The Giveaway Model and the Online Hunting Industry
image credit: Jule_Berlin
I’ve always been a fan of innovative business models both on and off the Web.
The other day on 10 Things Every Hunting Website Needs (Plus a Few Extra Ideas), KRAY1, left a good comment and he asked if I could write a little bit about the giveaway business model:
With an MBA I have been intrigued by the revenue generating ability for someone to have fun hunting all over the world and others pay for their working-vacations! I saw sites like Sportsmen Of North America who give away a hunting trip a week to their members, to some of the ones you mention here. Also Magnum hunt club is another. You didn’t mention contests or give aways, but there is a huge draw there for folks who don’t have $5k-$15k to blow on a hunting trip, but for free, or $5-$10 a month are willing to join. There is so much valuable info free on the net, I can’t see paying for it, without a chance to win something. Maybe I’m just spoiled. What is your take on those sites?
I think it’s an interesting business model and it appears that the two companies KRAY1 mentions, Sportsmen of North America and Magnum Hunt Club have great Websites that serve hunters on the Web well while offering some great incentives to join their membership programs.
Let’s take a closer look…
Sportsmen of North America
Sportsmen of North America is a membership site that offers weekly giveaways plus a tiered membership approach with various benefits for members including:
– Store Discounts
– TV Show Access (free access)
– Weekly prize giveaways
– DVD Club
– Taxidermy Service Plan
– 5% Discount on all Sportsmen of North America Outfitted hunts
There are a lot of benefits to becoming a member of SNA and while I’m not a member I do see value in joining the service. The chance to win a hunt, as KRAY pointed out, is great for hunters who likely can’t afford to go on the hunt of a lifetime. And since SNA gives out prizes weekly the odds are about as good as you’ll find anywhere.
There is a lot of great content on SNA available for free to the public as well. The TV shows are amazing. I’ve always been a big fan of hunting shows so the emergence of video on the Web has been awesome for feeding my need for great hunting footage. SNA has lots of great shows available and I’m sure they have even more available for members.
The giveaway model is very interesting especially with the competitiveness of most business industries on the Web.
All companies on the Web are competing for attention and it seems that a business offering anything (especially guided hunts) will have a great chance to stand out from the rest of the competition.
Today when I went to the SNA Website I was greeted with an overlay offering the Grand Prize Giveaway – Polaris Ranger.
It’s a big time eye catcher for new visitors or previous visitors like me. It’s a substantial offer with lots of relevant value for potential members of the site.
There is so much that SNA offers for its members that it’s difficult not to believe that they have a ton of happy clients.
It’s also interesting that they show the monthly price (ex: $5/month), but say that it’s billed annually. This is interesting. I’m not sure what would work better, but I’m sure they’ve tested. I’ve always been curious as to what billing process works best for clients and also keeps a high retention rate. Annual, one-time billing? Monthly billing? Auto-renew billing each month?
I’m curious if anyone has any thoughts on it.
Anyway, I think Sportsmen of North America has a lot to offer to a variety of hunters on the Web.
Whether you’re looking for free content like a great blog post or quality hunting video that you can view for free or if you’re looking for a chance to win a guided hunt for a small membership fee, SNA has it.
The model seems to work in the competitive online atmosphere.
Most important is the fact that the business model offers a tiered approach that lends itself to a variety of customers making it very customer-friendly.
I hope SNA continues having success with their business model on the Web. It’s a model I think would work for a variety of hunting businesses.
Magnum Hunt Club
Magnum Hunt Club is another membership site on the Web that offers a variety of benefits to hunters.
Here are a few of the things members receive:
– Hunting Videos
– Discount hunt list
– Hunt catalog
– Six free entries into the hunt giveaways
– Contests with other prizes
Magnum Hunt Club, like Sportsmen of North America, offers some great content, features, and benefits for both non-members and members. There is a forum for members which I’m sure has some great interaction for members regarding many topics probably relating to guided hunts, how to hunt articles, and more.
The business model for Magnum Hunt Club is nearly identical to that of SNA and I like it just as I like the SNA model.
Giveaways are great for attracting attention and finding a relevant audience on the Web. If your business has the budget to offer things of value for your audience you have a chance to stand out from your competition.
Giveaways are also great for bloggers looking to build their subscriber numbers.
Magnum has a good looking Website and it seems they also have a great business model for succeeding on the Web.
Giveaway Business Model in General
As I mentioned earlier, one of the most difficult things for businesses on the Web is finding a way to gain the attention of the hunting audience.
There is a lot of competition for attention and companies are always coming up with innovative ways to connect with hunters.
It always comes down to the company and the individuals who provide the most value whether it’s with features on a site, resources such as experts or anything else hunters find valuable.
The giveaway business model that Sportsmen of North America and Magnum Hunt Club use is very unique and I think it serves hunters on the Web very well. It’s a model that stands out and provides lots of value for members.
There are lots of things hunting businesses can take away from the giveaway model.
I already mentioned that you can giveaway prizes and things as a way to gain more email subscribers. You can do giveaways to build your RSS subscribers, Twitter followers, etc.
There are lots of ways to be innovative with giveaways.
The most important thing to remember is that people on the Web always look for value.
Good giveaways also have the potential to spread around the Web and create lots of traffic for sites. I’ve seen bloggers get a hold of a great giveaway and spread the word on their blog, on blog comments, forums, and Twitter.
And while I’m a fan of the giveaway model I’m a fan of value first and I believe that when a site or business provides value they’ll be successful no matter what their business model is.
The giveaway model is great for the Web and I think it really helps hunting businesses capture the valuable attention of hunters.
I like the giveaway model and I’m interested in hearing if you have had success with giveaways?
Or have you noticed any other bloggers or hunting businesses who have utilized the unique giveaway model to provide value for customers?
It’s always fun to look at the stats…
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