The Story of the Giant Moose

Sometimes unexpected keywords result in big traffic

Today I decided to draft an interesting case study that may prove valuable for you and hopefully for your blog and business.

What makes it valuable?

SEO and keyword research are important for bloggers to understand. Recognizing search traffic trends in your site’s statistics can help you hone in your writing to attract more visitors and potentially customers to your site.

Let’s take a look…

Ben G. Outdoors

I approached Ben Gustafson (@BenGOutdoors) early in 2010 to discuss working on a few marketing strategies for growing his blog and site: Ben G. Outdoors.

For Ben G. Outdoors, Ben writes about his experiences in the outdoors doing various activities including hunting. He puts a great personal spin on his writing (he and his wife recently welcomed a new baby boy to the family). Ben also writes reviews for hunting products and does interviews with leaders in the hunting industry.

Ben was excited about the opportunity to take a deeper look at his marketing strategy. We discussed a few things to focus on in the initial research and one of the objectives we wanted to focus on was keyword trends and opportunities.

Unique Keyword Strategy

After digging into some of the keywords that were bringing traffic to Ben G. Outdoors, I noticed something interesting.

Ben’s post, Giant Moose, was ranking #1 in Google for the term ‘Giant Moose’.

Now, this high ranking didn’t surprise me. Ben had used the keyword in the title and the post was, while not long in content, had numerous comments and seemed to be a popular one for Ben’s readers.

At first I thought this was just an example of a blog ranking well for a long-tail keyword phrase, but after doing some deeper research I realized that the term ‘Giant Moose’ receives about 4,400 broad searches each month and 1,900 exact searches each month (Google Keyword Tool).

Please click on the images to see enlarged…

Ben G. Outdoors is receiving some good traffic each month from a post that generated some quality discussion and interaction with his readers. Potential readers that first visit Ben’s site via a search for ‘Giant Moose’ have good reason to be impressed with the discussion and if they’re interested in hunting and the outdoors it’s likely they’ll visit again or look through the archives for further relevant reading.

Opportunity for Future Posts

Ben, being the smart guy he is, realized the potential to write more posts using ‘Giant Moose’ as inspiration.

Recently, a post on a Huge Black Bear story hit the front page of Ben G. Outdoors.

This post had more content and insight from Ben in the body of the post. Comments soon flowed in just as they had with ‘Giant Moose’. Ben’s readers seem to love discussing the strange and unique stories from the hunting world.

Along with the great conversation, the great thing about ‘Huge Black Bear’ is the fact that it’s already ranking on page 1 of Google. Depending on your personalized search, Ben may rank anywhere from 3-10 or so for the term.

The term ‘Huge Black Bear’ gets about 400 broad searches each month on Google, which isn’t substantial, but it is likely the post will generate some relevant traffic to Ben’s site over the long-term.

Summary

By working together, Ben and I were able to find some great insight into what is already proving to be a valuable source of traffic for his site.

I’m sure Ben will continue to craft posts using the ‘Giant Moose’ formula and I think he’ll have great success as he has already had with ‘Huge Black Bear’.

Ben also plans to continue to write interviews, reviews and other types of posts for his blog since those are popular with readers as well.

Your Input on Keywords

What about you?

Have you had keyword success with your blog?

Let us know your thoughts in the comments.

SEO Reading

And for more great reading on SEO Strategy, please read: Optimize a Single Post On Your Blog for SEO

What to read next on Hunting Business Marketing

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What to read next on the Web

A Case Study in Building Buzz in the Blogosphere: Joffrey’s Coffee & Tea Company

Companies That Blog More Have More Consistent Sales

Google Giving Small Businesses a Cheap Advertising Option

Image courtesy of junmon603

Rank in the Top Ten for Your Niche Industry

People love content with intriguing numbers

I’m not sure what exactly it is about statistics, but for some reason stats have a way of capturing the attention of people.

There are over 500 million results for statistics on Google.

Digg has thousands of posts about stats submitted to its pages as Web users find enough value in blog posts about stats to share them with others in the network.

Stats seem to strike a chord with Web users and as a result, blog posts about stats have a high tendency to rank well in search engines keyword phrases related to the topic of the posts.

For example, the keyword phrase Twitter Stats brings up a few blog posts in the top ten that cover the latest stats concerning everybody’s favorite mass communication tool.

So What Does This Mean For You?

If you have a blog or Website and you’re trying to attract traffic then it’s entirely possible for you to write content for a Web page or a for a blog post that collects statistics from around the Web that highlight interesting data concerning your niche industry and rank in the top ten for terms related to “your niche industry” and “your niche industry stats”.

It takes some digging around on the Web to find relevant stats that your audience will find interesting, but once you bring together valuable statistics in one place you’ll be providing value that people will appreciate and share with their networks.

For example, I wrote a post Essential Hunting Industry Stats and that post received some great comments from readers. This post did very well for me as it ranked well for the term Hunting Industry (until I changed the domain of my blog), but more than ranking well the post also connected me with good-to-know folks in the hunting industry.

Chris Burget, of Bulls and Beavers and also the top hunter on Twitter (@bullsandbeavers), first found my blog via this post about stats and now we’ve had great discussions on and offline about business and the Web as a result of our connection. I’ve since written about with What Do Chris Burget and Garth Brooks Have in Common?

It’s also great to receive comments like the one from Kendall of Camofire:

Great list of info that was useful for a presentation I did yesterday. I appreciate your blog and the insights you are providing.

While it took some work to gather the information, it did all exist on the Web, free of charge; all it took was to find the stats and gather them in one location for the convenience of those looking for interesting and useful statistics about the hunting industry.

More Benefits of Writing Stats Posts

Beyond the benefits of traffic that comes from ranking well for your niche industry related terms and all of the sites and blogs that link to your post on stats there are additional benefits to writing content about the statistics your readers are interested in.

By gathering the information needed to put together a valuable stats post you’ll be showing potential employers, customers, and clients that you’re capable of doing the research necessary to justify business decisions.

Businesses and people often look to statistics for justification of the decisions they make. And when you prove that you can gather the justifying stats you are showing the people you’re working with that you respect their desire for more than your word to justify the recommendations you make.

To take this a step further you could begin conducting the statistics gathering yourself through surveys, polls, and other methods that put together stats in ways that make sense to your audience and customers.

Ranking for Stats Posts and Pages

Ranking well for a specific search term means that people and the search engine robots need to determine that your content is the most relevant source of information for the search query of your target audience.

In order for that to happen search engines want proof that you are trustworthy and popular in the eyes of others in your niche. To gain this trust from others in your niche you’re going to have to publish content so remarkable and valuable that others (including influencers) in your niche will share it with their networks by tweeting it, digging it, emailing it, and linking to it on their blogs.

A great way to capture the attention of others in your niche and get them excited about one of your posts is to gather relevant statistics about your niche.

Take for example, Adam Singer of The Future Buzz wrote a post that used captured the curiosity of the marketing and online world.

The post, Social Media, Web 2.0 And Internet Stats, likely took a lot of time to put together, but the post ranks well for a moderately searched term and was shared numerous times over the Web – retweeted, shared on Facebook, Stumbled, Dugg, etc.

The post now ranks in the top 3 for the term Social Media Stats. While this keyword phrase does not get a ton of traffic each month, it does bring in some traffic from search engines and likely brings in tons of traffic from the sites that link to the post on The Future Buzz.

One term that would be interesting to test this technique for would be Media Industry.

This keyword phrase has much more traffic and it’d be interesting to see if a well-shared and well linked-to post covering media industry stats would rank well.

Summary

If you want to rank in the top ten for a keyword phrase similar to “your niche industry stats” or “your niche industry” you can gather together stats that are available on the Web already and bring them together one place (and don’t forget to cite your sources).

It takes some time to gather the information together, but once the content in place it’s a valuable resource for others in your industry and it serves are a way for your customers to justify spending money.

What are your thoughts?

Have you used interesting stats in your blog posts – possibly as a lede to start your posts?

Have you done an entire post that includes statistics related to your niche industry?

What to read next on Hunting Business Marketing

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Image courtesy of Irargerich

The Top 10 Twitter Landing Pages

“A twitter landing page is a page on your blog or website that is specifically written for those arriving at your blog having clicked on the link in your twitter profile.” – Darren Rowse (@Problogger) of Problogger

Airplane Landing

Darren has written what I believe to be the best argument for creating a custom Twitter landing page.

Please read: Develop a Twitter Landing Page

Marketing, thanks to the advances in connection and communication on the Web, is giving people a chance to meet on an individual level. The Web allows businesses and to move away from segmenting and toward a more individual relationship with consumers.

With a landing page you are acknowledging the specific individuals that click on the link on your Twitter profile.

Twitter Landing Page

Rather than sending individuals that visit your Website via your Twitter profile to your company’s home page or to your personal blog home page, you’re sending them to a more personalized landing page with targeted and relevant content.

By providing relevant content and information for specific visitors, you increase the chances of gaining a longtime follower.

I’ve looked through my list of followers and those I follow on Twitter to find the 10 best Twitter landing pages – surprisingly there were very few who had landing pages. I’d say (and this by no means scientific – it’s actually only a rough estimate of my own Twitter community – that less than 5% of Twitter users have Twitter landing pages).

Let’s take a look at each of the 10 best…

1| …

It turns out that not many people in my Twitter community have Twitter landing pages. And since there are relatively few Twitter landing pages I didn’t think it would be right to do a ‘Best of’ list after doing some searching.

Do you have a Twitter landing page?

If so please let me know by leaving the link to your Twitter landing page in the comments below. I’d love to include a full write-up about you and your site in this post.

Social Identities

Social Identities creates amazing images and design for businesses and individuals using social media. Custom themes, backgrounds, and other images including logos and blog graphics. Customized and stunning imagery is important for any business looking to connect with their target audience. A successful image can communicate your business message and mission to your customer in an instant.

Follow Hugh on Twitter – @HughBriss

Visit the Sites

Social Identities

Twitter Image

I like the custom theme for Barrington Gifts:

Barrington Gifts Twitter Background

View all of Hugh’s Custom Twitter Backgrounds

Facebook Pages

Custom Ning Themes

Creating Your Own Page

If you’d like, I’ll help you develop your own Twitter landing page. Just contact me (Contact Form at the bottom) and let’s get your page up. 🙂

Here are a few I found via the Problogger article and Google:

About Darren Rowse (@problogger)

Blog for Profit Twitter Landing Page

Free From Broke Twitter Landing Page

About EH Design & Consulting (@ehdesign)

Miscellaneaarts Twitter Landing Page

HBM Twitter Landing Page

Now, it wouldn’t be fair if I didn’t share my own Twitter landing page for HBM: Welcome to Hunting Business Marketing.

I named it something more generic so I could potentially use it for other social media. The posts I highlight what I think are the most valuable posts on HBM along with Twitter Related Posts.

What to read next on Hunting Business Marketing

Use Twitter to Improve Your Business

Aggregate Your Archives to Capitalize on New Popularity

Ways to Increase Traffic

What to read next on the Web

In A Connected Society, Comprehension Of Sociology Is King

Twitter Landing Page

Twitter Landing Pages, 10 Elements of a Successful Twitter Landing Page

Image courtesy of .faramarz on Flickr

What Daylong Deer Hunting Taught Me About Blogging

It’s not easy to sit in a tree for 10 hours waiting for a deer to walk by

Oris Pocket Watch

I’ve always enjoyed spending time out in the woods, in my tree stand, with a Thermos full of extra black coffee, waiting for that trophy buck to walk past.

Recently I was out in the woods on a crisp, chilly, brisk Wisconsin autumn morning and about halfway through the day I got to thinking about blogging (there is a lot of time to sit and think out in the deer woods).

A day in the woods waiting for deer to walk by is a lot like the process of starting a blog.

Let me explain in more detail…

Initial Burst of Excitement

Hunting

Usually when I get to my tree stand (about 20 to 30 minutes before sunrise – shooting time is typically about 10 minutes before sunrise) I find that the first 45 minutes to an hour of sunlight is the best time to see deer during any hunt.

I like to hunt in travel funnels so in the morning the deer are typically moving from their evening and nighttime feeding areas and heading back to their daytime bedding areas. They typically do this right around sunrise when the temperature is cool and the daylight still low.

There is often much excitement in the deer woods in the early morning. It’s fun and thrilling and I’ve harvested most of my deer during this time.

Blogging

Starting a blog follows much the same trend of an all day deer hunt.

When you start a blog for your personal passions or for your business passions you will likely become excited during the initial days and weeks of the blog as people discover your writing, leave comments, and even share your posts on sites like Facebook and Twitter.

When you first start a blog you’re also usually excited about the new undertaking and you’re telling anybody that will listen about your new blog. You’re being more active in the various communities on the Web and you’re getting people interested.

It feels great to be a blogger who has just launched a blog.

Midmorning Lull

Hunting

After the early morning rush of deer there is usually a drop off from about 9am to noon.

Things quiet down in the woods as the deer are finding their daytime bedding areas. They stick close to their beds as they chew on their cud and rest for the morning. There is never much movement during this time.

I have seen deer during this time of course. They’re usually running, being chased, or possibly looking for some acorns very close to their daytime bedding area.

This is usually the time during my daylong hunts that I take out a good marketing book and take some time to read.

Blogging

After the initial excitement of starting a blog wears off (and it typically does) there is a lull in activity – both from you and your initial readers.

The drive and excitement from you tends to wear out as your initial rush of ideas for blog posts wanes. The traffic of curious visitors can wear off as curious hunters continue searching the Web for new blogs to frequent. It’s difficult to get loyal readers especially in the first few days and weeks of blogging.

There is typically a lull period of blogging that takes place. Don’t let it discourage you. Take this time to look back on what was successful with your blog initially and work to implement new posts and activities to build on the success. The lull is a great time to study your blog and expand on your initial successes.

Midday Uptick in Activity

Hunting

Four seasons ago I spent the entire opening day and second day of the Wisconsin deer gun season in my stand. I typically like to spend the entire day in the woods, but sometimes it’s difficult to stay out from noon to 3pm as my beloved Packers are usually playing.

Well in 2005 the Packers were on their way to a less than stellar 4-12 campaign so I knew I wouldn’t miss much if I stayed in my stand during the midday.

At about 1:30pm a nice 11 point buck walked up the logging road to my stand and I was able to harvest him. It’s been the nicest buck of my hunting career. (The Packers are struggling again this season and they play at noon next week so we’ll see how things shake out).

Deer sometimes like to move around midday. It’s nothing like the morning or evening, but there is some movement – typically by bucks. I’m not exactly sure why, but I hear stories of hunters taking deer as they walk to their trucks for lunch.

Midday is not a burst of excitement, but it’s a good time to hunker down and wait patiently.

Blogging

After you start your blog and you get past the initial excitement of launch and you make it through the lull that follows there is a time when you’ll start to see your traffic begin to increase – usually at a slow, but steady rate.

This uptick in activity on your blog usually happens because you’re starting to establish your blogging voice. During your blog’s lull you took the time to analyze a few of the trends on your blog and now you’re focusing on writing the types of posts that connect with your target audience. You’re starting to build a group of loyal readers who look forward to your posts on a regular basis and when presented with the opportunity they share the news about your blog with others.

This is a slow building period for bloggers, but it’s usually enough to keep you driven as your traffic and impact continue building.

Evening Rush

Hunting

About an hour or two before sunset there is another exciting rush of deer activity in the woods. Deer will now make their way from their daytime bedding areas to their evening and nighttime feeding areas. They’re beginning to get hungry and they’re well rested from their daylong sit.

The does will make their way to the feeding areas and if the rut is in full swing the bucks will be crossing their travel routes hoping to find Miss Right.

It’s a fun time to be in the woods as there is lots of exciting activity. And this activity seems to continue right up until it’s too dark to see your own hand in front of your face.

Blogging

As your blog slowly builds a following over the initial few months and even years you’ll start to see an increase in the number of followers and visitors. As more and more people discover and spread the word about your blog you’ll begin to see exponentially increasing numbers.

It’s a fun time to be a blogger as you seem to hit your own critical mass. This is what all bloggers dream about when they start their blogs.

However, most bloggers don’t make it to this point because they get frustrated with the time it takes to reach this point.

Conclusion

Just as with hunting all day – most hunters don’t make it through an all day hunt and as a result can miss out on opportunities.

Put in the time and effort to make it all the way through your blogging cycle.

It’ll pay off over time.

What are your stories of success in the blogging world?

What stage of blogging are you in?

What to read next on Hunting Business Marketing

20 Steps to Starting Your Blog

Aggregate Your Archives

How to Write a Blog Post

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The Flashing Christmas Light Technique for Writing Irresistible Bullet Points

Thoughts on the Influencer Audience

Are We Addicted to Giving Our Own Opinions?

image credit: wwarby

Ways to Increase Traffic

It’s the number one question for Website owners and managers

Long Exposure Traffic

image credit: Nelson D.

Part of the process for Comment and Receive a Copy of Hunting Business Marketing | The Book was to leave your frustration in the comments. The comments you left were great and I think we’re going to get some great blog posts as a result.

First, a big thanks to those who commented:

Ben G of Ben G Outdoors

JoAnna Zurinsky of My Bullet Points

Marc Reindell of Wildlife Callers

Scott Solar of Shotgunner.la

Willie of Outdoor Freaks

Native of Native Hunt (HBM Member)

Terri Lee of Camp Wild Girls

Rudy Hassall of Winded Bowhunter

There were two themes concerning frustrations in the comments:

1| Increase traffic, gain more followers, gain more subscribers, etc

2| Making money with a blog or Website

Let’s address these two frustrations with a two-part series starting with increasing traffic.

Stay tuned for the follow up…

Ways to Increase Traffic to Your Website

This is definitely the most asked question of any business owner looking to expand their Web presence. Getting traffic (and quality traffic) to your Website is something that will drive revenue for your business and expand your Web presence, which means connections that can turn into long-term business partnerships.

My view for getting traffic has been that there are generally two ways for most Websites and businesses to acquire visitors:

1| Save time and pay with money

2| Save money and pay with time

The exceptions to these rules are the sites that find a way to really connect and capture the attention of a wide variety of Web users who become passionate about what the site is doing and promote it on their own simply through their passion.

Even those sites take a lot of time (and potentially money) to setup their success…and even then nothing is guaranteed.

It’s probably not what you wanted to hear, but it’s the truth. And it’s not a bad thing. There is a lot of opportunities to grow your site’s traffic. Some take lots of effort and time. Some take money. Some take little effort, little time, and no money.

Let’s take a look at a few things you can do to increase visitors (and quality visitors to your site)…

Before you start, check out the previous HBM articles tagged: Traffic

Spending Time

Depending on how much time you have to commit to your Web presence, there are lots of things that you can do today and continue doing for months and years that will grow your following.

Here is a list of a few of the ways:

Write Remarkable Content

It’s something that we all generally get tired of hearing, but sharing remarkable content is really what makes an impact on the Web. People on the Web like things that are interesting and make their lives more interesting or in other words they like things that make their lives more valuable – to them and to others in their lives. There’s a reason why Justin from @ShitMyDadSays (my apologies for the bad language) has over half a million followers on Twitter – his Dad says interesting things. It’s really that simple yet it’s really difficult to be interesting. But if you can be remarkable and interesting you’ll make an impact on the Web. Focus on what is interesting to your target visitors.

Comment on Other Blogs

One of the ways I’ve been able to generate some quality traffic is by commenting on other blogs. This can take some time as you learn what sites share your same target audience. It also takes time to actually read through hundreds of posts while you settle on just a few that will potentially be worth your time. Comment on those posts that have the most potential to return traffic to your site. Add value to the post you comment on – don’t waste their time.

For more see: How to Create Marketing Pull by Commenting on Other Blogs

Participate in Forums

Just like blog posting, participating in forums takes time, but can lead to lots of traffic for your Website. Just as with a blog, you get to leave your URL so those who find your comments in the forum interesting can find their way to your site by clicking on your username and finding your other remarkable content. It takes time, but it’s worth it if you target the correct forums.

For more see: How to Properly Use Forums

Internal Linking

One of the things that takes some time, but really is worth the time investment is internal linking. If you’ve been reading this post you’ve probably noticed that I’ve linked to a few posts as well as other areas on HBM. It’s not only a way to provide value to visitors by expanding on thoughts, but it increases page views and time spent on site per user.

External Linking

If you read the blog posts on HBM you’ll also notice that I link to at least three posts not on HBM. I also occasionally link to sites and posts throughout my own posts. This has been a great way to increase the traffic to my site for two reasons:

1| When you link to other blogs and sites the owner each particular blog and site often gets a notice of your link and they are often curious about who is linking to them. They check out your site and you have a potential reader

2| Most blogs have pingbacks or trackbacks. These blogs allow their readers to view who is linking to their post (it shows how popular their post is) and those readers have the option to click on your link. More traffic.

Link to posts that are relevant off your own site and start making valuable connections.

For more see: Make Every Post a Link Post

Guest Posting

New bloggers need to consider guest posting as a way to drive traffic. Most successful bloggers find their most growth as a result of guest posting. While it seems that you’d be giving away great content to other sites when you guest post, you’re actually borrowing the attention of other bloggers and interjecting your knowledge and interesting character to potential readers of your blog. Provide valuable content to other blogs and look to expand your audience.

For more see: Grow Your Followers like a Country Music Singer

Spending Money

Businesses that have sufficient budgets to gain quality traffic have many options for making an impact on the Web. Most programs on the Web that require payment can still stay within a smaller budget. The impact generally increases exponentially the more you are able to spend and reinvest as you gain sales.

Here are a few of the best ways to utilize your budget:

Ad Words

When it comes to advertising and getting quality return for your dollar, Google is always a good bet. Many businesses, in many areas of industry, have had success driving traffic and sales via Google AdWords. The program is very simple and has the biggest company and smartest individuals working to increase its effectiveness. You can spend as little or as much as you want.

Facebook Advertising

I’ve found success with Facebook Advertising. The technology has gotten more useful over time and I think they’re going in great directions with mining all of their immense user data. I found more success for driving traffic for a membership site similar to Facebook (free membership) than I have for driving sales or anything paid. Perhaps you will find more success.

For more see: How to Use Facebook Advertising (Subscribers Only – Join for $20)

StumbleUpon Advertising

I have never actually used StumbleUpon Advertising, but based on the success I’ve had with natural traffic via StumbleUpon (see below) I’m guessing it’s pretty impactful and beneficial. Check it out and let us know if you have success driving revenue and profit for your business.

Affiliates

There are many sites on the Web that are dedicated to driving traffic and driving sales for businesses that sell things via the Web. If you have something to sell, look into the technology available to develop an affiliate program (Commission Junction is one). It’s a good way to give up a little margin in return for more unit sales.

SEO Provider/Service

Sometimes paying to learn can be most beneficial for your specific business. It takes a certain person who is willing to take both the time and monetary investment to go out and participate in learning atmospheres. There are many SEO providers/services out there who will work for you to not only do your Paid Advertising and Natural Traffic for you, but they’ll teach you techniques that will benefit you in the long-term. Consider these as options if you’re willing to spend both time and money for long-term gain.

Contests

People are always looking for deals. If you have access to prizes, try a few contests as ways to get followers, sales, email addresses, etc.

Simple Changes

Some good news for you – there are things you can do to potentially increase your traffic right now that will potentially impact the number of people visiting your site, increase the time those individuals spend on your site, and increase the number of pages those individuals view per visit.

Here are a few of the simple things you can do now to increase your traffic:

Stumble Upon

One of the things I’ve had success with for one-off traffic is StumbleUpon. The traffic I’ve received from StumbleUpon has generally come fast once a page on the site has been stumbled and that traffic has lasted anywhere from about an hour up to about 24 hours. StumbleUpon and its users are very effective at choosing the best content on the Web per my observation. It’s generally my higher quality content that gets stumbled and also receives the most visits after being stumbled. I have also noticed that photos are something the users of StumbleUpon like to see. Almost all of the posts in the Flickr Creative Commons Series have had success with getting traffic via StumbleUpon.

For more details, please read: A Comprehensive Guide to StumbleUpon

Twitter

I use Twitter as a way to drive contests, traffic to posts, and other things. I also use Twitter to share the content of others. I try to share others’ content more than my own so I’m not spamming too much. Twitter takes some time and effort, but the return I’ve seen in connections alone would be well worth the investment. The monetary return I’ve seen has been an added bonus.

Join Twitter and look to make connections by adding value any way you can.

Improve Your Titles

Titles are important to driving traffic to your blog and site. The Cosmo Headline Strategy is a great way to write remarkable and eye-catching titles for your posts. Usually, someone’s first introduction to your site is a title on a search engine result or a title on someone’s site. Consider the things that will entice people to click while remembering that the title still has to be truthful in what your post will provide.

Write Content that Visitors can Scan

Web users love to scan content. There is so much content on the Web that people need to scan most of it before they decide if they will read your arguments on topics. Use headlines, sections and call-outs to make your content easy for people to scan. If your write strong lists and strong headings you’ll get people to stop and pay attention.

For more see: 42 Marketing Lists from The Future Buzz

Highlight Others

One of the most successful ways I’ve been able to make connections on the Web and thus drive traffic has been highlighting the success of others. When you participate in social media like Twitter or when you’re writing content for a blog post, write about how amazing and remarkable others are. Write about the folks who may be wanting for some attention and who are looking to make connections. Feed their appetites and see your traffic increase as the conversation about you spreads.

For more see: Highlight Others

More Resources on the Web

New Bloggers: Need Traffic?

25 Ways to Build Your Community

Ad Swaps: A Smart and Easy Way to Get Free Traffic

Related posts on Hunting Business Marketing

5 Simple Ways to Increase Traffic on Your Website

How to Drive Visitors Deep Into Your Website

The NFL Guide to Website Traffic

Related posts on the Web

Three simple actions that doubled my website traffic in 30 days

How to Find Readers for Your Blog

How I’d Promote My Blog If I Were Starting Out Again

Grow Your Followers like a Country Music Singer

“You’re listening to today’s country, today’s  WAXX 104.5 FM”

On Air

image credit: curtis.kennington

The other day I was reading a blog post from Ramit Sethi (@ramit) about how guest posting has been his biggest way to gain a larger audience while increasing traffic to his Website, iwillteachyoutoberich.com. Read the entire post:

How to get 150,000 people to read your blog post in 1 week (and how I did it)

Ramit’s suggestion for getting readers to your site is to write amazing guest posts for other Websites. It’s a great way to expand your audience by reaching out to provide valuable content for others who already have a large audience.

I was thinking about this suggestion while I was riding in my truck one morning. I usually listen to the local country music radio station and just then they were interviewing a rising country music singer who said, “You’re listening to today’s best country, today’s WAXX 104.5 FM”.

After the singer said this, they station played the singer’s latest hit single and I thought to myself that doing guest spots and reaching out to the audiences of others is exactly how rising country music singers expand their audience and increase their own stature.

Let’s take a look at the strategy…

Reaching Out to Radio Audiences

One of the first things new country singers do when they’re trying to market themselves and their music to new audiences is to go on radio tours.

A radio tour can last a few weeks and the tour sees the singer going around the nation to radio stations, big and small, trying to share their new music with the disc jockeys. If the disc jockey is impressed with the singer and with the new music they may decide to play the song on the radio for his or her audience. The DJ may also decide to let his or her audience decide how the new song and artist fare by asking for feedback whether it’s by having listeners call in to share their feelings or by giving listeners the chance to share their opinion with voting versus another up and coming star and song.

It can be difficult for new artists to continually go from city to city for tiring weeks on end trying to beg radio stations execs to play their music. Plus the artist has to have an amazing song before they can even begin to think that his or her song will get radio play.

Guest posting is a great way to build your audience and the process is similar to the way rising country signers visit radio stations asking for the disc jockeys to share their music with a large audience. When you decide to write guest posts, you’re essentially asking those who have larger audiences than you if you can borrow their audience’s attention in exchange for remarkable content.

You’re going to have to give up some of your best content for two reasons:

1| You have to impress the blog owner

2| You have to impress the blog audience

Country artists would love to have people listen to their music only by purchasing a copy for themselves, but to expand their audience, artists have to provide remarkable content in exchange for access to those who have large audiences with similar interests.

It would be great if your blog or Website could get lots of traffic by people simply coming to your site directly, but the reality is that to expand your audience and reach out to that target customer, you’re going to have to reach out to other bloggers who have larger audiences and offer some of your best original content in the form of a guest post so you can access their audience.

Look to provide value to another audience and hope that you capture their attention (and the attention of the blog owner) so that they eventually become a fan of yours.

Reaching Out to More Popular Singers’ Audiences

Another way that rising singers reach out to other audiences is by touring with country music stars who have large audiences and followers.

The goal of providing opening act entertainment for large music stars is to get in front of a large audience in hopes of turning someone else’s fan into a fan of you. Rising country stars often take little pay and provide their best touring show (sometimes even turning down smaller gigs and possibly higher paying gigs) for the chance to expand their audience with their eye on a bigger prize (their own headlining tour) in the long-term.

Your goal with guest blogging is to write original content that is remarkable enough to impress the blog owner (so they will possibly talk about you in the future) and the blog’s audience (so they will look for more info on you). This will require you to, in a sense, give away some of your best posts to other blogs. It’s tough, but worth it when new readers discover you.

Country singers would love it if they could focus all of their time earning money by playing their own songs live to the audience that they already have, but the reality is that if a country singer wants to become a star they’ll have to expand their audience by touring (sometimes for very little money) with a larger star in order to get in front of a larger audience.

While you might have to temporarily give up some great content when you guest post, the benefits are great if you can get in front of a blogger’s larger audience in hopes of gaining a few new long-time readers.

Slowly Building a Following

Guest posting and working off your own site with the goal of expanding your audience is a long process and any growth you see will come over time, but it’s by far the best way (along with writing remarkable content) to grow the traffic and revenue to your hunting business site.

While you’re focusing on building a blog to complement your hunting Website, remember that it will be a slow process that will have long-term benefit for connecting with new customers who will trust you and purchase your products for a lifetime.

Summary

What’s most difficult about this strategy for blog writers is giving up some of the best content you write to other blogs and Websites.

Rising country stars understand that their fan base will drive their careers. The singer understand that they have to spend time working with those who have large audiences with the goal of turning those audience members into fans. It takes a lot of effort for seemingly little immediate return, but the long-term benefit of gaining audience members and fans slowly is important for forging a successful career.

Just as rising country singers work with radio show hosts to get their music played and just as those same rising country stars tour as opening acts, you can do guest posts and work with bloggers who have established audiences as your provide them with valuable content in hopes of attracting new fans and customers.

Give some of your best, original content to those who have large audiences.

It’s one of the best ways to grow your traffic and ultimately your revenue.

Update: I’m always looking for opportunities to write a guest post. If you’re interested please contact me. Here are a few Guest Posts I’ve Written

Related posts on Hunting Business Marketing

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10 Inspiring Country Music Videos

The George Jones Successful Career Guide

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The Sports Bottom Line Ticker Strategy

ESPN knows how to keep your interest

Multiple Computer Screens

image credit: totalAldo

I’m not sure if ESPN was the originator, but the world’s most popular sports news network knows how to keep their viewers’ attention even when their current segment isn’t that interesting.

The bottom line sports ticker was a great way to keep viewers’ attention with updates even if a particular set of the audience isn’t interested in the main story being addressed by the sportscasters.

The strategy worked well with sports fans as most only want updates on their team. If the main story being headlined had to do with anything other than some viewers’ team, those viewers were likely to look to other sources for updates on how their team was doing. With the sports ticker, those fans could stay tuned to a particular staying waiting for their teams’ update and score to scroll across the bottom. It was a great way for sports stations to keep viewers by providing a value-adding service.

Online Websites are starting to take notice to the bottom line sports ticker of TV stations like ESPN by broadcasting updates and promoting other content with a ticker or some kind of update section while the main content is still being headlined.

Let’s take a look at a few of the sites that are taking advantage of the ticker update and look at a few ways you can take advantage of the ticker strategy for your own blog or Website.

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One Site Using the Ticker

Some Websites understand that keeping the attention of visitors is important to driving revenue. As a result, these sites are using strategies to that add value to what a visitor may value even when the interests vary from person to person.

National Football Post

The National Football Post entered a competitive arena when they started providing expert commentary and news updates for NFL fans on the Web.

The site has had impressive growth since its launch due in large part to their unique expert commentary from various experts and view points in the world of the NFL:

* Player Perspective – Matt Bowen – Former NFL Safety

* Executive Perspective – Michael Lombardi – Player Personnel

* Executive Perspective – Andrew Brandt – Contract Negotiator and Salary Cap Expert

* Agent Perspective – Jack Bechta – NFL Player Agent

About a year after the site launched they did design overall and introduced their version of the update ticker.

National Football Post Ticker

The bottom line ticker of the National Football Post scrolls through the news updates that the site updates regularly with news from around the NFL. The ticker is always at the bottom of every viewer’s screen (unless the viewer closes the large version of the ticker). As I mentioned before, NFP provides expert articles and podcasts for NFL fans and these articles are their main attraction. For an example read:

The High Cost of Concussions

However, certain NFL fans are going to visit the site looking for news related to their team. While the biggest news of the day is usually covered in the headline section of the site and while other important news is highlighted to the right of the page under Hot News & Rumors there are still updates that certain viewers want to see.

This is where the National Football Post implements their bottom screen ticker. Fans can come to the NFP, read their articles while watching the bottom ticker for news updates on their favorite team.

Ways to Take Advantage

Every blog and Website can become a source of news and updates by shaping their own form of the bottom line ticker.

The ticker doesn’t have to be at the bottom of the Web page and it doesn’t have to be as up-to-the-minute as the ESPN ticker. What your site’s version of the ticker has to provide is short snapshots of content that your viewers will find valuable.

One of the easiest ways to do this is to use embed the Twitter Widget on your site. If you regularly provide valuable updates via your Twitter feed, you can embed your update widget on your site. This way, while your visitors are reading your headline content, they can see what your last few Twitter updates have been. Perhaps the main article just isn’t of interest to them as they get deeper into the article (it happens and it’s alright), but they see that you’ve highlighted an article from your archives on Twitter and their interest is again piqued. Perhaps they’ll click on the link from the embedded Twitter feed and go to the archive.

There are lots of ways to highlight content on your site while your readers are reading your current content. You could have an area to the side of your blog posts that continually scrolls through your archives, popular posts, most commented posts, etc. You could have a bottom line ticker like the National Football Post has, but yours could scroll through the best comments on your site. This would be a great way to highlight your readers.

The only limit to what you can do is your own imagination.

Summary

The benefit of using something like a bottom line ticker is to provide value to your visitors when they may not be interested in the current content you’re highlighting on your site.

ESPN has used their bottom line ticker to provide updates, including scoring updates, to their viewers so that viewers don’t change the channel when all they want is an update on their favorite team.

The National Football Post has taken this cue from ESPN and implemented their own version of the bottom ticker on their page. The NFP version provides hot news and rumors from around the NFL so that while visitors are reading the in-depth articles written by the expert staff they can still stay updated on what’s happening around the NFL including news about their favorite teams.

You can use the bottom line ticker strategy for your own site. Visitors won’t always be interested in your current highlighted content, but don’t lose their interest completely. Highlight your content in other ways to keep their attention.

Keeping interest will lead to growth with your site while providing value to your visitors.

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3 Mistakes You Should Avoid on the Web

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The Best of Record Company Technique

Vinyl Record Long Exposure

image credit: Ivan Zuber

Have you ever noticed in the music industry that after an artists leaves a label and finds success at another label, that their previous label will release Best of… collections or Unreleased collections?

Record companies have utilized a variety of techniques to package recordings of songs with which they hold the rights. One of these techniques is the aggregating of successful content in Best of…, Essential, Previously Unreleased, etc. This technique arose from recording artists parting ways with labels and finding success elsewhere. Rather than leave recordings sitting in archives, executives saw a way to re-package their archives and use the new interest in the artist’s new recordings to sell the repackaged recordings.

It’s a simple technique you can use with your own content to draw on a spike in interest in you and your company.

Record companies have not gotten everything right with their medium, but when it comes to repackaging content, they have excelled in utilizing their archives.

Let’s take a look at a few examples of aggregating archived content in the recording industry and move onto ways you can use this technique to utilize your own archived content.

Examples of The Best of Record Company Technique

Tracy Lawrence

After going through label shifts and changes and falling off the top of the charts for nearly a decade, Tracy Lawrence made a comeback in 2006 with his own label Rocky Comfort and made it all the way to number one the week of June 23rd, 2007 with Find Out Who Your Friends Are (Released August 21st, 2006).

The album, For the Love, was released in January 2007 and saw modest success on the sales charts.

The label who controlled the rights to the songs with which Lawrence had immense success with in the ‘90s released The Very Best of Tracy Lawrence on July 10, 2007 through their subsidiary, Rhino Entertainment (two weeks after Find Out Who Your Friends Are reached the top of the country charts).

Toby Keith

After going through a nasty divorce with Mercury Nashville that saw Toby Keith verbally taunt his former record company in public, Keith found success with a new label, DreamWorks (eventually swallowed by Universal, which lead to Keith venturing out on his own with Show Dog Nashville).

At DreamWorks, Keith found new success releasing several commercially successful albums beginning in 1999 and running through 2005.

After Keith’s resurgence, his former label released 20th Century Masters: The Millennium Collection in 2003 and saw the collection of Keith hits reach gold status (500,000 copies shipped to retail outlets).

Jimmy Buffett

Jimmy Buffett recorded two albums for the Barnaby label in 1970 and 1971. The first was released and sold a few hundred copies initially while the second never saw the light of day until 1976 when Buffett broke out on the ABC Dunhill record label with A White Sport Coat and a Pink Crustacean and Living & Dying in ¾ Time. His major breakthrough came in 1977 with Margaretville.

As the legend goes…the master recordings of Buffett’s second album, High Cumberland Jubilee, were lost according to the executives at Barnaby. The recordings were finally found and released after Buffett begin seeing success on his new label.

Big Kenny

You may recognize Big Kenny as one half of the duo Big & Rich.

Prior to his success with the hit making, trendsetting duo, Big Kenny was signed to Hollywood Records in 1999 in Los Angeles. While in Los Angeles, Big Kenny recorded his debut solo album, Live a Little. However, the album was repeatedly shelved and saw no initial release date.

A few years after leaving Hollywood records, Big Kenny partnered up with John Rich, formerly the bassist and occasional lead singer of the band Lonestar. The two found huge success with their debut, Horse of a Different Color.

Shortly after Big Kenny’s success with Big & Rich his solo album was released on Hollywood Records.

Using the Technique for Your Content

The lesson to learn from the techniques of the record companies is that archived content does not have to sit on the shelf and collect dust – archives can be repacked and put out once you gain attention on the Web with other content.

While you don’t have to necessarily wait for a big change like switching record labels, there are a few things you can do with the archives of, for example, your blog, if you find that a particular post gains attention or if you start seeing an uptick in traffic.

1| Related posts

If you write a blog post that catches on with readers, you could update that post with Related posts… or a new post If you liked the post ’10 Things Outfitting Clients Need for Their Trip’ You Might Also Like…

You could also include archives in your next email newsletter with the heading If you liked last week’s post, check out these related posts…

You could post a few of your archives on Twitter mentioning your new popular post.

2| Best of Series

Record companies love putting out Greatest Hits or Best of packages because it aggregates the most relevant recordings of fans’ favorite music artists. If you find that you’re getting on a roll with a few posts, put together some of your best posts and show them to your newer readers who may not have discovered your archives.

3| Personalize landing pages

Think about the places your new readers find you. One of those places might be Twitter. Each Friday you might get a few new followers as a result of your friends and peers suggesting you as a quality person to follow on Twitter. Your new followers may click on the link in your profile to find out more information about you. Why not customize a page with some of your relevant blog posts aggregated and ready for them to discover for the first time?

Here is my own example:

Welcome to Hunting Business Marketing

This type of personalized landing page is not new. I first saw the idea mentioned by Darren Rowse of Problogger:

About Darren Rowse (@problogger)

I remembered that I needed to create the page after I got a couple new people following me on Twitter who asked about archives and blog posts I could suggest they read.

Summary

Sometimes it takes a recording artist a little while to find their audience and voice in the music industry. It may even take a change of labels for an established artist to rejuvenate their career.

Smart label executives don’t simply let the quality content of the past sit on the shelf to collect dust. When a former artist finds success elsewhere they are quick to capitalize on the success by finding ways to put out archived content for the enjoyment of the artists audience – new and old.

Don’t let your archives sit on the shelf. You worked hard and put time into writing those posts and just because you didn’t have the audience when writing those posts it doesn’t mean that people don’t want to read them.

Find ways to introduce your growing audience to your archives and you’ll see that your growing audience will continue sharing your new and old posts with their friends on the Web. You’ll also see your traffic and time spent on your Website increase as your archives bring in more page views and more reading time.

Keep writing that blog content and eventually I’d love to read your Essential Blog Posts by…

Bonus Content

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No Locks No Gates

Keyword Confusion – The Michael Jackson Effect

Sometimes things surprise you

Coffee in the Morning

image credit: Sir Mervs

On June 25th, 2009 the world lost one of the most audience-effecting artists of a generation – Michael Jackson.

Now, I am a big fan of Michael Jackson’s music and efforts in the entertainment industry. He was creative, innovative, and fearless when it came to crafting original art that he used to connect with arguably one of the largest audiences ever to exist.

It was for this reason that I wanted to write a blog post about Michael Jackson.

I didn’t want to write the standard “I was a huge fan of MJ” post so I thought I’d do what I always do and draw some parallels between Michael Jackson’s success, blogging, and being an entrepreneur.

The result was:

The Michael Jackson Guide to Success

To say the post was a success would be both an understatement while also bringing about the topic of this post – Keyword Confusion.

You see, the Michael Jackson blog post has been a huge driver for traffic to Hunting Business Marketing and that’s great, but after thinking about what my goals for the site it may not be the most relevant traffic (for HBM or for the visitors).

Let’s take a closer look…

Keyword Confusion

It’s probably obvious that the audience I’m trying to reach with the blog posts on this site includes hunting business owners and bloggers.

Often times I like to write about other things I enjoy in life such as music (usually country music or even Bon Jovi) and other topics. I find that writing about what I enjoy and find interesting usually leads to the best posts.

And while I feel it’s important to write about what you love, I also believe you have to keep a focus on the audience you’re trying to reach on the Web.

Since I wrote the MJ post on June 27th, 2009 it’s become the most trafficked post on Hunting Business Marketing and Michael Jackson has become the 2nd biggest search term driving traffic to this blog.

Michael Jackson All Time Top Blog Post

The stats just for the term “Michael Jackson”

Michael Jackson Blog Statistics

Michael Jackson Number Two Search Term

While I didn’t intend for this to happen, it’s been a nice surprise to get a spike in traffic as a result of the Michael Jackson Effect.

Michael Jackson Google Trends

It’s also a classic case of keyword confusion as it relates to Hunting Business Marketing as a business.

While there are benefits to writing a post about Michael Jackson that might connect and be found as meaningful by a searcher on Google, it’s likely that person will not read much of the other content on the site and that’s understandable.

I think there is room for both a focused approach to your keyword initiatives as well as the occasional stray from the ordinary.

Focused Approach

When I write most of my blog posts I like to cover the topics that readers like you ask about or seem to be questioning in the blogosphere. I also like to focus on the questions and problems I have when I’m working in the hunting industry or with marketing on the Web.

I try to focus on keywords that have a decent amount of monthly traffic while also focusing on keywords that my target audience is likely using as they search for information on marketing their hunting business (specifically marketing their hunting business online).

These keywords (as you may know) include:

Hunting Business Marketing

Hunting Business

Hunting Blogs

There are always the long-tail keywords that work just as well:

Starting a hunting guide service

How to make a successful hunting business

How to start an outfitter in Wisconsin

With some of these I have been successful:

Hunting Industry

Hunting Industry Statistics

Hunting Blog Titles

I’m going to continue with my focused approach as one of my goals for writing quality posts. I focus first and foremost on answering your questions, but where appropriate I like to use keywords effectively as well.

But if you know anything about me…you know I can’t settle for just the focused approach…

A Little Fun

I think it’s just as important to write about seemingly outlandish things from time to time as well.

This is why I write posts like:

The Convenience Store Guide to Blogging

The Jon Bon Jovi Guide to Making it Big on the Web

A Story of Focus: My Rubik’s Cube Weekend

I think a good outlandish post, while remaining on topic somewhat, has the ability to attract quality attention while connecting with readers in a way standard or “safe” posts may not.

This is why I like to write uncommon posts once and awhile – to catch you off guard and keep you coming back while still providing valuable content to help you market your hunting business or blog on the Web.

Summary

It was fun writing the Michael Jackson post for this blog and I hope you enjoyed reading it (and checking out the fun dance sequence).

The truth is that while I hadn’t planned for that post to be anything more than a fun, effective post about being successful in life, I had no intention of it turning into the current, most trafficked post on Hunting Business Marketing.

The truth is that it’s important to remain focused with your keyword strategy for your hunting business site and blog.

But it’s also important to keep your Website fun and if it’s in your nature you should write about some outlandish things once and awhile. It’ll keep your audience on their toes while hopefully providing them a connection to your topic of focus at the same time.

Use a good blend of focus and fun with your blog posts and site content and you’ll attract the audience you’re after.

The real secret to Web success is realizing that it’s all about your genuine personality and showing your true voice.

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5 Simple Ways to Increase Traffic on Your Hunting Website

Relevant traffic and connections are what determine your success on the Web

Traffic on Your Website

image credit: doug88888

Usually the first question a new Website owner has for others is “How do I get more traffic and visitors on my Website?

As the Web has developed Website owners and managers always seem to focus on traffic (and various conversions of course) as a way to compare yourself to other sites.

So every Website owner has the thought of traffic and how to get more of it in their minds at all times.

I thought it would be valuable to jot down a few ideas of how you might be able to get more traffic for your hunting Website.

Let’s take a look…

1. Aggregate Your Content

Aggregating content is the idea of collecting content from either off your site or on your site and putting it into a single post or section on your site. One of the things people value is the aggregation of content and resources to make their lives easier.

I remember want to research the hunting industry before starting a business. I had to scramble all over the Web trying to find stats, resources and Information.

I thought about that while thinking about what to write one day. Here is the post that formed as a result:

Essential Hunting Industry Stats, Resources, and Information

Aggregating content from your own site into new posts is a great way to increase the page views per visitor.

Add value to your reader’s experience by including links within your copy as well as providing things like relevant posts or examples. (I’m doing this right now for this post).

This technique is more for driving unique visitors deeper into your site than it is for gaining new customers from off your site, but it can drive both loyal and new readers deep into your content, which is likely to build a deep and long-term connection.

Here are examples of how I have aggregating some of my content:

Dayne’s Top 15 Favorite Posts

List of Lists

For more on this topic, check out Adam Singer’s post on The Future Buzz:

Content Aggregation For Links, Traffic And Buzz

2. Write Awesome Titles and Headings

Just like magazines, TV shows, billboards, and any other form of promotional material, your blog titles and Web page headings are the first thing your potential readers and customers see. Your titles and headings represent your first chance to convince people to move forward in their buying process. Whether they’re going to buy into your blog and subscribe with email or RSS or if they are going to buy your product or service, it all starts with the title or heading.

So the secret to writing good titles and headings is to effectively present the topic you’re going to cover in your post or on the page of your Website. Along with effectively presenting your topic you’re also going to have to catch the attention of your potential readers and you’re going to have to do this with only a few words.

It’s not easy to write blog titles, but there are a few things I do that seem to make it a little easier.

First, I think about what you are thinking about, questioning, or possibly struggling with as it relates to your hunting business. Then I think about how I can provide the answer (or promise the answer) with the blog title. It’s important, of course, for me to actually deliver on this promise within the post, but the way I try to grab your attention is by promising to add value to your life and your hunting business.

It works the same for the headings and titles of the pages on your Website. They are the first things your visitors see before committing to dive further into your site. Your headings and titles have to be convincing and promise to solve the needs of your customer.

Second, I look at publications, headlines, billboards, and other promotions

I’ve always thought that I can’t be an expert on everything so I’ve never had a problem with admiring the genius and expertise of others and using their techniques to my own advantage. One area where this applies is title and headline writing.

So I like to use the titles and headings of things around me for inspiration.

One example is the post:

Write Better Blog Headlines: Tonight at 6

You can really use anything as inspiration for your headings and titles. Just make sure you promise your customer something valuable and then deliver on that promise.

Here are a few more posts on titles and headings:

Hunting Blog Post Title Ideas Part 1

Hunting Blog Post Title Ideas Part 2

Effectively Using Keywords in Your Blog Titles

Titles and headings are often the first things your potential visitors see before the either visit your site for the first time, decide to visit your site on any given day, or if they decide to commit to visiting other pages within your site.

If you can write awesome headings and titles that promise to add value to the lives of your visitors (and you of course deliver on your promises) you’ll find yourself getting more traffic on your site.

3. Write Valuable Blog Comments on Blogs (And Change Your Comment URL)

Some of the comments left on this blog are simply amazing and full of valuable content.

A few people who come to mind off the top of my head are T. Michael of Native Hunt, Cory Glauner of Outdoors International and Tom Sorenson of Base Camp Legends.

They continuously leave content-rich and useful comments that add to the conversations on this blog.

To get traffic to your blog you can leave valuable comments like the comments often left on this blog. The readers of the blogs you comment on will see that you have something of value to add to the conversation and they will be convinced to click through your signature or name to your site.

This brings us to the second part of this point – what URL are you leaving in the signature of the posts you comment on?

When you leave comments on blogs you often have the option of leaving your URL or Website link for your signature or username. Do you normally just link to the home page of your Website or blog? This is common for most people. One thing I’ve tried to do recently is to think about the site and post I’m commenting on. I think about the topic and look back at my own archives and then leave a link to a related post if I have one. This way if readers of the post I’m commenting on like what I have to say in my post they can click through and instantlybe at a relevant post I’ve written rather than just my blog home page.

Leaving value-adding comments is a great way to get traffic to your site from other blogs in and out of your niche. You can also gain the trust of readers, which can lead to long-term traffic if you use relevant URLs in your signatures.

Update: It seems that on some sites you can’t post a comment with any URL other than a basic home page. I’ll have to dig into this a bit more, but just wanted to update.

4. Highlight Other Bloggers in Your Posts

One of the most successful methods I’ve used to make connections with this blog is to highlight the greatness of other bloggers.

I highlight other bloggers because I want to make connections on the Web and a side effect of this mentality has been an increase in traffic.

Because I’ve highlighted the remarkable things others do on the Web, the people included in the posts not only feel connected in some way this blog, but they have a sense of pride in the post that features their name and highlight. This feeling of connection is an incentive for the bloggers to share the post that’s on my blog across their networks.

As others share the post that features them, this blog spreads after that to new people I would have never met otherwise.

The idea of highlighting others in your posts is a classic win-win. The person you’re highlighting gets exposure to a new audience plus positive content written about them. You make a new connection and possibly gain traffic.

Here are a few examples of how I’ve highlighted other bloggers:

8 Little Details That Make Big Differences on Hunting Websites

The Top Hunting Blogs: Part 1

Reviews of Remarkable Hunting Blog Posts

5. Figure out Stumble Upon

I’m still figuring out Stumble Upon at the moment (as I am always trying to figure out everything on the Web). All I know is that Stumble Upon sends (relatively) massive amounts of traffic to this blog on occasion. So I figured it might be worth checking out.

Since I’m still trying to find out more about Stumble Upon I’ll just leave you with this post:

A Comprehensive Guide to StumbleUpon: How to Build Massive Traffic to Your Website

Try experimenting with sites like Stumble Upon and you may stumble (sorry) on something that will generate lasting traffic for your website.

Bonus 6. Write Post Series

One of the most successful things I’ve done on this site has been to write post series.

I tend to write long posts and sometimes I’ll catch myself drifting into two or three different topics within a post and I’ll decide to split it into a post series.

Other times I’ll just find myself running out of ideas one night and I’ll put up a Part 1 and then work on Part 2 the following day when my thoughts are fresh.

Usually what happens is readers will become interested in Part 1 and they’ll have the curiosity or need to come back to find out if there will be more valuable information in Part 2. This is just another way to generate some long term interest in what you’re doing with your blog or site.

Post series also make for great flagship content that you can highlight on your site.

Here is one example of a post series I’ve done:

How to Use the Web to Grow a Successful Hunting Business – A Tutorial

Summary

Getting traffic on your site is probably the biggest frustrations for all Website owners or managers.

There are lots of ways you can experiment with getting traffic and I suggest you don’t shy away from trying all of the new things you can (stay on the good side of your morals) to try and increase the impact of your content to as many people as possible.

Here I’ve only listed 6 simple things you can try and possibly stick with to help get a little bit of traffic.

I hope these work for you.

I also hope you can find better ways to generate traffic to your site.

If you have any super ideas or suggestions, please share them in the comments below.

Related posts on Hunting Business Marketing

Paid vs. Natural Traffic: It’s like Baiting vs. Funnel Hunting for Deer – Part 1

Hunting Outfitters and Guides: Get Valuable Traffic to Your Website

How to Know Where and How to Advertise Your Hunting Business on the Web

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