Twitter is about making connections.
image credit: box of lettuce
If you’re the CEO of a hunting business I suggest the article above for reading on how some CEOs successfully use Twitter to make connections with their customers as themselves and on behalf of their businesses.
There is a crucial point in the previous sentence worth repeating:
“…make connections with their customers both as themselves and on behalf businesses.”
Smart CEOs know how to separate themselves from their company. They know when it’s important to be the face of the company and when it’s important to let the employees or the product or the service or in other words the brand be the face of the company.
Twitter is about making connections both as yourself and as the brand of your business.
It’s important to remember that all of your Tweets and actions on Twitter (and anywhere) should be about adding value for your customer.
With that in mind, I thought I would highlight a few of the remarkable hunting business owners who have done a great job using Twitter to make connections and add value with and for their customer.
Also, you can follow me on Twitter @DayneShuda.
1. Highlight other people (including your customers)
One of the best things you can do to add value for your current or potential customers or for your peers in the hunting industry is to highlight them and talk about how great they are.
Your clients will appreciate the kind gesture if you tweet about them. Your followers will see your tweet and possible follow your client. There is also the chance someone may find your client and become their customer.
Your own potential clients will also want to connect with you because you’re the kind of person/business who takes the time to recognize their remarkable clients. (See @RosenhausSports for an example of this).
Here, Sherry does a wonderful job of raving about highlighting Alan Clemons (@BigAlFishes).
Tweeter: Sherry Kerr (@SherryinAL)
Hunting Business: Outdoor Media Resources
2. People love pictures, images, and video
Whether it’s offline or on the Web, it’s a simple fact that people love pictures, images, and video.
People are visual and adding just a little something more to your tweets can make you and your hunting business stand out.
For any hunting business, visuals and video are great ways to enhance the connections you make with your clients.
Check out the tweet from Mike Bishop of Windy Hill Outfitters.
Tweeter: Mike Bishop (@WHOutfitters)
Hunting Business: Windy Hill Outfitters
3. You can get personal
As with any aspect of your hunting business, it’s alright to be an actual human being (with feelings, emotions, and regard for your client’s well-being).
People connect with people and your clients and potential clients are looking to connect with you and the other people in your business. This can get tricky since you want to have a nice balance of personal branding while making sure you keep the focus on your business where appropriate.
Tweeter: Kendall Card (@CamoFire)
Hunting Business: Camofire.com
4. Respond and answer questions
Interacting with your followers on Twitter is one of the simplest yet most effective ways to make meaningful connections.
When you’re on Twitter, make sure you answer questions (even if not asked of you directly) for others on Twitter. People really respond strongly when someone (especially a business owner) reaches out to help them (with no strings attached).
Tweeter: Andrew Bennett (@deneki)
Hunting Business: Deneki Outdoors
5. Encourage others
Sometimes your customers just need a little encouragement for them to do remarkable things.
If you can offer just a bit of encouragement to others you can change the way they feel about themselves. People like to feel encouraged in life about their ideas and thoughts. When you reassure people and even offer your own advice you can make some valuable connections with hunters.
Take the simple steps to make the day of others while you’re using Twitter (and while interacting anywhere regarding life and business) and you’ll benefit from the valuable connections you’ll make.
Tweeter: Ben Gustafson (@BenGOutdoors)
Hunting Business: Ben G. Outdoors
Bonus – 6. Giveaways never hurt
People love to win stuff.
If your business has the opportunity to offers giveaways you can generate some faithful followers on Twitter.
You can also share the giveaways that other businesses are offering.
While offering giveaways is great for you own business, you will also be seen as a valuable Tweeter if you share valuable information in your Tweets like the giveaways of others.
Businesses love when you share their giveaways also. It’s another great way to make connections with peers in the hunting industry as well as with hunters (and potential clients).
Tweeter: Kevin Paulson (@HuntingLife)
Hunting Business: Hunting Life
Bonus #2 – 7. Excitement and passion are contagious
People love being around people who are passionate about anything, but they especially love being around people who share their same passions.
Don’t afraid to share your excitement and passion on Twitter.
Share your experiences on Twitter and hunters will be drawn to you and want to connect with you and your business.
Tweeter: Jason (@FLW_Magazine)
Hunting Business: FLW Outdoors
It’s often the simplest gestures that make lead to the best connections on the Web. You don’t have to do something complicated to properly use Twitter. Focus on adding value to the lives of others by being meaningful, valuable, simple, and remarkable on Twitter (and other social media) and you’ll have success that may lead to increased business.
Check out previous posts related to Twitter:
Related posts on Hunting Business Marketing
Related posts on the Web