The Importance of Frequency for Blogs

11 August 2010 6,176 views One Comment

Blogging

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Recently I’ve been experimenting with a new Website: Country Music Life
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.

You can see more about the transition from HBM to CML with HBM Introduces Country Music Life

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Over the first three and half months of working on CML I’ve noticed some interesting things. I thought I’d share some of the findings so you can take them and perhaps use them in your own blogging.

Some of the things I’ve learned that I didn’t really know or understand prior to working on CML include:

  • The importance of post frequency
  • The importance of linking out
  • The balance of traffic sources

I’ll also throw in a few other tips from CML. Let’s take a look…

Frequency Blog Posting

On HBM and previously on DayneShuda.com I would try to get about 5 posts on the blog each week. This took a lot of time since it took me a good two hours or sometimes more to research, write, and link each blog post. For HBM I like to have posts at or above about 1,000 words.

This frequency served HBM well. Traffic continued to grow and there was a good amount of search traffic coming to the site each day.

With CML I’ve been trying to post about 10 times per week. Sometimes I’m able to get more posts up and sometimes a bit less, but overall I think it averages out to about 10 per week. The posts I write for CML are a bit different however. I like to write Featured posts or ‘snack’ posts along with more in depth Heading posts.

Featured Posts

Featured posts are about 300 to 500 words long. I usually look for country music news like a new song, album or some interesting tidbits on today’s hottest country artists. I’ll link to the news stories and provide my own thoughts.

This format allows me to post more frequently and the result has been big search traffic on a few terms like ‘come back song darius rucker

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Heading Posts

Heading posts are where I’m able to get a bit more in depth than just interpreting country music news. For these posts I like to write list posts

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that cover some high trafficked search terms like ‘sad country songs’ or ‘country wedding songs’. I’ll compile a list of about 50 songs to fit each category and write a bit about each.

Higher Frequency

This posting strategy has been great for increasing traffic. The traffic at CML is already five times higher than traffic ever has been for HBM. I credit this to demand in the niche (marketing vs. country music) as well as post frequency.

If you’re able to I recommend a blog posting strategy that allows for higher frequency posting. The more posts you can write that are still quality will increase your traffic. You’ll have more content for the search engines to rank and you’ll also give people a reason to come back to your site more.

Linking Out To Other Blogs

Just as I do with HBM I link to other blogs with CML. For each of the Featured posts on CML I like to link to about 2-5 blog posts about the same subject. This has led to some good traffic from pingbacks on other blogs. Linking out also allows you to get introduced in a way to other bloggers. Editors of sites and blogs love getting links. It means traffic and anchor text for them along with some respect from newcomers in the industry.

I recommend linking out as much as you can. It’s beneficial for you on multiple levels.

Balance of Traffic Sources

One thing I’m currently monitoring for CML is the source of the traffic. Currently I have a high percentage of traffic coming from natural search via Google. While this is good I don’t want to have all my eggs in one basket. Google has bee known to cut traffic instantly for even popular blogs

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I’m working to get traffic from other sources:

  • Referring blogs
  • Pingbacks
  • Facebook
  • Twitter
  • Email newsletter

It’s important to diversify your site’s traffic. Don’t let it be the end of the world if one traffic source disappears completely. Right now I’m treading on thin ice with the way my traffic sources are spread out.

Summary

It’s been great working on a new site. I’ll try to keep up with HBM as it’s still one of my babies. I’m on the one post per month frequency right now and it’ll probably stay that way. There is still a bunch of stuff in the archives if you’re new to the site so be sure to check things out.

I’ll try to write mostly about what I see in the blogging world and interpret how it affects the hunting industry.

So stay tuned.

And if you’re interesting in country music please sign up for the CML Newsletter

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Bonus – Lists Are Still Big

I’ve continued to see the impact lists can have on a blog. My goal for CML is to interpret country music news with the Featured posts while providing more in depth articles with the Heading posts. These Heading posts frequently including lists of country songs country fans search for and find enjoyable.

Here are a couple examples:

So if you haven’t already made lists a part of your blog be sure to experiment with a few. They can lead to an increase in traffic and page views.

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image courtesy of totalAldo
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Interested in a Corporate Blog, but don’t have the time?

Let HBM write posts and manage your corporate blog.

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One Comment »
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  • Rick Kennerknecht
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    said:

    Hello Hunting Business Marketing!

    Global Sporting Safaris, Inc., a Hunting Consultant and Fishing Travel Agent Business since 1991 completely agrees with your blog results. I have seen my Alexa ranking sore, with my blog posts alone, at http://www.GSSafaris.com/blog

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    to new heights. I have noticed in the last few days that my US Alexa Ranking has dropped while by Worldwide Ranking has increased since I has gone from posting 1 blog a day from 2 blogs a day. Blog frequency definitely has a huge affect on ranking and popularity. You are right on track with your Blog! I am ready to go back to 2 blogs a day

    Regards,
    Rick Kennerknecht
    Global Sporting Safaris