With over $10 million spent on hunting equipment each year you can bet that hunting product manufacturers are constantly working to make their Websites stand out as signal amongst the noise on the Web.
Every business is fighting for the valuable attention of hunters on the Web. Website design is important for capturing that valuable attention. And Web designers and developers are constantly working with the managers and owners of hunting product manufacturers to come up with Website elements that capture the attention of hunters, capture subscribers and potential customers to blogs and updates, and most of all – show off the products these companies manufacture the best way possible.
Let’s take a closer look at a few of the trends and examples of hunting product manufacturer Websites…
Communicating the Benefits of Hunting Products
The number one goal of any product manufacturer Website is to communicate the benefits of their products to their customers – wholesalers, retailers, and the end user (hunters).
Some of the things companies are doing with their Website to showcase these product benefits include: images, videos, and effective copywriting.
The first way to showcase the benefits of your business’s hunting products is to have remarkable photographer and images of the products.
Site: Lone Wolf Tree Stands
Another great way to use images and photos to effectively communicate the benefits of your products is to showcase your end users using your products successfully.
Site: Bear Archery
Video has been gaining popularity on the Web in recent years as many Web users have upgraded to connection speeds that allow for fast video viewing.
And while amateur videos have and will continue to be popular on the Web, professional videos will stand out above the rest as professional videographers make effective videos that connect products and customers.
Businesses have a variety of video formulas available for making videos that will communicate the benefits of their products.
You can do interviews, show the products in action, or showcase the manufacturing of the products.
Site: Mathews Inc.
Product descriptions can get a little on the long side.
There is definitely a place for long copywriting when it comes to effectively communicating the benefits of products.
But the truly effective copywriting comes in few words.
Site: Trophy Ridge
Most hunting manufacturers will showcase client testimonials to give social acceptance credibility to the products they are selling.
It’s important for companies to showcase testimonials in a way that really highlights what the customer is saying. Companies don’t want to come off as being showy about their products or by showcasing unrealistic testimonials.
Believable, yet remarkable testimonials with effective design and showcasing are what’s best for companies.
Simple is important for design. Put the emphasis on the customer and what they have to say about the products.
Site: River’s Edge
Blogging is beginning to emerge as a must for hunting product manufacturers.
Maintaining a blog is the best way for hunting businesses to communicate with their audience while providing quality content for search engines. A crucial part of successful search engine optimization is to maintain a constant stream of new content for the search engines to crawl.
Web users, including hunters using the Web, also are looking for a constant stream of quality content they can digest for their entertainment and education when it relates to hunting.
Blogging will continue to be an emerging trend in hunting manufacturers as companies put together plans that allow them to utilize the opportunities that come with blogging.
Here are some examples of hunting manufacturer sites with blogs:
New Archery Products
Blog: Wildlife Callers Blog
What to Blog About
Something companies tend to find difficult when starting a corporate blog is what to write about?
The obvious answer for most companies is to highlight the success of the end users of your products. Seek out the users of your products and share their stories of success on your blog. Blog readers love to see people like them having success doing the thing they love most – hunting. And hunters love to discover the tools that make other hunter successful.
Here is an example of New Archery Products highlighting the success of an end user getting:
Potential Issues with Blogging
The biggest issue for corporate blogs is not creating an outline for the blog.
Each blog needs a focus, a goal, and an execution plan to make the blog successful in the eyes of the business and the eyes of the customers.
When plans are laid out for corporate blogs, posts are updated on regularly rather than the blog being left dormant. Also, remember to have a focus on the formula when it comes to the topics of your blogs posts. You don’t have to always highlight the success of your end user customers, but remember to keep the focus on things your blog readers and customers will find valuable.
Test different posts and find a formula that works for you.
Trends in Hunting Product Manufacturer Website Design
There are some great hunting Websites out there.
And more are being launched and re-launched every day.
Today, there are some good trends in design when it comes to hunting product manufacturing company Websites.
Big Product Images
Companies are doing a great job of highlighting their products with big, vivid images that show off the features and benefits of their products.
With people having better Web connections at home and being able to load sites faster, companies are taking advantage by putting the best images they can on their sites. This allows customers to get a good look from all angles at the products they need to make their hunting trips successful.
Site: Mathews Inc.
Good Use of White Space
Successful companies and their representative Website designers and developers know the importance of using white space effectively.
Appealing and Subtle Color Scheme
Color scheme is important.
It’s important to have the right colors to draw the right kind of attention to the products and the goals of the site. Too much crazy color and visitors will lose focus. Not enough effective color and the visitors will not be drawn in.
And if your products have effective color feel free to let them take the focus.
Site: Buck Knives
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