When it comes to launching a Website to go along with your hunting business, one of the questions you’re going to ask yourself is, “How do I market my site?”
Marketing your business can be tough, especially when you’re brand new to the Web and it’s your first site launch.
There are tons of advertising opportunities on the Web and it can be difficult to know what the best method of paid advertising is for your specific hunting business.
I’ve written before about Natural vs. Paid Traffic, and it through conversation in the comment section and conversation via email with some readers it seems there is a place for both paid and natural traffic focus.
One of the interesting comments was that paid traffic is a great way for new sites to gain attention on the Web.
I agree with this comment.
The trick is figuring out what type of paid advertising that will work best for your hunting business.
Here are a few tips on choosing the best paid advertising for you
Look for value
The most important factor when looking for advertising on other sites is to look for value.
Always ask yourself if advertising on a particular site will add value to your site and to your product or service.
What is the reputation of the site you’re thinking about advertising on?
Also, what is the value of the audience on the site?
Is the audience a target market for your product or service?
Look at the audience of the site and determine if it’s in line with your business and if your business will gain value from advertising on the site.
Make sure the advertising platform adds value not only to your product or service but also for your potential customers.
Success of other advertisers on the site
If you’re looking at advertising on a specific site with a simple banner ad or even a site that offers you your own page, look for examples of success.
Make sure other advertisers on the site have had success.
Look at what other types of hunting businesses are advertising on the site.
Are they outfitters?
Are they e-commerce sites?
Are they offering a product?
Make sure others have had success and make sure that your business will fit the audience of the site.
Is the site editor willing to adapt their services to ensure that your ad will be profitable?
Will the site editor provide an additional service and work to sell your product or service?
There are a lot of opportunities on the Web.
You want to make sure the site owner knows how to market on social media sites.
Also look at the site and see if the site has potential to grow and gain additional audience.
Will your product gain attention as the site gains more attention and reaches a larger audience?
Tracking your profitability is the most important part for your ad campaigns.
If your goal for your advertising campaigns is to generate sales you’ll want to have some way to track how many sales you’re receiving from each advertising source.
Think about lifetime value with your advertising.
For example, it might cost you $1,500 to advertise on a site for a year.
You might get a customer as a result of the advertisement to buy a guided hunt from you. Say your profit on a $3,000 hunt is $1,000.
At first glance it seems you come out -$500 on the advertising deal.
But now say that same hunter comes back in 1, 2, or even 5 years later for another $3,000.
Now you’re making another $1,000 in profit.
So overall you’re up $500 ($2,000 in total profit minus the $1,500 ad cost) on the advertising deal if you think in the terms that the lifetime value of the customer met the payback of the initial advertisement.
Think about lifetime profitability and have a way to track success.
Don’t forget about Natural Traffic
When starting out it’s easy to forget about natural traffic.
It’s easy to overlook natural traffic because gaining natural traffic is a slow and steady process.
Paid traffic usually has faster results.
It’s important to have a good mix of both (make sure both are profitable – lifetime value).
Make sure you don’t overspend your time committing to natural traffic and make sure you don’t overspend your money on paid traffic.
Focus on Long-Term Goals
When launching your hunting Website it’s most important to think about the long-term.
On the Web there are many forms of instant gratification and results.
Response can be instant and it’s easy to lose focus on the long-term.
Building a quality site will take some time. There will be good days and bad days along the way, but focus on steady and constant growth.
Have a long-term vision for your site and work each day to make sure your taking strides to achieve your vision.
Look for value when searching for paid advertising opportunities. Don’t commit to a site without making sure it will add value to your site.
Make sure the site you’re advertising with has a history of success and going beyond the standard of just putting up a banner ad with your logo.
Look at the lifetime value and profitability of your advertising campaigns. Have a way to track your success.
Remember natural traffic. It’s important to focus on a balance of natural and paid traffic. There is room for both.
Remember that it’s about the long-term. Have a vision for your hunting site. Focus each day on what you can do to move towards your final vision.
I’m a big fan of advertising on Facebook. There are 450,000+ users on Facebook with ‘hunting’ listed as an interest.
You can target your ads on Facebook specifically to this group of people.
You can also set daily limits for spending.
You can run multiple ads at once to test various ad styles.
It’s a great platform when you’re just launching a site.
Along with a strong presence in social media (like a blog, participation in forums and other blogs) Facebook is a great way to promote your site with paid advertising.
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