking over the hunting world.

Overlooking the River from Cliff

image credit: snappybex

Today the world is moving in so many different directions thanks to the Web. I’m a big fan of people who aren’t afraid to try changing their strategies, their mediums of communication, their approach to reaching their audience.

What this means is that whoever is #1 in the hunting industry (Cabela’s, Mathews Inc., Realtree, HuntingNet, etc.) might not be #1 tomorrow.

The companies I just mentioned have, however, done an extremely great job at adapting to the changing culture of the Web. In fact they’re some of the best in the game.

But their success stories should be an inspiration for others (like you) that it’s possible to take over the hunting world.

It won’t happen overnight, but the Web is a medium of connection and exchange that levels the competition so anybody can come in and reach the hunting audience in a superior way than the present industry leaders.

This is your challenge.

Create content, products, and services that deliver more value to the hunting audience on the Web and you can conquer the hunting world.

The Web is your most valuable tool for accomplishing this challenge.

Conquer the Hunting World

The Key

The key to conquering the hunting world is to focus on one thing.

You could be the ‘How-To Hunt in Southwestern Wisconsin during the Rut Guy’. Create a blog and write articles with this one focus. I know from experience that there is a big audience for just the people that hunt in southwestern Wisconsin, but the tips you have may also help others who hunt in areas all over the world.

You could be the gal who creates a hunting video series with women hunters hunting across the country. It would be a unique view into how women enjoy hunting, how women have improved products and services in the hunting industry, or the history of women in the hunting industry and the future of women in the hunting industry.

You could focus mainly on conservation and how land conservation affects the hunting world. Kevin does a great job of this at (I’m liking the new video podcast series).

Think small. Look at what small niche is being ignored. Focus on being the best in this small portion of the hunting world and you’ll catch the big competitors off guard.


Regular print media (magazine, newspaper, etc.) are simply not making an effective transition to the Web. As their prominence fades in the hunting world you’ll be able to conquer the world of content distribution on the Web.

I’m a big fan of the freemium model and I think it has its place in the online hunting world.

Focus on a certain aspect of the hunting industry (bow hunting, goose hunting, deer hunting, etc.); actually focus on an even smaller aspect of the hunting industry (bow hunting for deer in southwestern Wisconsin during the rut, elk hunting on public land in Idaho with a rifle, etc.).

When you start your blog write down a series of articles displaying the content from your knowledge. Continue to educate yourself on the topic and continue writing. If you run out of ideas interview experts in your area of expertise. Look at the articles that make magazines like Outdoor Life, Deer & Deer Hunting, etc. popular and use their basic formula while developing your own voice.


If you reach the point where you’re able to expand your business don’t lose focus of what you were originally. Only add features to your product/service if it fits your main focus.

If you’re the ‘How-To Hunt in Southwestern Wisconsin during the Rut Guy’ only add features to your blog if it focuses on how to hunt in southwestern Wisconsin.

If you think this will paint you into a corner and you run out of ideas use these tips for expanding on your niche. (I like Mind Mapping).

The ways you provide your products and services will probably change over time. In fact you’ll have to be able to change this if you want to stay in business. But your focus and your expertise on your one subject should not change. Don’t try to change who you are. If you’re known as the number one women hunter resource don’t change that fact. You can change how you deliver your knowledge, products and services to your audience, but don’t change who you are.


No matter what you decide to do in your quest to take over the hunting world make sure you focus on doing one and only one thing. Keep your focus on the one thing you can truly master as it relates to the hunting world. You might not be able to do everything the competition does, but if you focus all of your energy on being one thing for your customers and being the best in the industry at that one thing you can take over that little portion of the hunting world.

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If You Want to Be Creative, Why Do You Structure Your Life?

Do you ever lose your creativity?

Out of Time

image credit: orvalochefort

If you have lost some of your ability to think creatively, it’s time to take account of the controls being put on your mind.

Sparking creativity is a key driver of entrepreneurs.

Without creativity and the ability to assess needs in the marketplace there would never be any progress.

What is the culture you surround yourself in?

What type of atmosphere inspires you to do your best work?

It seems individuals and businesses that foster an environment of control and strict structure are the companies doomed for failure.

Creativity is a product of unorganized environments

Creativity should be encouraged.

People, including you, should be allowed to think critically and to think about solving problems.

Allow yourself and the people around you to question everything.

“Why” is a good mission statement.

Encourage the people around you to ask why. And encourage them to always think about how to do something better.

Nothing, not even rules, are set in stone.

Think about the way entrepreneurs get inspired; they have the ability to assess needs in environments where the status quo has become accepted as standard for the rest of time.

Entrepreneurs find needs and figure out ways to break the paradigm.

Entrepreneurs are rule breakers

So why is it that once a business reaches a certain point that these same entrepreneurs start to set rules and controls for their business?

Businesses big and small get caught up in success and figure that what was successful yesterday will be successful tomorrow.

Unfortunately, the only guarantee for success is to let individuals be individual and to let their creativity run wild.

This includes letting your own imagination run wild.

When was the last time you changed around your daily routine completely?

Try changing your routine.

You’ll notice different things that you never notice in your daily life.

Here are a few things you can do to spur creativity for yourself and your hunting business

Check out Alltop and look at unique topics you are unfamiliar with

Just the other day I found (do-it-yourself).

I like going on Imeem and listening to different music I normally don’t listen to. They’re suggested songs offer a few songs I haven’t heard before, but I prefer to browse the playlists of others. It’s even a neat way to discover great album tracks from artists I like. (I usually just hear only the hits on the radio.)

I’ve always been interested in photography and by ‘interested’ I mean I like to look at photos.

Looking at photos and photography blogs is a way to find things to inspire you.

Photography, like all art, has the ability to make your mind think creatively.

You find yourself thinking about the background of the photo. The more you look the more details you notice. This type of thinking is what spurs creativity and this way of thinking is great for developing new ideas for your business.


Usually it only takes a few simple changes to your normal routine to spark some inspiration for your hunting business.

Allow yourself to live in an environment that is unorganized.

Your creativity will shine through the more you allow your mind to work in chaos.

Remember the type of thinking that gave you the big idea for your business in the first place and never lose that mindset.

It’s your best asset as an entrepreneur.

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