“The more that you read, the more things you will know. The more that you learn, the more places you’ll go.” Dr. Seuss
I never thought I’d be quoting Dr. Seuss on this blog, but here we are and I think it fits today’s topic.
I often discuss my belief in writing a blog as it relates to your hunting business. Here are a few of my posts on the benefits of blogging:
Today I’d like to take a look at the benefits of reading other blogs.
I admit that I only clicked on link (the title of the post) because I was intrigued that Tinks was making bow hoists now. It seemed odd since I only know them as the creator of Tinks #69.
The blog post seemed like a typical product review. I am a fan of the writers at Bowhunting.com so I take their reviews as knowledgeable insight.
What was a pleasant surprise was what I found in the comment section.
Hunters had left comments regarding their use of bow hoists.
See their comments about their hunting product needs.
It dawned on me that these hunters were expressing pain or a need they were having regarding hunting. This is a great example of why reading blogs is one great way to find ideas to expand your hunting business.
Finding Pain (Ideas)
One of the hunters expressed his desire to hunt higher than 20 ft. I’m not sure if Tink’s offers a deluxe model of say 30 or even 40 feet, but if they don’t there is an opportunity for another business to take advantage.
I personally think the problem Tink’s solved is wonderful. I use hoist ropes when I tree stand hunt and I always have the trouble of knots each season when I take my tree stands out to the woods. Tink’s came up with a simple design to rid hunters of this common problem. It only took some listening and some simple thinking to effectively solve a problem and find a way to make a profit.
Finding pain is important for any hunting business. The Web makes it easier since so many hunters are expressing their product and service-related pain online. It just take some listening and knowing where to find your customers pain.
Blogs and blog comments are examples of great ways to listen to your customers and potential customers.
“The more you read…”
Back to the good doctor’s advice.
I like to read as many blog posts as time allows. I’m always following “Recommended Reading” and “Related Posts” links on my favorite blogs to expand my source of information.
Don’t let people tell you there is an information overload. There is no information overload.
Read as much as you can and absorb as much knowledge as your brain will allow. Things are always changing whether we like it or not. It’s worth it to keep up with what’s going on around us. It’s crucial for a sustainable business.
I read blogs every day and multiple times each day to:
- Gain a new perspective
- Expand my knowledge (kind of like learn?)
- Meet new people
- Find new topics
- Get other’s interpretation (subjective views) of news and events
- Great stories
- Life advice
- And much more
We all have limited time, but finding ways to at least get some quality blog reading in is something I find very beneficial to my personal and professional life for the reasons I mentioned above.
While this is only one example and it may not be something you’re interested in pursuing, the point is to understand that reading blogs is a great way to listen to your target audience and customer. Hunters are communicating all over the Web. Hunters are just about every communication site on the Web including Facebook, Twitter, blogs, forums, and more.
They are expressing their desires and needs.
Are you listening?
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