There is a careful balance between writing for your target audience and writing about topics that interest you. It takes time to build an audience that has a strong lifetime value. They key is to write most of your articles as they appeal to your target audience while sprinkling in a few that are just for your own interest. Read the rest for a few more tips…

Offline and online branding no longer need to be separate in your marketing plans. Combine all your marketing efforts to create a complete experience that adds maximum value for your customers. Find where your customers are spending their time and continue reaching out to them through the channels you’ve identified. When sponsoring a contest, make sure to add your online information with them so they can join your networks. If someone is using Facebook and they’re a catalog customer of yours they are likely to want to become a fan of yours. This increases your clout on all networks and increases…