Don’t Rock the Blog Title

Inspiration often strikes when you least expect

Record Jukebox

image credit Fimb

Alan Jackson is one of my all-time favorite singers and songwriters. With his music and words, he tells simple stories that pull all emotions out of listeners. Jackson tells stories of family, growing up, girls, appreciating the simple wonders in life, and all the struggles along the way that make us appreciate all the good.  After 20 years, 15 albums, 25 number one singles, and 50 million albums Alan Jackson is still playing for sold-out stadiums and recording hit music. Sometime in the late 1980s, Jackson came up with the title and main hook for one of his biggest hit singles, Don’t Rock the Jukebox.

I think it’s an apt comparison to look at the song writing process and the blog writing process. Writers for both communication mediums look for a content format, a voice, and a marketing effort to put their versions of life’s little stories into the minds of specific audiences.

I’m always fascinated by the stories behind the songs we learn to love. There always seems to be a unique story of inspiration behind the best songs. It’s usually something unexpected that occurs that sparks creativity in the songwriter and the magic takes over after that as the writer(s) format their inspiration into words and music that will connect with an audience looking for inspiration themselves.

Let’s take a look at how you can use the same technique for your blog writing…

Be Aware

In How to Write a Blog Post I discuss that it’s important to start with the title of a blog post when you set out to write a post for your audience. However, coming up with an inspiring title is often the most difficult part of writing a blog post even though it may seem like it would be the easiest.

In songwriting, it seems that some of the best songs titles or hooks, come out of single moments of inspiration – eureka moments. The idea for Don’t Rock the Jukebox came at an unexpected time for Alan Jackson, but he was able to recognize the clever lyric and put it to a good country melody.

Inspiration for your blog titles can come from any source and at any moment in time. Hanging out with friends, family or co-workers can potentially lead to some conversation that will result in a classic blog title. When you’re sitting in your tree stand watching the woodland critters runaround can spark a thought that can turn into your best blog post.

Opportunities for great blog titles happen each day in your life and the reason they often lead to the best blog posts are because your own experiences are often similar to those of your audience. And when you take a clever outlook on something that happens to you in your life it’s likely your audience will connect with your message.

Alan Jackson realized he had a clever hook with Don’t Rock the Jukebox. He also must have realized that he and his audience all shared the same outlook on music – Don’t rock the jukebox/I want to hear some Jones.

Be aware of your inspirational moments and write about your passions. This is how you’ll connect with your audience through blogging.

Let it flow

Sometimes the titles you come up with using this method of inspiration will tend to be a little strange or even on the edge of ridiculous. Don’t worry, let your supporting thoughts flow as your outline your blog post and fill in the body with content that builds on the idea you came up with when you wrote the blog title.

I think the writer’s at Copyblogger have a great knack for writing posts based on clever blog titles. Some of their titles border on ridiculous, but they know who their audience is (bloggers) and it’s for this reason that the titles usually make sense to readers while also standing out as interesting titles that readers can’t help but click on when browsing the Web for content.

I’m sure that when Alan Jackson sat down with his producer, Keith Stegall and co-writer Roger Murrah there were a few laughs shared as they thought about the clever hook they were basing a country song on. However, out of this writing session came a song that captured an emotion the audience shared and the writers and musicians were able to capture a mood that the audience wanted to hear repeatedly for many years.

When you come up with a great idea for a blog post let your imagination and creativity run. Let your thoughts flow as you get caught up in the moment of capturing inspiration with words. When artificial barriers don’t hinder your true feelings and emotions you’ll see that the points you express will connect with others who share your same worldviews and sentiments towards the topic of discussion.

Let your creativity flow as you take a seemingly ridiculous title and create a passionate blog post.

Summary

Coming up with clever, eye-catching, and relevant blog titles is no easy task.  Yet if you can learn a few tricks from writers, you can figure out ways to make sure you’re capturing all of the wonderful blog post ideas that happen around you each day.

Songwriters come up with clever song titles (or hooks) to songs at times when they least expect it, yet they’re always ready to at least jot down an idea so they can build on the idea later. Alan Jackson recognized a quality country song title with Don’t Rock the Jukebox at a moment he probably least expected. He kept the title in mind and later let the creativity flow as he sat down with his songwriting partners. The result was a catchy, classic country song that still finds relevance with audiences today.

Inspiration can strike at any moment when it comes to songwriting and blog titles. Will you be ready to capture the moment the next you’re sitting in front of your computer, hands on the keyboard when all of a sudden somebody bumps your hands and you say…

Don’t Rock the Blog Title

Bonus

I wouldn’t leave you hanging without sharing a video of the story behind the great country song Don’t Rock the Jukebox on CMT.

Alan’s tale:

We were playing this little truck stop lounge in Virginia. I took a break and walked over to the jukebox and Roger, our bass player, was over there and one of the legs was broken off the jukebox and it was wobbling around and he looked over at me and said…

Don’t Rock the Jukebox on You Tube

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Dayne Shuda

I'm a blogger and hunting enthusiast. Follow me on Twitter.