The Story of the Giant Moose

Sometimes unexpected keywords result in big traffic

Today I decided to draft an interesting case study that may prove valuable for you and hopefully for your blog and business.

What makes it valuable?

SEO and keyword research are important for bloggers to understand. Recognizing search traffic trends in your site’s statistics can help you hone in your writing to attract more visitors and potentially customers to your site.

Let’s take a look…

Ben G. Outdoors

I approached Ben Gustafson (@BenGOutdoors) early in 2010 to discuss working on a few marketing strategies for growing his blog and site: Ben G. Outdoors.

For Ben G. Outdoors, Ben writes about his experiences in the outdoors doing various activities including hunting. He puts a great personal spin on his writing (he and his wife recently welcomed a new baby boy to the family). Ben also writes reviews for hunting products and does interviews with leaders in the hunting industry.

Ben was excited about the opportunity to take a deeper look at his marketing strategy. We discussed a few things to focus on in the initial research and one of the objectives we wanted to focus on was keyword trends and opportunities.

Unique Keyword Strategy

After digging into some of the keywords that were bringing traffic to Ben G. Outdoors, I noticed something interesting.

Ben’s post, Giant Moose, was ranking #1 in Google for the term ‘Giant Moose’.

Now, this high ranking didn’t surprise me. Ben had used the keyword in the title and the post was, while not long in content, had numerous comments and seemed to be a popular one for Ben’s readers.

At first I thought this was just an example of a blog ranking well for a long-tail keyword phrase, but after doing some deeper research I realized that the term ‘Giant Moose’ receives about 4,400 broad searches each month and 1,900 exact searches each month (Google Keyword Tool).

Please click on the images to see enlarged…

Ben G. Outdoors is receiving some good traffic each month from a post that generated some quality discussion and interaction with his readers. Potential readers that first visit Ben’s site via a search for ‘Giant Moose’ have good reason to be impressed with the discussion and if they’re interested in hunting and the outdoors it’s likely they’ll visit again or look through the archives for further relevant reading.

Opportunity for Future Posts

Ben, being the smart guy he is, realized the potential to write more posts using ‘Giant Moose’ as inspiration.

Recently, a post on a Huge Black Bear story hit the front page of Ben G. Outdoors.

This post had more content and insight from Ben in the body of the post. Comments soon flowed in just as they had with ‘Giant Moose’. Ben’s readers seem to love discussing the strange and unique stories from the hunting world.

Along with the great conversation, the great thing about ‘Huge Black Bear’ is the fact that it’s already ranking on page 1 of Google. Depending on your personalized search, Ben may rank anywhere from 3-10 or so for the term.

The term ‘Huge Black Bear’ gets about 400 broad searches each month on Google, which isn’t substantial, but it is likely the post will generate some relevant traffic to Ben’s site over the long-term.

Summary

By working together, Ben and I were able to find some great insight into what is already proving to be a valuable source of traffic for his site.

I’m sure Ben will continue to craft posts using the ‘Giant Moose’ formula and I think he’ll have great success as he has already had with ‘Huge Black Bear’.

Ben also plans to continue to write interviews, reviews and other types of posts for his blog since those are popular with readers as well.

Your Input on Keywords

What about you?

Have you had keyword success with your blog?

Let us know your thoughts in the comments.

SEO Reading

And for more great reading on SEO Strategy, please read: Optimize a Single Post On Your Blog for SEO

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25 Tips from 25 Hunting Industry Leaders

Something I’ll do when I’m looking for inspiration and insight is to look for tips and quotes from leaders in business and industry as motivation to keep me inspired in my daily life.

Luckily, the finest minds in the hunting and outdoor industry share their insight and expertise daily through communication channels such as Twitter, Facebook, and blogs.

An effective strategy for any business is to share your valuable knowledge. It’s a great way to build your reputation as a leader in the industry.

So push aside those feelings of keeping your nuggets of useful information secret and share the wealth with your potential customers.

Here are some of my recent favorites:

1| Mark Kenyon – Wired to Hunt

“Before ever setting foot on a piece of land to go scouting, significant work should be done to maximize the effectiveness of your scouting efforts and to minimize the time that you need to be in your hunting area. The most important piece of work that you must take care of is learning the lay of the land and this is accomplished by studying maps.” – from Using Google Maps to Scout for Whitetail Deer

2| Cory Glauner – Outdoors International

“Good books are for sharing.” – from Twitter

3| Jane Keller – Team Huntress

“Some searching for something personal, some not really searching but thinking they have come along to support a friend or a relative, and some think they are there just to teach. However, one thing is for certain. After an enjoyable and unforgettable weekend, bonds will be made, and lifetime friendships forged. But most importantly, we will all have learned, in more ways than you could have ever imagined. Team Huntress is more than just a woman’s outdoor clinic.” – from Passions Found

4| Chris Burget – Bulls & Beavers

“Life is short, Live where you love and love what you do.” – from Twitter

5 | Jim Braaten – Sportsman’s Blog

“What’s with all this hype about the Apple Tablet to be announced later today? Will it replace my Etch-A-Sketch?” – from Twitter

6 | Stacey Huston – A Focus on the Wild

“Even when you think you are prepared, things can catch you by surprise.. but all you can do is go with what life gives you, and try to keep up.” – from Life Comes At You Fast…

7 | Sherry Kerr – Outdoor Media Resources

“If you’re an organization or business, why would you not follow-back those who are squarely in your target market?” – from Twitter

8 | Holly Heyser – NorCal Cazadora

“It’s late, it’s cold, I have the sniffles and I don’t care. I’m going hunting.” – from Twitter

9 | Andrew Bennett – Deneki Outdoors

“The first food source that we’ll cover is arguably the most important to our rainbows on the Lower Kanektok. It seems a little gross to us land-dwellers, but salmon flesh is protein-packed and extremely abundant.” – from Trout Food: Salmon Flesh

10 | Mark Healy – Wildlife Callers

“And, the truth is, bobcats aren’t terribly hard to call – they are terribly hard to see. I absolutely believe that most bobcats called in go unseen by the caller. Generally speaking, bobcats come slower to a call and use cover all the way in. There are always exceptions to this rule, but more often than not they will be slow and methodical about their approach. Also, if you’re serious about harvesting more bobcats, take binoculars on every stand. Once a bobcat has gotten a visual on the speaker or the bush it’s in, they will stop coming and sit down. A motionless bobcat in a bush at 30 yards is nearly impossible to see without binos.” – from Gray Fox & Bobcat Calling – What Sounds? When? How Long? How Loud?

11 | Bowhunting.com Staff – Bowhunting.com

“The pre-rut is going strong right now. Hunt scrape lines in the evenings if you can!” – from Twitter

12 | Michael Waddell – Michael Waddell Blog

“TX is a lot of fun to hunt for adults and especially kids, as a matter of fact; starting last year I use an annual trip to TX, as a hunt to work for. Mason has to get straight A’s and good conduct in order to go. Well this year Mason rocked out on the A’s in school so off to TX with went with the Flextone Game Calls crew. After 3 days of hunting, Mason connected with an old 130 inch 11 pointer, and his first Javelina with his Remington 7mm-08! He also smoked him a big doe with a crossbow. We had a blast hunting together” – from Straight A’s in School and Mason Waddell Goes to Texas

13 | Jim Crowley – Hook & Hunt Tv

“So the next thing to do is acquire permission to hunt the field your interested in. We stopped at the closest house to the field and the farmer we spoke to, did indeed own the field. So here is a tip for you. In most cases, the land owners are happy to have you hunt there. But always ask permission. Don’t give other hunters a bad name by not taking the time and respect to do this. Most of the time, the farmers wanted to talk to us, know where we were from and in general carry on a conversation with us and see how we were doing, what we saw and even offer us suggestions on who to ask and where to find them. They were all very nice and extremely accommodating. The geese are so abundant in some places that the farmers lose crops and money because of the thousands of geese that can ravage a field. Always ask permission and thank the land owner and always without exception, leave the field cleaner than you found it.” – from Canada is a Wild Goose Chase

14 | Tom Sorenson – Base Camp Legends

“I’m sure the industry in its infancy has gotten a little carried away with looks and fashions, but hopefully it will start leaning a little more to practicallity, usefulness, and comfort in the field wither its in the desert or in the mountains of Alaska. There’s a lot of ladies out there that are serious hunters and they do deserve a little more attention when it comes to their clothing needs. Seriously, I’m hoping some clothing manufacturer is able to make me apologize for this because then I’ll know we have arrived already.” – from Fashions in the Wild

15 | Quail Forever – Quail Forever

“If holding quail on your property and increasing winter survival rates is a main goal, creating food and cover within a short distance of each other should be a priority for any landowner. In the northern part of their range, quail often respond to harsh winter conditions by moving very little – trying to wait it out until better weather arrives.” – from Feed Your Next Habitat Project, Not the Quail

16 | Mike ‘Hawk’ Huston – High Country Archery

“I rode over the ridge with great expectations… before me stood the Rocky mountains, stretching toward the far horizon.. I was home!” – from Twitter

17 | Brent Traylor – Texas Sportsman’s Roadshow

“Now you didn’t hear this from me but some of the best bass fishing around is on golf course ponds. The great thing about pond fishing is you can catch fish on just about anything you throw. I usually start with a small spinner bait with one willow leaf blade and one Colorado blade and fan cast along the banks, varying my retrieve from fairly quick to a very “slow roll”. A great way to cover water and locate fish.” – from Commando Pond Fishing

18 | Brent Martell –Martell’s Outdoor Adventures

“FYI, [I have] been testing out a Konus spotting scope. 25x75x75. This scope for the money rocks. Barska 20x60x60 test=ok for price point.” – from Twitter

19 | Bob Humphrey – Peterson’s Bowhunting

“Mature bucks, meanwhile, are biding their time. They’ve been through four ruts and have learned not to waste valuable energy until the odds of being rewarded are in their favor. Then, they kick it into high gear. This behavior carries over into the post-rut. Finding a sudden shortage of receptive does, the older bucks seem to redouble their efforts, wandering farther and wider from security.” – from Is Post-Rut The Best Time To Bag A Big Buck?

20 | JoAnna Zurinsky – My Bullet Points

“Be too large for worry, too noble for anger, too strong for fear, and too happy to permit the presence of trouble.” – from Twitter

21 | Tanner Feyereisen – Blaze Orange Marketing

“Working on my Mt. Lion/Cougar hunting site. i can only imagine the accidental traffic that site will get.” – from Twitter

22 | Scott Bestul – Whitetail 365

“I agree with purists who feel that a crossbow is not a bow. However, their effective range (40 yards and under, on average) and how they kill (by causing massive hemorrhaging to an animal) are virtually identical. So why create a special season for them?” – from On Crossbows During the Regular Bow Season

23 | Kimberly Hiss – FS Huntress

“This country has a great history of women hunters, and every time we step into the woods as responsible sportsmen who value habitat conservation, healthy game meat and the importance of passing it on, we do our part to advance that tradition. Good luck and good hunting.” – from Parting Words

24 | Kevin Popo – World Champion Goose Caller

“My first call is a loud single note. At a distance, you don’t hear a good clear honk; you just hear a rhythm, a sound that gets your attention. That’s all I’m trying to do with geese at first—get their attention.” – from Champion Tips

25 | Ben G. – Ben G. Outdoors

“[On Gorilla Silverback Magnum HX Tree stand] I got up in the tree and sat down and just about feel asleep when I heard a noise. I stood up and the Velcro stuck to my hunting suit making an extremely loud sound. If there was a deer it would have been gone in an instant. I can say I don’t like the Velcro on the seat I wish they would have used buttons, or magnets. With a little adjustment and making sure to unstick my hunting suit from the Velcro before standing I was able to sit and stand without much noise.” – from My New Gorilla Silverback Magnum HX Tree stand (A review of)

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The Secret Marketing Tactic of Successful Companies

“Think about the wheel and how you would reinvent it.” Mathews Bow Technology

Golden Forest

A secret marketing tactic that successful companies use is to continuously update existing products while really marketing the benefits of the updated products.

The most successful companies in any industry usually have figured out the cyclical nature of their business. These companies are experts are working to develop new innovations on their existing, successful products to make them just a little better with each new selling season.

After coming up with a slight, but remarkable innovation to their existing best-seller, the truly successful companies are experts at communicating the benefits of the updated product to their customers so each customer feels like they must have the updated version. Their current model has become obsolete.

Let’s take a closer look at the secret tactic of successful companies…

Update Your Existing Products

The trick to using this tactic successfully is to figure out what your best-selling products are and then working to continuously improve the product while adding a slight (but the most valuable) addition each season.

Customers have a continuous thirst for the best products that answer their frustrations. If you have a product today that solves a customer’s frustration you have something that is valuable.

However, what is valuable to your customer today may not be tomorrow. There are always competitors working hard in their garage to create something that’s better.

The most successful companies across all industries have figured this out and work hard to create updates to their successful products and introduce them just before their peak selling season.

Companies across all industries update their current best-selling products to continually create a need with the customer. Companies in the shoe industry like New Balance are updating their athletic shoes each season to create demand for their products from their existing customers. A customer who purchased the New Balance 987 last season will have to buy the updated New Balance 988 this spring season so they have the latest update of their favorite shoe that includes additional cushioning in the insole to soften the landing.

That’s not an exact example from New Balance, but let’s takes a closer look at some actual examples of this tactic in the hunting industry…

Mathews Bows and Archery Accessories

An example of a very successful company that does this in the hunting industry is Mathews, Inc.

For nearly two decades, Matt McPherson of Mathews, Inc. has been an innovator in the archery industry. Matt’s true genius for design in archery is his ability to continually create the bows that give hunters the best chance for success in the field. Matt’s most successful business strategy, one that has worked since the inception of Mathews, Inc., is the continuous update of his existing bows.

Just as the rut comes to whitetail country every year in the fall, Mathews, Inc. released a slightly updated bow that features some breakthrough technology that revolutionizes the archery industry. And the new bows usually sport new names.

Each season, the new Mathews bow may not seem like a huge innovation, but the company does an exceptional job of marketing the slight innovations that make a big impact for the customers. Single Cam technology was one of the first innovations for Mathews. Parallel limb design came later along with perimeter-weighting and harmonic dampening. Each of these innovations has their clear benefit for the bow hunters.

While each new bow may not change much from season to season, the bow design has changed quite a bit since the 1998 version…

Mathews Bows History

New Archery Products

My first set of broadheads was a set of Thunderheads from New Archery Products.

I thought they were the best broadheads available. I had seen my favorite bow hunters on ESPN outdoors using them to harvest some of the biggest whitetails I had ever seen.

Over the years, I used Thunderheads with success. I remember when the innovation of ribbed technology came. It was a simple update to the Thunderhead (ribbed shaft), but to me it meant that I would be a much better hunter in the woods.

I had to have it.

This year Bowhunting.com showcases the updated Thunderhead from New Archery at the 2010 ATA Show.

The new feature?

Dual serrated blade.

The Thunderhead Edge.

Summary

A wise person once said, “You only have strike gold once.”

This saying is true in the sense that companies can work to come up with a truly remarkable product that hits a homerun with customers and continue adding slight upgrades to that product with each new selling season to maximize profits from the innovation.

Figure out the cyclical nature of your product industry and work to create a product that is truly remarkable and that hits home with your customers.

Once you hit that homerun, work to slightly improve that product and release it with marketing power just before each peak selling season so your customers need to have it.

Find the frustrations, solve the problems, and continue building and serving a need.

It’s a formula that successful companies use.

And it’s one you can copy.

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Dry Creek Goose Camp | Business Strategy

“It’s basically just me putting hunters on the birds. And people are satisfied with that.” Rick of Dry Creek Goose Camp

Dry Creek Goose Camp Hunting

Dry Creek Goose Camp

Rick Ruzzamenti (@RickyBuck) of Dry Creek Goose Camp approached me in the Summer of 2009 about doing some research for his business.

I put together a Personalized Marketing Report that included research on competition, outdoor networks, directory listings, advertising, and some thoughts on how Rick could utilize video to grow connections on his Website while building bookings for hunts.

Rick said the research in the report served as a guide for his business and Web strategies in 2009. He says that he still references the report for guidance today.

I spoke with Rick recently and he was very pleased with the 2009 season at Dry Creek Goose Camp. He has posted videos from the 2009 hunt on his site – Dry Creek Duck and Geese Hunting Videos 2009. These videos are great for showing potential clients the success they could be having at Dry Creek.

Rick said that his business model allows him to price lower than surrounding competition in Canada as he operates the camp on his own. He does a majority of the work by scouting fields and putting his client hunters in the right areas with the highest potential for seeing waterfowl and getting shot opportunities.

The hunters that come to Dry Creek are often seasoned hunters and like the freedom Rick provides them to hunt. They find more satisfaction with their hunt this way.

Rick also takes new hunters up to the camp. He said that first time hunters seem to love the wide open spaces up in Canada and always go away with a smile on their face and a head full of memories.

For more information on booking hunts with Dry Creek Goose camp – Hunt Dry Creek Duck and Goose Camp.

Rick didn’t get any business via hunting directories in 2009, but he’s hopeful that his growing online stature and great referral and repeat business will grow his client base in 2010. He’s also confident in sticking with his directory and advertising partners for the foreseeable future as they work to get conversions for Dry Creek.

Rick’s Business Buddies

Rick wanted to thank a number of people who helped make Dry Creek Goose Camp a success in 2009:

Simon’s Taxidermy

They have done taxidermy services with Rick for years and the work is done with quality and on time.

WindWhacker Decoys

These decoys allowed Rick and his client hunters to bring in some top waterfowl for harvest this season.

Kevin Gross – Hunting with the Pros

Kevin brought his great reputation and popular show to Dry Creek and had a successful hunt.

Tim Grounds – Championship Calls

Tim came up with Kevin Gross and together the two were able to harvest some great honkers. Tim is one of the best goose callers in the world.

A Great Buck for RickyBuck

Rick also wanted to thank Robert Hoague of Bowhunting.net for taking him on a great hunt in Ohio in the fall.

Read the story of the hunt – Twitter’s Rickybuck Brings In An Ohio Buck

A Successful Partnership

By many measures, it was a successful year for Rick and for Dry Creek Goose Camp.

I wish Rick the best of luck in 2010 and look forward to a continuing business relationship.

For more information on Rick and Dry Creek Goose Camp –Duck and Goose Hunting in Alberta, Canada

For more information on Marketing Reports and other HBM Services – Hunting Business Marketing Services

Social Media Strategy – Levenger

Levenger mastered the social media game before social media became a buzzword

Levenger Pen and Paper

Today I received my email notification about the new blog post by Levenger CEO Steve Leveen. The post was a great list post of gift ideas for the holiday season – all available from Levenger.

I clicked on a few of the items I thought were interesting and eventually made my way to the customer reviews and comments… Shirt Pocket Briefcase®

Levenger Shirt Pocket Briefcase

After reading a few comments and watching a few of the video reviews customers have submitted to the Levenger site I realized something – Levenger understood the most important rule – connecting – of social media a long time ago.

Since their inception, Levenger has worked to form long-term connections with each of their passionate customers. The passion and connection he company and its customers share is what leads to amazing results in what is today referred to as online social media.

Levenger’s customers love giving feedback on the products they purchase. Customers even take the time to add photos to their customer reviews. Some of the most dedicated customers even take the time to create video reviews.

It isn’t only on their site that Levenger is having an impact. On the popular connecting site, Twitter, Levenger’s customers rave about their new Levenger products. They rave about the way they are treated by the company and how happy they are with their purchases.

This is a situation most companies dream about and strive for.

So how was Levenger able to accomplish such social media success?

Let’s take a closer look…

Connections

On November 2, 1995, Mrs. Kathryn Bricker of Sarasota, Florida, called to order a Slim Shirt Pocket Briefcase. She was our one-millionth order.

Stories such as this are plentiful in the history of Levenger. The people in the company believe that they are forming respectful relationships with customers rather than simply selling products for serious readers.

For Levenger, the business grew out of the connection and understanding they share with their customers – serious readers and writers.

Since the inception of Levenger in the mid-eighties, through the nineties, and through today, Levenger has used the available tools and channels to connect with their customer. They’ve accepted the Web even when others may see their products as being ancient in relation to digital.

As the digital age came, so did the age of connection and accessibility.

Rather than reject the new technology, Levenger understood the need to enhance their connection with their most passionate customers by continuing to provide the best tools for serious readers while using emerging communication tools to enhance the customers-business relationship.

Social media strategy begins with a connection. A business that focuses on building long-term, valuable connections with individuals will naturally understand social media – no matter what the latest technology is.

As long as there is acceptance and yearning for enhancements in connection, companies will find success.

Telling a Story

Levenger, like many companies, tells a story.

They form a connection with their customers by telling compelling stories. The major difference, however, with Levenger is that they focus on the stories of their customers.

It seems like a simple concept, but most business are quick to tell their own story. Telling your own story is important, but highlighting the stories ahead of your own is more powerful than putting yourself and your business as the main focus.

Levenger benefits from being genuinely interested and enthused to share the stories of how customers use Levenger products to do remarkable things.

What are the stories your customers can tell?

How can you highlight those stories in a way that connects with others who share the same passions?

Target Audience

Something Levenger has always focused on is their core target customer.

Levenger found a group of passionate readers and writers that enjoy their tools for writing and read more than anything else in life (when it comes to disposable income). Levenger uses their customers’ passion to guide the decision to create innovative products that satisfy the dedicated reader/writer’s needs and wants.

Levenger Tweet

As I mentioned in 2010 | The New Normal Hunting Economy, consumers revert to what they are most passionate about when their disposable income decreases. It isn’t that consumers don’t want more things, their ability to supply their demand is limited.

In today’s economy, successful businesses use their connections with their passionate customers to learn and grow while continuing to satisfy existing customers while continuing to attract other passionate individuals. It likely won’t lead to extreme short-term growth,  but it can lead to sustained growth.

Levenger seems to be succeeding at this growth strategy.

Long-Term Strategy

Connecting is a long-term strategy – not a short-term tactic.

From their inception, Levenger has been working to make connections with passionate readers and writers. As a result of this company mission they have always been able to find success with the changing social communication tools.

I often see posts today on Twitter or Facebook. These posts often have tips and tricks for finding success. My favorite posts on technology tools like Twitter and Facebook, however, are the posts that discuss the communication and connecting benefits that the tools provide while looking at connecting and communication in a larger perspective.

Companies that succeed with social media today do so because of their long-term outlook and strategy. Successful companies approach social media tools by looking for the long-term advantages of the tool as a way to add value to their business-customer connection.

Levenger gains long-term customers one at a time.

As a result, they are successful with social media today.

Summary

If I haven’t said it enough, social media is a long-term strategy.

A business can try short-term tactics for connecting, but a long-term strategy of working to build connections with a passionate target audience is the best route for sustainable success.

Levenger has set out to provide the best products for passionate readers and writers since its very beginning. There have been periods of growth in demand from others who may not be the most passionate about their products, but sustained growth over a long period is possible at Levenger because they look to acquire passionate customers one at a time.

Focus on your customer’s story and giving is the key to success for sustainable success in social media.

Short-term focused strategies can be successful…in the short-term.

But to stay up-to-date with the latest communication tools, it’s best to start a long-term connection strategy today to prepare for tomorrow.

How is your company working to build connections with passionate individuals?

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Ecommerce Search – Pay Attention to Your Audience

Your audience will tell you what they want

Binoculars

Last month Google came out with a new service for businesses with current or future plans for expanding ecommerce presence.

Google Commerce Search

Google has a great way to approach new products. They test new products by allowing limited membership to their new programs and products while they work out the kinks and learn from the group of users who test the new products and services.

Google Commerce was rolled out with Birkenstock and it seems to be a big step for companies with a focus on ecommerce. The step may not be directly related to Google Commerce Search, but the trend that Google Commerce Search addresses is certainly important for businesses with an ecommerce presence as well as for companies with any Web presence.

Let me explain…

Search and Ecommerce

In Google’s Commerce Search video they mention an amazing statistic:

Web site visitors spend an average of 8 seconds on a site before deciding whether to stay. And 70% of online shoppers use search to make this decision.

It seems that the Web and ecommerce has honed in the consumer’s focus of searching for products. Or perhaps consumers have always used search in some form to discover the things they are looking for.

Whether it’s a catalog or a Website, the designer can make suggestions with headings in navigation or in a table of contents, but consumers will still page through a catalog or page through a Website to discovery products on their own.

I’ve been noticing an increased emphasis on search and specifically on the importance of the search bar design on many popular ecommerce sites.

LL Bean

Visit the site – LL Bean

LL Bean now features their search bar directly right in the middle of their home page. The search bar is also highlighted with a color (a shade of LL Bean green) and the text ‘Enter item # or keyword’ is prominently displayed.

LL Bean Search Bar

LL Bean has obviously been doing some testing of their own and has discovered that their customers are using the search bar to discover, find and purchase the products available on the site.

It’s a great example of a company paying attention to their audience and using Website design and functionality to add value to their customers.

Here are a couple other examples…

Zappos

Visit the site – Zappos and Zappos Zeta

Zappos Search Bar

Zeta Zappos Search Bar

The search bar on Zappos’s test site, Zeta, has the search bar with a color background to highlight the search functionality even more.

Bowhunting.com

Visit the site – Bowhunting.com

Bowhunting Search Bar

The search here is not in the typical upper right hand side of the page. It’s toward the upper middle area and the company is using Google to provide their search functionality.

These companies realized what their visitors wanted – search functionality – and fostered their Website design around those expressed needs.

Your customer may be expressing different needs for your Website and business. You just have to figure out what they are asking.

Listen to Your Audience

A key to success on the Web for any company is to pay attention and listen to your audience.

Successful marketing driven companies in any contact channel have always been exceptional with testing various initiatives while listening to the feedback their customers provide to the testing. Google has made their mark on the Web by following the principle of testing and rolling out products that their audience responds to with the most long-term excitement. There will always be misses along the way, but the testing and listening strategy is a strong strategy for any company.

Testing at times can seem difficult and time consuming and to setup formal tests it can take time, but is often worth the effort to see the results.

Often times though you’ll find that you can listen and pay attention to your audience without setting up a formal test.

For example, I’ve noticed on the Hunting Business Marketing blog that the types of posts that get shared the most are posts that highlight the success of others. These are usually list posts such as 50 Best Hunting Website Designs. However, posts with more in depth commentary such as Successful Business Highlight – Smashing Magazine are also successful.

I didn’t setup a test for types of posts, but I like to try writing posts of varying style while paying attention to what readers are responding to the most. It seems to be a great way to learn and grow as a writer and as a business owner.

Paying attention and listening to your audience is the key to testing and finding the needs of your customer. Successful companies are able to recognize these needs and address them with improvements to their value chain.

Summary

Companies involved in ecommerce have been alerted to a growing trend in Web consumer need – search.

Google has offered their own search for companies with an ecommerce focus with Google Commerce Search.

Successful companies always test and pay attention and listen to what their audience is telling them. Companies with long-term success are able to not only listen to their audience, but are also able to try new things that successfully address the expressed needs of their audience.

Setting up formal tests and even doing a little in depth analysis of your Website are great ways to listen to what your audience is saying. If you notice an area of expressed need that you can address then roll it out and see how your audience reacts. If it’s positive then great. If the response is so-so then try something new.

The key is to pay attention and continue adding value to your connection with your audience.

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Image courtesy of alexkerhead

50 Viral Videos (and how they spread)

This post was inspired by Adam Singer of The Future Buzz and TopRank Online Marketing. Adam’s original post 50 Viral Images (and how they spread) was a big hit and so was his follow up 50 Viral Images Part Two. Adam is one of the best sources for marketing knowledge. He’s had multiple success with successful companies in developing long-term marketing strategies.

Get your popcorn ready…

Old Film

Along with the inspiration from Adam, I was inspired to write this post also by questions from leaders in the hunting industry concerning the importance of online video for hunting business marketing strategy. It seems most people always inquire about viral videos because of the appeal of having a target audience share a piece of video content across many channels with friends, family, and peers.

As I wrote in The Impact of Online Video in the Hunting Industry:

Creating video that is shared amongst your target audience is an obvious goal for any online video strategy.

Often when we think of viral video the first things that come to mind are guys performing crazy stunts on You Tube or babies being caught saying funny things. It’s mostly America’s Funniest Home Video-type stuff.

But to create focused viral video there is a formula you should take so the results of your video going viral have the highest potential for actual return on your invested time and money.

The formula is from 3 Viral Video Ideas:

(Clever Entertainment) + (Sharability) + (Target Audience) + (Product/Service/Personal Brand Tie-in) – (Push-Marketing) = (Successful Viral Video)

As you’ll see, some of these videos have all the successful elements of the viral video formula while others are missing some of the pieces.

Let’s take a look at 50 viral videos…

Multitek North America 2040 XP2 Firewood Processor

Visit the site – Multitek North America Firewood Processors

Lion Attacking Hunters on Safari

World Elk Calling Competition

Visit the site – Hunting Life

Roe Deer Butchering Part 3 – The Hunting Life

Visit the site – The Hunting Life

P&Y Illinois Buck Hunt

Visit the site – Bowhunting.com

Carbon Express F15 Dual Blade Broadhead

Visit the site – Carbon Express

Bowhunting Ducks

Visit the site – Landslide Productions

New Mexico Bull Elk Bow Hunt

Horse & Buggy Elk Hunt

Visit the site – Two Wheel’n After Elk – Base Camp Legends

Horse & Buggy Elk Hunt from Sue Sorenson on Vimeo.

Awesome Whitetail Deer Fight

Visit the site – Stone Ledge Texas

Broadhead Test

Monster Whitetails with Double Bull Archery

Visit the site – LiveHunt.com

HuntingClub.com – Brock Lesnar Hunting Whitetail Buck

Visit the site – North American Hunting Club

New World Record Whitetail

Bow Hunting Whitetails: The Triple Beam Buck

Visit the site – Mannion Outdoors

Trophy Mule Deer Hunting

Visit the site – Carlmann Outfitting

Mulies Gone Wild Vol. 3

Visit the site – MossBack Productions Guides & Outfitters

Texas Hog Hunting

Visit the site – Texas Hunt Fish

Gun Cleaning – Properly cleaning barrels on a shotgun

Visit the site – Midway USA

BowTech Destroyer and David Blanton

Visit the sites – Realtree Outdoors and BowTech Archery

Hoyt Web Clips – Draw Length Myths

Visit the site – Hoyt Archery

Buckmasters Jackie Bushman Video Mixup

Visit the site – Buckmasters

“The one that I was on was bigger.”

Moose Hunting – Female Moose Tastes Broadhead

Alaska Moose Hunting with Clearwater Alaska Outfitters

Visit the site – Clearwater Alaska Outfitters

Wolves vs. Grizzly Bears

Visit the site – National Geographic

Ten Point Bowkill

Visit the site – Parson’s Outdoors

Deer Hunting VS-1 Whitetail Deer Scents

Visit the site – Whitetail Shopping

Drop Tine Whitetail Hunt – Saskatchewan Outdoors

Visit the site – Saskatchewan Outdoors

A 13-Foot-Long Shotgun – Clay Target Clip

Visit the site – Field & Stream

A 13-Foot-Long Shotgun – Loading Clip

Visit the site – Field & Stream

Deer Calling Tips: Tending Grunt Sequence

Visit the site – Field & Stream and Deer Doctor

Bow Hunting Boone & Crockett Whitetail Bucks

Visit the site – Hawg-N-Sons

Legendary Whitetails Monster Buck Mel Johnson

Visit the site – Deer Gear

Dan Miller Buck

Whitetail Big Bucks Only

Visit the site – Wild Whitetail

Deer Gets Revenge on Hunter

The Sasquatch Buck

Heart Attack Bucks

Visit the site – Saskatchewan Outdoors

Monster Buck in City – Des Moines, IA

Visit the site – Zach Wildlife Art

Hal and Len Go Huntin’ Giant Whitetails Part 3

Legendary Whitetails Monster Buck Mossy Horns

Visit the site – Deer Gear

Whitetail Freaks – One of the Biggest Deer in the World

Visit the site – Deer Gear

Locked Bucks – Whitetail Deer

Elk Kill Bow Hunting 35 Yards

Bow Hunting Wild Boar

Bow Hunting for Squirrels

Visit the site – Garzilla Guide Service

Deer Hunting – Bow Hunt 9 Point Buck

Visit the site – Hunting Footage

Bowhunting Pheasants

Visit the site – Parson’s Outdoors

Blacktail Bucks HawkeyeBilt Archery Bowhunting Oregon Deer

Visit the site – HawkeyeBilt

Bowhunting in Kentucky

Visit the site – Lost River Game Calls

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Image courtesy of lanuiop

What do Chris Burget and Garth Brooks have in Common?

People follow leaders that interpret the world

Garth Brooks in Concert

Garth Brooks interprets the world for hard working Americans. Garth is arguably the most followed American entertainer in the past century. He entertained the world with his songs about love, work, good times, sad times, and life in general. And he interpreted the world and everyday occurrences in a way that his followers connected with and could relate to. Garth is a resource of interpretation and he has millions of followers and millions of people have purchases his recordings as a way to connect with Garth and his interpretations on the occurrences that affect their lives.

Chris Burget is the founder of Bulls & Beavers – The Premier Online Resource for Outdoor Enthusiasts. Chris also happens to be one of the most followed outdoor enthusiasts on Twitter. Follow him @BullsandBeavers. Check out how many lists people have included him on in their Twitter Lists. Notice all of the ‘Outdoors’, ‘Fishing’, and ‘Hunting’ lists.

Why does Chris have so many followers on Twitter?

Just as Garth has many followers, Chris is one of the most followed and respected outdoorsmen today because he interprets the world in a way that other outdoor enthusiasts, hunters, and anglers connect with. Chris

Let’s take a look at a few ways Chris is like Garth Brooks. Hopefully you can take some inspiration from a few of the similarities and grow your followers like Garth Brooks and Chris Burget have.

Interpretation

Interpretation is one of the 8 categories of intangible value that we buy when we pay for something that could be free.

Everybody, including ourselves, is always trying to figure out our own place in the world. We always question why certain things happen or why the occurrences in the world occur. We are all looking for answers to our questions regarding everything we observe in our daily lives.

We are all looking for others to interpret occurrences in the world that affect us.

One of my favorite Garth Brooks songs is Standing Outside the Fire. In the song, which Brooks co-wrote, Brooks sings about taking chances in life and the difficulty most of us have with wanting taking risk in our lives yet also wanting some form of security.

I guess it’s probably my entrepreneurial spirit that connects me with the song, but the fact is that I connect with the song. And so did millions of other people. Some for the same reason. Some probably connected with it simply because it has a great melody.

Either way, people connected with the way Garth interpreted the risk-reward feeling we all typically have. He took that feeling and gave us a way to think about it deeper and potentially make a decision based on that interpretation. Ok, perhaps the songs didn’t cause people to make risk-reward decisions, but Garth was able to get people drawn to him by giving his interpretation of the issue.

Chris, like Garth, takes difficult issues for hunters, anglers, and outdoorsmen and addresses them directly with his interpretation of the issue.

For example, please read – Hunting & Fishing is a Multi-Billion Dollar Corporation.

In the article, Chris writes his feelings on why hunting is important for the traditions in the United States as well as for economic impact. The difficulty of defending the tradition of hunting and fishing is something hunters, anglers and outdoorsmen deal with on a regular basis. When a leader in the outdoor world can put together an effective argument in favor of the outdoorsmen it’s impactful. Chris did that with his interpretation of the issue. I especially like the final paragraph:

As I sit here and think about my personal life as a hunter, angler and entrepreneur, my thoughts revolve around both the passionate side of hunting, fishing and the business side. Socially, culturally, and economically, hunting and fishing is part of who we are and contains all the good ingredients of what we need to be in the future.

Chris was not afraid to take the issue head on and give his interpretation of the issue. As a result of taking this approach and providing an interpretation, Chris was able to answer questions for other outdoorsmen who are likely going to become followers as he leads their thought and arguments for their worldviews.

People look for leaders in their daily lives for interpretation on the issues that directly affect their lives. Chris, like Garth Brooks, is one of those leaders.

Connection

There is no doubt that Garth Brooks connected with millions of people. His mark of 120+ million records sold (and counting) in less than two decades speaks for itself. In short – people listen to what Garth has to say.

People connected not only with Garth’s interpretation of the world as mentioned above, they connected with the passion he brought with his interpretation.

People can tell almost instantly when someone is genuine in what they say and feel. People understand that Garth is passionate about the things that he sings about in his songs. He feels what he’s singing about and people are drawn to passionate people. They want to share that passion for life and the occurrences that affect their lives.

People know that Chris Burget is passionate about the outdoors. They know he is passionate about the things he writes about on Bulls & Beavers. They know he is passionate about the links he shares on Twitter. They know he is passionate about the comments he posts on Twitter.

Take a look at this snapshot of his Twitter Stream:

Bulls and Beavers Twitter Stream

There is a quote about anger. There are retweets about Cabela’s and a shooting incident. These are things that impact people’s lives and Chris provides his thoughts on the subjects whether they’re his own or thoughts he agrees with.

If you follow Chris on Twitter you find this is what his Twitter Stream is like all the time. He is remarkably consistent with bringing information to Twitter that affects people. This is the reason he has so many followers. People like what he has to say.

People like what Chris has to say because they’re looking to connect with someone who isn’t afraid to share their feelings on the topics they’re passionate about.

People can tell that Chris is passionate and they connect with him because they want to share that passion for the things they care about.

Conclusion

I’m not sure if Chris Burget has ever been compared to Garth Brooks before, but they do have much in common.

Two of the things Chris has in common with one of the biggest entertainers of all time are interpretation and connection.

Both Garth and Chris have a willingness to share their interpretation with those who share the same worldviews. They are willing to take on the occurrences in the lives of themselves and others and provide an interpretation that helps people cope, understand and live their lives. Not everybody can provide this interpretation and that is the reason both Garth and Chris have so many followers. They both excel and helping others interpret the world.

Garth and Chris are also both passionate about the topics they interpret. Garth is passionate about the topics he sings about whether that be love, love lost, long working hours, domestic difficulties, risk-reward, etc. People share his same feelings on the world and once they realize Garth is passionate about the topics they look to connect with him.

It’s obvious that Chris is passionate about the outdoors. Follow his tweets to get a glimpse of his dedication to the outdoors. Chris takes on the difficult issues in the outdoor world and provides answers to the questions every other outdoorsman is asking. He does it with a passion that draws others to him.

What are some things you’re doing right now to connect with your target followers?

Is your company doing anything to form a deeper connection with your customers that draws in their complete attention?

If you aren’t, somebody else, like Chris, will find a way to connect instead.

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You Can Be Successful Too

“And that means you can start today.” Ramit Sethi of I Will Teach You To Be Rich

Business Escalator

image credit: Alex E. Proimos

This post is inspired by Ramit Sethi’s blog post Success and The Shrug Effect. Please read his post entirely. It’s inspiring and the best perspective on successful people I have seen.

Ramit’s Website: iwillteachyoutoberich

I want to expand on Ramit’s post by sharing reasons why you can be successful in the hunting industry just like the successful leaders in the industry that have come before you. You don’t have to simply “shrug” off the success of the leaders in the hunting industry while thinking you can’t reach or exceed their level of success.

We’ll look at a few examples and show that each started out on paths just like you and that if you continue on your path of “doing something that interests you, stepping up, and taking a chance on the unknown” (as Ramit says), you can be successful too.

LL Bean – A Story of Failure

Website: LL Bean

One of my favorite books is L.L.Bean: The Making of an American Icon. The book was written by former LL Bean CEO and grandson of Leon Leonwood Bean (LL Bean Founder), Leon Gorman. I recommend reading this book. It’s an inspiration for any business owner. Leon Gorman takes you through the history of LL Bean (the company), which includes direct marketing and retail marketing. It discusses strategies for marketing as well as merchandising. It discusses the unique selling proposition of LL Bean as well as other interesting company information.

One of the famous stories of the initial founding of LL Bean involves the failure of the first product offered: The Main Hunting Shoe or “The Bean Boot” (still sold today).

Leon Leonwood loved hunting and fishing in the outdoors of Maine, but he had a problem keeping his feet dry. He developed his boot that put together a rubber, waterproof bottom with flexible, leather upper. It was a genius design in both functionality and simplicity.

Bean obtained a list of licensed hunters in Maine and sent out a circular promoting his new invention. Demand was high and bean sold 100 pairs of his boot. Unfortunately, the rubber on the bottom cracked on most of the pairs and 90 were sent back. Unfazed, Bean took out anther loan, repaired the boots, and sent updated versions back out to each customer.

Just like you, Leon Leonwood started out to solve a problem for hunters. He worked to create something that hadn’t been invented yet. He started from scratch, yet he basically took what was available at the time – rubber and leather – and combined them to create a functional and simple shoe for hunters.

LL Bean was just a hunter like you who took small steps to reach the heights he did with his company while he was alive. That company is still thriving today and expanding into new products and marketing efforts with each passing season.

Dick and Jim Cabela – Another Story of Failure

Website: Cabela’s

The origin of Cabela’s is a great story in testing and marketing.

According to the Cabela’s Company History, Dick Cabela took out a classified ad in the Casper, Wyoming newspaper reading: “12 hand-tied flies for $1”. He got one response. He changed the ad to read: “FREE Introductory offer! 5 hand tied Flies…25c Postage…Handling” and put it in national publications like Sports Afield. The orders came rolling in.

Today, Cabela’s is the largest outdoor outfitter in the world. It all started Dick and his wife Mary’s kitchen table as they grew their mail-order business to include other outdoor products all while using direct mailing techniques still used today like inserting catalogs with each outgoing order package. Dick’s brother Jim eventually joined the family team and the business became what it is today.

Just as you may be, Dick Cabela was an outdoorsman who started his business out of his own home with little more than a few simple ideas, marketing techniques and the support of his family.

The Cabela family found ways to become innovative with their marketing. This is how they were able to stand out apart from the many other outfitters over the past 40+ years. Hunters, Fishermen, and other outdoors enthusiasts are able to easily understand what it is Cabela’s provides and they trust Cabela’s to provide the best outfitting equipment. This trust was built through direct, retail, and online contact channels.

The Cabela’s didn’t stumble on some mysterious secret formula for success. They were regular folks just like you who saw a need in the hunting industry and kept an open mind when it came to learning how best to provide quality outfitting products for outdoorsmen.

Their innovation is what’s kept them on top for so many years.

You can do the same with your hunting business by experimenting with new things in marketing, product design, and service innovation.

Todd Graf – Online Hunting Industry Pioneer

Websites:

ToddGraf.com

Hunting Net

Bowhunting.com

Blog:

Bowhunting.com Blog

As Ramit says, “it starts earlier”.

According to Todd Graf – The Early Years, 14-year old Todd to do a job at a local pet store for free simply to prove that he had a strong work ethic. While at the pet store, Todd learned the lesson all entrepreneurs learn – there are ups and downs, but it’s important to keep rolling through as your grow slowly and consistently.

Immediately after graduating from college, Graf started his own company, ISC Solutions. At the time, the IT and online networking industry was fresh, young, and still mostly unknown to the public at large. Todd was unafraid to jump fully into the field as he was passionate about becoming a success at something new and exciting.

As Todd’s business grew, he found that he was finding less and less time to hunt – his other passion. To fill the void he started a hunting Website, which eventually became HuntingNet.com.  Hunting Net is the most popular hunting community and Website on the Web today.

Since the launch of these two successful ventures, Todd has also launched Rhino Group, a company that takes Todd’s experience and expertise in the Website design and functionality and builds top of the line Websites for businesses. Graf has also launched Bowhunting.com, which is one of my favorite Websites. Bowhunting.com also has an e-commerce business model, which to my knowledge is new for Graf. He seems unafraid of trying new things.

Sure, you could shrug off Todd’s success as simply a result of his intelligence, drive, and passion for business and hunting (Ramit’s theory), but don’t believe for a second that you aren’t capable of the same or even higher level of success.

All of Todd’s success came with small steps that he envisioned as he grew his various businesses. He worked hard each day to fulfill the wants and needs of his target customers and today he’s one of the most important figures in the online hunting industry.

There is no reason you can’t reach the same or higher level of success.

Common Themes for Your Success

A few common themes stand-out in the three examples:

1| Failure

2| Small Steps

3| Passion

4| Unknown

5| Unique Selling Propositions

The leaders in the hunting and outdoor industry mentioned above all had failures along their paths to success. I’m sure they’re still experiencing things that don’t work out as well as they hope today – despite all of the success they’ve had.

Failure is something that happens in our everyday lives and as an entrepreneur you’re going to experience a heightened level of failure as you experiment with potential unique selling propositions. Don’t be afraid to fail, but always focus on improving the life of your target customer. Always focus on adding value to their lives as hunters. Don’t aim for failure, but don’t fear it or become discouraged when it happens. Take the lesson and improve.

Each of the hunting industry leaders mentioned above took small steps to reach their current level of success. They started at various times and circumstances in their lives, but they all started somewhere and took small steps that built on each that came before to create the heights of success they have today.

There are two things successful entrepreneurs seem to have the ability to focus on – long-term visions and short-term actions. Figure out what your long-term vision is and focus on doing the small things it takes each hour of each day to ultimately reach that vision.

All successful entrepreneurs have passion for what they’re doing. Without a passion, there is no focus and drive. Make sure that what you’re doing is something you can remain passionate about.

All of the leaders in the hunting industry mentioned above took risks into the unknown. They weren’t afraid to experiment with new designs, marketing tactics or technologies. Venture into the unknown, as Ramit says, and you’ll find what others have yet to discover. Become a leader in the hunting industry by discovering something hunters don’t yet realize they need, but that they will recognize when they see it.

LL Bean, the Cabelas, and Todd Graf all created businesses that have unique selling propositions. Whether it’s innovative boots and other hunting products sold through direct channels, or innovative marketing strategies, or innovative online channels and communities and Websites – each has its own unique aspect that makes it stand apart from the competition.

Successful people take small steps to make their businesses stand out as signal in a world full of noise.

Conclusion

Today, we see the leaders in the hunting and outdoor industries as successful. I’m sure some of us “shrug” off their success and credit them with being smart, lucky, innovative, etc. But if we can see that they started out just like us, we can realize our own passion and drive and take the small steps necessary to reach the level of success we dream about.

“And that means you can start today.”

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Don’t Rock the Blog Title

Inspiration often strikes when you least expect

Record Jukebox

image credit Fimb

Alan Jackson is one of my all-time favorite singers and songwriters. With his music and words, he tells simple stories that pull all emotions out of listeners. Jackson tells stories of family, growing up, girls, appreciating the simple wonders in life, and all the struggles along the way that make us appreciate all the good.  After 20 years, 15 albums, 25 number one singles, and 50 million albums Alan Jackson is still playing for sold-out stadiums and recording hit music. Sometime in the late 1980s, Jackson came up with the title and main hook for one of his biggest hit singles, Don’t Rock the Jukebox.

I think it’s an apt comparison to look at the song writing process and the blog writing process. Writers for both communication mediums look for a content format, a voice, and a marketing effort to put their versions of life’s little stories into the minds of specific audiences.

I’m always fascinated by the stories behind the songs we learn to love. There always seems to be a unique story of inspiration behind the best songs. It’s usually something unexpected that occurs that sparks creativity in the songwriter and the magic takes over after that as the writer(s) format their inspiration into words and music that will connect with an audience looking for inspiration themselves.

Let’s take a look at how you can use the same technique for your blog writing…

Be Aware

In How to Write a Blog Post I discuss that it’s important to start with the title of a blog post when you set out to write a post for your audience. However, coming up with an inspiring title is often the most difficult part of writing a blog post even though it may seem like it would be the easiest.

In songwriting, it seems that some of the best songs titles or hooks, come out of single moments of inspiration – eureka moments. The idea for Don’t Rock the Jukebox came at an unexpected time for Alan Jackson, but he was able to recognize the clever lyric and put it to a good country melody.

Inspiration for your blog titles can come from any source and at any moment in time. Hanging out with friends, family or co-workers can potentially lead to some conversation that will result in a classic blog title. When you’re sitting in your tree stand watching the woodland critters runaround can spark a thought that can turn into your best blog post.

Opportunities for great blog titles happen each day in your life and the reason they often lead to the best blog posts are because your own experiences are often similar to those of your audience. And when you take a clever outlook on something that happens to you in your life it’s likely your audience will connect with your message.

Alan Jackson realized he had a clever hook with Don’t Rock the Jukebox. He also must have realized that he and his audience all shared the same outlook on music – Don’t rock the jukebox/I want to hear some Jones.

Be aware of your inspirational moments and write about your passions. This is how you’ll connect with your audience through blogging.

Let it flow

Sometimes the titles you come up with using this method of inspiration will tend to be a little strange or even on the edge of ridiculous. Don’t worry, let your supporting thoughts flow as your outline your blog post and fill in the body with content that builds on the idea you came up with when you wrote the blog title.

I think the writer’s at Copyblogger have a great knack for writing posts based on clever blog titles. Some of their titles border on ridiculous, but they know who their audience is (bloggers) and it’s for this reason that the titles usually make sense to readers while also standing out as interesting titles that readers can’t help but click on when browsing the Web for content.

I’m sure that when Alan Jackson sat down with his producer, Keith Stegall and co-writer Roger Murrah there were a few laughs shared as they thought about the clever hook they were basing a country song on. However, out of this writing session came a song that captured an emotion the audience shared and the writers and musicians were able to capture a mood that the audience wanted to hear repeatedly for many years.

When you come up with a great idea for a blog post let your imagination and creativity run. Let your thoughts flow as you get caught up in the moment of capturing inspiration with words. When artificial barriers don’t hinder your true feelings and emotions you’ll see that the points you express will connect with others who share your same worldviews and sentiments towards the topic of discussion.

Let your creativity flow as you take a seemingly ridiculous title and create a passionate blog post.

Summary

Coming up with clever, eye-catching, and relevant blog titles is no easy task.  Yet if you can learn a few tricks from writers, you can figure out ways to make sure you’re capturing all of the wonderful blog post ideas that happen around you each day.

Songwriters come up with clever song titles (or hooks) to songs at times when they least expect it, yet they’re always ready to at least jot down an idea so they can build on the idea later. Alan Jackson recognized a quality country song title with Don’t Rock the Jukebox at a moment he probably least expected. He kept the title in mind and later let the creativity flow as he sat down with his songwriting partners. The result was a catchy, classic country song that still finds relevance with audiences today.

Inspiration can strike at any moment when it comes to songwriting and blog titles. Will you be ready to capture the moment the next you’re sitting in front of your computer, hands on the keyboard when all of a sudden somebody bumps your hands and you say…

Don’t Rock the Blog Title

Bonus

I wouldn’t leave you hanging without sharing a video of the story behind the great country song Don’t Rock the Jukebox on CMT.

Alan’s tale:

We were playing this little truck stop lounge in Virginia. I took a break and walked over to the jukebox and Roger, our bass player, was over there and one of the legs was broken off the jukebox and it was wobbling around and he looked over at me and said…

Don’t Rock the Jukebox on You Tube

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