Does your business pass the ‘So what?’ test?
Rick Kratzke of Whitetail Woods introduced me to a group of hunters from West Pennsylvania that are recording and producing their own brand of fair chase deer hunting.
Jeff, Josh, and Anthony make up the team that is Foxfire Outdoors.
The Foxfire Team has great ambitions to turn their passion into a successful hunting business. When individuals show the drive to take their passion to the next level it gets others excited and even though the road is difficult, people will join the passionate team in pursuit of success.
Website: Foxfire Outdoors
DVD: Keystone Madness
According to the Foxfire Team and Rick via his blog post, Go Hunting With Foxfire Outdoors, the team has been filming their hunting adventures for a few years, but have recently made the decision to produce professional videos to sell with the eventual goal of turning Foxfire Outdoors into a major hunting industry brand.
Suggestions for Success
After taking a look at other similar businesses and thinking about ways Foxfire can find success I put down a few suggestions for the team…
Unique Marketing Angle
New businesses need to determine why hunters and potential customers should care about their product. They need to pass the ‘So what?’ question that customers will ask when they see your product on the shelf or on your Website.
Foxfire will need to determine what it is about their unique brand of hunting and hunting videos that will make hunters want to watch. There are millions of videos and lots of written content on the Web and all of the content creators are vying for the limited attention of Foxfire’s targeted customer.
My suggestion, after watching a few of the videos, would be for Foxfire to take their existing videos and try adding a few extra segments that add value as a way to test with their audience the ones that attract the most attention.
One of the possible things to test with the videos would be a short terrain analysis of the hunting situation.
Foxfire could have a sit down style segment where they take topo and aerial maps and dissect their strategy for each of their hunts. I would also suggest going through the video of the hunts while pointing out terrain funnels, feeding patterns, time of day, scrape activity, etc.
The fall deer season is also the season for football. One of the popular segments on NFL shows is to analyze the video tape and even draw X’s and O’s of specific plays so the viewers at home can gain and understanding for how the play developed. This allows the viewers to learn about how the game is played and they’ll be better prepared the next game and have more fun as they are able to see the plays taking shape.
Now, only the most passionate NFL fans find this type of analyze enjoyable.
It’s also true that this type of strategy will only attract the most passionate of hunters, but that OK. In the online world it’s the passionate people you want as loyal fans of your business.
One of the things Foxfire is already doing is creating strategic partnerships.
Foxfire is reaching out for sponsors who manufacture products and offers services that fit with the business at Foxfire Outdoors.
It’s crucial to the success of any business to create partnerships that allow businesses to share the interest in the success. When a business like Foxfire enters into a partnership with a sponsor such as Deer Ridge Innovations, Inc., they are creating a relationship where the success of one company is important for the growth of the other. Because the businesses are associated with one another there is interest by both parties to push the other onto success. This can be through the form of operational strategies to simple tips on ways to market products and services.
Foxfire is on the right track with their strategy to gain strategic partnerships. Staying on this track will lead to sustained success.
Successful businesses understand that consistent communication with customers is important for building loyalty and trust.
Loyalty and trust are the keys to lifetime value when it comes to customers who are willing to purchase your products and services for a long period of time.
Today, email newsletters are great ways to consistently communicate with your customers and even potential customers are you discuss the important and valuable aspects of your business.
For Foxfire, starting an email newsletter would be a great way to build buzz about new video clips, upcoming DVDs, upcoming contests, and other ways for the subscribers to interact with the company and the team.
Communication is crucial for building loyalty and trust. Loyalty and trust will lead to long-term customers, which leads to a successful business.
Foxfire is taking a great step by forming relationships with hunters and bloggers. They are using communication tools such as CamoSpace. This is how the Foxfire Team met Rick of Whitetail Woods. As a result of this relationship, the two parties were able to help each other. Rick was able to get a good story for his blog by writing about the things Foxfire is doing to leave their unique mark in the hunting world.
The key is to approach bloggers in a way that shows you have something of value to offer them. Be prepared to offer something of value first. This could be in the form of offering a DVD for a blogger so they can run a contest on their site. Or to potentially write a guest post about hunting video production.
There are lots of ways businesses can reach out to bloggers to form mutually beneficial partnerships. Get creative with the things your business can offer bloggers and then reach out with a friendly hand.
Foxfire has some exciting hunting footage. The team is definitely on the right track for hunting business success.
It’s exciting to see passionate hunters working hard with their passion for video production and hunting and turning it into something hunters find entertaining and educational.
Communication is crucial for Foxfire as they’ll have to reach out to influencers in the online hunting world in an effort to reach a larger, but passionate audience of hunters.
By working toward building relationships with bloggers and honing their craft for video production, Foxfire will find success in the hunting industry.
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Image courtesy of mescon