Have you thought about making profits from your blog?
Most folks that write to me asking for advice on blogging are looking for ways to make a little money for their hard efforts with writing, networking, and growing their blog.
It makes sense; we all want a little in return for the hard work that goes into blogging. However, profits are difficult to come by regarding the two forms of revenue most think of with blogging:
It’s difficult for 99% of bloggers to make money this way. Obtaining the traffic bloggers use as justification for ad revenue takes lots of time and effort and most bloggers simply give up before reaching that level.
Ad revenue to support blogging can be done, but there is another option you can consider…
You can focus on obtaining freelance, part-time, or even full-time work as a writer for major publications.
Your Blog as a Resume
I agree with Adam Singer that your resume is meaningless.
While you probably need some kind of short list of accomplishments and certifications or the like, an actual resume is no longer important when it comes to finding a meaningful job.
The work you do online will be what defines you if you’re looking for quality work in the online world. If you’re writing a blog then your posts are your resume. The way your blog looks represents you and the quality of work you share with your audience.
What Publishers Want
The ability to steadily grow an audience that cares about what you have to say is huge when it comes to publishers that are looking for quality writers. They want to build their own audience as large as possible since their revenue is built on advertising and subscribers (which compete against each other in my opinion).
Prove that you can consistently write interesting content while steadily growing a loyal audience and you’ll be a prime candidate for publishers – online and offline.
What Publishers’ Readers Want
As a way to focus your writing for the publisher audience it would make sense to pick out a handful of publications you would imagine working for and write your content with their readers in mind.
Say for example you choose Field & Stream as a place where you could blog.
Figure out what the readers of Field & Stream are interested in reading. Go beyond the obvious (they like fishing and hunting). Think about the details they like reading.
Look at the articles already being published in the print magazine and on the online blogs. What are the most popular articles on the Field & Stream Website? Learn what their audience is already craving regarding online content and write some posts using their successful patterns.
The most popular articles from my own quick look at the site points to lists, how-to articles, and good stories about hunting and fishing that strike an emotional nerve with readers.
Figure out the publications you’d like to write for and work to find the article formulas that will attract the attention of their readers. The publication’s decision makers will take notice if you’re attracting their audience.
And also link to their articles and mention the publication’s name…the decision makers will get notices if they’re apt at the online world and they’ll check you out.
Reality of Profits
Now, before getting all excited about the prospects of a new writing job for Field & Stream please remember that most writers don’t become millionaires.
However, it’s possible to turn your love of writing about the outdoors into a decent secondary source or in the best case a primary source of income for a comfortable lifestyle.
Writing and publishing articles on your own blog is a great way to build your archives and build you understanding of the type of content people are interested in. As a result of this knowledge, you’ll be able to potentially land some writing jobs that can lead to some good secondary income.
If you wish, there are also opportunities to write content that people are willing to purchase. You could write a how-to book and share the profits with a major publisher. You can use their clout to help you promote the content (say for example a book) while giving them some of the revenue in return.
Deer & Deer Hunting has a great collection of how-to books on deer hunting. They do research and analyses on everything to do with deer hunting and avid hunters pay a good deal of money to read what their writers have to say.
You can take a similar approach as your grow you audience and begin understanding the type of content they would be willing purchase.
Making profits online is difficult in the sense of advertising and affiliate revenue.
And while making secondary income by becoming employed as a writer for other publishers is difficult as well, it may be a more obtainable goal for most bloggers.
Growing an audience takes time and ad and affiliate revenue require large audiences. Most bloggers will simply give up and not be willing to put in the time and effort to grow a huge audience that can generate substantial secondary income.
Try focusing on a gaining some income from writing for other publishers and you might be able to turn your hobby into a real source of secondary income sooner.
What are your thoughts?
Do you have experience with writing for other publishers?
Please share in the comments.
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