Think like a Buck in Rut and Find your Blogging Voice

For bloggers in the niche of the outdoors, hunting and fishing it can be difficult to find a voice that is unique and interesting.

Singing Bird

image credit: nagillum

There are lots of great outdoor bloggers out there so it has to be impossible to find a unique and interesting voice that others find appealing and valuable doesn’t it?

The goal of all outdoor bloggers is to find a voice that draws in subscribers.

Well, the answer to finding your blogging voice may have been right in front of you the entire time.

For deer hunters it should be obvious what you have to do to find your blogging voice: think like a buck in rut.

Finding your voice and gaining new subscribers can be a lot like the daily life and life of a buck during the rut.

During the rut, a buck spends hours upon hours, often without sleep, trying to find a mate. Even after a buck finds a potential mate he has to have patience to wait for the mate to be ready for him. Then when they’re done with each other his journey starts all over again.

Emerging bloggers spend hours upon hours, often without sleep, trying to find potential readers and subscribers. Even after the blogger successful converts one reader into a subscriber they work to find more readers, convert them into subscribers and then continue to work to keep the subscribers they already have.

To find your blogging voice and to grow a set of subscribers for your hunting blog, I suggest you start thinking like a buck in the rut.

Here are my top 10 tips for finding your voice and growing your subscriber list

1.  Bucks in rut react, they don’t think

Throughout your day you’ll likely have moments of inspiration for potential blog posts. Write down the idea and the first chance you get start reacting to the idea. Just keep writing and see what comes out. Don’t stop to correct mistakes; just keep writing. Some of the best posts come out of just reacting to ideas for posts.

2.  Bucks in rut have one focus

Your blog should have one main focus. Your passion is hunting and the outdoors. Determine what focus you want to have on hunting and the outdoors and maintain this focus every time you sit down at your computer to write a post. Write your focus down and post it on your computer if you have to. My focus for this blog is to use my experiences in the direct marketing field, hunting business field, and general experiences on the Internet to help those in the hunting business. I try to keep this as my only focus when writing.

3.  Bucks in rut never stop trying

Sure bucks in rut get in fights. Certain does turn them down. But bucks never stop trying to succeed at their main goal. They keep running, searching, and trying whatever it takes to succeed. You need this same mentality. Don’t let past failures keep you from trying. Use your past to fuel your passion to succeed.

4.  Bucks in rut throw away caution

The best time of the year to hunt for trophy bucks is during the rut. This is because bucks throw caution away for their main focus. Throw away your cautions when writing your blog posts. Bucks risk losing their lives to succeed. Your potential risks are not as severe.  If you don’t release yourself from caution you may never be able to give everything it takes to be successful on the Web.

5.  Bucks in rut use all of their senses

Take advantage of your ability to observe what’s occurring on the Web. Bucks need to be aware of everything going on around them in order to find a potential mate. Like these bucks, you need to be aware of others’ needs to be able to potentially answer their needs through your hunting business. You need to be able to observe current events are taking place on the Web that may provide successful trends for your own hunting business.

6.  Bucks in rut work hard and enjoy their success

When you do have success, enjoy it! (Get your mind out of the gutter. For example, if you create a blog post for your hunting business that gets good traffic, enjoy the success. You’re hard work is paying off.)

7.  Bucks in rut aren’t afraid to challenge seemingly larger competitors

I’ve seen relatively small bucks take on larger bucks in the rut in order to gain the attention of a female deer. This takes guts, but the smaller bucks stand out as not being afraid to challenge the status quo. Don’t be afraid to refute the seemingly dominant voices in the hunting world. If you truly have a different worldview, write about it and use it as inspiration to create valuable content.

8.  Bucks in rut visit new territory

It’s said that bucks will travel miles beyond their home range during the rut. To reach success, you need to get beyond your home range. Venture outside of your normal Website visiting routine and find new and adventure-filled content. I like to use Alltop to expand my home range. Creativity is fueled by that which we find new and interesting.

9.  Bucks in the rut do have some patience

During the rut I’ve seen bucks settle down with a doe for a little while until she becomes ready to mate. This, as most guys know, takes some patience. Bloggers need to have patience when writing blog posts. You’re doing the right things with your hunting blog. Have patience and your hard work will pay off.

10.  Bucks in the rut that experience success build confidence

When a buck in rut succeeds in his goal his is building confidence for the future. Confidence for bloggers comes in many forms. Success can be having someone comment on a post. It can mean a personal record for page views. When your hard work pays off with success it builds your confidence and this leads to better content creation. Focus your hard work now and when the success comes you’ll be able to take advantage of your building confidence.

Once your understand that creating a hunting blog is not just about pushing your message on potential customers for your business, but about creating real connections and relationships, you’ll find your blogging voice comes easy.

Best of luck with your hunting blog.

Think like a buck in rut to find your blogging voice…at least you don’t have to worry about being shot.

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This post may be slightly controversial.

Tossing Baby in the Air

image credit: Tommy and Georgie

(No babies were hurt in the writing of this post. In fact I bet this little guy was having a great time with Dad. Who doesn’t want to experience what it’s like to fly?)

After reading this post some may think I’m encouraging people to take advantage of others in the hunting industry; especially of those participating in the niche of hunting on the Web.

This assumption is very far from the truth.

Every part of life revolves around the connections we possess with other people.

It’s that simple.

The people we know are the people who define our lives

We base our lives on what we think other people think about us.

Normally, people really don’t care what we’re doing. They’re too busy worrying what we think about them, but we’re too busy worry about what they think about us and…

Now I’ve talked myself into a circle.

When we’re hunting, we often take advantage of our connections

We use our friends to find the best hunting land.

We scout with our friends and ask their opinions on what is the best approach to hunting a specific area.

Most hunters learn how to hunt from their Dad. I learned how to hunt from my Dad.

That’s an example of taking advantage of a valuable connection.

Dad has tons of knowledge to give and it was our job to take advantage of that connection.

Connections work the same when you look to expand your hunting business online

There are tons of great hunting connections to make on the Web.

The Outdoor Bloggers Summit is a great place to find outdoor bloggers.

There are people making an impact in the world of hunting on Twitter.

There are 450,000+ people on Facebook who list “hunting” as an interest. That’s huge!

The point is there are connections to be made on the Web for hunting entrepreneurs.

The next question is:

How to properly make those connections?

Starting a blog of your own is a good idea.

Learning how to use hunting forums is another good start.

Begin using Twitter.

After taking care of those basic things it really comes down to the tough part…

Adding value to the lives of other hunters on the Web

It’s not as simple as it sounds.

People will only listen to you if you add value to their lives.

By adding value to their lives, I mean you need to improve their quality of life and business in a unique way.

The Web creates great opportunity for connection, which is great, but it also means that someone out there trying to outwork you to try and make valuable connections.

Do you read blogs? If you come across valuable information then share it on Twitter, share it in forums. Spread the news. If others find it valuable they will see you as a valuable source for information.

Conversely, if you share links and content that is not deemed valuable you will lose your authority status.

Now, once you have successfully made valuable connections it’s important to use your new friends to grow your business.

This is where things can get dicey.

When I use the word “use”, I’m referring to Win-Win situations. If you even begin to think about trying to only receive something from your valuable connections you have already lost in Web game.

For example, say you have made a valuable connection with a friend who runs a popular hunting forum. We’ll call him Hank (a reference to one of the all time great shows King of the Hill).

When the time comes to improve your own hunting Website you first need to think of a way to improve Hank’s Hunting Forum.

Do you have knowledge of breaking news in the hunting industry that may spark conversation in Hank’s Blog?

Do you know a way Hank could easily set up a tool in his blog so users could post interesting threads and conversations to Twitter?

Do you know someone that would benefit from placing targeted ads in Hank’s Forum threads?

These are just a few things that might add value to Hank’s Hunting Forum.

And at first glance you might not think you’re improving your own hunting Website by spending time on these things.

But what you’re doing is building up your reputability.

You’re making yourself a valuable resource for Hank.

And Hank is going to likely share his positive experience that he had with you with his connections.

He will also come to you if he is in need of ideas to improve his forum.

His friends might even contact you for ideas.

These people will also visit your site and if you’ve done your work they’ll find even more valuable content to absorb.


The point of this post was to emphasize the importance of using you connections to improve your own blog.

The underlying secret to using your connections is that you have to first let go of your urge to ask and start by thinking of ways to improve others’ hunting sites.

Think of ways to add value to the lives of others and you’re a step ahead of the competition.

Think about how unique you would be if you went to a manufacturer of trail cameras with the idea of having their customers submit photos for a contest that could get their photos shared on top hunting blogs across the Web?

Hunters get the satisfaction of having their best trail camera photos shown all over the Web.

The trail camera company gets their logo on every photo plus links back to their site.

Hunting bloggers get to write about cool trail camera photos and the trail camera company could create a page with links to all participating bloggers (every blogger loves links).

And as a partner in the contest, you gain respect as a valuable resource in the online hunting world plus your brand is exposed to potential connections all over the online hunting blogosphere.

This is just a quick idea and I’m sure you can come up with something much better.

Check out this Case Study by Adam Singer – Joffrey’s for a great way to utilize connections.

The point is that you need to use your hunting connections on the Web.

And you need to start by thinking of ways to improve the hunting Websites of your connections before you think about improving your own.

Once you accept this concept you’re on your way to growing your hunting business online.

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Visitors Will Do What They Want – Don’t Try to Control Them

Let it all go.

Skier Doing a Flip

image credit: AzoomeTM

It’s difficult to imagine our lives with total self control. In today’s world there seem to be never ending amounts of barriers, regulations, rules, restrictions, and victimless laws keeping us from reaching our potential.

Our lives seem to be entirely planned.

Yet despite all of the barriers, somehow mankind seems to find ways to continue being creative and inventive.

We keep finding ways to improve our own lives and the lives of those around us.

Humans find ways to help fill needs and voids in the lives of others. We have the uncanny ability to sense need and create something to solve problems.

Regulation and planning doesn’t foster this creativity.

If you’re still reading you obviously have some belief in human beings and their ability to enhance their lives and the lives of others without the involvement of a governing force.

This concept is vital to your stance as a Website owner

Most people think of themselves and the leader and commander of their Website.

Website editors want to have control over what their visitors are doing on their site. Editors implement rules and regulations that have no purpose other than to try and force the visitors to do what the editor want them to.

Editors are much better off when they relinquish control and let the visitors do what they want.

The only rules that are necessary are rules to protect others liberty as a Website visitor – i.e. their property and themselves.

So when it comes to the Web, there aren’t really any necessary rules since it’s difficult to harm somebody’s body or their property.

The Web is the ultimate example of prosperity and unorganized order (if that makes sense)

The Web community has developed its own set of standards and regulations. A governing body didn’t sit down one day and decide that spamming and flaming in comments and forums was bad for the Web.

Users of the Web voiced their need for the removal of these practices and entrepreneurs created services and products to ease the pain of the users.

The Web is still so young yet has come so far

The Web came out of nowhere to expand to the masses and create true prosperity in the world.

A level of communication never dreamt of before has been reached and there are no limits to how far we can go as long as there are no barriers.

Visitors will do what they want

You can try to control what the visitors to your site do all you want, but eventually they’ll either figure out their own way of doing things or they’ll simply leave your site for a competitor.

Your site has to be able to foster individual creativity and growth.

This can be as simple as setting up a single page Website for your outfitting business. Provide your contact information and maybe an open forum. A place where potential customers can voice their opinions on what they want from an outfitter.

I don’t have all the answers for your specific business.

The point I’m trying to make is that you need to somehow provide an arena for open creativity on your Website.

Allow potential customers to prosper and grow as individuals with your company.

Don’t try to control their activities.

Try different things to try and foster activity.

See what works and what doesn’t work.

Be ready to adapt quickly to their changing needs.

Planned organizations simply do not work.

We need to get over ourselves and planners and allow the mass audience to regulate itself.

Give your audience a platform for creativity and personal growth and watch your hunting Website succeed.

Let your customers be the success story…not you.

Let go of your need to control.

Visitors will do what they want – don’t try to control them.

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Why Hunters Use the Web

The Web (for hunters) is basically an extension of the kitchen table at the hunting lodge.

Candle Display

image credit: ldcross (away implementing a CMMS)

Each hunting camp/lodge/crew is unique in its own way, but each crew is the same in one respect.

Each hunting crew possesses a few basic characters.

There are three basic types of hunters.

There are of course more specific types of hunters in camp and each has their owner personality, but you will find these characters in each camp.

Each of these personality types also has their own use for the Web.

Here are the basic personalities in hunting camp and why each uses the Web.

1.  The Boisterous Leader of the Crew

Each camp has one or two boisterous leaders. This person, let’s call him John, is the one who is involved in every aspect of camp. John is the camp cook. John drinks the most beer. John tells the best stories. In high school, John was probably the class clown.

John is also a successful hunter. He has to be so he can tell his hunting stories to everyone in earshot at the local tavern.

John uses the Web as a platform for his communication.

John needs to share his stories and opinions on the Web just as he does in hunting camp. John will lead conversations in forums. He’ll comment in blogs and offer his opinion on topics with confidence. John is not afraid to use the latest technologies and features on the Web.

In order to attract John to your site you’ll need something that attracts his attention and helps him to improve his stories.

John needs to be interesting to others.

Help him be interesting and you’ll find John as your customer.

If you impress him he’ll be the best word of mouth champion you’ll ever have.

2.  The Serious Observer

Meet Justin.

Justin is the guy sitting at the table reading the latest “How To” article in Field & Stream while everybody else is telling tall tales and tipping back a few cold PBRs.

While everybody else is having a grand old time, Justin is busy plotting his hunt for the next morning. No time for celebration until after a trophy is taken…and then it’s time to prepare for next season.

It’s not that Justin is a boring person. He’s just a stoic hunter who takes his passion seriously. He enjoys hanging out with the boys in camp, but his #1 priority is to be successful.

For him it’s about personal pride and satisfaction.

Justin uses the Web strictly for informational purposes. Justin needs valuable information. Justin is looking to stimulating content that will help him be successful.

Justin is not easily impressed with unremarkable content.

To gain Justin as a visitor to your site you’ll need creative, innovative, and exceptional content, features and services.

However, if you help Justin become successful he will be a loyal customer and will probably give you great suggestions on how to improve your product or service.

3.  The Easy Going “I’m just here for the camaraderie” Guy

“You guys ready to get another game of partner Euchre going?”

Ahh…good ‘ol Lenny.

Everybody knows a Lenny.

Lenny is a great guy to have in camp. He’s not really too big into hunting. He just loves hanging with the boys, drinking beer, kicking dirt as the sun sets, and sharing a few good stories.

In order to gain Lenny as a frequent visitor to your site or forum you’ll need to foster a culture that allows for fun, laid back, not-to-serious conversation and connection.

Lenny uses the Web like he uses hunting camp; to hang out with friends and have a good time.

When it comes to serious conversation on a topic Lenny probably won’t be seen, but if you get his friends telling stories from 10 years ago you’ll have him lured in for a long time.

Provide Lenny with a comfortable atmosphere and good company and you’ll have a long time customer.

Kind of like the old guy in the local bait shop who sits inside drinking coffee every morning. He might not buy big ticket items, but over the years you’ll have a consistent stream of coffee income.

All three of these characters are important both in hunting camp and on the Web.

Figure out their needs and how to add value to their lives and they’ll provide quality traffic to your site.

If you sell a service or a product, they’ll be loyal customers.

Which hunter are you?

Are you a different type of hunter?

Why do you use the Web?

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Essential Hunting Industry Stats, Resources, and Information for Hunting Businesses and Websites

Essential Hunting Industry Stats

One of the things all business owners do when thinking of starting and expanding their business is to research their industry and niche…

Whitetail Deer

It’s not always easy to find information.  It also takes a lot of time.

Here I have done some of the work for you if you’re looking for stats, resources, and information on the Hunting Industry.

The content collected here is as up to date as I could find as of the publishing of this article.

I hope this helps you with your research for your hunting business.

If you know someone who would find this information valuable please share it with them. You are welcome to share all of the content on this site.

Last Update – Nov. 2009 – Thanks to @BobbyFreeman for some great additional info

Hunting Industry Stats

Industry Stats

$22.9 Billion+ – Hunting expenditures (Source)

1 million – Near the number of jobs as a result of the Hunting Industry (Source)

$2,000 – Amount per hunter spent on hunting each year (Source)

$10.7 Billion – Hunting equipment expenditures (Source)

12.5 million – People 16 years old and older enjoyed hunting a variety of animals within the United States (Source) Down from 14 million in 1996 (Source)

10.7 million – Big Game Hunters (Source)

7.2 million – People hunting on private land only (Source)

91% – Male hunters (Source)

25% – Hunters age 35 to 44, the largest group (Source)

Hunting Web Stats

16,000,000 – Search results for “hunting” on Google (Source)

4th Quarter – Top quarter of the year for “hunting” as a search term (Source)

11,100,000 – Approximate search volume for the term “hunting” per month (Source: Google Keyword Tool: Type in ‘hunting’)

October – Highest Search Volume Month (Source: Google Keyword Tool: Type in ‘hunting’)

Huting – Top misspelled keyword with 18,100 searches per month (Source – KeywordSpy)

$0.80 – Estimated Average Cost Per Click for the term “Hunting” on Google AdWords (Google Keyword tool)

110 – PPC Advertisers for the term ‘Hunting’ (Source – KeywordSpy)

450,000+ – Facebook users with “hunting” as an interest (Source: Facebook Advertising Page – Password Protected)

100,000 – YouTube videos that appear for the search term “hunting” vs. (Source)

53,000 – Results on Technorati for ‘Hunting’ (Source)

17,500+ Twitter followers of @BullsandBeavers: Chris Burget is the top Hunter (by number of followers) on Twitter (Source)

Hunting Industry Resources – The largest hunting Website on the Web (Source, Source, and Source)

DNR Directory (Bottom of the Page – Courtesy of

Hunting ( entry)

Hunting E-Commerce

Hunting News

Hunting News – News on Hunting continually updated from thousands of sources around the net. – All the Top Hunting News

Google Hunting News

Hunting Blogs

The Original Blog

Hunting Blog

Whitetail 365 (Field and Stream has some of the most popular hunting blogs)

Hunting Periodicals

Peterson’s Hunting

Deer and Deer Hunting

Field and Stream

Hunting Shows

Realtree Outdoors


Versus Country (Hunting)

Hunting Communities

Jesse’s Hunting & Outdoors

Hunting Forums Forum Forum

Jesse’s Hunting & Outdoors Forum

Hunting Industry Information

HuntingNet’s Hunting Business Directory “Find and contact almost every Hunting related business you can imagine”

2006 National Survey of Fishing, Hunting, and Wildlife-Associated Recreation

National Survey of Fishing, Hunting and Wildlife-Associate Recreation by State

Hunting License Information

Interesting Study on Baiting [The Effects of Baiting on Deer Hunting in Wisconsin .pdf]

Find hunting and fishing trips

As I mentioned before, if you know anybody who would benefit from this post please share it with them.

That’s what the Web is all about. 🙂

Things to Share in the Comments

Success Rates (If you’re an outfitter, public land hunter, private land hunter, etc.)

Do It Yourself Success – Best places for do it yourself hunters (Example: Do It Yourself Elk Hunting – #1 Colorado)

Hunting License Draw Odds – Both by State and by Game (Example: Wyoming Odds)

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image credit: Zest-pk

Give Away Your Hunting Knowledge for Free

Does this sound crazy?

Girl with Blue Green Eyes

image credit: Lin Pernille ♥ Photography

It might.

You’re an expert in the hunting world.

You probably have an outfitting service, a hunting Website, or another hunting service of some kind.

Why would you give away even part of your business for free?

The answer is simple…


Your customers are getting your knowledge from somewhere. The Web enables us all to get endless amounts of information.

If your customers are not getting they’re needed information from you they’re getting from your competition.

Give away your knowledge for free to grow your business.

It’s a difficult to digest at first, but here are a few…

Benefits to giving away your hunting knowledge on the Web

“Free” Encourages Sharing…as long as it’s valuable information

Once you open up your valuable knowledge to the Web, people will appreciate your willingness to share and seek out your information.

Part of the problem with charging for your knowledge Is people are initially turned away.

Offer them something to get them acquainted.

If you’re an outfitter, share your local hunting knowledge in a blog or in forums.

Offer to help hunters with their questions.

Provide as many avenues for sharing and connection as possible.

Your own credibility will grow and your outfitting business will gain exposure and clientele.

Giving away your knowledge allows others to take credit

This one might be difficult to understand at first, but think about it.

If you give away your knowledge of say, deer hunting, to your followers and they can tell their friends about their new found knowledge…they’ll feel like super heroes.

They’ll feel great and the word about you will spread.

Read this article at CopyBlogger to further understand “How Word of Mouth Really Works“.

The key is to allow others to use your knowledge so they can expand their own knowledge and share it with as many people as they can.

This expands their reach and your reach.

That sounds pretty good doesn’t it?

Hopefully you’ll get credit (and in most cases you will).

Give away your knowledge and let others take credit.


The Web is changing the world.

In order to succeed you’re going to have to get comfortable with sharing and giving away your knowledge.

If you’re a hunting outfitter and you have some hunting secrets, share your knowledge and watch your business grow on the Web.

You do have valuable knowledge to share…so share it and help others succeed. Their success is your success.

Examples of successful sharing are all around us.

There are blogs dedicated to every interest and hobby you can imagine.

If you aren’t sharing your knowledge you are missing out on reaching people and making valuable connections.

Start sharing today.

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Future-Thinking: It Pays Off in the Long Run and in the Short Run

We all would like to be a little more patient.

Looking Out the Window at the Airport

image credit: preciouskhyatt

We’d all like to save a little more money, hold off on spur-of-the-moment purchases, and put it a little extra work on our businesses.

The truth is that life is full of time preference decisions.

As Anthony Gregory Says:

Most New Year’s resolutions share a common theme. Time preference, the principle that people, to varying degrees, tend to prefer satisfaction now over satisfaction later, is at the heart of economic thinking. The typical resolution for the upcoming year, whether it involves dieting, exercising more, being a better neighbor or putting more effort into work, is a promise to oneself to become more patient, to put some enjoyment on hold, to live more for tomorrow rather than today.

Time Preference is true with hunters and hunting business owners as well.

Here are a few ways…

Future thinking can benefit hunters and hunting business owners both in the long run and the short run:

Long Run

When you think long-term for hunting you likely think about how deer move throughout the season and all year round. Good hunters understand the patterns of deer and how the patterns change (and why they change) during the seasons. This understanding creates a knowledge base that is priceless when it comes to hunting.

The same is true for owning a hunting business. Business owners that work to gain an understanding of every part of their niche are far better off than those who focus only parts of the business. Successful business owners focus on long, slow growth of knowledge. Fads come and go, but smart and efficient business practice builds a solid foundation.

Short Run

Future-Thinking has impacts in the short run. It’s kind of backwards to think about, but it’s true.

Hunters who focus on long run goals for harvesting trophy animals often have success in the short run. First, future-thinking gives you a good feeling about yourself. You feel at ease because your future has a hunter will have a solid foundation. Happy hunters are committed hunters. Committed hunters like to spend the necessary time in the woods. Dedicated and passionate hunters often spend some time in the woods during midday, which has always been one of the most successful times for harvesting deer for me.

Hunting businesses owners gain the same peace of mind about their future in business if they focus on long run goals. Successful business owners focus on slowing building up a business with solid long run goals and short-term work. And happy and peaceful business owners are easy to deal with and friendly. Customers like friendly.


Thinking and planning for the future are really the best way to operate a successful hunting business. Just like how hunters with long run mindsets have success all the time, successful business owners with long run mindsets have success and have a great peace of mind.

Work on your time preference this year and watch the long run and short run success pile up.

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Do You Recognize the 6 Early Warning Signs of Poor Social Media Use?

Warning: Don’t Feed the Bears.

Do Not Feed the Bears

image credit: wili_hybrid

You’re reading this blog right now. That means you’re a social media user.

Social media tools allow people like you and me to connect and share ideas, information, knowledge, and experiences; mostly on the Web.

Flickr, YouTube, Digg,, Facebook, MySpace, Twitter, Blogs, Forums, etc. are all examples of social media tools that foster connection amongst people.

I encourage you to participate more with social media. There is much to gain from making connections across the Web.

With participation come backlash from poor social media use.

Here are 6 Early Warning Signs of Poor Social Media Use

1.  You Right Long Comments and Posts

There is something to be said for writing detailed comments and posts. It’s also true that social media users tend to have a short attention span. Users are looking for ways to get as much valuable information as possible. Condense your thoughts for more valuable interaction.

Lists (although disliked by some) are still a great way to condense information.

2.  Constant Debate

Some debate is good, but it’s important to remember that adding value with social media doesn’t mean constantly getting into arguments and debates by pushing your ideas on others. Many blogs and forums have people that play devil’s advocate just to stir up argument.

It’s more beneficial for everybody if you focus on similar world views and strive to solve the world’s problems through common sense thinking with common ends in mind.

3.  Posting More Than Reading

As a budding leader in the social media world it’s difficult to focus more on reading other people’s thoughts than on posting our own.

You’ll get more benefit from interacting with the questions others pose. Give your insight. Ask questions that spark their interest. They’ll also want to reciprocate your help so ask questions of your own so they can give you their insight.

4.  Dead Accounts

It’s good to try many of the different social media tools. However, if you find yourself forgetting about many tools and find you have many dead accounts it might be time to revisit these accounts. Determine if it’s worth keeping your account or deactivating it.

You only have so much time to spend with social media. Focus on the most valuable tools. Keep trying new tools. And deactivate the accounts you no longer find valuable. Even give feedback to the editors of the tools you have lost benefit from. Maybe they’ll work to gain your attention back.

5.  Spam Accusations

If you push your Website and business in social media there is a chance you’ll get some backlash. It’s a fine balance of push and pull with social media. It’s easy for people to downgrade your status on sites by accusing you of spamming.

Always remember that pushing is easy, but harmful and pulling is difficult but beneficial in the long run.

Work to build up strong connections with social media and you and your Website will grow over time.

6.  You’re Being Ignored

This is the biggest indicator of poor social media use. If you’re asking the wrong questions or writing posts that add zero value you will be ignored.


Don’t let these indicators of poor social media use scare you away from participating.

Be aware of how you use social media and try at all times to add value to the conversations taking place.

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Stand Out – Wear Your Packer Jersey to a Viking Game

Does your hunting business stand out on the Web?

Black Sheep

image credit: pasotraspaso

Most people with startup businesses think they stand out amongst their numerous competitors.

In truth, it’s difficult to be different.

Ever since high school we have wanted to be part of the “in” crowd.

Successful entrepreneurs are leaders.

Most people are followers.

If you want to succeed in business you need to be a leader.

You need to stand out

In order to stand out and succeed on the Web you need to be noticeably different than your peers.

You need to wear a Packer jersey to a Viking Game


It takes courage to stand out.

If you’re aware of the Packer-Viking rivalry then you know it would be near suicide to walk into the Metrodome wearing a Green Bay Packer jersey and vice-versa.

Both hometown fans love their team (Although the Vikings are struggling to sellout playoff games).

There are always a few brave souls who dare to wear their team colors in the opposing team’s stadium.

These people have the courage to stand out.

These people have gained the attention of the crowd.

These people are seen as diehard fans and passionate individuals.

Do you have the courage to stand out and gain attention of the crowd of bloggers, hunting businesses, and hunting Websites?

Do you have the courage to go to a PETA forum and defend the nature of hunting publicly?

Your customers will notice you if you stand out. They’ll respect your courage to stand out.


There is a great risk in standing out.

You’ll be ridiculed by some; possibly more than some.

If you aren’t prepared you’ll likely get trampled by the crowd.

However, there is a greater risk in not standing out.

Sure, if you wear your Packer jersey to the Vikings game you risk the chance of being pummeled by 70,000 Viking fans.

But if you’re prepared, disciplined, and respectful you’ll have the chance to witness history or see something spectacular (in GB) – and hopefully a game your team wins (23-16 Pack!).

If you’re a successful hunting business don’t become complacent with success. Keep standing out.

If you’re a startup on the Web, prepare yourself to stand out.

If you blend in and become part of the crowd you’ll risk losing your run of success (or not becoming successful at all).


There is a lot of risk and potential reward by preparing yourself to stand out.

Most hunting businesses and hunting Websites blend in with the rest of the crowd.

Only a few have the courage and the drive to stand out and be successful.

What makes your hunting business and Website stand out?

The risk of standing out too often forces entrepreneurs to hold back and blend it.

But the risk of blending in is FAR greater than the risk of standing out.

So build up a little courage and wear your Packer jersey to a Viking game.

PS – I was not able to attend the game for Favre’s 421st TD. I’m hoping to make it to a few games when Aaron Rodgers has a chance to make history.

Dayne Shuda Mustache

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A Hunting Business Owner’s Resolution

“In the New Year, may your right hand always be stretched out in friendship, but never in want.”  Traditional Irish Toast

Cheers for Beers

image credit: gemma.amor

1.  I resolve to listen to others’ tweets on Twitter instead of just pushing my own tweets looking for traffic to my site. My purpose on Twitter is to make long-term connections with many different personalities.

2.  I resolve to actively seek out blogs not in the field of my normal interests. (Alltop is a great! All the Top Cheese News?). My goal is to spread my knowledge and improve as a person and as a business owner.

3.  I resolve to participate in forums in a way that adds value to the conversation. My first priority is not to gain traffic from forums to my site, but to learn and participate with my peers on subjects of their interest as well as my own.

4.  I resolve to do an objective review of my hunting business blog (if you don’t have one already, start one 🙂 ). What worked? What didn’t work? How can I improve? How can I add more value to potential readers?

5.  I resolve to answer the questions of my peers with my blog posts. My purpose is to understand what people are asking (actively and passively) and answer their questions to the best of my ability.

6.  I resolve to create a new product that has Word-Of-Mouth built in. Not only should word-of-mouth be built into my products, but it should be built into every function of my business.

7.  I resolve to reflect once a week on how great my life is. I get to work in the hunting business; something I truly am passionate about no matter what the pay is.

8.  I resolve to focus on the ways my hunting business can be better – not to dwell on the things that are wrong or who may have made a mistake.

9.  I resolve to encourage failure. That’s right – I encourage failure. As Tony H. says, “The guy who never loses a hand is not the guy who makes the most money in the long run.

10. I resolve to observe the tactics of my competition and peers and evaluate what works, what is likely to work in the future, and what I can improve on and do differently to improve myself and my business.

11. I resolve to learn how to ask for help. (And learn from brilliant people).

12. I resolve to be civil in all of my dealings with customers, co-workers, superiors, subordinates, vendors, enemies, friends, etc. My purpose is to at all times treat people with respect.

13. I resolve to spend a little more time in the woods. 🙂

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