Today I decided to draft an interesting case study that may prove valuable for you and hopefully for your blog and business. What makes it valuable? SEO and keyword research are important for bloggers to understand. Recognizing search traffic trends in your site’s statistics can help you hone in your writing to attract more visitors and potentially customers to your site. Let’s take a look…

I’m not sure what exactly it is about statistics, but for some reason stats have a way of capturing the attention of people. There are over 500 million results for statistics on Google. Digg has thousands of posts about stats submitted to its pages as Web users find enough value in blog posts about stats to share them with others in the network…

Marketing, thanks to the advances in connection and communication on the Web, is giving people a chance to meet on an individual level. The Web allows businesses and to move away from segmenting and toward a more individual relationship with consumers. With a landing page you are acknowledging the specific individuals that click on the link on your Twitter profile.

I’ve always enjoyed spending time out in the woods, in my tree stand, with a Thermos full of extra black coffee, waiting for that trophy buck to walk past. Recently I was out in the woods on a crisp, chilly, brisk Wisconsin autumn morning and about halfway through the day I got to thinking about blogging (there is a lot of time to sit and think out in the deer woods).

Part of the process for Commenting and Receive a Copy of Hunting Business Marketing | The Book was to leave your frustration in the comments. The comments you left were great and I think we’re going to get some great blog posts as a result. Let’s address these two frustrations with a two-part series starting with increasing traffic. Stay tuned for the follow up…

I was thinking about this suggestion while I was riding in my truck one morning. I usually listen to the local country music radio station and just then they were interviewing a rising country music singer who said, “You’re listening to today’s best country, today’s WAXX 104.5 FM”. After the singer said this, they station played the singer’s latest hit single and I thought to myself that doing guest spots and reaching out to the audiences of others is exactly how rising country music singers expand their audience and increase their own stature. Let’s take a look at the strategy…

I’m not sure if ESPN was the originator, but the world’s most popular sports news network knows how to keep their viewers’ attention even when their current segment isn’t that interesting. The bottom line sports ticker was a great way to keep viewers’ attention with updates even if a particular set of the audience isn’t interested in the main story being addressed by the sportscasters.

Have you ever noticed in the music industry that after an artists leaves a label and finds success at another label, that their previous label will release Best of… collections or Unreleased collections? Record companies have utilized a variety of techniques to package recordings of songs with which they hold the rights. One of these techniques is…

On June 25th, 2009 the world lost one of the most audience-effecting artists of a generation – Michael Jackson. Now, I am a big fan of Michael Jackson’s music and efforts in the entertainment industry. He was creative, innovative, and fearless when it came to crafting original art that he used to connect with arguably one of the largest audiences ever to exist. It was for this reason that I wanted to write a blog post about Michael Jackson. I didn’t want to write the standard “I was a huge fan of MJ” post so I thought I’d do what I always do and draw some parallels between Michael Jackson’s success, blogging, and being an entrepreneur.

Usually the first question a new Website owner has for others is “How do I get more traffic and visitors on my Website?” As the Web has developed Website owners and managers always seem to focus on traffic (and various conversions of course) as a way to compare yourself to other sites. I thought it would be valuable to jot down a few ideas of how you might be able to get more traffic for your hunting Website. Let’s take a look…

The Web, right now, is the ultimate competitive environment for attention. Everybody on the Web has limited time (even if they spend 24 hours each day surfing Websites). It simply isn’t possible to view all of the quality content on the Web. So the battle is on for you to put out content and market that content so your Website can gain the attention of the limited resource you’re after – the attention of hunters.

It’s also important to find keywords that are relevant to the topic of your blog. This will help you slowing build a strong and reliable stream of traffic from search engines. Let’s take a look at some ideas you can use for both sets of keywords for your own blog or Website.

The summer months are coming around the US and in most hunting regions this means more time spent outdoors – it definitely means more golfing, boating, grilling, and general outdoor fun for me and my fellow Wisconsinites. As is expected, as your Website viewers rush to spend their precious time outside, your Website or blog traffic may decrease.

I’ve learned quite a bit about segmenting and individual customer focus at my job as a direct mailer (cataloguer). It’s given me great insight into the world of what specific customers demand from companies as well as ways companies can determine how to promote and market each customer.

Setting up your Website can be is frustrating. You need search engine traffic in order to get your business in front of potential clients. The trick is making sure your Website ranks high for the search queries your potential customers are searching for.