Hunting Outfitters and Guides: Get Valuable Traffic to Your Website

4 December 2008 1,133 views 2 Comments

“Why is my website not getting any traffic from search engines?”

Frustrated

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image credit: Evil Erin

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Are you struggling to get valuable traffic to your Website?

Setting up your Website can be is frustrating.

You need search engine traffic in order to get your business in front of potential clients.

The trick is making sure your Website ranks high for the search queries your potential customers are searching for.

I suggest Google’s Search Engine Optimization Starter Guide

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(.pdf) as a place to start.

Google gives an example of a baseball card Website.

I thought I would create an example for a hunting outfitter or guide.

And focus on finding only on finding appropriate keywords in this post.

Bob’s Whitetail Deer Outfitter

Domain name: bobswhitetaildeeroutfitter.com

Focus: Wisconsin guided whitetail deer hunts

Website Size: Small, less than 10 pages

Website Focus

Bob is targeting clients who are looking for information about guided whitetail deer hunting in Wisconsin.

Along with following the SEO tips in Google’s Guide

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, you should visit Google’s Keyword Tool
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.

I thought about what Bob’s customers were searching for and I typed them into the search bar…(Advertiser Competition shows how competitive the paid ads are on Google for certain terms)

Click the image to view larger

Outfitter Keywords

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You can see I typed in “whitetail deer hunting guide” and “trophy whitetail deer”.

Keywords Focus

Now, there are more popular search terms that you’re probably thinking of right now, but as Adam Singer points out in his post “A Blog Search Engine Optimization Strategy – Maximize the Long Tail

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“, you have very little chance of earning a top rank on a popular search term. So it’s better to focus on less popular terms.

Here, the terms have an average search volume per month of 1,900 and 390.

So these aren’t relatively popular compared to other generic terms, but these are very targeted and you have an excellent chance of ranking well once you’ve written your page content.

With this concept in mind and by taking into account the other keywords shown above, here is how Bob should write the front page of his Web site:

Bob’s Whitetail Deer Outfitter

We specialize in guided whitetail deer hunts. Our Wisconsin farm has many trophy whitetail deer. Each year, hunters on our ranch harvest beautiful Boone & Crockett and Pope & Young bucks. We have over 500 acres of prime Wisconsin hunting land. Hunting locations are strategically placed each year to ensure you have the best chance possible to harvest a trophy buck of your own.

Call, email, or visit us today to book your own trophy whitetail deer hunt!

We’d love to discuss more with you about your next guided whitetail hunting trip to Wisconsin.

Conclusion

This should give you an idea of how you can research keywords for your outfitting and guide business.

Use Google’s tools to make your Website visible to your customers.

The next time someone types in “whitetail deer hunting guide” into Google, will they find your Website?

If you have any questions or comments please leave them below.

Related Posts

A Blog Search Engine Optimization Strategy – Maximize The Long Tail

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(Adam Singer
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at TheFutureBuzz.com
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)

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2 Comments »
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  • hydraulic floor jacks
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    said:

    It’s the first time I comment here and I must say that you share us genuine, and quality information for bloggers! Great job.
    p.s. You have a very good template . Where have you got it from?

  • Bill Stapp
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    said:

    I wish there was as much info on western black tail dear hunting as there is on white tail dear hunting. We on the west coast do not have the opportunity to go after white tail, just black tail. It would be nice to see articles on black taik deer.