You Are Defined By Your Success (despite your failures)

People reflect on your success and the failure you overcome

A hang-up with entrepreneurs and other adventurous individuals is often the fear of failure. Some strategies, tests, and new ideas are often thrown to the wayside due to what the perception would be if there were to be a failure in the attempt to improve a product, service, or process.

However, successful businesses and individuals are often defined and remembered for their successes, not for their failures.

By focusing on the fact that people will perceive you in the light of your success rather than failure, you can take down a common artificial barrier and focus on your next great success.

Selective Memory for Success

Family Success

I was thinking the other day about a few examples of people I believe to be successful business leaders. My uncle is one of those folks. He started a screen printing business over 35 years ago and the business is still going strong.

I’ve always enjoyed my uncle’s stories over the years. He’s willingly shared his life’s lessons over a campfire at his farm were family and close friends would gather to deer hunt each fall.

Occasionally he would bring up a few of his business blunders. In fact, he seemed to treat them as a nuisance to his business history. There was the adventure into cattle farming at the same hunting farm and a few other examples.

These business blunders, however, don’t spoil the successful career of a great businessman. Any failure he has had over his life is overshadowed by his success, those close to him see him for his success, and failures are simply taken with a laugh or brushed off as unimportant or simple speed bumps in his road to success.

Something I realize about my uncle is that the failures he’s had over his career seem to only bother him and I’m sure that some bother him more than others, but to hear him tell stories it seems like he is more focused on the successes he’s had.

And the people closest to him only focus on the success he’s had.

Success and Failure in Big Business

Most folks are familiar with the LL Bean story. The retail and catalog giant built a successful brand around the initial failure of the business (90 of the first 100 pairs of Maine Hunting Boots were returned due to defect). The founder promptly fixed the issue and returned quality boots back to the customers. This customer service and guarantee is what drives the loyalty at Bean today.

Most companies would falter under such failure, but LL Bean didn’t let it get to him and he continued on with his vision for success. Today people remember the initial failure, but they remember the failure in the light of the success it lead to – one of the largest and most successful companies in American history.

Aim for Success

The oldest cliché for career advice is to shoot for the highest level of success because even if you don’t reach your ultimate goal you’ll end up somewhere that is highly successful.

The worn-out clichés often reach the saturation point because they hold a level of truth and this one seems to fit that description.

The most successful people I know seem to understand that they will be defined by their success. The often don’t reach the level of success they set as goals for themselves because they set their sights so high, but their failures along the way aren’t seen as failures by others and their success in the eyes of others is the focus.

It seems that people often lose sight of the success they could have even if they often have failures in the beginning of their business careers.

A difficult, but artificial barrier people often face comes from family and friends. Early on in most ventures, people will ask you questions about how your business is going. People will phrase their questions like, “How are sales? Strong?” or perhaps, “Making any money yet?” It can be difficult to field those questions, but remember that you’ll ultimately be recognized for your ultimate success and while lots of folks will disregard you early on in your career they’ll be there to give you praise when you become successful over time.


Fear of losing respect and being judged by failure is a common artificial barrier that most people put up for themselves when contemplating a new business launch.

After reflecting on the success of business leaders around me I realized that they only focus on their failures as learning (and sometimes expensive) tools for future success. Sometimes poor investments in business are made and sometimes they’re costly. It’s a chance for people to correct their approach and focus on the things they really excel at.

Ultimately it seems that people reflect on the lives of others in a generally positive light. Success is often remembered no matter how much a person has in their lives. Failure is not often a focus when people discuss their lives.

This understanding is a chance for folks to take down the artificial barrier of self-doubt and fear of failure and focus on the impact they’ll have over the long term.

What to read next on Hunting Business Marketing

How to Find Your Lucky Break

25 Tips for Web Conversion

Disrupt the Hunting Industry

What to read next on the Web

Interview: How Timothy Sykes Made Two Million From His Dorm Room

7 Ways to Segment Your Landing Page Visitors

Will Stars Help You Get More Search Engine Traffic?

Image courtesy of alpha du centaure

Published by

Dayne Shuda

I'm the founder and contributer of Hunting Business Marketing | Tutorials, Tips, and Strategies for your Hunting Business. Check out my articles on Hunting Business Marketing and follow my daily findings on Twitter.

8 thoughts on “You Are Defined By Your Success (despite your failures)”

  1. Dayne,

    I completely agree that no one looks at your failures if you are successful. The hardest part is getting past the fear of failure. I have struggled with it. I have bailed on a couple of business offers and start ups just because everyone (including myself) said what happens if, you have steady income now why risk it, and so on. I bet the list of things people have said to me would fill about 10 pages single spaced.

  2. Thanks Jared.

    @Ben – There is nothing wrong with assessing the risk/reward and deciding not to do something. Sometimes the best deals are the ones that don’t get done (quote from Andrew Brandt of The National Football Post).

    When the right opportunities come along we just have to trust our instinct and go for it despite fear or warnings.

  3. Dayne
    I have been reading your articles for over a year now. Many times wou have hit the bulseye including this time. Love it. I read alot but have never took time to leave comments anywhere but I am making time in the future to do it. Keep up the good work and I will keep reading.

    Thank you
    C. Bone

    If you knew how long this took me to hunt and peck this out you would appreciate it alot more.

  4. I’m glad you’ve been reading the posts, Chris and thanks for commenting.

    I’m glad you liked this one. Most of these are self reminders for me. 🙂

    I look forward to seeing your comments in the future.

Comments are closed.