You can read a hunter’s mind.
Hunters are telling you what they want. You just have to read between their words.
There are a ton of analytics available on the Web. You can analyze page views, visitors, page views per visitor, time spent on the site, conversion per click, conversion per view, profit per click, contribution per click, etc.
Another area of understanding needs to be your ability to understand what your customers are actually asking for from you and your company.
Here are a few ways you can read between your customers’ words, listen to them, and improve your hunting business.
It’s becoming more common, which is a good thing, for Website owners to allow for customer interaction and participation in public format.
Companies are letting down their guard. Companies are letting go of control and actually gaining some of the most valuable knowledge available from consumers.
The companies allowing for participation and communication are the companies succeeding on the Web.
Lately I’m realizing I have more success with sharing than with hoarding my secrets.
Give away your own control and let your customer tell you what to improve on. It’s what the beta concept is all about.
Let your readers tell you what they would like from you.
Let them review new products.
Let them review existing products.
Share your company’s methodology and strategy on a blog.
Let your customers comment on the ideas. Maybe you’ll save yourself time and effort if it’s not popular.
Don’t feel like you need to hide secrets from your competitors. There is a big difference between coming up with a great idea and actually following through with a great idea.
Just make sure you understand the ideas worth follow (by listening to your customer) and implement it better than your competition.
At that point, who cares if they know your idea ahead of time?
In fact, they probably are thinking the same thing. And if not, they’re waiting for your ideas to generate buzz before they try to copy it. They’re listening to you instead of their customer. They’re already doomed.
Share your thoughts in public and encourage conversation.
Understand what customers are asking
Once you’ve encouraged conversation between your customers and you, you have to understand what your customers are asking.
With customer comments on your product/service, it can be easy to pick up recurring themes. Some of your products might be receiving constant praise while others receive never ending distaste.
Welcome this wealth of knowledge. Your customers are letting you know what they want.
The important thing to remember about customer feedback and conversation is that they’re going to give you their thoughts in their terms.
It’s your job to interpret their feedback into your terms.
For example, a customer may leave you positive feedback along the lines of
“The custom field portrait you created for me was the talk of the room at Christmas. Thanks so much!”
Your customer is telling in their terms that you turned their trophy memory into the hit conversation piece of the family event.
To interpret this feedback in your terms, you need to remember what it was you did to create this customer satisfaction (or dissatisfaction).
In this situation, the attention to detail in cleaning up the hunting photo was crucial, the professional layout was unique, the details of the hunt provide answers to questions, and the photo gives people something to visualize.
From your customer’s feedback you are able to understand what in your terms what the customer is asking.
Implement what customers want
From encouraging conversation and receiving conversation, you’re going to have the necessary knowledge for improving your business from your customer’s perspective.
Once you gather this information and analyze it into your terms, you’re going to want to implement the positive themes into your business and remove the underperforming themes in order to improve your business.
Let’s go back to the previous example about the custom field portrait.
You’ve analyzed that the customer really appreciates your attention to the photo itself. They appreciate your ability to improve the quality of the photo. Your professional design was inspiring. The details on the portrait answered questions, and the photo gave people something to see.
Your customer values these benefits, but perhaps they don’t necessarily need you to send them (via mail) a tangible portrait. Perhaps your customer is willing to purchase a hunting portrait, receive it via email file, print it and frame it themselves.
Try to understand what your customers are asking and don’t be afraid to focus on what they’re asking for and removing your focus from nonessential business functions.
Beyond analytics your customer is willing to provide you with the knowledge necessary to improve the products and services they want you to provide.
Be willing to accept their input.
Be willing to interpret their feedback into your own perspective (while always having their needs as your first priority).
And understand how to improve important business functions while removing nonessential functions.
Your business will be better off by reading between your customers’ words and improving the product/service they actually need.
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