When writing blog posts it’s important to have a focus on your audience. When brainstorming topics to write about you want to be sure the topic and how you discuss it will be relevant to your readers. I like to focus on a single, specific person when I’m brainstorming and writing blog posts. This seems to help hone in the focus of the posts I write and as a result they seem to, for the most part, have a tone that connects with the core audience well…

Bloggers and companies both have much to gain from teaming up and forming connections. Some businesses have been making a strong splash by connecting with outdoor bloggers and writers and providing stories, interviews, and other content so writers can provide quality material for their audiences. Let’s take a look at a short (and growing) list of companies that show willingness to connect with bloggers…