image credit: Marina Cast.
I used to subscribe to Cabela’s, they have to be doing some outreach to bloggers? I’m not sure but it seems like that’s a huge opportunity for a company like them.
I was thinking about how small hunting businesses could break into the hunting industry and it struck me that one of the best ways for small hunting companies to stand-out on the Web was to take advantage of the biggest resource on the Web – hunting bloggers.
There are many great hunting bloggers on the Web and it seems like they are being neglected by the bigger companies in the hunting industry.
And I’m not sure exactly why.
I think some of it might be fear of the unknown. I think some of it might be that larger companies aren’t able to adapt to the ever-changing landscape of the Web.
But whatever it is, these large hunting businesses are leaving the door open for their smaller competitors to gain a huge advantage on the Web.
Opportunity, Advantages and Benefits
The fact that there are tons of quality hunting bloggers available for individuals and businesses to connect with on the Web should make marketers at hunting businesses jump for joy. It seems, however, that businesses are shying away from taking the time (and it doesn’t always take a lot of time; just honesty and consideration) to connect with these bloggers.
The Outdoor Bloggers Summit is just one sample of the number of hunting bloggers available to hunting businesses as connections to audiences on the Web.
The opportunity is there for hunting businesses (especially small hunting businesses) to make meaningful, win-win connections with bloggers.
Small hunting businesses have the advantage of adjusting to the fast-changing pace of the Web.
In larger businesses, there are more barriers to break through for marketers. Small hunting businesses are often run by only a few people and (depending on the atmosphere) there may be more leeway for experimenting.
It’s no secret that links are one of the most important factors to building a strong Web presence.
To gain attention on the Web and to get relevant traffic to your hunting business Website you need to get quality links. And hunting bloggers are one of the best link resources on the Web.
Search engines love quality links with quality anchor text.
Along with attracting links, the connections you can make with hunting bloggers will prove valuable in both measureable and immeasurable ways as your business grows.
Take advantage of your business’s opportunity to connect with hunting bloggers on the Web and you’ll make connections that will benefit your business in the long-term and benefit your business’s Web presence as well.
Ideas for Connecting with Bloggers
I’m sure that you can come up with some great ideas for connecting with hunting bloggers. You have probably already thought of at least one way you can provide value to hunting bloggers and you business with win-win marketing and buzz ideas.
Here are a few of the ideas I was able to scrounge up off the top of my head. I hope they will spur a few more great ideas for you and your hunting business.
And don’t be shy about sharing your thoughts in the comments.
To start out, here is one of my favorite examples of how small businesses can connect with bloggers A Case Study in Building Buzz in the Blogosphere: Joffrey’s Coffee & Tea Company.
With this idea in mind, I think that a custom hunting photo company could take the opportunity to connect with bloggers.
It’s important to remember that Joffrey’s did not expect to get links from bloggers. They provided the service and free product as a way to better connect with their target audience.
This is a crucial point and one worth repeating – don’t expect favors from your audience. Always have their best interests as your number one priority.
One thing, as a blogger, that I always like is when a business owner reaches out to me as a resource. I have always looked up to CEOs and business executives. They’re successful in the hunting industry and hunters see them as influencers. One of the best (and most simple) ways for hunting businesses to connect with bloggers is to simply be available for connection.
As a hunting business, make yourself available for connection by putting an email address, or contact form on your company’s Website. Create a Twitter account. Write a blog and connect with your customers in the comments.
Being available seems like a no-brainer for connecting with bloggers, but most large businesses (most, not all) seem to ignore the simple fact. This is where you can take advantage.
These are just a couple examples of the simple ways you can connect with hunting bloggers. I’m sure you can come up with many more great ideas.
I’ll try to come up with more as well and I’ll share them here.
You have the opportunity to grow your hunting business on the Web by connecting with hunting bloggers.
I not only think that hunting bloggers are the most important resource for hunting business on the Web, I think bloggers are the most underutilized resource available to hunting businesses.
For this reason, I see great opportunity for hunting businesses (especially small hunting businesses) to take advantage of the opportunity and gain ground on the big competition.
You have the opportunity to beat your bigger competition with the Web. Don’t let this chance pass you by.
And don’t forget to read Adam Singer’s This is How You Pitch a Blogger.
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