Do you ever wonder why some songs stay popular for generations and some are gone as fast as they burst onto the scene?
The songs (and content) that stay relevant through time are unique, creative, and meaningful on an emotional level to the listeners.
The same can be said about businesses; their products and services.
The products and services that have staying power are relative, reach people and their deep needs, and allow people to be part of the story.
Some of the timeless songs that always stand out to me on the radio are (Country) “A Better Man” by Clint Black, “Forever and Ever, Amen” by Randy Travis, “Amarillo By Morning” by George Strait, (Rock) “Livin’ on a Prayer” by Bon Jovi, “More Than a Feeling” by Boston, “Sweet Child ‘O Mine” by Guns N Roses, (Pop) “Billie Jean” by Michael Jackson, “Listen to Your Heart” by Roxette, “Your Love” by The Outfield.
Plus many more.
These songs were all brand new before I was old enough to know what music was.
However, as I grew and learned about music there was something that appealed to me when it came to songs like these.
They were unique. They were catchy. As a kid I could sing along to them. As an adult I can still sing along to them.
The lyrics in the songs are either universal or vague enough to let me create my own meaning.
This is not easy.
The simplicity of these songs is what makes them unique.
I don’t think these songwriters and singers set out initially to make a song that will last through generations and that’s another important factor.
These songwriters and singers are passionate, truly passionate about their craft. Their passion shines through in their work.
And people can tell when you’re being honest with them.
People appreciate when you put their value ahead of your own.
And that’s the key to achieving the connections that lead to songs, brands, products, and services that last beyond the normal cycles of business.
Some timeless businesses that have always stood out to me include LL Bean, The Green Bay Packers (I consider them a business and much more), Mason Companies (the company I work for), breweries like Anheuser-Busch and Leinenkugel’s, Coca-Cola, etc.
These companies have put so much effort into reaching their customer that their brands are etched into the minds of generations.
It wasn’t creative advertising and marketing that made these companies stand the test of time, it was their drive and passion for their craft as well as their ability to be truthful with their audience.
Their vision was to please and fulfill the needs of others.
It wasn’t to try and make others see the world as they themselves saw it. They adapted their brands to fit the worldviews of their audience.
The businesses that truly reach an audience, that truly reach generations of audiences are the ones that are passionate about what they do no matter if they’re reaching one person or one billion people.
Lots of people share your passion for hunting.
Are you willing to do what it takes to be special and reach them on their worldview?
Are you willing to create music that transcends generations?
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