The people that influence you affect the way you perform marketing
Think of the folks in your life that most influence your decisions.
Who comes to mind?
A star athlete?
Your boss or mentor?
There are lots of people that influence the way we are, the way we lives our lives, and the decisions we make – professionally and personally. The people we look up to as role models are typically the same people who inspire us to succeed and do good in the world.
Let’s take a closer look at the impact of influencers in our marketing lives…
The Origin of Influence
While I was growing up the people that influenced my life the most were typically older brothers of friends, professional athletes, and men in my family (not my Dad in my younger years since immature kids typically don’t look to their Dad for influence).
As I grew up, the people I looked to for guidance changed to more meaningful influencers. These were people such as my Dad, business leaders I both knew and didn’t know, and a few actors and musical artists.
Looking to my Dad for personal advice and insight seems to make sense since he was very successful at being a father.
Looking to business leaders for insight into business success makes sense for me since my long-term goal is to become successful in all aspects of entrepreneurship.
The Sociology of Influence
It’s logical for people to take inspiration from those that are successful in the fields we want to be successful in ourselves.
Those that are driven to succeed in their professional lives in various fields will seek out the insight of successful people in the same industry. It’s common for influence to come from the leaders we work with at our daily jobs. These folks are successful and are usually willing to comment on their own path of success. Seek out the most articulate leaders you work with directly and ask for their continuing stories of what it takes to become successful in your chosen field. It’s likely these folks will still be driven to a higher level of success and they may even discredit the amount of success they have had up to the current point in their professional lives.
In today’s world of information, there is a easier access to the success stories and blueprints with the Web.
Business leaders often have their stories published online. Some leaders maintain their own blog where they share their insight on a regular basis.
It’s easy to find interviews with influential business leaders with a simple search. Favorites quotes from interviews and articles can often provide the inspiration to take our own success to the next level.
In a connected world, influence is infinitely available.
The trick is filtering out the noise while paying attention to the people and insight that can have the most impact.
How Influence Shapes Marketing Strategy
Something I struggle with almost daily is the balance of Influence and Marketing Strategy.
I read hundreds of blogs and articles each week. I like reading about marketing strategy as it relates to direct marketing.
I work both in the direct to consumer marketing industry as well as in the business to business industry. It’s even difficult to understand the various needs and wants of each type of customers (consumers and businesses).
The insights I read from business leaders that blog do shape my marketing strategies and decisions. I look for case studies and examples of success in various industries and try to relate the stories to strategies I can utilize for my own growth as a business professional.
I think the most important thing to note about influence is that all actions should revolve around focused strategies.
I’ve done things in the past where I’ve read something insightful in a blog post from a marketing industry leader and have jumped right into implementing the strategy. Sometimes it’s worked and other times it hasn’t.
There is nothing wrong with experimenting and I think it can actually be positive. But to save time and effort, I’ve found much better and more effective (and efficient) success by always asking the question: How does this influential insight relate to the overall marketing strategy?
Having the focus on the defined marketing strategy has allowed for more growth and impact on the businesses I’m involved with.
Influence has been great for me and I continue to seek out the advice and insight of the leaders in the world. Having a focused strategy and vision has allowed me to better utilize the influences in my life.
Suggestions for Influence
Here are a few suggestions for seeking influence and using it to further your strategies and visions:
- Seek influence from family and friends
- Seek influence from industry leaders
- Recognize influence from unexpected sources
- Form strategies
- Apply relevant insight to your business strategy
Influential People in My Life
- Business associates
- Marketing leaders (typically those that blog)
- Successful CEOs and business owners
Who are the influential people in your life?
Have the people with the most influence on your life changed over time?
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