Successful Business Highlight – Smashing Magazine

3 September 2009 2,210 views One Comment

Smashing Magazine – Blogging and Link Building Masterminds

Smashing Glass

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image credit: AMagill

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The folks at Smashing Magazine have the blogging game figured out. They write blog posts that are extremely valuable for their readers, audience, and customers. The posts include tips, tools, and examples that help their readers to become more knowledgeable with the craft of design.

And the best part of Smashing Magazine is that they link to other great individuals and companies.

It’s not only a great way to provide value for an audience, it’s a great way to gain attention and a few links to your site (SEO Gold).

The value in having a blog for your business is providing valuable information for you customer so you can connect and establish a strong and long-term business/customer relationship. Customers today look for companies they can trust for quality products. A blog is a way to build the trust necessary for future success on the Web.

Highlighting the success of other companies and bloggers is a strategy you can use to grow your blog’s status and impact while building relationships with bloggers, other business leaders on the Web, and most importantly your customers (this relationship leads to sales and profit).

Let’s take a closer look at the success of Smashing Magazine and a few ways you can use their success as an example when building your blog for your hunting business…

Smashing Magazine Company Brief

Smashing Magazine Logo

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About Smashing Magazine

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Founded in September 2006, Smashing Magazine delivers useful and innovative information to Web designers and developers. Our aim is to inform our readers about the latest trends and techniques in Web development. We try to convince you not with the quantity but with the quality of the information we present. We hope that makes us different. Smashing Magazine is, and always has been, independent.

Why I Love Smashing Magazine’s Blog Posts

I posted on Twitter one of the things I’ve learned about blogging.

Highlighting the Success of Others on Twitter

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Shortly after posting my thought on Twitter, I realized that Smashing Magazine was doing a perfect job of writing articles on their blog that not only highlight the success of others, but also provide extremely valuable content for designers and Web developers.

If you have a blog for your hunting business

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, highlighting the success of others is a great way to provide value for your readers.

You might be asking, “Why is it advantageous to write about others? I thought it was important to highlight the success of my own business?”

While it’s important to write about the success of your own business, here are a few benefits to writing about the success of others:

1| Examples provide value for your readers, customers, and audience

2| Valuable connections with businesses and bloggers

3| Link building strategy

Valuable Examples for Readers

Writing about the success of other bloggers and companies, even in related fields, provides valuable examples of success for your readers to learn from and emulate in their own lives.

For example, if you have an outfitting business you could write an article/blog post about how the Bowhunting Blog

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provides the best expert hunting product reviews that include photos, objective discussion, and how-to information
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. You could go on to write about how one of their articles helped you with your outfitting business (if that’s actually the case).

On your outfitting blog, your readers are likely looking for your expertise in the area of hunting in which you specialize. Along with your own product reviews, highlighting quality product reviews from other sources is another great way to provide value for your readers. Quality content is a great way to gain a loyal readership (quality traffic) for your company’s blog.

Valuable Connections

A second benefit of highlighting the success of others are the connections you can make with other players in the hunting industry including business associates, bloggers, and marketers.

When you write and link to other bloggers and sites in the hunting industry

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, those people will usually receive notice via email or on their site that you are linking to them. People love reading nice things that are said about what they’re working hard to do with their business so it’s likely a friendship and valuable connection can be made from your first contact via your blog.

Link Building Strategy

The third benefit of highlighting the success of others with your hunting blog

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is that when you show other bloggers and Website owners some love they may just show you some love back – in the form of links to your site (search engines love quality links to your site. It builds your authority).

Smashing Magazine has a ton of quality links from other sites and bloggers

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.

The search engines like when other quality sites link to your business’s site and blog because it shows that others value you, your business, and your content. It’s social proof that you’re a reputable Website on the Internet and the search engines are more likely to put you at the top of the results page for targeted hunting keywords

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.

Summary

The secret to writing effective blog posts for your hunting business’s blog is to write about what others in the hunting industry (especially those on the Web) are doing that is amazing, inspiring, effective, and remarkable.

Smashing Magazine does an exceptional job at providing valuable content for their readers both using the knowledge of the writers at Smashing Magazine as well as highlighting the knowledge of others in the Web design and development industry.

Smashing Magazine’s success is proof that they understand the benefits of highlighting the success of others:

1| Examples provide value for your readers, customers, and audience

2| Valuable connections with businesses and bloggers

3| Link building strategy

If you have a blog for your hunting business or are considering a blog for your hunting business, try to use the strategy of highlighting the success of others just as Smashing Magazine does with their articles.

Add Smashing Magazine to your Daily Reading

Smashing Magazine Website

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Smashing Magazine RSS

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Smashing Magazine Forum

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Smashing Magazine Book

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Following Smashing Magazine on Twitter: @SmashingMag

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More Great Posts from Smashing Magazine

Inspirational Articles on Smashing Magazine

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Tutorials on Smashing Magazine

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20 Talented and Impressive Illustrators

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50 New Beautiful Blog Designs

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Vital Tips For Effective Logo Design

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Marketing Rules and Principles for Freelancers

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10 Harsh Truths About Corporate Blogging

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)

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One Comment »
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  • Albert Rasch
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    said:

    Dayne,

    Links are definitely an important aspect of blogging, and one that I think is sorely under utilized by the vast majority of quality writers. Some of the best bloggers I read infrequently link to other bloggers in their work.
    There are some strategies that anyone can employ to increase not only their exposure, but that of other quality sites.

    You can link to other bloggers in the comments.

    Link to related posts that are not on your blog.

    Run a weekly Blog Rodeo or Round-up of the best posts you found that week.

    Link to a post. That one’s easy, just hit the link button.

    Post a Blogs of Note on occasion.

    Put a banner up for your favorite bloggers.

    And when someone links to you, return the favor.

    Here are some of my favorite blogs:
    Whitetail Woods

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    Wild Ed’s Texas
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    Nebraska Hunting Company
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    Hunting Business Marketing
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    It is as simple as that to help you increase yours and others authority, and exposure.

    Best regards,
    Albert
    The Rasch Outdoor Chronicles

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    Larry Heathington, Guide and Outfitter, Kidnapped
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