A Hunting Business’s Most Valuable Resource on the Web

25 March 2009 1,039 views No Comment

This post is inspired by Adam Singer

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‘s post at The Future Buzz
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This is How You Pitch a Blogger
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.

Home Office Desk Stacked Papers

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image credit: hasmil

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A hunting business’s most valuable resource is…

…bloggers.

Hunting bloggers have a voice in the hunting Web world.

Hunting bloggers have influence in the hunting Web world.

If you own a hunting business and you want to make an impact on the Web and increase your Web presence

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, you’ll need to make valuable (win-win) connections with hunting bloggers and share benefits.

To do this you’ll have to first be willing to share and second, be willing to accept criticism of your company’s product or service.

Connecting with bloggers is your ticket to success on the Web, but to gain acceptance you’ll have to add value to the tribe of hunting bloggers

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.

Hunting bloggers

There are a large number of hunting bloggers on the Web

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. These hunters enjoy writing about their passion – hunting. They are looking for compelling stories to share with their readers.

Do not waste their time with sales pitches and other forms of push marketing.

Take the time to connect with hunting bloggers.

Remember that you’re not working for immediate sales or conversion. You’re working to build meaningful and lasting relationships with individuals who are looking for win-win situations.

These situations are possible when one of the parties (you) makes the effort to form a bond that will prove valuable for both of you in the long-term.

The best advice I can give you for increasing your Web presence on the Web is to put time and effort into building relationships with hunting bloggers. Focus on what hunting bloggers need to improve their blogs. Then focus on how you can create win-win situations for the blogger and for your company.

This is the only way to success on the Web for hunting businesses.

Willingness to share

I’ve found that the more I share my ‘brilliant’ ideas the more I gain. I don’t hoard my (seemingly) ‘great’ ideas anymore.

I’ve realized the benefit of sharing my ideas with this blog.

Sharing ideas puts you in the forefront of influential people (I do not consider myself to be one). People I consider to be influential include Adam Singer

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, the Bowhunting.com Staff
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, Cory Glauner
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, etc.

These individuals are working to create their own niche in their respective industries.

They’re working to share as much information with others, as they can. They work to create win-win situations with business partners.

Be willing to share your best thoughts, information, and strategies…trust me, it will work to your advantage.

And if you don’t trust me (which I understand), check out ExecTweets

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.

Accepting both praise and criticism

One of the things that comes with acceptance in the Internet world is praise…as well as criticism.

You can’t impress every Web user…no matter how much you try.

If you put yourself out there (which you should) you will get both praise and criticism for your opinions.

Once you attempt to reach hunting bloggers, you will be rejected by some and accepted by others. Don’t be discouraged by the ones that reject you. It will happen when you’re new (or old) to the Web.

I firmly believe that if you truly commit yourself adding value to the bloggers you contact you’ll be met with tons of praise for your company (of course your company has to be awesome).

If you do find yourself getting negative reaction from your Web activity, I suggest taking some time to evaluate your approach and working to add more value to the people you’re contacting.

And of course, if you need help don’t hesitate to contact me (@DayneShuda

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).

Making meaningful connections with hunting bloggers

To expand on making connections with hunting bloggers, I think it’s important to mention that the most basic things are often overlooked.

If your hunting company is looking to reach the hunter audience on the Web you should look to hunting bloggers.

However, you shouldn’t look to push your business onto hunting bloggers.

Actively engage hunting bloggers.

One of the things bloggers love the most is valuable comments on their posts.

Actually take the time to read bloggers’ posts and comment where you feel you can add value to the post.

Before you post, think about what you want to say. Will your comment add value for the blogger’s readers? Will you add additional insight to the blogger’s topic?

Bloggers love when people expand on their topics. It gives them validation and exposure.

Summary

I only have one thing to say in the summary, work passionately to engage hunting bloggers – they’re your best resource on the Web for expanding your hunting business’s Web presence.

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No Comment »
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  • Adam Singer
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    said:

    Great post Dayne. I used to subscribe to Cabela’s, they have to be doing some outreach to bloggers? I’m not sure but it seems like that’s a huge opportunity for a company like them. I’d love to hear if you come across examples of blog/social media outreach in the hunting industry, that’d be a great case study.

  • Dayne Shuda
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    (author)
    said:

    @Adam – You know, I haven’t seen Cabela’s doing outreach as of yet. If they have it’s been quiet (meaning they haven’t done enough). I agree that it would be huge for them (or their competitors). I’ll have to do more investigating and expand if they (or others) are in fact participating.

    Thanks for the comment.

    Great idea for a case study.

  • Kristine Shreve
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    said:

    One of the things that has amazed me the most is how supportive and open the hunting and outdoor blogging community has been, if you are willing to make a substantive contribution. A blog can be a great way to publicize your hunting business and build fans. Unfortunately the Hunt Smart Think Safety Blog is more quiet than I’d like at the moment, but that has been a great tool for building a community around GSI.

  • Dayne Shuda
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    (author)
    said:

    Kristine, I agree that the hunting and outdoor communities are very open to positive interaction with companies. Any ideas why your blog has been quiet? I’m glad to hear it’s been a positive experience thus far for you.