Which Blog Commenter Are You?

You just read a great blog post…

Studying at the Computer

image credit: krossbow

Now what?

Reading many different blogs is a way to keep your mind sharp and open for added knowledge.

Commenting on blogs takes your blog experience to another level of connectivity.

Commenting on blogs shows the blog editor(s) that you care enough about their writing to add your own thoughts/advice/opinion to their work.

Naturally, your blog comment will reveal something about your personality to the blog editor and its readers.

It’s important to be aware of your own commenting personality.

Here are 3 Common Types of People Who Comment on Blogs

The Visitor

“Great post!”

The Visitor is a passerby reader who likes the blog post enough to add a small comment like this.

Nothing is added to the post. The post writer will appreciate the comment and probably say thanks for stopping by.

That’s about as far as the connection usually goes.

Is The Visitor memorable?

Nope.

The Storyteller

“Wow, your post reminded me of a something I just wrote on my website…”

The Storyteller is a person seeking out knowledge on blogs, but often they look to promote their own blogs by pushing themselves in the comments.

Pushing Yourself/Business in Hunting Forums, Blogs, and Social Media” is a common mistake on the Web.

Most people love to hear stories…if they add to the conversation.

The Storyteller walks a fine line of being too pushy with themselves and being memorable.

The Listener

This is the most memorable type of blog commenter.

The Listener reads the post, thinks about the post, and actually listens and understands what the writer is saying.

After listening to the writers post, The Listener will try to add valuable insight, praise, and questions in the comment section.

The Listener first lets the writer know how much they enjoyed the post and often mentions the portion of the post they enjoy the most.

If possible, The Listener will try to add their insight and thoughts. Adding one or two more tips to a tips list is an example.

The Listener also likes to ask questions to further their interaction and connection with the blogger.

Bloggers love to write and love when people comment.

The Listener knows this and asks questions because they know the blogger will be more than happy to continue the conversation.

The Listener is very memorable.

Conclusion

Commenting on blogs is a great way to expand your Web experience.

Think about what type of blog commenter you want to be. Each type of blog comment has its own proper role.

Think about what type of comment best suits the post you’re reading as well as what type of comment fits your own hunting Website.

Leave your comments on this post below.

The only mistake would be to not leave your comment.

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What Do Hunting, Country Music, and Your Hunting Blog have in Common?

Hunting, Country Music, and Your Hunting Blog…

Ernest Tubb Record Shop

image credit: Brent and MariLynn

If you’re confused about what these three things have in common,

I’ll let you in on a secret…

A great story!

Hunting, Country Music, and Your Hunting Blog are all avenues for sharing great stories.

Hunters can’t make it one beer without telling their favorite tall tale.

Country songs can’t get past the first line without providing a unique view of a timeless story.

Say what you want about David Allan Coe, but when you hear the words:

Well I was drunk the day my Mom got out of prison

And I went to pick her up in the rain

And before I got to the station in my pickup truck

She got run over by a damned old train

You Never Even Called Me By My Name

Great imagery. Great description. Great storytelling.

Just like a great hunting tall tale and like every memorable country song, every great business has a story.

Your hunting business is no different.

People engage with others when they have an understanding of who you are and what you’re about.

By telling your story to other people, you open yourself up to valuable connections.

A good story (your story) will be a way for you to open up to your followers and let them view a little bit of your personal side.

Here are a few ways you can tell your story.

Keep a business journal

Hunters that are successful year after year, keep a journal of their strategies and tactics. These hunters constantly refer back to these thoughts for insight into future success.

These journals come in handy when telling a big buck tale to a few buddies at the local tavern.

By keeping a journal, a hunter can refer back to specific details about the buck story.

These details will make for some captivating narrative with the boys over a few cold ones.

All great songwriters keep a journal of their thoughts.

At any moment, a phrase of thought can turn into a hit song that connects with millions of people around the world.

We’re all forgetful, so a great way to remember those brilliant ideas is to take a note (yikes! What a pun!) from country music writers and keep a journal of your thoughts.

Keep a business journal for your hunting blog.

You might not realize it, but your story is evolving. From the first day you venture out on your own to the day you pass your business onto your child; your story is being written.

Keep a journal to give yourself a reference to look back on.

Condense your story into a phrase

We’ve all been around that hunter before. You know the one…the hunter whose story goes on and on without end.

You think to yourself, “Just get to the end already”.

All good stories are short, to the point, yet descriptive.

The best hunting story tellers are the hunters who use few words to describe their great harvest.

As a listener, you feel like you are right there in the woods with them.

A great country songwriter has the same ability to use concise phrasing to tell her story and make a meaningful connection with her audience.

A great example is Alan Jackson with his song Chasin’ That Neon Rainbow.

“Daddy won a radio/He tuned it to a country show/I was rockin’ in the cradle to the cryin’ of a steel guitar”

In the first phrase, AJ is able to bring the listener right into his world.

We’re right there with him; being brought up on great country music.

This is not an easy thing to do.

It takes a skilled wordsmith to tell a good story in a few short words.

You have to be able to tell your story in a few short phrases.

Yet you still have to grab the attention of your listener.

Keep it simple and honest

One of the difficult things to remember about a good story is that it’s often the simplest detail that makes a story the most interesting.

Often, we embellish or change a story because we think we won’t impress our listeners.

Hunters often bend the truth to make the conditions seem a little less favorable.

It was thirty below zero. The snow was blowing sideways. The buck was walking through the thickest brush on the property when I gently eased up my rifle…

Like the best hunting stories, country songs are best when they stick to the simple truth.

We’re all simple people and we relate to simple stories.

We imagine ourselves in the story of a song or the story of a big buck hunt.

The same truth pertains to a good hunting blog story.

Stick to the truth with your hunting blog.

Chances are you’ll make a deeper connection with your listeners because they’ll be able to see themselves in your place.

Be honest. Be detailed. Be brief.

Conclusion

Your story is an essential part of connecting with your audience.

You have to be able to convey your passion in a way that connects on a deep level with your followers.

Hunters are able to tell good stories because they pay attention to detail and remain passionate about the subject.

Great country songwriters and singers are able to connect with their audience because they have the innate ability to use melody and modest phrasing to reach out and capture their audiences’ attention.

Often in the first few words, story tellers are able to use literary devices and detail to grab listeners by the neck and pull them in for the entire narrative.

Your need to be able to do the same with your hunting business/blog/Website.

So what’s your story?

Share it in the comments if you’d like.

I’d love to listen to your story!

Bonus

Here are five, six, seven, eight, nine great story telling country & western songs.

Walkin’ the Floor Over You” Ernest Tubb

Dust on the Bottle” David Lee Murphy

Watermelon Crawl” Tracy Byrd

A Broken Wing” Martina McBride

Eighteen Wheels and a Dozen Roses” Kathy Mattea

Dixieland Delight” Alabama

I Don’t Call Him Daddy” Doug Supernaw

Vidalia” Sammy Kershaw

Meet in the Middle” Diamond Rio

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10 Hunting Website Truths You Can’t Ignore

Just as Autumn will always be beautiful…

Road Trees Colored Leaves Autumn

image credit: Perrimoon

…these 10 truths about your website will most likely stand the ground of honesty in the online world.

Every website is different. Yours is going to be better than the rest (I believe in you!). Still, there are a few common traits that all sites seem to have.

These are a few of those common truths I’ve noticed recently.

1.  Video is king

On the Web today, people love watching video. Our eyes go crazy reading articles and blog posts. We need the occasional video to break up the day. Some of us our visual learners. Make a few fun and valuable videos for your hunting website. Get a little creative. You never know when you might come up with a great idea for your business (ex – Will it Blend?).

2.  Hunters love to look at photos of trophy bucks

Photos are great. Having a photo gallery for visitors to browse is a great way to provide value and get people to stay on your site for awhile.

3.  Blogs are great

Blogs are a great way to keep your visitors coming back to your site. Blogs are a great way to improve your website’s natural traffic. Blogs are a great way to interact with your customers. Blogs are a great way to add to your personal brand. Blogs are “enter any of many more reasons blogs are great”!

4.  Simple is best

I’m a big fan of “Simple” in the “Simplicity vs. Complexity” question.

5.  Make sure visitors can search your site

New visitors especially will want to look through your site. Make sure it’s easy for them to find what they’re looking for. Most programmers can implement a good search engine. Otherwise, Google’s is the best.

6.  Titles and Headlines get traffic

A great title that catches the eye of passersby is the best linkbait you can write.

The Cosmo Headline Technique for Blogging Inspiration

7.  People love lists

It’s natural for people to be drawn to lists; especially on the Web. Lists are easily digestible. There is so much to see on the Web so our attention is our resource. Lists are a great way to get valuable information in a short and concise layout. Whatever you are an expert in, you can write great lists. What is your area of expertise? Are you an outfitter? What are the 5 best tips for hunters looking to use an outfitter for the first time?

A Guilty Pleasure of the Blogosphere and Social Media: Lists

8.  You can be anything, but not everything

Take all of the “ands” out of your Website vision. As Andy Sernovitz says, “A great brand can only be one thing“. Focus on solving your customers’ questions and problems relating to one specific area – the more specific the better!

Being unique on the Web is especially important. There is a ton of noise on the Web. Focus on being the expert in a certain area and work hard to make sure you’re the best. I know you can!

9.  Consistently update

My daily routine includes checking my RSS and blog roll every morning. I’ve become a big fan of blogs that have new articles each morning. Daily or during the business week is a proven consistency. Newspapers are a great example. Get consistent with your website and blog. Make sure your readers have a reason to keep coming back to your website.

What is the Ideal Post Frequency for a Blog?

10. You need to spend time off your site to grow your site

One of the most important things you can do to grow your website is to spend time off your site. Your future visitors are out on the Web. Find out where they are spending their time and start spending some time there. Get to know them. Figure out what they like about the popular sites. Become active in the online community and people will find their way back to your site.

Do you have any other “truths” for hunting sites?

I’m sure there have to be more than 10!

What are your experiences with yours?

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10 Inspiring Country Music Videos for Hunting Businesses

This post will be the first in a series of Inspiring Music Videos for Hunting Businesses.

I read somewhere that Country Music is Sunday through Thursday and Rock Music is Friday and Saturday Night.

Pig Roast

I’d have to agree with this for the most part.

And since owning and operating a business usually happens between Sunday and Thursday, I thought you could use a little encouragement and cheer!

Here are…

10 Inspiring Country Music Videos For Hunting Businesses

1.  Tracy Lawrence “Find Out Who Your Friends Are”

You’ll find out fast that you have some good friends supporting you and your business venture

2.  Rascal Flatts “Life is a Highway”

Well…it is

3.  Collin Raye “Couldn’t Last a Moment”

If only we all thought about our businesses this way

4.  Nitty Gritty Dirt Band “Fishin’ in the Dark”

This one is just fun

5.  Josh Gracin “Nothin’ to Lose”

The title of this video says it all

6.  Joe Diffie “Pick Up Man”

There’s somethin’ women like…about a business man

7.  Tracy Lawrence “Time Marches On”

Things change for the better

8.  Jimmy Buffett & Martina McBride “Trip Around the Sun”

We’re all just hanging on

9.  Clay Walker “I Can’t Sleep”

If you’ve owned your own business you’ll understand 🙂

10. Emerson Drive “You Still Own Me”

Sometimes I feel like this about my businesses, but I still love them. 🙂

Bonus: 11. Mary Chapin Carpenter “I Take My Chances”

Take your chance

There are ten [eleven] of my favorite and most inspiring Country Music videos.

This was fun!

P.S. – @Record-Companies-That-Disable-Embedding…Why? Do you not want people to share your music? Possibly exposing your products to new customers?

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Paid vs. Natural Traffic – Baiting vs. Funnel Hunting for Deer – Part 2

This is Part 2 of a 2 part series. In the first post, I covered how Paid vs. Natural Traffic is like Baiting vs. Funnel Hunting for Deer.

Now you’re asking yourself,

“What’s best path for me…right now?”

Walking Path

image credit: Hey Paul

Whether you’re new to the online game or if you’re a seasoned pro, things are constantly changing on the Web.

Just as hunters need to understand if they’re better off using bait or learning every detail about whitetail deer (funnel hunters), you’ll (as a Website owner) need to determine the right balance of paid traffic and natural traffic.

Traffic, especially quality traffic will always be on your mind as a Website editor.

You’ll forever be thinking about traffic on your site; that’s what you signed up for when you launched your site…and that’s exciting.

Here is the biggest factor and the biggest questions to consider when determining the best course (paid or natural) for your business.

Time

Time (a great song by the way) is your most important resource. You can organize your time down to the second and there still wouldn’t be enough moments in the day to get everything accomplished.

As an entrepreneur, you’re programmed to be working all the time, but quite frankly, you can’t be.

So you have to determine what your time is best spent doing for your specific business.

In other words…

…what is your specialty?

Do you specialize in the manufacturing area of your business?

I know a ton of successful hunters who specialize at their day job. They’d rather spend their free time working in the shop, practicing their shooting, and doing other activities besides serious deer scouting.

These guys are the most successful at hunting when they bait.

They simply don’t have the time to spend learning how to funnel hunt effectively.

If your specialty is the manufacturing of a product (or crafting of content); you should look for ways to effectively pay for traffic to your site.

This is quite common for newcomers to the Web. (It was for me).

Right now, especially if you’re new to the Web, you should focus on what you’re great at: crafting great products.

You can hire people who are great at getting traffic to put eyes in front of your product(s).

Google, Yahoo, and Facebook are experts at paid advertising. There are plenty of online ad agencies that specialize in putting your product in front of the right eyeballs.

Stick to what you know for now, but continue learning about natural traffic.

Do you specialize in the selling process for your business?

When you started your business, you might not have specialized in the manufacturing of the products.

Rather, you are the master salesperson in the office.

This is a unique skill.

Your specialty is connecting with people. You’re great at helping people find valuable products.

You’re closer to being a natural traffic specialist, but still not able to spend enough time to make natural traffic an all out effort.

As a specialist in connecting, you already possess a lot of the skills needed in order to be a specialist in natural traffic on the Web.

Patience, attention to detail, customer knowledge, and conversational skills are extremely important for being successful with natural traffic just like they are for being a successful salesperson.

For you, some avenues of natural traffic will be a natural progression. Finding and connecting with customers and influencers is an online extension of what you do every day as a salesperson.

However, natural traffic specialists need to understand how to optimize a Website, how to write a blog, an e-newsletter, learn how to use Twitter, Facebook, and learn how to answer questions on your Website and in forums.

Natural traffic experts also need to understand the keywords their customers are using to find information.

There’s a ton more; let’s just say it’s a tough trail to pursue.

While some areas of natural traffic may suit you perfectly, you’ll still need to find specialists to fill in the holes.

Do you specialize (or do you want to specialize) in the online marketing and connecting for your business?

Here is your ticket to the beginning of the beginning.

Natural search is a long and slow process that builds success and consistency as time goes by.

If you’re brave (or crazy) enough to take on this never-ending endeavor then here are a few places you can begin to explore.

Search is Part of Social

If I Started Today (In fact, just add Chris Brogan’s feed to your RSS – He writes great stuff)

What I Learned at Search Engine Bootcamp

Headsmacking Tip #6 – Test with Paid Search Before You Target with SEO

The Disconnect in PPC vs. SEO Spending

Also check out the “Blogs I Ready Daily” on the right nav. And feel free to suggest more of your favorites.

I most certainly don’t have the answers to getting large amounts of natural traffic.

It’s a constant learning process.

But if you truly enjoy learning and love the idea of continuous improvement and change, then becoming a natural search specialist is your soul mate.

Conclusion

Your answers to these questions are unique.

Your answers to these questions will change over time.

The important thing to remember is to always be honest with yourself as you’re thinking about Paid vs. Natural traffic.

Give yourself credit for what you do best. Then do it the best you can and be the best at doing it.

Hire someone else to be the best at another aspect of your business.

You can be the best at anything, but you can’t be the best at everything.

So now that this 2 part series is over, what are your experiences with paid and natural traffic?

Do you have success stories with either?

Do you realize what your specialty is?

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Paid vs. Natural Traffic: It’s like Baiting vs. Funnel Hunting for Deer – Part 1

This is Part 1 of a 2 part series. Next I’ll cover how to determine the best course for your business.

To pay or not to pay…

Pondering Traffic on a Website

image credit: striatic

…for Web traffic?

This is a difficult question for any hunting business owner. Paid traffic can yield fast results. It involves relatively little work. Although in order to really benefit from paid traffic one does have to do a little strenuous labor.

The greatest benefit of natural traffic, of course, is the fact that it’s free…in the monetary sense (cents – for the witty person).

Both methods are worthy of looking into. But you only have so much time and effort to give. Determining which one to spend more of your time on is important.

And since your business is unique, your business has unique traffic needs.

So, how do you determine which route is best for you?

Both paid traffic and natural traffic have a place for hunting business owners.

Think of Paid vs. Natural Traffic like you would Baiting vs. Funnel deer hunting

Paid – Baiting

There are many forms of paid search on the Web. Yahoo, Google, MSN, Facebook, and others have some of the best and most targeted forms of paid advertising (one way to pay for traffic).

You could also advertise on sites and Web pages you pick yourself.  This will cost you a few bucks.

In addition, there are agencies that put together entire online advertising campaigns. They’ll put your ads on various targeted Websites, video sharing sites, photo sharing sites, etc.

Hunting with bait, is similar.

You put your bait (advertisement) out in the woods (Web) in particular spots that target deer, such as trail crossing (hunting forums with heavy traffic) to try and get yourself (your business) in front of the deer at the correct time to make a harvest (sale).

The good

Baiting/Paid-Traffic is a tactic that, when used correctly, can yield excellent results. Get yourself on some prime property and you’re bound to have a few successful harvests. And results can be almost instant.

All it costs is the price of the bait (ad).

The not-so-good

While there are positives to baiting/paying-for-traffic, there are a few cons; such as cost. Worthwhile ads are expensive. And paying someone else to do research on your industry is not cheap. The cost of using someone else’s efficient ad service is high; as it should be.

Natural – Funnel Hunting

Natural traffic is a never ending struggle. It’s hard work to consistently add valuable content to your site.

You have to give customers a reason to visit your site. You have to work to make sure they know about your site. This comes from various forms of offline and online word-of-mouth. It comes through your customers’ search results on Google.

Successful natural traffic is a continuous work in progress.

You’ll work to target specific keywords and put those keywords on your site.

You’ll likely see very little traffic initially despite your hard work.

Funnel hunting for deer is similar.

You study the terrain (the Web). You seek and observe common travel patterns (forums and blogs). Eventually you’ll take to the stand and put in your woods-time (commenting and posting on blogs and forums). After some time, you’ll begin to see your hard work pay off. You’ll see more mature bucks (quality customers). And you’ll eventually begin to harvest bucks of increasing quality (big business deals).

The good

When natural funnel hunting, you force yourself to learn the intricacies of patterns and movement of the game (potential customers) in their natural habitat (the Web). You learn how they move (the Websites they frequent). You learn their favorite foods (search terms – keywords).

All it takes is extreme commitment and time.

The not-so-good

Your time is your most valuable resource. Successfully getting natural traffic to your site takes a lot of time.

You’ll often work for long periods with no results. When results do come, they’ll be slow and steady.

Conclusion

I’m not partial toward paying for traffic or working to gain natural traffic. Both have a place. I’ve used both. I’ve had success with both.

Traffic, like a trophy buck, is rewarding when you make a successful harvest. It’s a great feeling to get a ton of traffic to your site.

Baiting can yield quick and sometimes amazing results. You might plop down some bait and get a huge buck to come in right away.

Funnel hunting yields few results early on, but as you gain a keen knowledge, you steadily see an increase in the quality of your results. You learn how your industry works and begin to understand how to capitalize on natural patterns.

So you have two choices: bait and hope or funnel hunt and fail continuously until you learn the natural patterns.

You’ll have to determine how you want to get traffic to your site.

In the next post, I’ll cover how you can determine if Paid or Natural is best for you.

So what are your thoughts on paid vs. natural traffic?

Have you had success with certain forms of paid traffic?

Have you had success with natural traffic? If so, how did you gain this traffic?

Update: Part 2 is now available…”Paid vs. Natural Traffic – Baiting vs. Funnel Hunting for Deer – Part 2

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How to Properly Use Hunting Forums

“This forum looks popular, why don’t I just write a huge post describing my business.”

For Sale

image credit: jchatoff

If you’re thinking about doing this, please take a step back and realize what you’d be doing: spamming.

What not to do

Do not go to forums and post long descriptions of your business/products/services.

People don’t go to forums looking for business descriptions. These threads move to the bottom of the activity charts very fast.

Example

Forum Topic: Ground Blinds

User Question: I’m looking for tips on how to properly set up and utilize a ground blind for bow hunting.

Wrong Answer: Hi User, I’m the owner of Bob’s Ground Blinds. Let me tell you about our blinds and why they are the best blinds for you and other bow hunters. First our blinds made of space age material that they use on the space shuttle. This means you’ll have no problem carrying it out to the field. And our blinds are extra easy to set up. Bob’s Ground Blinds have easy fold-down window flaps so you can stay concealed, but still have plenty of space for shooting. Check them out to learn more: BobsGroundBlinds.com.

The above example is something I see too often in forums.

Sometimes there isn’t even a question. A person simply starts a new topic and titles it “Bob’s Ground Blinds” and then the first post is the business description.

Please avoid using this strategy.

Also, never misrepresent yourself online. This will only lead to disaster. People will find out if you’re promoting your Website blatantly and pretending to be someone you’re not.

At best, you’ll be caught, your posts will be deleted and you’ll be banned from the forum.

At worst, others will figure you out and post negative comments about your business.

So please refrain from this strategy as well.

It may seem easier than participating in a valuable way, but in this case, easier is not better.

What you should do

If you’re in the hunting business, here are a few forums you can visit: HuntingNet, Bowhunting.com, BigGameHunt.net, and HuntingForums.com.

Go to these forums and start cruising around looking for topics and conversations that interest you.

Or better yet, look for topics that not only interest you, but also relate to your business.

Now here is the trick: Don’t write a post that simply says, “My product would be a great help to you.”

Simply give your honest answer to the question. Try and help the people in the thread gain a valuable understanding of the subject at hand. You’re an expert on the topic so they’ll appreciate your objective insight.

Example

Forum Topic: Ground Blinds

User Question: I’m looking for tips on how to properly set up and utilize a ground blind for bow hunting.

Correct Answer: Hi User, I’ve been a big advocate of ground blind hunting for many years. I’ve had a lot of success with this tactic. I find that ground blinds are easy to setup and move around as your learn the lay of your property and where the deer are moving.

Here are a few tips for setting up and utilizing a ground blind for hunting.

Always make sure you set up your blind early in the season. This will allow the deer to become accustomed to the blind.

Next I suggest sitting in the blind prior to the season. Make sure the blind is set up in a spot potentially close enough for a shot with a bow.

If you don’t have the time to do preseason scouting like this, take your blind out during the season and find some active trails. Set your blind up 20-30 yards from an X in a few trails. Make sure your window openings are setup to give you an open shot to a clear shooting lane.

Also make sure you have a window opening facing in the direction you think the deer will approach from. This will give you a chance to see the deer coming in, back away from the window (out of sight), and draw back your bow so you’re ready for the shot.

Good luck and let me know if you have more questions!

Bob

Now this should be a valuable answer to the user’s question. (I’m sure you could come up with an a much better answer for your area of expertise).

After you’ve provided valuable answers to questions, users will start to be curious of who you are and what you do. They’ll look at your profile or your username signature and click through to your Website.

Forums will have profiles for you to set up. You’ll be given space to add your Name, Email, and Website (optional) in most instances. Here is where you enter your Website. Now your name will become a link to your Website.

After users read your awesome insight and direction, they’ll click your name and go to your Website.

Here is my profile information on the Bowhunting.com Forum (Great forum by the way – check it out).

Click to enlarge

Bowhunting.com Forum

There is a place for a Website and a blog. Enter this information and people will do the rest.

They’ll discover on their own what you and your business are all about.

They will feel rewarded for finding your business and they’ll know you’re an expert in the field because you’ve already helped them with their questions.

Conclusion

The important thing to remember is the Push vs. Pull theory.

You’re potential customers are out on the Internet looking for answers to their questions. They are attempting to pull in the expertise and knowledge of others to further enhance their own understanding of key topics.

Instead of pushing yourself onto as many random forum topics as you can, do a little searching and find where you potential customers are asking questions as an attempt to pull in your knowledge.

Besides finding some potential customers, you’ll most likely make some great connections as well!

That’s what the Inter is all about: Making valuable connections!

Do you have any forum success or horror stories?

Do you have any suggestions for forums to visit?

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Hunting Outfitters and Guides: Get Valuable Traffic to Your Website

“Why is my website not getting any traffic from search engines?”

Frustrated

image credit: Evil Erin

Are you struggling to get valuable traffic to your Website?

Setting up your Website can be is frustrating.

You need search engine traffic in order to get your business in front of potential clients.

The trick is making sure your Website ranks high for the search queries your potential customers are searching for.

I suggest Google’s Search Engine Optimization Starter Guide (.pdf) as a place to start.

Google gives an example of a baseball card Website.

I thought I would create an example for a hunting outfitter or guide.

And focus on finding only on finding appropriate keywords in this post.

Bob’s Whitetail Deer Outfitter

Domain name: bobswhitetaildeeroutfitter.com

Focus: Wisconsin guided whitetail deer hunts

Website Size: Small, less than 10 pages

Website Focus

Bob is targeting clients who are looking for information about guided whitetail deer hunting in Wisconsin.

Along with following the SEO tips in Google’s Guide, you should visit Google’s Keyword Tool.

I thought about what Bob’s customers were searching for and I typed them into the search bar…(Advertiser Competition shows how competitive the paid ads are on Google for certain terms)

Click the image to view larger

Outfitter Keywords

You can see I typed in “whitetail deer hunting guide” and “trophy whitetail deer”.

Keywords Focus

Now, there are more popular search terms that you’re probably thinking of right now, but as Adam Singer points out in his post “A Blog Search Engine Optimization Strategy – Maximize the Long Tail“, you have very little chance of earning a top rank on a popular search term. So it’s better to focus on less popular terms.

Here, the terms have an average search volume per month of 1,900 and 390.

So these aren’t relatively popular compared to other generic terms, but these are very targeted and you have an excellent chance of ranking well once you’ve written your page content.

With this concept in mind and by taking into account the other keywords shown above, here is how Bob should write the front page of his Web site:

Bob’s Whitetail Deer Outfitter

We specialize in guided whitetail deer hunts. Our Wisconsin farm has many trophy whitetail deer. Each year, hunters on our ranch harvest beautiful Boone & Crockett and Pope & Young bucks. We have over 500 acres of prime Wisconsin hunting land. Hunting locations are strategically placed each year to ensure you have the best chance possible to harvest a trophy buck of your own.

Call, email, or visit us today to book your own trophy whitetail deer hunt!

We’d love to discuss more with you about your next guided whitetail hunting trip to Wisconsin.

Conclusion

This should give you an idea of how you can research keywords for your outfitting and guide business.

Use Google’s tools to make your Website visible to your customers.

The next time someone types in “whitetail deer hunting guide” into Google, will they find your Website?

If you have any questions or comments please leave them below.

Related Posts

A Blog Search Engine Optimization Strategy – Maximize The Long Tail (Adam Singer at TheFutureBuzz.com)