“If someone comes to you with a ‘great’ product that just needs some marketing, the game is probably already over,” Seth Godin from What comes first, the product or the marketing?
One of the most difficult things for businesses to overcome is the fact that in today’s fast paced world of the Web, it’s necessary for the marketing of a product to come before the product itself.
You likely already have a successful hunting product or service so should you just give up on the Web since you don’t have a marketing plan for the online world?
Just because you have a great product or service does not mean you should ignore the advantages that come with creating a great online presence.
Whether you have an existing product or service already or if you’re just beginning to think about launching a new hunting business venture…
Here is how to market your hunting business on the Web
The first step to marketing your business on the Web is to get a Web page up. There has to be some place with your information that potential customers can visit to learn about your company and what you have to offer.
Having a Web page is crucial so you have something to point your potential customers back to when you leave your signature and name in various key spots on the Web.
So look into creating your own Web page.
In the meantime, here are a few ways to market your Web page and business.
Take some time to visit from forums. Spend time reading the posts and threads. What are the various conversations taking place? Who are the people participating the most? What are their likes and dislikes?
Next, take some time to sharpen your forum skills.
Once you’re familiar with hunting forums it’s time to begin participating in a way that will benefit your potential customers, which will ultimately lead to the effective marketing of your hunting business.
Now that you’ve spent some time observing the activities of a few hunting forums, prioritize your target customers and their most active conversation topics.
Go to these conversations (threads) and look for questions; specifically look for questions that suit your knowledge base, which are hopefully related to your hunting product or service.
For example, if there is a thread of strong participants on a forum having great conversation (filled with questions) that have to do with arrow rests for bow hunting and your expertise (and product) happens to be arrow rests; this is a great opportunity to answer questions.
Look for questions that you can answer and provide solid answers that will benefit the readers participating in the thread. Look for follow up questions and continue to participate in the forum. When others ask for you qualifications tell them you’ve been in the business for awhile and you specialize in helping folks just like them to succeed.
Wait for the right time to feed them your credentials and don’t push yourself or your business on them.
The Web will seek you and your service out only after you show a willingness to help out others.
Visiting others blogs and creating your own blog are the next important steps for marketing your business and corresponding Website on the Web.
It’s also important to focus on properly participating on other blogs in your area of expertise.
There is more to commenting on blogs than just leaving a “Nice post” or “Great article”. The author of the blog post is looking for meaningful interaction and participation in the comments.
The author is especially looking for people that do not agree with their worldview. If you come across a post (especially if it’s related to your area of expertise – your product or service) that you feel compelled to comment on, make sure you can add value to the conversation.
Add your thoughts in a compelling way that will add value to the conversation. Readers of the article really do enjoy reading the comments on blogs. Often, they’re looking to see if others feel the same way they do about the topic.
Contradict the post, but back it up with your own knowledge. Agree and add knowledge to the post, but make sure to give examples and references.
Don’t be too verbose, but do write in a way that conveys your point so others understand what you’re saying.
They’ll see you as knowledgeable on the topic and follow your link (always leave a link back to your Web page) so they can find out more about you.
Guest posting is a great way to spread your knowledge to new audiences. Now that you’re familiar with the blogs in your area of expertise, begin to converse with the editors of the blogs and start writing posts you think may be of value for their audience.
Start by asking the site author/editor if they’re looking for guest posters. Most times they will happily welcome valuable guest posters.
Provide them with an idea (a title) for a post. Tell them why you think it will be beneficial for their audience.
If they approve, write the post. You’ll have the motivation to finish it in a timely matter (because you’ll want to impress the site editor) and also have the drive to write a great post (so you impress their readers).
If you write a great post that truly benefits the readers of the site, they’ll likely follow your name back to your own site and you have successfully marketed yourself and your business on the Web.
Interviews (Written and Podcasts)
Interviews are another great way to get the word out on what you are about and what your hunting business has to offer to the customers on the Web.
Seek out site editors to see if they’re willing to interview you; both through email and through podcasts.
Site editors are always looking to add great content to their sites so they readers continue to coming back.
It would actually be a shock to the editor is interviewees came to them with compelling information and were willing to answer questions their readers have.
Willingly participate in forums with their readers, allow readers to ask you questions whether it’s via email or chat or via phone.
If you have knowledge in the hunting field and you’d like to be interviewed by me for this site email me at email@example.com.
Again, interviews are a great way to market yourself and your business. Get your voice and message out there for audience (and potential customers) to hear.
Twitter is quickly becoming the biggest way on the Web to make connections.
Twitter is a way to share knowledge and experiences with other Web users. The catch is, you only have 140 characters to do it in.
There are lots of great sites like Twitip.com that provide new users with great tips on how to begin marketing yourself and your business on Twitter.
Here is a list of the Top Hunters You Should Follow on Twitter if you’re just starting to use the service.
There are many ways you can use Twitter to make meaningful connections with your potential customers.
There are no excuses either when it comes to using Twitter. Even if you have dial-up and other obligations, Twitter can be an opportunity for you and your business.
The most important part about marketing your business on the Web is to understand that your goal is not to push your product or service onto others.
You need to listen to what your potential customers are asking on the Web and figure out ways to help them with their needs.
Use your knowledge and experience to aid others with their questions; questions you find on forums, blogs, through interviews and comments on your guest posts and from others’ tweets on Twitter.
Listen to what your customers are asking and answer them effectively. Always let these people know who you are and what your business is. They’ll investigate and when the time comes they’ll be ready to purchase your product or service.
If you go through this process, you’ll have longer lasting connections with customers and they’ll be more likely to give you referrals and tell their friends about you.
And that’s what it’s all about: making valuable connections.
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