Critique of the Field and Stream Photo Gallery

Photo galleries are hugely popular with hunters

The Field & Stream Photo Gallery appears to be a huge success with their readers. Their site has been gaining traffic and readers over the past year at great rates. It’s wonderful to see a quality publication have such success with their online initiatives.

I’ve been a reader of Field & Stream for quite some time. I’ve learned much from their annual articles about whitetail deer hunting and still look forward to their expert reviews on the latest in hunting gear.

One of the reasons for the success of the Field & Stream Website I have to believe is their photo gallery. I subscribe to the Field & Stream Newsletter and it seems they are always including remarkable photographs from the outdoors. These photos are often reader-submitted, which is great.

Field & Stream is involving their readers in their publication and it bodes well for their future growth. I’m excited to see how they continue to evolve as a business with online focus while continuing to offer the best in outdoor-related content.

There are however a few critiques I have about their Website and some suggestions for ways they could expand even more…

Technical SEO

Taking a quick glance through the extensive Field & Stream Photo Gallery I can find a few things they could adjust with relatively little effort that will yield some positive results.

A quick rank check for the general term ‘hunting photos’ reveals that Field & Stream ranks about #25 on Google. This is not acceptable since F&S has one of (if not the) best hunting photo galleries on the Web. And to top off those results, F&S is ranking for with their Hunting page rather than their Hunting Photos page.

The first thing F&S can do is to utilize a strong URL for their hunting photos. Something like http://fieldandstream.com/hunting-photos would be perfect rather than the current http://www.fieldandstream.com/photos/editorial/1 . I would then redirect the current Hunting Photos page to the new one to keep any incoming links.

Click for sharper image

Next I would utilize proper title tags for the Hunting Photos page. I would use something like ‘Hunting Photos and User Submitted Hunting Photos Galleries’ or something similar that best fits F&S’s goals for their photo galleries.

F&S does utilize title tags on their hunting pageHunting: Hunting Blogs, Hunting Photos, Hunting Tips, and Hunting Articles from Field & Stream’. That is a lot of great content. To avoid cannibalism I would remove ‘Hunting Photos’ from this title tag so the hunting photos page is optimized and the search engines aren’t confused.

Click for sharper image

There are a few other things Field & Stream can do technically, but these are good changes to start.

Click for sharper image

Photo Gallery Design

It appears Field & Stream has had great success with their Slide Show Style photo gallery design.

Field & Stream organizes their photos (professional and user-submitted) into individual galleries that are setup like slide shows. For example, Field & Stream’s 50 Best Reader Bucks of 2009. Each time you click ‘next’ above the photos you’ll be taken to a new page. That’s a new page view for each photo, which means big traffic numbers for F&S.

The gallery as it’s currently setup is great for building page views and each page/photo has a new description to the right, which is great for the readers as they will want to learn about each new photo.

It would be a change for my own personal preference, but I would change the slide show format to a design that more resembles a blog post with photos and descriptions taking up fewer pages. This design would lead to potential issues with page load time and decreased page views, but the advantages would include the ability to see more than one photo at once.

It’s mostly a personal preference, but there are also technical advantages. Currently, each page in a photo gallery has the same title tag, which diminishes the value of the tag.

Field & Stream has certainly had success with their photo gallery in slide show format so there is no need to make drastic changes. The traffic and page views are there and users can certainly link to individual posts which will lead to link juice.

There are a few things that could be cleaned up though as I’ve mentioned to make the user experience more enjoyable while taking advantage of some SEO.

‘Best of’ Lists

My absolute favorite part about Field & Stream’s photo gallery is their use of ‘Best of’ lists.

Example: 25 Best Big Game Reader Photos of 2009

Web users love lists and they love looking through lists of remarkable photos. F&S takes the interaction up a notch by including reader photos in their showcases. It’s a great way to get readers more involved in the site.

F&S steps up the interaction by including leader boards for top users, ranked photos and ranked comments, and related photos.

I would continue doing posts like these while also listing the Most Viewed galleries along with Trending or Favorite galleries on the main photos page.

Build on the success of the ‘Best of’ lists and create even more lists that Web visitors love.

Photo Gallery Commenting

Getting back to the issue of the slide show style design for the photo galleries – the commenting on the slide shows is awkward.

Users can comment on the galleries as a whole, but it appears they cannot comment on individual photos. Users will highlight photos in their comments (Ex: What is up with photo #3?) because they don’t have the ability or can’t figure out how to comment on the particular photo they finding noteworthy.

It would be beneficial to user experience and SEO to allow users to comment on individual posts.

One Last Word: Duplicate Content

I just noticed that there is an Additional Info section on most galleries – right side of the page when you view galleries.

It looks like the information in this area does not change from page to page when clicking ‘next’ to view each photo.

This is a search engine no-no as search engines are always struggling with duplicate content. They want to know the page that the content is meant for and sites can be deducted ranking as a result of too much duplicate content.

Example: Moose in Canoe and Elk Hunt 2009 both have the same content in the Additional Info section.

Summary

Field & Stream has one of, if not the, best outdoor and hunting-related photo gallery on the Web today.

The increase in traffic in the past year is proof that the great folks at the outdoor publication are doing great things with their Website. They’re writing content that people love to read and they’re adding photos that people love to view and comment on.

With a few adjustments to the structure of the photo gallery I think Field & Stream could see increased results. They can improve their user experience with a few technical changes, which will lead to more incoming links while also adjusting a few things that will increase search engine traffic.

I look forward to see the Field & Stream Photo Gallery evolve and grow as outdoor enthusiasts continue interacting with the site.

PS – It looks like image title and tagging could be improved too. The exciting part is that there is huge potential for Field & Stream to improve their immense collection of photos.

What to read next on Hunting Business Marketing

50 Best Hunting Website Designs

10 Ways to Create Stunning Hunting Blog Posts

50 Photos to Strike Emotion in Your Audience

What to read next on the Web

Best Practices for Title Tags

19 Ways to Get More Traffic to Your Site Using Google Images

5 Tips for Optimizing Images for Search Engines

Image courtesy of vauvau

Winners of Two Month Membership Announced!

Congratulations to the winners!

Image courtesy of AMagill

The lucky ten have been chosen for the Win Membership to Hunting Business Marketing contest.

The winners are below:

1) Mark of Wired to Hunt

2) Duane of Upland Hunts

3) Michelle of The Sportsman Channel

4) Greg of Bear Mountain Boar Hunting

5) Kevin of Arkansas Outdoors Online

6) Kimberly of Doeville

7) Peter of Whitetail Solutions

8) Chip of Double Tough Outdoors and Trophy Score

9) Robert of Bowhunting.net

10) Jody of The Hunters Wife

Congratulations to all the winners. I look forward to the next two months of great marketing and business discussion in the forum. I hope you each find the Member-Only content on HBM valuable.

Thanks to all that signed up for the HBM Newsletter over the past few weeks to enter the contest. I hope you’re finding the Newsletter valuable and I look forward to sharing more content and articles with you.

State of the Hunting Industry | March 2010

[private_member]MEMBERS – Please view in .pdf form – State of the Hunting Industry Report | March 2010[/private_member]

Edition 5           A Publication of Hunting Business Marketing         March 2010

Uncertain 2010 + Looming Commercial Real Estate Collapse

Introduction

Image courtesy of LancerE

Uncertainty rules the US consumer in today’s economy.

There is uncertainty in the way things are shaking up with unemployment. Millions are without jobs today and millions more are underemployed and not happy with the amount they’re making or the outlook for their financial future.

Employment and the cost of living have always been two of the biggest factors on the economy and the hunting industry is certainly affected by these two economic indicators. The outlook is not good for unemployment in the short and long-term future so it’s going to take a new level of innovation and expertise from entrepreneurs like you to succeed in the next 5, 10, 20, and 50 years.

Also looming on the immediate horizon in the impending crash of the commercial real estate bubble. Small banks are working feverously to make things work before, but their efforts appear to be on a crash course with reality.

Thousands of local and community banks are on the brink of collapse as their bets on businesses in the past 5-10 years are not panning out. Malls and offices sit vacant and without rent money coming in there is a buildup in supply while the demand for space is shrinking. Values of properties in the commercial sector will shrink and rents will likely plunge as well.

Many more jobs will be lost and things don’t look good.

The reality for businesses is that consumers are going to be prudent in their spending and it’ll take strong communication of benefits to convince people to make purchases for themselves and their families. It’s important for businesses to be open and transparent in the things they do daily to earn customer trust.

Building successful businesses is still possible and your business can grow and succeed in the future with the right outlook.

[private_member]

Economic Trends

Millions of Unemployed Face Years Without Jobs

From New York Times (Feb. 2010):

Even as the American economy shows tentative signs of a rebound, the human toll of the recession continues to mount, with millions of Americans remaining out of work, out of savings and nearing the end of their unemployment benefits.

Economists fear that the nascent recovery will leave more people behind than in past recessions, failing to create jobs in sufficient numbers to absorb the record-setting ranks of the long-term unemployed.

Call them the new poor: people long accustomed to the comforts of middle-class life who are now relying on public assistance for the first time in their lives — potentially for years to come.

Yet the social safety net is already showing severe strains. Roughly 2.7 million jobless people will lose their unemployment check before the end of April unless Congress approves the Obama administration’s proposal to extend the payments, according to the Labor Department.

Here in Southern California, Jean Eisen has been without work since she lost her job selling beauty salon equipment more than two years ago. In the several months she has endured with neither a paycheck nor an unemployment check, she has relied on local food banks for her groceries.

She has learned to live without the prescription medications she is supposed to take for high blood pressure and cholesterol. She has become effusively religious — an unexpected turn for this onetime standup comic with X-rated material — finding in Christianity her only form of health insurance.

“I pray for healing,” says Ms. Eisen, 57. “When you’ve got nothing, you’ve got to go with what you know.”

Read the rest Millions of Unemployed Face Years Without Jobs

Impact on your business

Millions of Americans are unemployed and millions more are working jobs that pay less or offer fewer hours than they have been used to seeing in previous years. It’s a difficult reality for most and emergency lifelines like savings, credit cards, and family loans are running dry.

It’s a difficult climate for any business trying to get started or trying to expand. Any economy depends on a strong unemployment rate where people are able to earn a quality living while seeing their cost of living expand as business innovate and prices drop.

Without an innovative sign in the market (such as the computer and Internet revolution) there is no telling when quality employment will come back to the US.

Brookdale Center Mall Sold at Auction for Big Markdown

From Star Tribune (Feb. 2010):

Brookdale Center went on the auction block at a sheriff’s foreclosure sale Friday, netting just one bid of $12.5 million from the shopping mall’s lenders.

The bid from Brookdale Mall HH LLC was well below the $51.8 million owed on a $54.2 million mortgage by the property’s owners, Brooks Mall Properties of Coral Gables, Fla.

A representative of the lenders declined to comment on the bidding or plans for the Brooklyn Center shopping mall. Other real estate experts said the low bid could make it easier for the owners to redeem or other buyers to purchase the property.

Brooks Mall Properties had agreed to a voluntary foreclosure, so the redemption period will be two months rather than six. Representatives of the firm could not be reached for comment Friday.

The foreclosure doesn’t mean the 47-year-old mall, the second-oldest of the Twin Cities’ “Dales,” is closing.

Brookdale’s struggles began well before the retail market meltdown, and its problems have worsened since then. Sears is its sole remaining anchor. In the last couple of years Macy’s, Barnes & Noble and Mervyn’s have all closed their stores. The mall also has lost other key tenants, such as Steve & Barry’s. Almost 60 percent of its space is vacant, according to recent figures from NorthMarq.

Read the entire story Brookdale Center Mall Sold at Auction for Big Markdown

Impact on your business

On top of the worsening employment situation in the US is the looming commercial real estate bubble that has yet to face reality.

Just as the billions, if not trillions of dollars in residential real estate brought the US economy to its knees two years ago, the bubble in commercial real estate finally appears to be reaching its breaking point.

Businesses are trying all they can to make thing work with lenders, but lenders are afraid of losing out on their investments in commercial real estate from the past 5-10 years. It’s a big problem and one that has potential to be bigger than the residential real estate problem.

There is good and bad news for businesses in the commercial real estate climate. The good news is that rents and prices for office space and other commercial space will likely plummet due to the overcapacity. The bad news is that more businesses will go under and the unemployment will likely climb further, which hampers all economic recoveries.

In D.C., more evidence that commercial real estate headed for foreclosure crisis

From The Washington Post (Feb. 2010):

A mortgage crisis like the one that has devastated homeowners is enveloping the nation’s office and retail buildings, and few places are likely to be hit as hard as Washington.

The foreclosure wave is likely to swamp many smaller community banks across the country, and many well-known properties, including Washington’s Mayflower Hotel and the Boulevard at the Capital Centre in Largo, are at risk, industry analysts say.

The new round of financial pain, which some had anticipated but hoped to avoid, now seems all but certain. “There’s been an enormous bubble in commercial real estate, and it has to come down,” said Elizabeth Warren, chairman of the Congressional Oversight Panel, the watchdog created by Congress to monitor the financial bailout. “There will be significant bankruptcies among developers and significant failures among community banks.”

Unlike the largest banks, such as Citigroup and Wachovia, that got into so much trouble early on, the community banks in general fared better in the residential mortgage crisis. But their turn is coming: Not only did community banks issue a higher proportion of commercial loans, but they also have held on to them rather than sell them to other investors.

Nearly 3,000 community banks — 40 percent of the banking system — have a high proportion of commercial real estate loans relative to their capital, said Warren, whose committee issued a report on commercial real estate last week. “Every dollar they lose in commercial real estate is a dollar they can’t use for small businesses,” she said. Individuals — who saw their home values drop in the residential mortgage crisis — would not feel that kind of loss, but, Warren said, a large-scale failure would “throw sand into the gears of economic recovery.”

In Washington, the number of troubled properties has multiplied at a phenomenal rate, with the value growing from only $13 million in 2007 to $40 billion now, according to CoStar Group, a Bethesda real estate research company. The region trails only South Florida and metropolitan New York in the per capita value of commercial real estate assets in foreclosure, default or delinquency, according to the research group Real Capital Analytics.

The threat is especially acute in the District, the firm said, where the catalogue of troubled commercial real estate properties has grown tenfold since April. Moreover, the region has $7.3 billion in commercial properties that are underwater — worth less than the mortgages on them — according to CoStar.

Read the entire story In D.C., more evidence that commercial real estate headed for crisis

Impact on your business

Many people saw this coming, but the trend in the past year or two has been to ignore the problem and simply not talk about it as there were more pressing issues in the short-term.

The reality is coming close today and most have to deal with the situation.

If you’re in the business of commercial real estate lending or if your customers depend on the income generated from the industry you are likely to be affected. In fact, most in the US economy will be affected due to the large scale of the issue.

The correct thing is for the situation to correct itself as the mismanaged businesses can be liquidated and apt businesses can pick up the pieces and form a proper recovery.

That business could be yours. See opportunity in the hunting industry and do what it takes to find the things people need and want in the new economy.

Commercial Real Estate Apocalypse in 2011-2012

From Mish’s Global Trend Analysis (Feb. 2010):

Inquiring minds are digging deep into a 190 page PDF by the Congressional Oversight Panel regarding Commercial Real Estate Losses and the Risk to Financial Stability.

Executive Summary

Over the next few years, a wave of commercial real estate loan failures could threaten America’s already-weakened financial system. The Congressional Oversight Panel is deeply concerned that commercial loan losses could jeopardize the stability of many banks, particularly the nation’s mid-size and smaller banks, and that as the damage spreads beyond individual banks that it will contribute to prolonged weakness throughout the economy.

Between 2010 and 2014, about $1.4 trillion in commercial real estate loans will reach the end of their terms. Nearly half are at present “underwater” – that is, the borrower owes more than the underlying property is currently worth. Commercial property values have fallen more than 40 percent since the beginning of 2007. Increased vacancy rates, which now range from eight percent for multifamily housing to 18 percent for office buildings, and falling rents, which have declined 40 percent for office space and 33 percent for retail space, have exerted a powerful downward pressure on the value of commercial properties.

The largest commercial real estate loan losses are projected for 2011 and beyond; losses at banks alone could range as high as $200-$300 billion. The stress tests conducted last year for 19 major financial institutions examined their capital reserves only through the end of 2010.

Even more significantly, small and mid-sized banks were never subjected to any exercise comparable to the stress tests, despite the fact that small and mid-sized banks are proportionately even more exposed than their larger counterparts to commercial real estate loan losses.

A significant wave of commercial mortgage defaults would trigger economic damage that could touch the lives of nearly every American. Empty office complexes, hotels, and retail stores could lead directly to lost jobs. Foreclosures on apartment complexes could push families out of their residences, even if they had never missed a rent payment. Banks that suffer, or are afraid of suffering, commercial mortgage losses could grow even more reluctant to lend, which could in turn further reduce access to credit for more businesses and families and accelerate a negative economic cycle.

Read the entire story Commercial Real Estate Apocalypse 20011-2012

Impact on your business

The commercial real estate issue is a very big problem. If some of the banks in trouble go under it will have an immediate impact on local communities and businesses.

Businesses will fail and it will be difficult for new and existing businesses to have access to credit at the rates they once had in the past 5-10 years.

It’s important to understand what it will take to be successful in the new economy: savings and quality ideas that consumers need.

Savings is key for the new reality in America. People that have savings will protect it with their lives and will only invest in sound businesses.

Make sure your business is one of the ones built with strong fundamentals.


Industry News

Programs Aim to Attract New Hunters

From Milwaukee Journal Sentinel (Feb. 2010):

Hunting is as natural to humans as eating. In fact our ancestors couldn’t do one without the other.

But while 21st century Americans display ever more gusto at the table, the food gathering is largely outsourced. Hunting has been in decline for decades.

The reasons are many, including urbanization, loss of wildlife habitat, changes in the way we spend our free time.

We are an increasingly sedentary culture, more connected to digital devices than the natural world.

The trend is reflected in many outdoor pursuits, but is especially marked in hunting.

According to the U.S. Fish and Wildlife Service, the number of licensed hunters in America declined about 35% from 1975 to 2006.

Even in Wisconsin, where deer hunting is considered by many as a second state religion, only about one in eight state residents bought a hunting license last year.

The downward trend is troubling to wildlife managers, who rely on funding from license sales and excise taxes, but also to advocates of the healthfulness of a lifestyle that includes hunting.

The push to stabilize or even increase hunting participation in the Badger State took center stage last weekend when the Department of Natural Resources hosted the first Wisconsin Hunting Heritage Conference.

A banner at the conference featured a quote by Theodore Roosevelt: “Those of us privileged to take to the field are entrusted by fate and circumstance to hold and nurture the hunter’s legacy.”

Read the entire story Programs Aim to Attract New Hunters

Impact on your business

It’s great to see that acquiring new hunters to the hunting industry is a priority.

Hunting is big business and acquiring new hunters is the lifeblood of businesses like yours in the hunting industry. The benefits of hunting need to be expressed to the young folks in our population. Passions need to be passed along by parents and other mentors in the hunting industry if there is to be a prosperous hunting industry in the future.

It can happen and acknowledgement is the first step.

Online Trends

5 Sure Fire Tactics to Promote a Business Blog

From Online Marketing Blog (Feb. 2010):

Relevant, Consistently Updated Content + Flawless Technical Functionality & User Experience = Perfect Blog Launch

What’s missing from the equation above? You guessed it: blog promotion.

Creating a glitch-free blog with informative content means next to nothing without attracting readers.

Start promoting your blog today with these five effective tips:

1) Involve influential industry bloggers.

By linking to popular blogs, you can gain the attention of both the influential blogger and his or her readers.

But your blog won’t be the only one to benefit. You’ll be giving the other blog a little link juice – and be paying them a compliment at the same time.

Try out a few of these ideas for leveraging other blogs:

  • Create a post around an interesting concept published by an influential blogger: Be sure to attribute the information to the blogger and link to his or her post. And don’t forget to offer additional unique insight to make the post your own.
  • Interview an influential blogger and turn it into a Q&A post: That blogger is sure to link to your post, and his or her readers are likely to visit your blog as a result. Side benefit: Including the insight of a thought leader will help position you as a thought leader as well.
  • Create a list of influential blogs: Include popular blogs from your industry, and include a link, short description and even a screenshot. Online Marketing Blog has successfully done this with its BIGLIST of online marketing blogs. Publish a blog post each week highlighting one or two new blogs to promote the list and acquire another link to the list.

Read the entire article 5 Sure Fire Tactics to Promote a Business Blog

Impact on your business

A blog is one of the best ways for businesses to acquire new customers on the Web.

A blog built around attracting, educating, and selling customers on the things your business is how people are having success. Blogs have huge SEO value as the content posted reaches customers searching for general and long-tail keywords in search engines. Once visitors reach the site they are looking to research the products they are interested in purchasing and if a blog is captivating and intriguing they will subscribe and turn into long-term customers that will prove profitable for your business.

8 Reasons You Might Not Be Getting Many Comments

From Problogger (Feb. 2010):

No matter how big their blog is, every blogger loves and wants comments. When you’re just starting out, there are few bigger thrills than writing something and having people comment and give you feedback about what you’ve written. Veteran bloggers love comments and also know that the quantity and quality of the comments says a lot about the impact of the particular post in question.

But sometimes you write something that you think is awesome and the comment thread is like a ghost town. To say that this is discouraging is to put it too lightly. Not only does it suck, but it’s enough to make you start thinking that your writing sucks, and it makes it really hard to hit write and hit publish the next time, too.

Here’s the deal, though: just because you’re not getting a lot of comments doesn’t mean that your posts suck. Here are eight reasons why you might not be getting comments – and what you can do about it.

1) Your Posts Are Too Long

While it’s hard to say that long post always get fewer comments – there are a lot of different considerations at play – as a general rule, longer posts set a bigger barrier to commenting. I write a lot of long posts, and I’ve seen this bear out time and time again.

There are two things to keep in mind when you’re writing longer posts: 1) most blog posts are short(er) and 2) your readers are busy. If they’re used to reading 500 word posts on other blogs and then hit your 3,000 word post, they’re might be a bit overwhelmed. It’s not uncommon for them to bookmark your post for reading “when they have time” and move on to the next, shorter post, only to forget to come back and read yours. (For more considerations on blog length, check out Post Length ‚Äì How Long Should a Blog Post Be?)

Some bloggers manage to thrive in the long post format, but you’ve got to understand that you’ll be going against the current if you write in that style. That’s not a bad thing – just understand that you might not get as many comments as if you wrote shorter posts.

Once your post is published, it’s probably best to leave it, though. In the future, see if you can take a long draft of a post and split it into a series or discrete post. Also try varying the tempo of your blog by following a long post with a short post and vice versa.

Red the entire post 8 Reasons You Might Not Be Getting Many Comments

Impact on your business

Interaction is something all businesses and bloggers are looking for because most understand the benefits of having a strong customer base and readership that is engaged in the things your business is doing.

Follow the steps in the article to crafting blog posts that have potential to generate a lot of comments and you’ll start seeing your readers more interactive (and thus more loyal).

Conclusions

There is a lot of uncertainty in the world today.

Consumers are looking for security in the things they do on a daily basis. They want to make decisions that ensure their family and friends are safe and secure for the future and this is leading to more prudent saving and planning in the market.

It’s a change for most business models as businesses have to be more up front with their benefits to the customers.

Having an open and honest relationship that where you are transparent with your customers is going to make you successful in the next era of the US economy.

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Hunting Business Marketing

The Story of the Giant Moose

Sometimes unexpected keywords result in big traffic

Today I decided to draft an interesting case study that may prove valuable for you and hopefully for your blog and business.

What makes it valuable?

SEO and keyword research are important for bloggers to understand. Recognizing search traffic trends in your site’s statistics can help you hone in your writing to attract more visitors and potentially customers to your site.

Let’s take a look…

Ben G. Outdoors

I approached Ben Gustafson (@BenGOutdoors) early in 2010 to discuss working on a few marketing strategies for growing his blog and site: Ben G. Outdoors.

For Ben G. Outdoors, Ben writes about his experiences in the outdoors doing various activities including hunting. He puts a great personal spin on his writing (he and his wife recently welcomed a new baby boy to the family). Ben also writes reviews for hunting products and does interviews with leaders in the hunting industry.

Ben was excited about the opportunity to take a deeper look at his marketing strategy. We discussed a few things to focus on in the initial research and one of the objectives we wanted to focus on was keyword trends and opportunities.

Unique Keyword Strategy

After digging into some of the keywords that were bringing traffic to Ben G. Outdoors, I noticed something interesting.

Ben’s post, Giant Moose, was ranking #1 in Google for the term ‘Giant Moose’.

Now, this high ranking didn’t surprise me. Ben had used the keyword in the title and the post was, while not long in content, had numerous comments and seemed to be a popular one for Ben’s readers.

At first I thought this was just an example of a blog ranking well for a long-tail keyword phrase, but after doing some deeper research I realized that the term ‘Giant Moose’ receives about 4,400 broad searches each month and 1,900 exact searches each month (Google Keyword Tool).

Please click on the images to see enlarged…

Ben G. Outdoors is receiving some good traffic each month from a post that generated some quality discussion and interaction with his readers. Potential readers that first visit Ben’s site via a search for ‘Giant Moose’ have good reason to be impressed with the discussion and if they’re interested in hunting and the outdoors it’s likely they’ll visit again or look through the archives for further relevant reading.

Opportunity for Future Posts

Ben, being the smart guy he is, realized the potential to write more posts using ‘Giant Moose’ as inspiration.

Recently, a post on a Huge Black Bear story hit the front page of Ben G. Outdoors.

This post had more content and insight from Ben in the body of the post. Comments soon flowed in just as they had with ‘Giant Moose’. Ben’s readers seem to love discussing the strange and unique stories from the hunting world.

Along with the great conversation, the great thing about ‘Huge Black Bear’ is the fact that it’s already ranking on page 1 of Google. Depending on your personalized search, Ben may rank anywhere from 3-10 or so for the term.

The term ‘Huge Black Bear’ gets about 400 broad searches each month on Google, which isn’t substantial, but it is likely the post will generate some relevant traffic to Ben’s site over the long-term.

Summary

By working together, Ben and I were able to find some great insight into what is already proving to be a valuable source of traffic for his site.

I’m sure Ben will continue to craft posts using the ‘Giant Moose’ formula and I think he’ll have great success as he has already had with ‘Huge Black Bear’.

Ben also plans to continue to write interviews, reviews and other types of posts for his blog since those are popular with readers as well.

Your Input on Keywords

What about you?

Have you had keyword success with your blog?

Let us know your thoughts in the comments.

SEO Reading

And for more great reading on SEO Strategy, please read: Optimize a Single Post On Your Blog for SEO

What to read next on Hunting Business Marketing

Dry Creek Goose Camp | Business Strategy

Trophy Score | Business Review

Hunting Outfitters and Guides: Get Valuable Traffic to Your Website

What to read next on the Web

A Case Study in Building Buzz in the Blogosphere: Joffrey’s Coffee & Tea Company

Companies That Blog More Have More Consistent Sales

Google Giving Small Businesses a Cheap Advertising Option

Image courtesy of junmon603

65+ Essential Hunting Resources

Essential Hunting Websites…

The following is a list of essential online destinations hunters need to visit for the best insight, community, interaction, and experience.

Sites are represented based on the value they offer visitors, which may include things such as site quality content (updated blogs are important), user experience, uniqueness, among other factors.

Listings are open for discussion so please leave your thoughts in the comments.

Some sites may fit into more than one category, but I’ve placed them in the category I think fits best.

In the spirit of sharing, please send this article to all your hunting friends.

Let’s make this post well-known in hunting circles so these sites and resources can be known to all hunters.

Hunting Communities

HuntingNet

Mossy Oak

CamoSpace

Jesse’s Hunting

Big Game Hunt

Texas Hunting Forum

TexasHuntFish

Hunting Pennsylvania

North American Hunter

Ted Nugent

Deer Hunting Chat

Outdoors International

Hunting Articles and Stories

Outdoor Life

Field and Stream

Peterson’s Hunting

Bowhunting.net

Michael Waddell

ESPN Outdoors – Hunting

Grow the Hunt

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Lessons From Crazy Heart

It’s funny I’ve fallin’/Feels like flyin’/for a little while

Note: This post contains some spoiler content…

A few weeks before I went to the theater to see Crazy Heart I saw the trailer. I instantly became interested in the story of the movie. The setting of country music instantly attracted me. I was also intrigued by the soundtrack – it had a ’70s outlaw country music vibe. I’ve always been a fan of Waylon Jennings, Willie Nelson, Steve Earle and others.

After seeing the movie I have to say that it is everything and more than I built it up to be.

It’s a great story for viewers to connect with. Music fans can connect with the outlaw country music. The themes of the songs on the soundtracks cross musical boundaries (I think it was Willie Nelson who said, “There are only two kinds of music: Good and Bad.”). The story of a hardened outlaw singer and songwriter connects well with young and old alike.

The best part of the movie and the biggest lesson I was able to pull out was how the story related to entrepreneurship and life in general. The setting and circumstances may vary in detail, but the ups and downs and unexpected turns are what connects us all as humans.

Let’s take a closer look at the Lessons from Crazy Heart

The Ups and Downs of Life and Business

Crazy Heart opens up with the sight of Bad Blake traveling the American Southwest in his ’78 Chevy Suburban. He’s getting by day-to-day living on the cash he makes playing at small bars and even bowling alleys. His devoted fans remember his hits from 30 or so years ago and come to see him stumble through drunken performances to get a taste of nostalgia.

Bad’s his own business. He sells what his fans are still willing to buy and he puts on the best show he knows how.  He is able to get by in life by drinking and treating his body like a dumpster. He has the perception that his fans want a hard-drinking, fun-loving outlaw and that’s exactly what he gives them. It pays enough to just get by, but the business model doesn’t pay nearly as good as it once did.

Just as Bad found in the movie, most businesses find  that the typical model has a lifespan. Businesses reach a peak of profitability and then ride out the lifespan as long as they can. If the concept doesn’t change much profits will slowly diminish. New models will come along and slowly the demand for products wears off.

The successful businesses are those that adapt to change and have a progressive nature.

Bad knows that his old business model of touring is what pays his bills. He just doesn’t know how to reignite the excitement in himself and his music to get more people to come to his shows. He also doesn’t know how to broaden his audience and expand his fan base.

There are two interesting points in the movie where Bad discusses songwriting.

The first has Bad talking with his agent about new albums and new songs. The agent wants Bad to write some new material (update his business model) while Bad wants to remix his old hits and repackage them for fans to purchase (old business model).

Bad and his agent both have the feeling that Bad’s career is going nowhere. They both work hard to make a few of the remaining bucks Bad is worth. They keep fighting and hoping for some inspiration to strike and one day it does.

Bad’s agent is able to work with rising star and former Bad disciple, Tommy Sweet. Tommy learned how to play, sing and entertain from Bad and now is seeing his own success. Tommy gets Bad to open up for him at one of his shows. Just before the show the two have a chat about business and Bad is eager to get together to record duets on his old songs. Tommy says he loves working with Bad, but that such an album is not in high demand.

Tommy offers Bad the opportunity to write songs for his upcoming solo release. Bad brushes off the idea and the two go about their way.

Eventually Bad is able to find inspiration (love interest) and writes a great song. This song reignites his star and he finds a new business that he can sell. Over the next 18 months or so Tommy takes the song to the tops of the charts and Bad is bad in demand as an entertainer. His old music is finding new ears and new folks are coming to his shows as a result of the new song.

All businesses that expect to continually succeed need to be progressive in nature. Business leaders can work a successful formula to death, but to expect to have it ride a peak forever is signing a death certificate for the business.

People involved with kick and scream at the suggestion of change, but for the sake of continual growth and prosperity it’s necessary to find new models and new products that consumers demand.

The Impact of a Soundtrack

Lead actor Jeff Bridges credits Ryan Bingham with saving Crazy Heart. The importance of soundtrack in movies is understood by all involved. For this movie, Ryan Bingham was able to take the script and capture the mood in the song The Weary Kind.

The song became the theme during production. The mood of the song is perfect for setting viewers up to understand the life of the lead character.

The songs in the movie parallel the life and business model Bad Blake follows. The songs he wrote that made him an outlaw country music star take him through ups and downs and as we first see him the songs are finding their last bit of interest with Bad playing them in broken down venues.

Then Bad finds inspiration and pens The Weary Kind and interest is renewed in the entertainer.

The soundtrack of Crazy Heart sets the tone for the movie. As a viewer, I was captured by the authentic sound of the “classic” Bad Blake songs. I was also swallowed up by The Weary Kind as the song connected me with the story of Bad Blake.

Credit goes to T. Bone Burnett, Ryan Bingham, and Stephen Bruton for putting together the Crazy Heart soundtrack.

Summary

Crazy Heart, the story of Bad Blake, parallels the life of a business.

Business models go through their life cycles and it’s important for business leaders to be progressive focused. People involved with the business will want things to remain the same, but without change there cannot be growth.

Successful leaders push through the resistance and change their models to give consumers something they demand.

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How Influence Shapes Your Marketing Strategy

The people that influence you affect the way you perform marketing

Think of the folks in your life that most influence your decisions.

Who comes to mind?

Parents?

Older siblings?

A star athlete?

Your boss or mentor?

There are lots of people that influence the way we are, the way we lives our lives, and the decisions we make – professionally and personally. The people we look up to as role models are typically the same people who inspire us to succeed and do good in the world.

Let’s take a closer look at the impact of influencers in our marketing lives…

The Origin of Influence

While I was growing up the people that influenced my life the most were typically older brothers of friends, professional athletes, and men in my family (not my Dad in my younger years since immature kids typically don’t look to their Dad for influence).

As I grew up, the people I looked to for guidance changed to more meaningful influencers. These were people such as my Dad, business leaders I both knew and didn’t know, and a few actors and musical artists.

Looking to my Dad for personal advice and insight seems to make sense since he was very successful at being a father.

Looking to business leaders for insight into business success makes sense for me since my long-term goal is to become successful in all aspects of entrepreneurship.

The Sociology of Influence

It’s logical for people to take inspiration from those that are successful in the fields we want to be successful in ourselves.

Those that are driven to succeed in their professional lives in various fields will seek out the insight of successful people in the same industry. It’s common for influence to come from the leaders we work with at our daily jobs. These folks are successful and are usually willing to comment on their own path of success. Seek out the most articulate leaders you work with directly and ask for their continuing stories of what it takes to become successful in your chosen field. It’s likely these folks will still be driven to a higher level of success and they may even discredit the amount of success they have had up to the current point in their professional lives.

In today’s world of information, there is a easier access to the success stories and blueprints with the Web.

Business leaders often have their stories published online. Some leaders maintain their own blog where they share their insight on a regular basis.

It’s easy to find interviews with influential business leaders with a simple search. Favorites quotes from interviews and articles can often provide the inspiration to take our own success to the next level.

There are sites dedicated to finding the best of Inspirational and Motivational Quotes and using images to share their meaning: Slice Quotes.

In a connected world, influence is infinitely available.

The trick is filtering out the noise while paying attention to the people and insight that can have the most impact.

How Influence Shapes Marketing Strategy

Something I struggle with almost daily is the balance of Influence and Marketing Strategy.

I read hundreds of blogs and articles each week. I like reading about marketing strategy as it relates to direct marketing.

I work both in the direct to consumer marketing industry as well as in the business to business industry. It’s even difficult to understand the various needs and wants of each type of customers (consumers and businesses).

The insights I read from business leaders that blog do shape my marketing strategies and decisions. I look for case studies and examples of success in various industries and try to relate the stories to strategies I can utilize for my own growth as a business professional.

I think the most important thing to note about influence is that all actions should revolve around focused strategies.

I’ve done things in the past where I’ve read something insightful in a blog post from a marketing industry leader and have jumped right into implementing the strategy. Sometimes it’s worked and other times it hasn’t.

There is nothing wrong with experimenting and I think it can actually be positive. But to save time and effort, I’ve found much better and more effective (and efficient) success by always asking the question: How does this influential insight relate to the overall marketing strategy?

Having the focus on the defined marketing strategy has allowed for more growth and impact on the businesses I’m involved with.

Influence has been great for me and I continue to seek out the advice and insight of the leaders in the world. Having a focused strategy and vision has allowed me to better utilize the influences in my life.

Suggestions for Influence

Here are a few suggestions for seeking influence and using it to further your strategies and visions:

  • Seek influence from family and friends
  • Seek influence from industry leaders
  • Recognize influence from unexpected sources
  • Form strategies
  • Apply relevant insight to your business strategy

Influential People in My Life

  • Parents
  • Uncles
  • Business associates
  • Co-workers
  • Marketing leaders (typically those that blog)
  • Successful CEOs and business owners
  • Experiment

Who are the influential people in your life?

Have the people with the most influence on your life changed over time?

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You Can Succeed At Everything (Vince Gill proves it)

How can you fault a guy with mainstream marketability who’s also a talented session guitar player, songwriter, and the owner of one of Nashville’s best voices? Johnny Loftus – All Music

If you’ve listened to country music in the past 20+ years it’s likely you’ve heard the unmistakable buttery soft voice of Vince Gill.

Vince Gill has been one of favorite artists for as long as I can remember. When one of his songs comes on the radio I will usually reach for the knob to turn up the volume.

His collection of hit singles and excellent album cuts cross the entire spectrum of human emotion:

Hopeless RomanticismWhen Love Finds You, Let’s Make Sure We Kiss Goodnight, Feels Like Love

Relationship IssuesDon’t Let Our Love Start Slippin’ Away, A Little More Love, I Still Believe in You

Family and DeathGo Rest High on that Mountain

Love and LossTryin’ To Get Over You

Fun and ForgivenessOne More Last Chance

The amazing thing about Vince’s success is his ability to perform multiple tasks at an extremely high level.

Vince Gill is one of the best at:

1| Singing

2| Playing Guitar

3| Writing Songs

The combinations of his talents lead to some of the best songs in country music history.

It takes successful multitasking to become a successful artist. And if you’re a business owner, marketer, or manager you are an artist. The decisions you make, the people you work with, the skills you use to drive your business to success are what make you and artist.

Let’s take a closer look at Vince Gill, his ability to multitask and how it can make you a great business leader…

Multitasking and Artistry

Vince Gill had a vision for his life. He knew he loved music and he knew what it would take to have success in the country music industry. He honed his skills as a singer, guitar player, and eventually a songwriter. It was a combination of these skills that lead to his emergence as a country music superstar in the ‘90s.

He started out early as a session guitarist and background vocalist for album work and backing band work for touring artists including Ricky Skaggs and Rodney Crowell.

Gill eventually joined the Pure Prairie League in the late ‘70s for an album and sang on the group’s biggest hit Let Me Love You Tonight.

His success and talent eventually led him to solo success. He released three albums from 1984 to 1988 that featured a few successful singles, but it wasn’t until the dawn of the ‘90s and the 1989 album When I Call Your Name that Gill found star success.

And ‘91’s I Still Believe In You catapulted Gill into superstar status when the album went multiplatinum with five hit singles.

Gill had found his niche in the music industry.

His blend of smooth, easy listening vocals together with crafty melodies and meaningful lyrics were a successful formula that lead to multiple classic hits that will last generations.

Without his ability to multitask, Gill likely wouldn’t have been able to reach the longevity he has had as an artist.

Many artists are successful at singing, songwriting, and playing and some even have a brief shot at superstardom. However, the star seems to fade on those who are great at one thing.

The truly successful artists, the ones that have the uncanny ability to work at multiple tasks to broaden their expertise are the ones that find ways to succeed and inspire awe among people for a lifetime.

Vince Gill is one of those special artists that has the self want to succeed and continually improve in his craft. Music is his art and he seems to do whatever it takes to expand his understanding of the things that make great music.

And to top it all off, Vince Gill was a great host of the CMAs for many years. His charm and wit made him a great host for the millions of country music fans that watched the awards each year.

Even with all of his talent and ability, Vince Gill seems to be one of the most genuine people in the world. He remains humble even with all of his accomplishment. He often sings background vocals for up and coming artists. He credits the great artists that came before him and sang on his first records as his reason for continuing to sing background vocals.

Vince Gill is an artist. His ability to multitask and continually improve at his art make him great. And I’m sure we haven’t seen the last of great songs from Vince Gill.

Business Artist

In today’s world of uncertainty and insecurity, it’s important for everyone to have multiple skills in the workplace.

If you work for a boss, make sure you have an understanding of what her expectations are of the job you’re performing…then go beyond those expectations. Figure out the social nature of your boss and learn the things that make her excited about the work you’re doing.

Look for tasks that are lacking at your company and fill the need without being asked by anybody. Make sure to get your expected tasks finished, but once those are done as best as they can be move on to multitasking. Want to learn. Want to continuously improve.

If you’re expanding your own company you’re going to have to push past your expectations.

As a business leader, you already understand the importance of multitasking. Now, the key is going to have to be understanding the art of cutting back on the tasks that have no chance of paying off. Ever. Cut back on tasks (even if you have a lot invested in them) if there are signs of no hope. Move on to tasks that show more promise and become an expert.

Just as Vince Gill worked for many years without real success, it may take you some time to find the formula that takes you to superstardom of the business world.

Multitasking pays off and Vince Gill is living proof.

Summary

Vince Gill is a great success story.

It’s a testament to the art of multitasking and continuous improvement that he and other artists were able to achieve long-term success.

Multitasking is a necessity for success. It’s important to continually focus on the skills that will allow you to achieve your visions for success. You’ll need to leave a few things beyond even if you’ve invested a lot of time in them, but it’ll be worth it as it’ll free up time for you to focus on the things that are paying off as well as leaving time for the things you can learn that will add to your success.

Vince Gill is a talented singer, guitar player, and songwriter.

It’s almost unheard of in music. Other artists may not have that exact combination, but if they’re successful they likely have their own combination of multitasking skills that make them great.

What is something you could learn today that will add to your success tomorrow?

Bonus

What to read next on Hunting Business Marketing

As I was writing this I was reminded of George Strait and how he is typically known for being a great country singer. He doesn’t write many of the songs he records (he released a single he co-wrote in 2009 – his first in nearly 30 years), but he is a talented singer, actor, and he has an uncanny ability to pick hit singles.

The George Strait Guide to Lifelong Success

The George Jones Successful Career Guide

The Merle Haggard Guide to Everlasting Success

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You Are Surrounded by Blogging Ideas

And you didn’t even know it

Sometimes when you’re looking for ideas to blog about you can search and search and seemingly nothing with come to you.

If you’re a business owner you may get the feeling that you’re hitting on the same topics over and over again. It’s possible that your readers are looking for a different perspective to change things up on the themes you cover with your blog.

There is good news for you, blog writer!

You have a wealth of insight and knowledge available at your fingertips. And the best part is that these resources are likely to be anxious to contribute and help.

You just have to ask…

Employees and Co-workers

When it comes to writing blog content that your audience finds engaging, you likely have some great resources in the employees and co-workers working right beside you in your office.

Stop by the office of your merchandiser and ask them about upcoming trends this season. Ask them for their thoughts and insight into what is happening in the industry.

Use their information in your posts and give them full credit.

Offer to write the content for them so they don’t have to feel obligated to sit down and feel pressured to churn out great content. Ask them for their thoughts on various topics you think your audience will find interesting and take notes. Then gather the best thoughts and put them in a blog post.

If you have other guides and hunters on your staff then ask them about their top five tips for the upcoming season. Ask them if they are going to try any new techniques this season.

Find the interesting things that you and your readers are curious about.

Ask your secretary for advice on topics. Don’t be afraid to ask any questions. People will often surprise you with their unique perspective on life. You’ll probably learn something and that extra knowledge will translate into some killer blog content.

Ask your employees and co-workers for their insight. You’ll gain killer blog content and probably learn and grow closer to those you work with daily.

Family

Most people go to their family for advice on happenings in life.

If we’re looking for advice on love, loved lost, how to shoot a free throw, how to purchase a house, or what to do when the baby starts crying, parents are likely the first place most go to find answers.

It’s no different when it comes to blogging.

Your parents can offer sound insight into the questions you have about certain topics you blog about. Perhaps you need a different perspective on what’s happening with the Department of Natural Resources – your mom or dad may have the perspective that can connect with another part of your audience – one that you can’t reach simply because of your unique outlook on life.

Also look to your siblings and kids for insight. Every one of us grows up in different worlds and each of us has a different perspective on reality. The more you can use several perspectives to form a consistent stream of communication the better you’ll be able to bring in lots of people to see things as you see them.

And don’t forget about significant others.

They usually (99.9% of the time) have the correct perspective and will often knock some sense into your argument.

Friends

When I need an honest perspective on something I’m having trouble writing about I’ll often ask one of my close friends.

I have a small group of friends that I trust to give me honest feedback no matter what the subject. I don’t have to worry about either of us getting angry for a response because it’s expected that we’re all adults and can take any criticism or feedback that comes.

Sometimes it’s good to be told that you’re an idiot.

And on a good side of friendship, you can ask your friends for their insight into topics you’re writing about. Find friends that have careers in different or similar fields and ask for their take on the topic. You will probably find some interesting perspective you can use in your next post. And some of your readers will probably relate to what your friends are discussing.

Clients and Business Partners

Clients are often a great perspective for blogs.

It’s very beneficial to write about the relationships you have with your clients – good and bad. You can have your clients write their own posts, you can write case studies revolving around your clients and you can ask clients for their perspectives on certain industries.

If you have a client that specializes in a certain area of hunting, ask them for their insight on certain topics as it pertains to topics you’re interested in writing about for your site.

The more you can engage your existing clients, the more your future clients will want to do business with you.

People want engagement. Give it to them.

Summary

Do a little searching around your world and you’d be surprised at the knowledge you’ll find right in front of you.

The people you see and interact with every day are full of great ideas and insight. Give them a chance to share it with you by asking for their opinions on topics. It’ll make for great blogging content and you’ll probably form some great and more meaningful relationships as a result.

Have you ever sought out insight for the topics you blog about with your co-workers, family or from others in your life?

Please share in the comments.

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Image courtesy of jurvetson

Your Business Needs to be More Like Coffee

Coffee kick starts the morning for most people in the world

“Each year some 7 million tons of green beans are produced worldwide. Most of which is handpicked.” Coffee Statistics

People love coffee. There wouldn’t be a demand for people to handpick millions of tons of coffee each year if there wasn’t a strong demand for the little beans that turn morning zombies into day workers, artists, bloggers, and innovators.

Without coffee in the morning there would be a lot of people struggling to wake up and commit to working on the things they love.

Somehow, over many centuries, coffee has become a ritual. The ritual knows few boundaries including ethnic, geographic, or demographic. The power of coffee as a product is its ability to become part of people’s routines.

When mornings begin, coffee is often the first thing people think about.

So the question is…

What makes your product as necessary to the daily lives of your audience as coffee?

Asking yourself what makes your product or service like coffee is simply a way of restating the ‘So what?’ question each entrepreneur needs to ask themselves at some point.

What about your product is going to make people think about reading your insights and observations all the time?

What is going to make people think about you and your business when they come across a problem in their life?

When people are frustrated with aspects of their lives they look to sources of insight and innovation for answers. Companies often fill the void left by frustration by having a proven track record of creating products and services that add value to the lives of consumers.

How can your company be a company that answers the frustrations of consumers?

Finding Frustrations

When a passionate hunter wakes up in the early morning of the archery deer season and heads to the woods only to miss on a shot at a trophy buck, he’ll often look for answers as to why he missed?

Did the arrow come off the rest?

Was the draw length not set properly?

Was the trophy further away than originally thought? Was it closer?

Did the sight come loose sometime in the ATV ride to the truck?

Could there have been better preparation?

Frustrations lead to questions about all aspects of our daily lives. When companies are able to answer the frustrations of target customers they have formed a profitable connection.

Answering Frustrations

When people needed an arrow rest to hold their arrows in place no matter what the condition or situation, the innovators at Trophy Ridge came along with the Whisker Biscuit as the answer to the frustration.

With effective marketing and positive reaction to the Whisker Biscuit, hunters began waking up each morning feeling like they needed to have a Whisker Biscuit on their bow in order to successfully harvest trophy game.

Just as people need coffee before they can be successful each morning, hunters felt the need to have a Whisker Biscuit arrow rest in order to be best prepared for any situation required to harvest their trophy of a lifetime.

Convincing Consumers

Once you have successfully found a frustration and found a way to product a product that answers your customers’ frustration, the next step is convincing your customer that you are here to add value to their lives.

In its original form, coffee is bitter, black, and unappealing.

What would make a person believe that consuming a hot, black liquid each morning would somehow give them energy to perform?

Over time, people were convinced by marketers, friends, and family to consume coffee. And as each person tried the wondrous brew they became convinced of its power to transform them into super humans.

You need to show your target audience that your product has the ability to make them super human.

Reach out to the influential people in your target audience and get in their heads. Ask them questions about their frustrations. Innovate and test products that attempt to solve their frustrations. Ask for feedback and once you’ve convinced them that you have helped to make them superhuman, use the relationship to build a long-term marketing strategy that will build the buzz around your new Super Coffee-like Product.

Summary

Coffee ingestion is about a third of that of tap water in the US and Europe.

People wake up each morning feeling the need to brew at least one cup of the bitter elixir as a way to fuel them through their day. The power that coffee has over a large audience is amazing.

Every business has to pass the ‘So what?’ question before seriously considering the chance of making any profit. It is possible to copy processing and products, but in the long-term, customers are still looking for the one thing that puts you ahead of your competition.

The companies and products that are successful over the long-term are successful at:

Finding frustration

Answering frustration

Convincing consumers

What makes your product like coffee?

What makes you stand out ahead of the competition?

You don’t have to be entirely different than your competitors.

You do need to find the aspect of your business and product that makes people need you first thing in the morning…

Your business needs to be more like coffee

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