Opportunity for Hunting Product Manufacturers

Can a Trend in Home Furnishing Mean Opportunity for the Hunting Industry?

Multi-Generational

image credit: Roy Montgomery

An article on a recent trend in the home furnishings industry sparked some thought on a potential opportunity for manufacturing companies in the hunting industry.

Even in today’s difficult economic times there seem to be opportunities for entrepreneurs to expand their product and service offerings to fulfill the needs of audiences throughout the US and the World – this includes businesses like yours in the hunting industry.

If you read the news or if you know someone in a business or profession involved with the housing industry you know that that particular sector of the economy has been struggling of late compared to the prior five years or so. Whatever the reason for collapse in demand for housing in the US (and we all have our arguments about the US economic collapse), it’s generally understood that opportunity for growth as a housing industry business is not looking good.

However, the article I read today proved that there is always opportunity where most see demise.

Let’s take a closer look at that article and discuss a potential opportunity for your business…

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Trend in Home Furnishings

The article I read was:

Multi-Generational Design The Hot Trend at home.

Multi-generational design is one of today’s fastest growing trends in the housing industry. As more and more people understand the benefits that smart planning affords to those of all age groups and abilities, a demand is being generated for products that combine style, safety, beauty and comfort with practicality and versatility. In fact, it’s what good, smart design should be.

Please read the entire article. It is a quick read and is well worth it.

What I liked most about the article was its positive outlook as the author described a genuine opportunity for home industry businesses to capture a growing trend. It’s always important to look past the difficult news put in front of us each day and sees the opportunity to provide quality products and services for customers willing to pay a fair price for things they need to improve their lives whether it’s through necessity, escape, or other enjoyment.

Just because the housing market may never again reach the peaks of 2003-2005 in the US it doesn’t mean there aren’t opportunities for businesses in the housing industry.

The article mentioned above looks into the growing trend of multi-generational homes and the article looks specifically at the potential for companies to design products that are not only beautiful, but functional for extended families and households.

One example of a product the article mentions as being functional for family members of all ages includes simple and elegantly designed hand-held shower heads. This product makes it easier for people to clean their body while also making it easier to clean hair.

It’s important to remember that just because the paradigm that the US consumer was used to in the past may be changing, but it’s not always a negative situation. Changing times always provide opportunities for innovators to create products to fill new voids and needs in any marketing.

And there may be a new opportunity in the hunting industry as well.

Opportunity for Hunting Product Manufacturers

After reading this article about making products for the home that are functional for customers of all ages I thought about a few products in the hunting industry.

Specifically I was thinking about tree stands (because I have just put a few up this year for some bow hunting). Each year I struggle to put up my hang-on stands so I can get close to some nice whitetail deer. The stands I use are heavy and difficult to hoist up to the spot on the tree I see fit for hunting. I use hang-on stands and hang-on ladder steps that have straps that go around the tree and cinch. Each time I move a stand or put one up each fall I end up being exhausted from all of the work that goes into the process. Not to mention the fact that I have to do some tightrope-worthy work to get the stand up to the spot on the tree.

It’s a little dangerous and while I consider myself to be in good shape, I believe the process is too difficult and I’m sure others feel the same way.

There has to be a better way to accommodate tree stands so hunters can get keep the mobility of a hang-on tree stand while being able to easily hang and take down the stand.

Would it be possible to create a tree stand that was easy for hunters of all generations (child, parent, grandparent, man, or woman) to hang and take down each time they wanted to increase their chances of hunting a trophy?

Is there a way to create a tree stand that used a pulley system where the hunter could connect a smaller piece to the tree, climb back to the ground, and use a pulley system to pull the hang-on stand into place?

After doing a quick search, I found this video from Pine Ridge Archery where they actually do have a pulley system. Would it be possible even for them to take this a step further and allow for the tree to somehow snap into place when pulled up to the base on the tree?

I’m not sure, but perhaps it’s an opportunity.

The article mentioned above discusses the increase in multi-generational homes, but there is an opportunity for hunting product manufacturers to take the same approach with product design. Focus on functionality that is simple and functional rather than complex.

It’s not easy to create simple products, but with a focus on making products that are functional and useful for all ages it can open up new creative thought.

Summary

Because customer needs change in the market there are opportunities for advantageous businesses to step up and create products that meet the new demand.

While the housing and related industries are probably not going to see the same peaks as they did a few short years ago, people will still live in homes and they’ll still want to create a comfortable and functional place to live for their families. This is the opportunity the author of the article mentioned above addresses by describing the increase in demand for multi-generational products that are elegant in design and functional and useful for all generations.

There may be the same opportunities in the hunting industry for hunting product manufacturers to create products that are functional and useful for all generations of hunters.

What do you think?

Any product ideas that could benefit multi-generations of hunters?

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Dayne Shuda

I'm the founder and contributer of Hunting Business Marketing | Tutorials, Tips, and Strategies for your Hunting Business. Check out my articles on Hunting Business Marketing and follow my daily findings on Twitter.