The number one thing that makes a hunting business blog remarkable is – Visitor Engagement
Business owners, marketers, and managers are realizing the impact of maintaining a corporate blog on their Website to complement their businesses.
Blogs have many benefits including better segmenting and individual targeting through analytics, opportunities to link to products and content pages within your site, etc. However, the most important benefit a blog for your business offers a more valuable connection between your customers and your business.
Today, consumers are looking for more meaningful relationships with the companies with which they purchase their necessities and little extras from.
Let’s take a look at some of the best hunting business blogs. Hopefully these examples will provide some inspiration for your own hunting business blog.
Blog: Bowhunting.com Blog
Today the Bowhunting.com Blog became my favorite hunting business blog on the Web (at present).
Their team sent out a great email that included info on a great hunt by the owner Todd Graf. The email included the normal offers for great bow hunting gear along with a promo code to use on the site. They’re also offering a free DVD with 16 bow hunts to any customer that makes a purchase for the next few months.
But what made the email really stand out in my inbox today was the subject line, photography, and lede into the story of the 192” monster whitetail. (See My Favorite Post)
Let’s dive deeper into the Bowhunting.com blog as well as the business…
Bowhunting.com has a team of experts that write remarkable blog posts covering all of the angles that bow hunters care about. The team at Bowhunting.com includes folks that are experienced at both cutting edge online media and connection as well as at their passion – bow hunting.
There are always great photos, videos, and commentary in every post and all the posts always seem to cover the most relevant topics for bow hunters.
If you are a bow hunter and want to learn more about how to harvest your own monster buck this season, head over to the Bowhunting.com Blog.
Bowhunting.com takes a unique approach to the online business world by successfully blending their bow hunting knowledge expertise with their merchandizing and retailing expertise. It kind of reminds me of what the expert team at 37 Signals discusses on what chefs do…
For more, see: What’s Your Cookbook?
Chefs teach their followers how to cook. They give away recipes with their TV shows and online blogs and other forms of media. Once the chef builds up a level of trust with his or her audience, they are able to successful sell cooking related products and services to their followers.
Bowhunting.com has successfully created trust by becoming one of the top bow hunting resources in the world. Their team has built up a trust and is now providing products and services to their followers based on this trust.
It’s a win-win situation.
For your entire bow hunting needs, check out the Bowhunting.com Store
My Favorite Post
(Actually found in the Bowhunting.com Gallery under Videos)
Bowhunting.com Owner Todd Graf relives the chase for the monster buck he first started hunting back in 2007! This buck is surely a must see!
2| Hunting Life
Hunting Life is a great resource for hunters and conservationists. They are a leader on the Web in providing resources and information on many types of hunting and many ways individuals can get involved in conservation around the world.
The Hunting Life Blog is a great resource for up-to-the-minute information on the latest occurrences in the world that affect hunters and conservationists. Kevin Paulson and his team of experts work hard to provide only the best information for their followers and subscribers. The team at Hunting Life post regularly and the content is always top notch.
The concept of the Hunting Life Blog is simple – provide information that hunters and conservationists value and provide it so they can make the world better for hunting – today and for future generations.
Hunting Life is becoming one of the best resources for sponsoring quality hunting and outdoor products and services.
Hunting Life offers a quality directory of hunting and fishing outfitters including Dry Creek Goose Camp. Along with the directory, the team at Hunting Life allows hunting businesses to sponsor their site and their podcasts, including the upcoming Hunting Life Show. (For more on sponsorships, see Sponsorship Case Study – Team Huntress)
With their proven dedication over many years, the team at Hunting Life will surely be successful in the future.
My Favorite Post
In today’s hunting world, it is easy to get caught up in the “new and improved” equipment that will get you that big buck of the lifetime. Sure all of this stuff is great, and chances are if you use it correctly, it will be to your advantage in the woods. A few specific items that have taken over the industry are scent control clothing and accessories.
3| Field & Stream – Whitetail 365
Field & Stream has long been one of my favorite hunting magazines. Recently I took a short vacation to Seattle and my reading material on the 3 hour flight was the latest Field & Stream that included articles on how to hunt the upcoming whitetail rut.
To complement their print magazine, Field & Stream has created one of the better hunting resource Websites available for hunters. They also have a successful email newsletter that provides weekly updates to their blog posts and photo galleries.
Let’s take a look at a few more details…
Scott Bestul is one of the best hunting writers on the Web. I particularly favor his blog because I’m a whitetail fanatic. Bestul provides regular commentary on all things related to whitetail hunting. He posts videos, photos, and interesting stories from all around the whitetail world.
Field & Stream is one of the oldest outdoor magazines in the US. They’ve been around for so many years because they continually provide the best content. Hunters and anglers look for the best how-to resources and stories year-round to whet their appetites.
Field & Stream will continue their multi-channel success of subscriptions and sponsorships as long as they continue providing the best content for hunters and anglers. I have no doubt they will.
PS – They’ve also recently branched out into retail and manufacturing.
My Favorite Post
For many of us, the day we kill a buck marks the very first time we’ve ever seen him. I have waged a few campaigns against individual deer that lasted the better part of one season, and were sometimes marked by multiple encounters.
4| Realtree – Blanton’s Blog
David Blanton has been one of my favorite hunters to watch on TV over the years. I’ve enjoyed his honest approach to educating hunters, especially younger hunters, on the ways of the woods. He hasn’t always been the most accurate shot (I remember him missing nice bucks many times), but he’s always honest in his assessment of situations and it’s easy to get caught up in his passion for whitetails and other game.
Let’s take a look at his blog and the company he represents…
David Blanton writes about all of the things he does in his life that relate to hunting…and that’s quite a bit. He regularly posts, which is always nice for building faithful readers. Blanton includes a nice mix of video in his blogging, which provides a nice change of pace for visitors to his blog. The video is also one of his specialties from his many hunting videos. Blanton also adds a personal touch to his posts that allow readers to connect. This is a strong quality that some bloggers can miss.
Realtree is a well-known business in the hunting industry. For many years the company has been a leader in providing the best camouflage apparel and accessories for hunters. I have owned many items that were cast in Realtree camo so as to hide me from wily bucks. By using blogs to complement their business along with their other social media activity, Realtree has been a leader in media on the Web and for this reason they continue to have one of the strongest followings and trusting client-base in the industry today.
My Favorite Post
During the first weekend of August I was working at the Cabela’s in Wheeling, WVA laughing and having and big time with a bunch of awesome hunters and thanking everyone for their support of Realtree. It was a great time and I was very honored to meet many wonderful people. But no one influenced me more than Steve and Sally McFeely of Grove City, PA.
5| Peterson’s Bowhunting
Website: Peterson’s Bowhunting
Blog: Stuck in the Rut
Peterson’s is another hunting magazine that has been around for a long time. They continually provide some of the best how-to content for hunters of all kinds.
I’ve always favored bow hunting so I always seem to pick up the latest copy of Peterson’s Bowhunting each season. I usually look for info from the experts on how to get close to a big buck. Lots of the info included in the pages of Peterson’s has helped me actually have success over my hunting years.
Let’s take a look at a few details of their blog and business…
I like Stuck in the Rut for its focus on the content. There is not a lot of distractions as the blog uses lots of white space to offset the main stories, articles, and posts. For most blogs, the content should always be the most important element on the page and Peterson’s does a great job of this.
Beyond design, Stuck in the Rut provides great commentary, just like the print magazine and Website, for hunters looking to learn more about how to hunt. By continuing to fulfill the needs of hunters, Peterson’s has successfully moved into the blogging world from their reign over the print world.
Peterson’s has long been a leader in the hunting magazine industry. With their move into Websites, blogs, and social media, they have successfully found a way to increase their subscriber base and sponsorship opportunity. Customers in the new economy are going to look for companies they can trust. Peterson’s has a strong trust built up with its followers and they can leverage this trust to entice quality companies to sponsor their online material for the benefit of customers.
My Favorite Post
I over slept Sunday morning and was darn lucky that I didn’t get a speeding ticket on the way to my Eastern Colorado hunting area. I like to be in my stand by nautical twilight (when the center of the sun is geometrically 12 degrees below the horizon and general outlines of ground objects begin to be distinguishable). Today though, the sun was rising as I franticly donned my gear on the tailgate of my truck.
Blog: Buck Bloggers
7| Deer and Deer Hunting
Blog: The Rub Line
8| Realtree – T-Bone’s Blog
Blog: Schnee’s Blog
10| Native Hunt
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image credit: thelastminute