How Small Hunting Businesses Can Beat the Big Competition

A hunting business’s most valuable resources are bloggers

Big vs. Small

image credit: Marina Cast.

On that previous post, Adam Singer (@AdamSinger) asked the question:

I used to subscribe to Cabela’s, they have to be doing some outreach to bloggers? I’m not sure but it seems like that’s a huge opportunity for a company like them.

I was thinking about how small hunting businesses could break into the hunting industry and it struck me that one of the best ways for small hunting companies to stand-out on the Web was to take advantage of the biggest resource on the Web – hunting bloggers.

There are many great hunting bloggers on the Web and it seems like they are being neglected by the bigger companies in the hunting industry.

And I’m not sure exactly why.

I think some of it might be fear of the unknown. I think some of it might be that larger companies aren’t able to adapt to the ever-changing landscape of the Web.

But whatever it is, these large hunting businesses are leaving the door open for their smaller competitors to gain a huge advantage on the Web.

Opportunity, Advantages and Benefits

The fact that there are tons of quality hunting bloggers available for individuals and businesses to connect with on the Web should make marketers at hunting businesses jump for joy. It seems, however, that businesses are shying away from taking the time (and it doesn’t always take a lot of time; just honesty and consideration) to connect with these bloggers.

The Outdoor Blogger Summit has a huge list of remarkable outdoor bloggers.

The Outdoor Bloggers Summit is just one sample of the number of hunting bloggers available to hunting businesses as connections to audiences on the Web.

The opportunity is there for hunting businesses (especially small hunting businesses) to make meaningful, win-win connections with bloggers.

Small hunting businesses have the advantage of adjusting to the fast-changing pace of the Web.

In larger businesses, there are more barriers to break through for marketers. Small hunting businesses are often run by only a few people and (depending on the atmosphere) there may be more leeway for experimenting.

It’s no secret that links are one of the most important factors to building a strong Web presence.

To gain attention on the Web and to get relevant traffic to your hunting business Website you need to get quality links. And hunting bloggers are one of the best link resources on the Web.

Search engines love quality links with quality anchor text.

Along with attracting links, the connections you can make with hunting bloggers will prove valuable in both measureable and immeasurable ways as your business grows.

Take advantage of your business’s opportunity to connect with hunting bloggers on the Web and you’ll make connections that will benefit your business in the long-term and benefit your business’s Web presence as well.

Ideas for Connecting with Bloggers

I’m sure that you can come up with some great ideas for connecting with hunting bloggers. You have probably already thought of at least one way you can provide value to hunting bloggers and you business with win-win marketing and buzz ideas.

Here are a few of the ideas I was able to scrounge up off the top of my head. I hope they will spur a few more great ideas for you and your hunting business.

And don’t be shy about sharing your thoughts in the comments.

To start out, here is one of my favorite examples of how small businesses can connect with bloggers A Case Study in Building Buzz in the Blogosphere: Joffrey’s Coffee & Tea Company.

With this idea in mind, I think that a custom hunting photo company could take the opportunity to connect with bloggers.

It’s important to remember that Joffrey’s did not expect to get links from bloggers. They provided the service and free product as a way to better connect with their target audience.

This is a crucial point and one worth repeating – don’t expect favors from your audience. Always have their best interests as your number one priority.

One thing, as a blogger, that I always like is when a business owner reaches out to me as a resource. I have always looked up to CEOs and business executives. They’re successful in the hunting industry and hunters see them as influencers. One of the best (and most simple) ways for hunting businesses to connect with bloggers is to simply be available for connection.

As a hunting business, make yourself available for connection by putting an email address, or contact form on your company’s Website. Create a Twitter account. Write a blog and connect with your customers in the comments.

Being available seems like a no-brainer for connecting with bloggers, but most large businesses (most, not all) seem to ignore the simple fact. This is where you can take advantage.

For a good example of a CEO being available in every way for bloggers, check out Cory Glauner (@gothunts).

Also check out Sherry of Outdoor Media Resources and Kevin from Hunting Life. There are so many that I could go on forever.

These are just a couple examples of the simple ways you can connect with hunting bloggers. I’m sure you can come up with many more great ideas.

I’ll try to come up with more as well and I’ll share them here.

Summary

You have the opportunity to grow your hunting business on the Web by connecting with hunting bloggers.

I not only think that hunting bloggers are the most important resource for hunting business on the Web, I think bloggers are the most underutilized resource available to hunting businesses.

For this reason, I see great opportunity for hunting businesses (especially small hunting businesses) to take advantage of the opportunity and gain ground on the big competition.

You have the opportunity to beat your bigger competition with the Web. Don’t let this chance pass you by.

And don’t forget to read Adam Singer’s This is How You Pitch a Blogger.

Related posts on Hunting Business Marketing

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The Hunting Off Season: The Best Time to Improve Your Hunting Business/Website

5 Habits of Successful Hunting Business Owners on Twitter

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Published by

Dayne Shuda

I'm a blogger and hunting enthusiast. Follow me on Twitter.

9 thoughts on “How Small Hunting Businesses Can Beat the Big Competition”

  1. Great call-to-action here Dayne. Those big hunting brands definitely are watching, I still hope they reach out to you. Would be neat to see some blogger outreach in this niche.

  2. Dayne, you offer great advice every day, and I appreciate what you do to help the hunting industry market its products and services in ways with which it isn’t familiar.

  3. @Adam – Thanks for the kind words Adam and thanks for continuing to provide excellent content and inspiration.

    I think we’ll see outreach to bloggers in the hunting niche in the near future.

    @Sherry – Thank you Sherry. I appreciate what you do for individuals in the hunting industry as well.

  4. As you have said before Dayne with your Bon Jovi, George Strait guides to success.
    It really holds true for the hunting business as well. Whether we like to admit it to ourselves or not, we “are” in the entertainment industry.

    From the very moment that we receive an inquiry over the web or by phone my team is on stage!
    They talk at great lengths about the operation and what we have to offer, and with great enthusiasm, they explain the Lodging, Full Service and what that means as well as the uniqueness of our animals and what we have and do that no other company can offer.

    The N.H.E. Inc. team really works hard to insure that the client is “Entertained” from that first phone call, to the second that they hit the gate, till it is time for them to go home.
    And even after they have a successful hunt it does not end there.
    We send out continuous updates in the form of e-mail blasts, special offerings and then every year we have an “Invite Only” Dove Hunt which is extended to certain repeat clients as a special thank you for helping to support the company.

    The harvesting of an animal is just simply “Icing On The Cake” because it needs to be all about the client getting away from florescent lighting, cubicles and pavement, and getting out for a couple of days into the silence and serenity of nature.

    An example would be, when a couple goes out for a night on the town to enjoy Dinner and a Show, there is a complete 6 hour span that a certain restaurant and particular theatre venue has the opportunity to Entertain that couple and hold their attention within that time frame.
    If the venues are good at what they do, that particular couple will patronize those very same venues again and again.

    If they fail to properly entertain (Take Care) of that couple then rest assured, they will never return.

  5. Dayne,

    Another winner in your long list of great posts.

    Part of the problem, from the side of the business and marketing departments, is that there are a multitude of venues out there. How do you tie in to the ones that will give you the broadest reach, the most bang for your buck? Do you go with the established players like Field and Stream or VRS TV? Or do you take a risk and try to work with the smaller players like Rabbit Stew or NorcalCazadora that have very loyal followings?

    I vote for the smaller, passionate players like the members of Outdoor Bloggers Summit. Bloggers reach people that trust the them, and trust the Blogger’s opinions.

    “If Albert says it’s pretty good, it must be. He’s writing about it and he’s putting his reputation out on the line for anyone to question.”

    I can called on the carpet at any moment, as compared to the Field and Stream blogs or the VRS website.

    I call that credibility.

    Best regards,
    Albert
    The Rasch Outdoor Chronicles.
    The Range Reviews: Tactical.

  6. @Albert – Great insight and highlight on smaller, passionate players like those found at the Outdoor Bloggers Summit.

    I do think there is room to make connections with big players in the hunting industry as well though.

    One thing the Web does is remove connection barriers for businesses and individuals.

    Maybe size doesn’t matter.

    I think a business’s focus should be on finding connecting with passionate people, like you mentioned, no matter if they are big or small and forging mutually beneficial connections.

    Businesses have the ability to try different approaches and see what works best for their unique situation.

    Thanks again for the insightful comment.

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