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Understand how the state of the economy is affecting the hunting industry

Edition 1           A Publication of Hunting Business Marketing        November 2009

Opportunities for companies expanding focus on the Web

image credit: blhphotography

Introduction

The past 12+ months have been difficult for the entire world economy including businesses in the hunting industry. Hunting business owners have seen decreases in revenue and profit across the board and many have had to cut their staff or go out of business completely.

As companies have cut back on their discretionary spending, outfitters have seen their rate of corporate bookings drop dramatically from just a couple seasons ago. Like corporations, individual hunters have cut back on their discretionary spending. This has meant that a hunter may have passed on purchasing a new bow or a new tree stand this year in favor of saving money to pay off debt or to save for another rainy day.

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November 2009 Edition $10

Created by Dayne Shuda

Hunting Business Marketing

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