The Redesigned Outdoor Channel Website

Taking video to a new level of engagement

The New Outdoor Channel Website

Recently, I was watching videos on the Bulls and Beavers You Tube channel and I came across one with Todd Birkholz of The Outdoor Channel. Chris Burget of Bulls and Beavers is doing a quick interview with Todd as he presents The Outdoor Channel with a Best of the Best Award from Bulls and Beavers.

Toward the end of the video, Todd mentions the newly redesigned Website and how the wonderful content makes the online world one of the best of the best for hunters using the Web. The video as Todd describes is now available extensively on the new site (over 130 show pages with 50 state pages) so visitors can increase the value they receive from The Outdoor Channel. It’s a great strategy for The Outdoor Channel to improve their customers’ experience while increasing traffic and advertising revenue.

Let’s take a closer look at the newly redesigned site…

Online Video

The Outdoor Channel has always had some of the best video content available on their television channel so it makes sense that they highlight video content on their Website.

The presentation of the video player on the site is unique to The Outdoor Channel. The players sits on the right side of the page while there is a promotional area to the left that displays a rotating presentation of other channels. It’s a good setup to present the video content the visitors have chosen to view while cross promoting the other content on the site.

The full screen option has a clever design as well showcasing the other video content at the bottom of the screen for a brief second before it collapses so the viewer can view a true full screen of the video they’ve chosen.

An important aspect of the site to note is that there is some text content on each page to attract search engines. While search engines are getting better at crawling video and imagery on sites, they still need text to be able to determine what a site and page are about so they can return relevant results to their users.

Having detailed descriptions is a crucial element to have on your site if you’re going to utilize video.

Personalities and Branding

Outdoor Channel Personalities

The Outdoor Channel Personalities page is an example of a great way to organize content on a site.

Fans connect with and seek content from their favorite personalities and providing them with a way to access their favorites within a few clicks enhances user experience while increasing loyalty.

Once a visitor clicks on their favorite personality (or perhaps one they are curious about) they are taken to a page dedicated to personality. The pages are full of great bios, descriptions and of course great video clips.

Greg Miller In Pursuit

On each personality page, fans can connect with their favorite outdoor folks on Facebook or write comments on the Outdoor Channel page.

Each show on the channel has its own page on the site. This gives fans of individual shows access to exclusive content they can’t find anywhere else. There are video clips, photos, and other content to keep fans occupied while spending time on the site.

Greg Miller In Pursuit Show Page


With My Outdoor Channel, The Outdoor Channel has allowed their audience to build user generated content around the passions users share for the outdoors as well as for the content on The Outdoor Channel TV channel and the Website.

My Outdoor TV

I’m a big fan of hunting pictures, so the my outdoor channel photo gallery is wonderful to see.

My Outdoor Channel is a lot like MySpace and other social networking sites in that it allows users to keep profiles, find friends, post videos and photos, write blogs, and interact in other ways that connect people around their passion for the outdoors and The Outdoor Channel.

Monetizing Online Content

As with their TV strategy, it appears The Outdoor Channel is utilizing sponsorships and advertising to generate income from their site.

As the site continues adding video clips and more features that increase viewings and page views, they’ll see an increase in revenue as brands look to connect with their target audience that is viewing content on The Outdoor Channel.

Also available on the site are DVDs of popular shows on The Outdoor Channel. This is a strategy that seems to make sense as fans of the personalities and shows look to have hard, physical copies of their favorites at home for their viewing anytime they want.

Outdoor Channel DVDs

The Outdoor Channel DVDs

Possible Future Strategies

Entire Show Videos

Since The Outdoor Channel is focusing on ad revenue for their site, it’s important to increase the metrics that advertisers look for when determining where to spend their money. Advertisers are looking for branding opportunities and direct sales conversions for the companies.

From what I can see right now, it appears there are only clips of shows and videos on the site. This leaves viewers to subscribe to satellite or cable to view the entire shows on the television channel when the shows are scheduled (or on DVR at their viewing pleasures…which allows people to skip commercials).

It seems like it would be beneficial for The Outdoor Channel to test showing entire show videos on their site. They could break the videos up into segments to allow for advertising videos in between segments. There are other creative ways to implement successful and relevant advertising into clips and entire show videos as well.

Since viewers may not be able to see their favorites shows on TV each week they may be missing out and advertisers on the TV channel may be missing out on impressions. By allowing viewers to see shows on the site, The Outdoor Channel could increase traffic to the site while providing value to their customers giving visitors reason to repeatedly visit the site while increasing time on the site and traffic.


As a way to increase the text content on the site, The Outdoor Channel has the resources to put together an awesome blog for their followers.

Staff members could highlight videos on the site and write about what’s happening with the content on the site and the video on the TV channel. People like Todd could write about updates to the site’s features.

I like what the staff is doing with the CMT Blog. This could be a potential model to follow.

CMT Blog

There is potentially room to have the TV stars write posts and provide updates on their shows and what they’re seeing in the hunting world. Even if it was once a month or so, the content would add up and visitors would love it and keep coming to the site for updates.

Search engines love text content that is updated frequently and a blog seems like a perfect addition to the site.

The more content and page son the site would only increase page views, which means stronger metrics to entice relevant advertisers.


The Outdoor Channel’s new site is wonderful. There is a ton of great video content on the site for visitors to view and interact with. The way the content is displayed makes it easy for visitors to take in the video content and to share the content with their hunting buddies.

What are your thoughts on the newly redesigned Outdoor Channel Website?

What to read next on Hunting Business Marketing

What do Chris Burget and Garth Brooks Have in Common?

Video on Your Hunting Website: The Compromise

The Impact of Online Video in the Hunting World

What to read next on the Web

Why Video Blogging Hasn’t Taken Off

Should You Host Your Videos On Your Own Site?

Are Marketing Dollars Shifting? Exhibit Industry Down 12.5%

The Best Hunting Picture Galleries

Hunters view thousands of hunting pictures on the Web…every day

The competition for the attention of hunters is heating up online and some folks are using quality hunting picture galleries to attract attention away from the competition.

My personal favorites tend to be the galleries that are easy on the eyes, easy to navigate and the ones that have the best photos of trophy game. My favorite type of hunting is bowhunting for whitetails so I always love seeing great photos related to this hunting niche.

Here are the best hunting picture galleries…

Field & Stream

Site: Field & Stream

Gallery: Field & Stream Photos


The Field & Stream Photo Gallery is one of the most popular galleries on the Web. F&S has the best selection of lists and collections of hunting pictures on the Web. People love lists and that includes hunters. The F&S ‘Best of’ collections make for great photo viewing. To increase involvement with their target audience, the team at F&S also encourage users to submit their best photos. F&S then takes the time to highlight the user photos in ways that make the users the stars. This is a great way to highlight the success of others and give them a vested interest in the gallery. I also like the mix of professional photos as well.

For more see Critique of the Field and Stream Photo Gallery

Petersen’s Hunting

Site: Petersen’s Hunting

Gallery: Petersen’s Hunting Trophy Room


The Petersen’s Hunting gallery is entirely user-submitted. On the photo gallery home page visitors have the option to view the highlighted photos, the most recent photos, the most popular photos, and users can view photos by collection and category. Giving visitors options when it comes to viewing segments of your photo gallery is important. Some visitors will want to search for specific types of photos. To satisfy these visitors you’ll want to offer a way to search the photos. Other visitors will want to discover new photos that meet their interests. This is where the categories are helpful (ex: I like whitetails. I can click on the whitetail section).

Duck’s Unlimited

Site: Duck’s Unlimited

Gallery: Duck’s Unlimited Photo Gallery

Widget: Duck’s Unlimited Member Photo of the Day Widget


Ducks Unlimited is a gallery I’ve only recently discovered and I’m glad I did. The user photos in this gallery are spectacular. DU members are allowed to submit photos and it’s apparent that some of the members are professional photographers. And that makes for some inspirational and breath-taking photographs of wildlife (ducks and waterfowl).

Something that sets the DU gallery apart from some of the others is their embeddable widget. Check it out and if you want to see the daily photos on your Website or blog you can. Widgets are great for increasing your audience and search engines love the links they create back to the site.


Gallery: Photos


It’s no secret that is one of my favorite hunting sites. I’ve written about them and included them in collections before (5 Hidden Treasures on the Web, The Top 50 Blog Posts of 2009, 25 Tips from 25 Hunting Industry Leaders). The team at are experts at hunting and sharing their insight and knowledge through their videos, photos, and blog posts. There is a great mix of trail cam photos, harvest trophies, and general photography for hunting product reviews and more. The photo gallery is easy to navigate and the photos are of high quality. is one of the galleries that offers visitors the opportunity to comment on individual photos. Something Field & Stream doesn’t have yet (you can comment on the entire collection or gallery only). Some also offer visitors the chance to rate photos like Ducks Unlimited and others.


Site: Buckmasters

Gallery: Buckmasters Trophy Gallery


The Buckmasters Trophy Gallery is not the best of the bunch, but they have a ton of great user photographs due to the company’s popularity. I’m not sure if it was just me, but this gallery took awhile to load and the auto-play music was a bit annoying (not the music, but the fact that it was playing automatically. See more Video on Your Website). It’s a cumbersome gallery, but it has good photos and it’s a well known brand.

Lone Wolf

Site: Lone Wolf Portable Treestands

Gallery: Lone Wolf Trophy Gallery


Lone Wolf is a bit of a sleeper in this collection. I’m a huge fan of the design of the Lone Wolf site so it’s no surprise that I’d like their photo gallery. I also think it’s important to show that hunting product manufacturers can have successful photo galleries (as well as any hunting industry company). Users submit photos and while some aren’t the best the scrolling is easy and the thumbnail setup is simple.


Site: CamoSpace

Gallery: CamoSpace Gallery


CamoSpace seems to be one of the few social networking hunting sites that has actually had some success. They have partnered with some big companies and some big folks that are famous for more than just hunting (Luke Bryan – great music). It’s a formula that has worked for growing the membership on the site. The photo gallery is 100% user-submitted. That format can lead to some noise (see the trucks), but there are still a ton of photos in the gallery and many of them are great…even if they are a little difficult to find.

ESPN Outdoors Hunting

Site: ESPN Outdoors Hunting

Gallery: Hunting Photo Galleries


It isn’t the prettiest and it isn’t the easiest to use, but ESPN makes the list because the brand is huge and the hunting shows on the channel are popular. Plus I loved the shows on ESPN Outdoors on Saturday morning when I was growing up.

Big Grass Outfitters

Site: Big Grass Outfitters

Gallery: Big Grass Outfitters Trophy Gallery


It’s important for outfitters to have galleries as part of their informational sites. Potential customers want visual proof of success. And past customers can be the best referral service when they push their friends to go on the site and view their photos.

Heartland Lodge

Site: Heartland Lodge

Gallery: Heartland Lodge Photo Gallery


One of the best looking sites in the hunting industry, Heartland Lodge makes great use of a photo gallery to show their potential customers the wonders they have to offer. I love that they use existing technology in Picasa to power their photo gallery. Remember that you don’t always have to work hard to develop your own style of gallery. Use galleries that already exist.

The categories in the gallery are great, but the titles of each photo are another story…

Gander Mountain

Site: Gander Mountain

Gallery: Gander Mountain Braggin’ Board


I grew up near a Gander Mountain (no Cabela’s nearby and I didn’t use the Web at the time) and I loved checking out the physical cork braggin’ board in store. Customers were always putting their trophies on the board and I loved looking at them all. Those Polaroids were great. With this gallery, Gander Mountain has brought that experience to the Web.

Greenwood Springs Plantation

Site: Greenwood Springs Plantation

Gallery: Greenwood Springs Plantation Photos


I came across this site toward the end of this post but I just had to include it. It’s a beautiful design and I love that they use Flickr for their photo gallery. The photos could be titled, tagged and included in Creative Commons on Flickr, but it’s a great use of a great photo gallery tool.

Elements of a Quality Gallery

As I browsed the Web in search of the best hunting galleries, I noted a few elements that should be standard on all folks considering a photo gallery for their site:

1) Multi-size Options

With image size, there is a battle between load time of the page and the quality and size of the image you want to load for your viewer’s viewing pleasure. Most sites offer an initial smaller version of images for scrolling and initial viewing, but offer visitors the option to zoom in or enlarge the photo, usually in some kind of pop-up. I think it’s a good compromise. Allow visitors the pleasure of a fast loading page with smaller images and if they have the capacity, they can zoom in or enlarge the photo.

2) Thumbnail Options

Something I’m in favor of when it comes to galleries are thumbnail viewing options. Popular photo gallery sites like Flickr (Flickr Hunting) offer thumbnail viewing so users can see multiple photos at once while being able to choose the ones they want to view in more detail.

3) Easy Scrolling

An important feature of galleries is the ability to scroll from photo to photo. Once a user has chosen a particular gallery to view they want to be able to scroll from photo to photo quickly and easily.

4) Proper Tagging and Titling

Giving the proper title and the appropriate tag to each photo in your gallery is important for your visitors so they understand what they’re viewing. Tagging and titling photos and galleries properly is also important for optimizing your gallery for search engines.

5) Sharing Abilities

Giving visitors the ability to share and bookmark the photos in a gallery is extremely important for the growth of your site’s traffic and audience. Build in the word of mouth aspects of a gallery and make sure the photos are worth talking about people will spread the word.

Bonus Element

Calls to action are important for any site that is aimed at selling something to visitors. With a bit of programming and planning, sites could take advantage of internal linking to sell relevant products to customers that are viewing the photos in galleries. For example, a company could ask users to submit the equipment used to harvest a trophy. List and link the equipment on the photo to the product pages and you have potential sales. A site like Gander Mountain could do this.

Your Favorite Hunting Picture Galleries

Did I miss your favorite gallery? Please share in the comments.

What to read next on Hunting Business Marketing

50 Photos to Strike Emotion in Your Audience

65+ Essential Hunting Resources

50 Best Hunting Website Designs

What to read next on the Web

Using Google Image Search to Drive Traffic to Your Site

The Importance Of Graphics In SEO

20 Fresh & New Design Galleries

How to Find Awesome Hunting and Fishing Photos Online

Critique of the Field and Stream Photo Gallery

Photo galleries are hugely popular with hunters

The Field & Stream Photo Gallery appears to be a huge success with their readers. Their site has been gaining traffic and readers over the past year at great rates. It’s wonderful to see a quality publication have such success with their online initiatives.

I’ve been a reader of Field & Stream for quite some time. I’ve learned much from their annual articles about whitetail deer hunting and still look forward to their expert reviews on the latest in hunting gear.

One of the reasons for the success of the Field & Stream Website I have to believe is their photo gallery. I subscribe to the Field & Stream Newsletter and it seems they are always including remarkable photographs from the outdoors. These photos are often reader-submitted, which is great.

Field & Stream is involving their readers in their publication and it bodes well for their future growth. I’m excited to see how they continue to evolve as a business with online focus while continuing to offer the best in outdoor-related content.

There are however a few critiques I have about their Website and some suggestions for ways they could expand even more…

Technical SEO

Taking a quick glance through the extensive Field & Stream Photo Gallery I can find a few things they could adjust with relatively little effort that will yield some positive results.

A quick rank check for the general term ‘hunting photos’ reveals that Field & Stream ranks about #25 on Google. This is not acceptable since F&S has one of (if not the) best hunting photo galleries on the Web. And to top off those results, F&S is ranking for with their Hunting page rather than their Hunting Photos page.

The first thing F&S can do is to utilize a strong URL for their hunting photos. Something like would be perfect rather than the current . I would then redirect the current Hunting Photos page to the new one to keep any incoming links.

Click for sharper image

Next I would utilize proper title tags for the Hunting Photos page. I would use something like ‘Hunting Photos and User Submitted Hunting Photos Galleries’ or something similar that best fits F&S’s goals for their photo galleries.

F&S does utilize title tags on their hunting pageHunting: Hunting Blogs, Hunting Photos, Hunting Tips, and Hunting Articles from Field & Stream’. That is a lot of great content. To avoid cannibalism I would remove ‘Hunting Photos’ from this title tag so the hunting photos page is optimized and the search engines aren’t confused.

Click for sharper image

There are a few other things Field & Stream can do technically, but these are good changes to start.

Click for sharper image

Photo Gallery Design

It appears Field & Stream has had great success with their Slide Show Style photo gallery design.

Field & Stream organizes their photos (professional and user-submitted) into individual galleries that are setup like slide shows. For example, Field & Stream’s 50 Best Reader Bucks of 2009. Each time you click ‘next’ above the photos you’ll be taken to a new page. That’s a new page view for each photo, which means big traffic numbers for F&S.

The gallery as it’s currently setup is great for building page views and each page/photo has a new description to the right, which is great for the readers as they will want to learn about each new photo.

It would be a change for my own personal preference, but I would change the slide show format to a design that more resembles a blog post with photos and descriptions taking up fewer pages. This design would lead to potential issues with page load time and decreased page views, but the advantages would include the ability to see more than one photo at once.

It’s mostly a personal preference, but there are also technical advantages. Currently, each page in a photo gallery has the same title tag, which diminishes the value of the tag.

Field & Stream has certainly had success with their photo gallery in slide show format so there is no need to make drastic changes. The traffic and page views are there and users can certainly link to individual posts which will lead to link juice.

There are a few things that could be cleaned up though as I’ve mentioned to make the user experience more enjoyable while taking advantage of some SEO.

‘Best of’ Lists

My absolute favorite part about Field & Stream’s photo gallery is their use of ‘Best of’ lists.

Example: 25 Best Big Game Reader Photos of 2009

Web users love lists and they love looking through lists of remarkable photos. F&S takes the interaction up a notch by including reader photos in their showcases. It’s a great way to get readers more involved in the site.

F&S steps up the interaction by including leader boards for top users, ranked photos and ranked comments, and related photos.

I would continue doing posts like these while also listing the Most Viewed galleries along with Trending or Favorite galleries on the main photos page.

Build on the success of the ‘Best of’ lists and create even more lists that Web visitors love.

Photo Gallery Commenting

Getting back to the issue of the slide show style design for the photo galleries – the commenting on the slide shows is awkward.

Users can comment on the galleries as a whole, but it appears they cannot comment on individual photos. Users will highlight photos in their comments (Ex: What is up with photo #3?) because they don’t have the ability or can’t figure out how to comment on the particular photo they finding noteworthy.

It would be beneficial to user experience and SEO to allow users to comment on individual posts.

One Last Word: Duplicate Content

I just noticed that there is an Additional Info section on most galleries – right side of the page when you view galleries.

It looks like the information in this area does not change from page to page when clicking ‘next’ to view each photo.

This is a search engine no-no as search engines are always struggling with duplicate content. They want to know the page that the content is meant for and sites can be deducted ranking as a result of too much duplicate content.

Example: Moose in Canoe and Elk Hunt 2009 both have the same content in the Additional Info section.


Field & Stream has one of, if not the, best outdoor and hunting-related photo gallery on the Web today.

The increase in traffic in the past year is proof that the great folks at the outdoor publication are doing great things with their Website. They’re writing content that people love to read and they’re adding photos that people love to view and comment on.

With a few adjustments to the structure of the photo gallery I think Field & Stream could see increased results. They can improve their user experience with a few technical changes, which will lead to more incoming links while also adjusting a few things that will increase search engine traffic.

I look forward to see the Field & Stream Photo Gallery evolve and grow as outdoor enthusiasts continue interacting with the site.

PS – It looks like image title and tagging could be improved too. The exciting part is that there is huge potential for Field & Stream to improve their immense collection of photos.

What to read next on Hunting Business Marketing

50 Best Hunting Website Designs

10 Ways to Create Stunning Hunting Blog Posts

50 Photos to Strike Emotion in Your Audience

What to read next on the Web

Best Practices for Title Tags

19 Ways to Get More Traffic to Your Site Using Google Images

5 Tips for Optimizing Images for Search Engines

Image courtesy of vauvau

Ecommerce Search – Pay Attention to Your Audience

Your audience will tell you what they want


Last month Google came out with a new service for businesses with current or future plans for expanding ecommerce presence.

Google Commerce Search

Google has a great way to approach new products. They test new products by allowing limited membership to their new programs and products while they work out the kinks and learn from the group of users who test the new products and services.

Google Commerce was rolled out with Birkenstock and it seems to be a big step for companies with a focus on ecommerce. The step may not be directly related to Google Commerce Search, but the trend that Google Commerce Search addresses is certainly important for businesses with an ecommerce presence as well as for companies with any Web presence.

Let me explain…

Search and Ecommerce

In Google’s Commerce Search video they mention an amazing statistic:

Web site visitors spend an average of 8 seconds on a site before deciding whether to stay. And 70% of online shoppers use search to make this decision.

It seems that the Web and ecommerce has honed in the consumer’s focus of searching for products. Or perhaps consumers have always used search in some form to discover the things they are looking for.

Whether it’s a catalog or a Website, the designer can make suggestions with headings in navigation or in a table of contents, but consumers will still page through a catalog or page through a Website to discovery products on their own.

I’ve been noticing an increased emphasis on search and specifically on the importance of the search bar design on many popular ecommerce sites.

LL Bean

Visit the site – LL Bean

LL Bean now features their search bar directly right in the middle of their home page. The search bar is also highlighted with a color (a shade of LL Bean green) and the text ‘Enter item # or keyword’ is prominently displayed.

LL Bean Search Bar

LL Bean has obviously been doing some testing of their own and has discovered that their customers are using the search bar to discover, find and purchase the products available on the site.

It’s a great example of a company paying attention to their audience and using Website design and functionality to add value to their customers.

Here are a couple other examples…


Visit the site – Zappos and Zappos Zeta

Zappos Search Bar

Zeta Zappos Search Bar

The search bar on Zappos’s test site, Zeta, has the search bar with a color background to highlight the search functionality even more.

Visit the site –

Bowhunting Search Bar

The search here is not in the typical upper right hand side of the page. It’s toward the upper middle area and the company is using Google to provide their search functionality.

These companies realized what their visitors wanted – search functionality – and fostered their Website design around those expressed needs.

Your customer may be expressing different needs for your Website and business. You just have to figure out what they are asking.

Listen to Your Audience

A key to success on the Web for any company is to pay attention and listen to your audience.

Successful marketing driven companies in any contact channel have always been exceptional with testing various initiatives while listening to the feedback their customers provide to the testing. Google has made their mark on the Web by following the principle of testing and rolling out products that their audience responds to with the most long-term excitement. There will always be misses along the way, but the testing and listening strategy is a strong strategy for any company.

Testing at times can seem difficult and time consuming and to setup formal tests it can take time, but is often worth the effort to see the results.

Often times though you’ll find that you can listen and pay attention to your audience without setting up a formal test.

For example, I’ve noticed on the Hunting Business Marketing blog that the types of posts that get shared the most are posts that highlight the success of others. These are usually list posts such as 50 Best Hunting Website Designs. However, posts with more in depth commentary such as Successful Business Highlight – Smashing Magazine are also successful.

I didn’t setup a test for types of posts, but I like to try writing posts of varying style while paying attention to what readers are responding to the most. It seems to be a great way to learn and grow as a writer and as a business owner.

Paying attention and listening to your audience is the key to testing and finding the needs of your customer. Successful companies are able to recognize these needs and address them with improvements to their value chain.


Companies involved in ecommerce have been alerted to a growing trend in Web consumer need – search.

Google has offered their own search for companies with an ecommerce focus with Google Commerce Search.

Successful companies always test and pay attention and listen to what their audience is telling them. Companies with long-term success are able to not only listen to their audience, but are also able to try new things that successfully address the expressed needs of their audience.

Setting up formal tests and even doing a little in depth analysis of your Website are great ways to listen to what your audience is saying. If you notice an area of expressed need that you can address then roll it out and see how your audience reacts. If it’s positive then great. If the response is so-so then try something new.

The key is to pay attention and continue adding value to your connection with your audience.

What to read next on Hunting Business Marketing

Are you a character?

Are you sure Google Done it This Way?

A Guide to Understanding Hunters on the Web

What to read next on the Web

10 Reasons Social is Your Future SEO Strategy

What Timberland Taught Me About Retail

11 Ways to Influence People Online and Make Them Take Action

Image courtesy of alexkerhead

The Top 10 Twitter Landing Pages

“A twitter landing page is a page on your blog or website that is specifically written for those arriving at your blog having clicked on the link in your twitter profile.” – Darren Rowse (@Problogger) of Problogger

Airplane Landing

Darren has written what I believe to be the best argument for creating a custom Twitter landing page.

Please read: Develop a Twitter Landing Page

Marketing, thanks to the advances in connection and communication on the Web, is giving people a chance to meet on an individual level. The Web allows businesses and to move away from segmenting and toward a more individual relationship with consumers.

With a landing page you are acknowledging the specific individuals that click on the link on your Twitter profile.

Twitter Landing Page

Rather than sending individuals that visit your Website via your Twitter profile to your company’s home page or to your personal blog home page, you’re sending them to a more personalized landing page with targeted and relevant content.

By providing relevant content and information for specific visitors, you increase the chances of gaining a longtime follower.

I’ve looked through my list of followers and those I follow on Twitter to find the 10 best Twitter landing pages – surprisingly there were very few who had landing pages. I’d say (and this by no means scientific – it’s actually only a rough estimate of my own Twitter community – that less than 5% of Twitter users have Twitter landing pages).

Let’s take a look at each of the 10 best…

1| …

It turns out that not many people in my Twitter community have Twitter landing pages. And since there are relatively few Twitter landing pages I didn’t think it would be right to do a ‘Best of’ list after doing some searching.

Do you have a Twitter landing page?

If so please let me know by leaving the link to your Twitter landing page in the comments below. I’d love to include a full write-up about you and your site in this post.

Social Identities

Social Identities creates amazing images and design for businesses and individuals using social media. Custom themes, backgrounds, and other images including logos and blog graphics. Customized and stunning imagery is important for any business looking to connect with their target audience. A successful image can communicate your business message and mission to your customer in an instant.

Follow Hugh on Twitter – @HughBriss

Visit the Sites

Social Identities

Twitter Image

I like the custom theme for Barrington Gifts:

Barrington Gifts Twitter Background

View all of Hugh’s Custom Twitter Backgrounds

Facebook Pages

Custom Ning Themes

Creating Your Own Page

If you’d like, I’ll help you develop your own Twitter landing page. Just contact me (Contact Form at the bottom) and let’s get your page up. 🙂

Here are a few I found via the Problogger article and Google:

About Darren Rowse (@problogger)

Blog for Profit Twitter Landing Page

Free From Broke Twitter Landing Page

About EH Design & Consulting (@ehdesign)

Miscellaneaarts Twitter Landing Page

HBM Twitter Landing Page

Now, it wouldn’t be fair if I didn’t share my own Twitter landing page for HBM: Welcome to Hunting Business Marketing.

I named it something more generic so I could potentially use it for other social media. The posts I highlight what I think are the most valuable posts on HBM along with Twitter Related Posts.

What to read next on Hunting Business Marketing

Use Twitter to Improve Your Business

Aggregate Your Archives to Capitalize on New Popularity

Ways to Increase Traffic

What to read next on the Web

In A Connected Society, Comprehension Of Sociology Is King

Twitter Landing Page

Twitter Landing Pages, 10 Elements of a Successful Twitter Landing Page

Image courtesy of .faramarz on Flickr

25 Tips for Web Conversion

Lifetime customers create lifetime profit

Getting Visitors to Click

image credit: audi_insperation

When you start or look to expand your hunting business with a new Website your design and functionality should focus on converting your Web traffic into long-term customers.

Working with a Web programmer and designer can be a great experience. However, when it comes to actually working to develop a Website that is focused on converting sales, simple things tend to get lost in the excitement of getting the site launched. During the process of launching the site we all have the tendency to include too many features while the features that really matter (the converting features) lose priority on the Web page.

Let’s look at a few tips you can use when developing your new business Website…

1| Answer Customer Questions (Before They Ask)

Take a few moments to consider the questions your potential customers have asked you and then answer them in priority order on your site – possibly in a FAQ or even on the Home page.

2| Use Testimonials

Social proof is huge today in a world where customers don’t always trust new businesses. Show that you’re trustworthy by showing testimonials.

3| Get Your Visitors to Call You

If you are good at connecting with customers over a phone call…don’t ignore that fact. Make getting visitors to call you personally over the phone the conversion goal of your site.

4| Show Partnerships

Like Social Proof with Testimonials, your potential customers may perhaps benefit from seeing familiar badges of approval. They like seeing company logos they recognize on your site if those companies are ones you’re associated with.

5| Stir Up Emotion

Emotion is huge for conversion. People make decisions based on feeling good, sad, scared, etc. Look for the emotions your visitors want to feel and make your product and service part of the emotional experience.

If you’re an outfitter you could do something like cutout the face of a happy hunter with a trophy harvested on your property and include the words ‘Insert You Here’ (a cheesy example, but you get the point).

Emotion drives conversion.

6| Remove Options

Don’t give your visitors too many options. Give them conversion options only. If you want your customer to subscribe to your newsletter, give them the option to subscribe, show the benefits and then give them the option to subscribe again. Nothing more.

7| Remove Clutter

Don’t get caught up in the feature game on your Web. Simple Websites that lack clutter often have the most impact.

8| Let Down Your Guard – Show Your Passion

Emotion drives conversion.

Let your customers see your passion in all of the elements of your site. Your passion will drive their passion. Don’t be afraid to let yourself smile in photographs or in your voice when writing content. Visitors connect with passion and trust companies who share their passions in life.

9| Show the Value

Are you offering a truly great price?

Show and tell your customers that you are offering something of value. Give examples and comparison.

10| Create Urgency

Emotion drives conversion.

Use urgency and timely events to trigger conversion. Don’t tread over the line of deceit, but use urgency to show your customers the path of conversion that will better their lives.

For more on this topic, please read How to Use Current Events to Trigger Buying Emotion

11| Visually Impact

What do you see with the following sites?

Yahoo Home Page

Google Home Page

This is an old example, but the point is that Google focused on the simple fact that they want their visitors to search the Web. Yahoo instead tried to be everything for their visitors even when they had the simple search feature like Google.

Yahoo Search

Their goals were different. Google got visitors to search and then engaged them by offering relevant information to click (their revenue is clicks). Yahoo took a different route?

What do you want your visitors to do?

12| Stay Away From Put Offs

One of the things I dislike on sites are put offs or features on sites that turn me off instantly to the site. One example would be music or noise or sounds that begin automatically when I visit a Web page. 99% of the time this happens I leave the site.

For more on this topic, please read Video on Your Website: The Compromise

Does your site have anything that will cause visitors to leave instantly?

13| Prices

Show your prices if selling a product or service on your site is what you want to convert. Your customers are wondering. Answer their questions right away.

14| Impactful Items First

Think about what your customers want to know most…answer their questions right away on your site.

15| Appealing Format and Design

Visual appeal is important for any Website.

For text on your site, use formats that allow visitors to scan quickly. Allow their eye to capture the important information only and then they’ll come back to dive more in depth into your arguments.

Also, if your site can effectively capture the feeling and emotion that your product or service creates you will not only convert more customers, you’ll convert more quality customers if you deliver on your promises.

16| Relevant and Impactful Photography

Like appealing format and design, photography drives emotion and conversion. Use photos that appeal to emotions. Don’t overdo photography and always use relevant photos.

Deliver on the promises your Website makes.

17| Strong Headlines

Think critically of the headlines and topics you use for your Website. Think about the headlines on pages that will capture attention.

For more on this topic, please see The Cosmo Headline Technique

18| Relevant, Simple Call-to-Action Verbiage

Do you want your customers to Buy Now? Subscribe?

Use relevant calls to action. It seems simple, but some sites miss this fact. If I want to buy a product, don’t offer me a button that says “Submit”.

Don’t confuse.

19| Expedite Conversion

Limit the barriers to conversion. Use your common sense and don’t trap your visitors, but don’t waste their time with procedures that aren’t absolutely necessary to conversion.

20| Offer Exclusives

Exclusivity is a valuable thing. Offer exclusive offers to your clients. Show visitors that if they become customers they will be part of an exclusive group.

21| Be Truthful

Don’t hide facts from your visitors if they’re important for adding lifetime value to the business-customer relationship. Customers will find out about any skeletons in your closet. Be honest about your business and they’ll be no surprises later on.

22| Be Open

Show your customers that you are open to their input. Allow them to be part of an open organization where they can impact the success of your business by converting to subscribers, customers, or followers.

23| Increase Engagement

How can you strengthen your engagement with your visitors?

Engage your customers by asking for their opinions, help, and input. Offer to help them with their problems before they ask your competitor for a solution. Engage your visitors and look for any way to further the connection.

24| Think Long-Term

Always think long-term with conversion. Don’t be deceitful with copy or photos. Be honest and open with your communication and always deliver on promises. Make sure your Website is truthful and visitors will develop a trust that converts them to long-time customers.

25| Give Praise!

If your visitor converts to a buyer, subscriber, or follower, give them praise and make them feel like they have made the best decision of their life. Show them with strong and truthful emotion that their commitment won’t go unnoticed. Give them something of value if you can. This could be something as simple as giving your new Twitter followers access to a free gift (even a simple gift like a keychain or access to a ‘special’ photo gallery).

Related posts on Hunting Business Marketing

A Guide to Understanding Hunters on the Web

Using Others to Find Motivation

Sponsorship Case Study – Team Huntress

Related posts on the Web

Conversion killers – does your site contain any “Nuke Buttons”?

19 Reasons You Should Blog and Not Just Tweet

How Does This Share?

Opportunity for Hunting Product Manufacturers

Can a Trend in Home Furnishing Mean Opportunity for the Hunting Industry?


image credit: Roy Montgomery

An article on a recent trend in the home furnishings industry sparked some thought on a potential opportunity for manufacturing companies in the hunting industry.

Even in today’s difficult economic times there seem to be opportunities for entrepreneurs to expand their product and service offerings to fulfill the needs of audiences throughout the US and the World – this includes businesses like yours in the hunting industry.

If you read the news or if you know someone in a business or profession involved with the housing industry you know that that particular sector of the economy has been struggling of late compared to the prior five years or so. Whatever the reason for collapse in demand for housing in the US (and we all have our arguments about the US economic collapse), it’s generally understood that opportunity for growth as a housing industry business is not looking good.

However, the article I read today proved that there is always opportunity where most see demise.

Let’s take a closer look at that article and discuss a potential opportunity for your business…


Trend in Home Furnishings

The article I read was:

Multi-Generational Design The Hot Trend at home.

Multi-generational design is one of today’s fastest growing trends in the housing industry. As more and more people understand the benefits that smart planning affords to those of all age groups and abilities, a demand is being generated for products that combine style, safety, beauty and comfort with practicality and versatility. In fact, it’s what good, smart design should be.

Please read the entire article. It is a quick read and is well worth it.

What I liked most about the article was its positive outlook as the author described a genuine opportunity for home industry businesses to capture a growing trend. It’s always important to look past the difficult news put in front of us each day and sees the opportunity to provide quality products and services for customers willing to pay a fair price for things they need to improve their lives whether it’s through necessity, escape, or other enjoyment.

Just because the housing market may never again reach the peaks of 2003-2005 in the US it doesn’t mean there aren’t opportunities for businesses in the housing industry.

The article mentioned above looks into the growing trend of multi-generational homes and the article looks specifically at the potential for companies to design products that are not only beautiful, but functional for extended families and households.

One example of a product the article mentions as being functional for family members of all ages includes simple and elegantly designed hand-held shower heads. This product makes it easier for people to clean their body while also making it easier to clean hair.

It’s important to remember that just because the paradigm that the US consumer was used to in the past may be changing, but it’s not always a negative situation. Changing times always provide opportunities for innovators to create products to fill new voids and needs in any marketing.

And there may be a new opportunity in the hunting industry as well.

Opportunity for Hunting Product Manufacturers

After reading this article about making products for the home that are functional for customers of all ages I thought about a few products in the hunting industry.

Specifically I was thinking about tree stands (because I have just put a few up this year for some bow hunting). Each year I struggle to put up my hang-on stands so I can get close to some nice whitetail deer. The stands I use are heavy and difficult to hoist up to the spot on the tree I see fit for hunting. I use hang-on stands and hang-on ladder steps that have straps that go around the tree and cinch. Each time I move a stand or put one up each fall I end up being exhausted from all of the work that goes into the process. Not to mention the fact that I have to do some tightrope-worthy work to get the stand up to the spot on the tree.

It’s a little dangerous and while I consider myself to be in good shape, I believe the process is too difficult and I’m sure others feel the same way.

There has to be a better way to accommodate tree stands so hunters can get keep the mobility of a hang-on tree stand while being able to easily hang and take down the stand.

Would it be possible to create a tree stand that was easy for hunters of all generations (child, parent, grandparent, man, or woman) to hang and take down each time they wanted to increase their chances of hunting a trophy?

Is there a way to create a tree stand that used a pulley system where the hunter could connect a smaller piece to the tree, climb back to the ground, and use a pulley system to pull the hang-on stand into place?

After doing a quick search, I found this video from Pine Ridge Archery where they actually do have a pulley system. Would it be possible even for them to take this a step further and allow for the tree to somehow snap into place when pulled up to the base on the tree?

I’m not sure, but perhaps it’s an opportunity.

The article mentioned above discusses the increase in multi-generational homes, but there is an opportunity for hunting product manufacturers to take the same approach with product design. Focus on functionality that is simple and functional rather than complex.

It’s not easy to create simple products, but with a focus on making products that are functional and useful for all ages it can open up new creative thought.


Because customer needs change in the market there are opportunities for advantageous businesses to step up and create products that meet the new demand.

While the housing and related industries are probably not going to see the same peaks as they did a few short years ago, people will still live in homes and they’ll still want to create a comfortable and functional place to live for their families. This is the opportunity the author of the article mentioned above addresses by describing the increase in demand for multi-generational products that are elegant in design and functional and useful for all generations.

There may be the same opportunities in the hunting industry for hunting product manufacturers to create products that are functional and useful for all generations of hunters.

What do you think?

Any product ideas that could benefit multi-generations of hunters?


Related posts on Hunting Business Marketing

3 Viral Video Ideas for Hunting Businesses

A Guide to Understanding Hunters on the Web

40 Quick Tips and Ideas for Growing Your Hunting Business

Related posts on the Web

The Importance of Social Media Marketing: Why You Should Learn and Master it

If I Started Today

45 Blog Post Ideas That Always Generate Buzz

Successful Email Campaigns

A remarkable, consistent email campaign can prove valuable for your customers and increase your site’s traffic and visitor involvement


image credit OWENthatsmyname

A regular email campaign is one of the best ways to connect with your customers while also driving traffic to your site as well as driving sales of your products and services.

I’ve been paying attention to a few email campaigns in the hunting industry over the past few months and a few have stuck out as being very impactful with their design, content, and innovation.

I thought it would be beneficial to look at four of these successful campaigns and look at reasons why these particular email campaigns are successful…

My Outdoor TV

MOTV Full Email

My Outdoor TV Email

MOTV Snapshot Email

My Outdoor TV Email Snapshot


Email Campaign: MOTV Minute

Example Email: Scent Free, From Head to Toe

I get at least one email from My Outdoor TV every week. They also have their daily updates that include only one link to an area on their site like Analyze the Hunt.

I enjoy receiving these emails because the content is always compelling to me as a hunter. In this example, Scent Free, From Head to Toe, there is a full article on the importance of scent control when hunting whitetail deer. The article specifically discusses rubber boots from La Crosse.

The email does a great job of showing users that if they click on certain areas of the email they will not only be taken to a page with the article content, but to a page that contains a video relating to headline topic. It’s very important to show the viewers of your email campaigns exactly what they can expect when they click on certain buttons, links, and other areas of your email. My Outdoor TV does a great job of showing a small video player preview in each of their emails.

The layout and design of the MOTV Minute emails are pleasing to the eye. There is lots of great white space. That makes it easy to read the text of the main article. The ads that are included at the right side of the image are not intrusive and they flow well with the overall design of the email. The header is easily recognizable as it has the My Outdoor TV logo with a similar background to the actual site. There are great buttons for viewers to click if they choose: “Email to a Friend”, “Web Version”, “Watch Now”, and buttons to My Outdoor TV’s other social media campaigns on Facebook My Outdoor TV and Twitter My Outdoor TV.

My Outdoor TV might try to include the tabs at the top of their Website so viewers of the emails aren’t limited to simply clicking on the buttons included in the email image. Even if the emails are full of great content, not all viewers will be interested in all of the specific stories. Including the normal tabs from the Website would give these readers more options for clicking through to the site – options they are comfortable with already.

My Outdoor TV could also include a More Videos on Whitetails section at the bottom of the email image.

My Outdoor TV does a great job with their email campaigns. It’s one I look forward to each week because of its great design and wonderful content. My Outdoor TV is a great example that you can use as inspiration for base your next email campaign.

Deer & Deer Hunting

Deer & Deer Hunting Email


Email Campaign: Deer & Deer Hunting Newsletter

Example Email: Explore New Hunting Lands

Deer & Deer Hunting sends out their email newsletter at least once a week and sometimes multiple times each week. I like their email as well because they include so many options to click on including options from various areas on their Website.

Sections of their email include:

– New Discussions in the Forum

– New Videos

– Outfitter Highlights

– Contests

– Expert Articles (Snapshots only)

– New Photos

– Equipment Highlights

– Polls

D&DH also highlights some of the books from their immense library. It’s a great way to highlight some of your products in a way that makes sense and is relevant to your email viewers.

The D&DH emails are clean and simple in design. The design definitely focuses on the content, but the design is far from boring. The email images are clean and with all the white space, it’s clear where to click if you want to head to the site and view content.

You can definitely tell that D&DH are seasoned pros in the magazine businesses because they always have eye-catching headlines that grab attention and make you want to click through to read the full articles on the site. This is important for email campaigns because you’re ultimately trying to increase traffic on your site as well as drive customers to specific sections on your site so you can sell your relevant products and services.

D&DH does include tabs at the top of their email header, but they could even include the tabs from their site as I mentioned before with My Outdoor TV. Viewers of the email may not find what they’re looking for in the email (although there is so much great stuff in the D&DH email) and they may just want to click through to Deer & Deer Hunting Features section right away.

Deer & Deer Hunting has been one of the best hunting magazines for a long time and their success with magazines has spilled over into their email marketing efforts. They use their quality content and connect with their audience in ways that are engaging and encourage action through their email images.

Use Deer & Deer Hunting as a guide for your own email marketing efforts.

Field & Stream

Field and Stream Email


Email Campaign: Field & Stream Newsletter

Example Email: 34 Gear-Winning Reader Tips PLUS Amazing Carp Shooting Action Photos

Field & Stream truly has an email campaign that I love receiving each week. F&S send out content-filled emails that capture attention and get viewers to click through to the Website.

What I find myself clicking on most each week when the email arrives is the great photos. F&S put together great photo galleries and they don’t a great job each week of promoting them in their emails. The subject line usually has something related to the featured photo gallery – Exclusive Photos of New World Record Brown Trout. It’s very appealing to open an email with this subject line (when the email sender is recognizable like F&S).

F&S, like Deer & Deer Hunting, definitely use the skills from their magazine marketing with their emails. They have great headlines to capture attention and entice opens and clicks. They also have remarkable content in their articles and descriptions, which are where all email campaigns should start.

I also love F&S highlights their readers. They have sections on their site and in their email like Winning Reader Tips and Featured Read Trail Cam Photos as well as other featured reader photographs. Highlighted the greatest of readers or clients is a great way to get them vested in the success of your business and any campaign you try like an email campaign. If your subscribers see an email with their photo they’re going to be thrilled and likely share it with anybody they can.

F&S also finds unique ways to put in advertisements in their emails that aren’t obtrusive and flow well with the rest of the clean layout. The ads fit well, but they are noticeable so any interested reader can easily click through the ad to see if they want to become a buyer of the advertiser.

Overall, Field & Stream is a great example of a successful email campaign. They give their readers something to look forward to each week as they always have great content (especially the photos). The headlines are always intriguing and I usually click through to read the full articles after checking out the latest photos in the gallery.

I would say that once on the site the photo gallery isn’t the best. It’s hard to use and you can only comment on the entire gallery instead of individual photos. It’s still a great service provided by F&S and I’m glad they allow their readers to show their interesting outdoor photos.

I’m also glad that Field & Stream highlights their readers. It’s great for their readers and it makes for great content.

Look at Field and Stream when creating or improving your own email campaign. They lead by example in the outdoor industry.

Update: I received this email from Field & Stream today. This email (view the email online – Fall Essentials from Field and Stream Clothing) is not for their magazine site, but for their apparel store. I like how they included the header in the email image. Check out the story behind this brand reinvention. It’s very interesting:

Field & Stream Brand Launches Clothing Line that brings Everyday Casual and Weekend Play Together

Field & Stream Brand Email


Email Campaign: Email

Example Email: Early Season Scent Control from

I don’t receive too many emails from the great folks at, but I’ve been impressed with their email images that I have received.

Todd Graf and his staff of expert hunters, writers, photographers, and videographers have been in the online hunting business a long time. I was excited when they started because I’m a huge bow hunter myself and I knew these guys would put out the best site on the subject. uses a basic approach with their email campaigns, but their content and products are top notch so their emails still resonate with viewers.

Right away in Early Season Scent Control they’re giving a solid discount ($5 off $50 order), which is a great incentive for viewers of the site to sign up for the email list. If there are email exclusive offers there is a great chance of getting people to sign up as a subscriber.’s emails have segments for useful products, how-to videos and links to lots of the latest blogs that have been written by their expert staff. There are lots for subscribers to click on as they go from their inbox to the site. They also have great photography for their product images, headers, and in their blog posts. People love visuals and does a great job of using visuals in their marketing efforts including email.

I also forgot to mention earlier that the subject line Early Season Scent Control is a wonderful example of how a company can use timely events to be more relevant to their clients and subscribers. knows their readers are in the early stage of the hunting season so their providing content and products for their readers that fit the time of the bow hunting season. It’s simple and it makes sense.

I am looking forward to lots of great things from They have a great staff of marketers and writers. I look forward to their next email.


These four companies all have remarkable email campaigns that use great content with great email image design to capture the attention of hunters through the email channel.

Some of the recurring themes that stand out in these campaigns include:

– Photos

– Great headlines and subject lines

– Sections with highlights and features

– Highlighting subscribers

– Simple yet effective design

– Similar look to the site

– Timely content topics

All of these campaigns are unique yet they all provide remarkable content and value for subscribers.

There is a lot of potential for you and your company to take advantage of email. When it comes to marketing the power to sell products comes through gaining trust of your list of customers. By setting up your email campaign and learning how to build your list with email subscribers, you’ll be on your way to creating a great audience that you can work to create trust with so they will become long-term customers.

Best of luck with your email campaigns and feel free to share any experiences you have had with email marketing.

Related posts on Hunting Business Marketing

How Long Copy Email Can Help Your Hunting Business

7 Email Marketing Observations

How to Use Current Events and Email to Trigger Your Customer’s Buying Emotion

How to Get Subscribers for Your Email List

Related posts on the Web

How Crappy Landing Pages Kill Email Campaigns

What We Can Learn from E-mail Spammers

Communication Tools and Levels of Interruption

Social Media Marketing Basics: Facebook & Blog Promotion

Successful Business Highlight – Smashing Magazine

Smashing Magazine – Blogging and Link Building Masterminds

Smashing Glass

image credit: AMagill

The folks at Smashing Magazine have the blogging game figured out. They write blog posts that are extremely valuable for their readers, audience, and customers. The posts include tips, tools, and examples that help their readers to become more knowledgeable with the craft of design.

And the best part of Smashing Magazine is that they link to other great individuals and companies.

It’s not only a great way to provide value for an audience, it’s a great way to gain attention and a few links to your site (SEO Gold).

The value in having a blog for your business is providing valuable information for you customer so you can connect and establish a strong and long-term business/customer relationship. Customers today look for companies they can trust for quality products. A blog is a way to build the trust necessary for future success on the Web.

Highlighting the success of other companies and bloggers is a strategy you can use to grow your blog’s status and impact while building relationships with bloggers, other business leaders on the Web, and most importantly your customers (this relationship leads to sales and profit).

Let’s take a closer look at the success of Smashing Magazine and a few ways you can use their success as an example when building your blog for your hunting business…

Smashing Magazine Company Brief

Smashing Magazine Logo

About Smashing Magazine

Founded in September 2006, Smashing Magazine delivers useful and innovative information to Web designers and developers. Our aim is to inform our readers about the latest trends and techniques in Web development. We try to convince you not with the quantity but with the quality of the information we present. We hope that makes us different. Smashing Magazine is, and always has been, independent.

Why I Love Smashing Magazine’s Blog Posts

I posted on Twitter one of the things I’ve learned about blogging.

Highlighting the Success of Others on Twitter

Shortly after posting my thought on Twitter, I realized that Smashing Magazine was doing a perfect job of writing articles on their blog that not only highlight the success of others, but also provide extremely valuable content for designers and Web developers.

If you have a blog for your hunting business, highlighting the success of others is a great way to provide value for your readers.

You might be asking, “Why is it advantageous to write about others? I thought it was important to highlight the success of my own business?”

While it’s important to write about the success of your own business, here are a few benefits to writing about the success of others:

1| Examples provide value for your readers, customers, and audience

2| Valuable connections with businesses and bloggers

3| Link building strategy

Valuable Examples for Readers

Writing about the success of other bloggers and companies, even in related fields, provides valuable examples of success for your readers to learn from and emulate in their own lives.

For example, if you have an outfitting business you could write an article/blog post about how the Bowhunting Blog provides the best expert hunting product reviews that include photos, objective discussion, and how-to information. You could go on to write about how one of their articles helped you with your outfitting business (if that’s actually the case).

On your outfitting blog, your readers are likely looking for your expertise in the area of hunting in which you specialize. Along with your own product reviews, highlighting quality product reviews from other sources is another great way to provide value for your readers. Quality content is a great way to gain a loyal readership (quality traffic) for your company’s blog.

Valuable Connections

A second benefit of highlighting the success of others are the connections you can make with other players in the hunting industry including business associates, bloggers, and marketers.

When you write and link to other bloggers and sites in the hunting industry, those people will usually receive notice via email or on their site that you are linking to them. People love reading nice things that are said about what they’re working hard to do with their business so it’s likely a friendship and valuable connection can be made from your first contact via your blog.

Link Building Strategy

The third benefit of highlighting the success of others with your hunting blog is that when you show other bloggers and Website owners some love they may just show you some love back – in the form of links to your site (search engines love quality links to your site. It builds your authority).

Smashing Magazine has a ton of quality links from other sites and bloggers.

The search engines like when other quality sites link to your business’s site and blog because it shows that others value you, your business, and your content. It’s social proof that you’re a reputable Website on the Internet and the search engines are more likely to put you at the top of the results page for targeted hunting keywords.


The secret to writing effective blog posts for your hunting business’s blog is to write about what others in the hunting industry (especially those on the Web) are doing that is amazing, inspiring, effective, and remarkable.

Smashing Magazine does an exceptional job at providing valuable content for their readers both using the knowledge of the writers at Smashing Magazine as well as highlighting the knowledge of others in the Web design and development industry.

Smashing Magazine’s success is proof that they understand the benefits of highlighting the success of others:

1| Examples provide value for your readers, customers, and audience

2| Valuable connections with businesses and bloggers

3| Link building strategy

If you have a blog for your hunting business or are considering a blog for your hunting business, try to use the strategy of highlighting the success of others just as Smashing Magazine does with their articles.

Add Smashing Magazine to your Daily Reading

Smashing Magazine Website

Smashing Magazine RSS

Smashing Magazine Forum

Smashing Magazine Book

Following Smashing Magazine on Twitter: @SmashingMag

More Great Posts from Smashing Magazine

Inspirational Articles on Smashing Magazine

Tutorials on Smashing Magazine

20 Talented and Impressive Illustrators

50 New Beautiful Blog Designs

Vital Tips For Effective Logo Design

Marketing Rules and Principles for Freelancers

10 Harsh Truths About Corporate Blogging

Related posts on Hunting Business Marketing

Successful People Guide to Success Series

Sportsmen of North America and Magnum Hunt Club

Successful Hunting Business Highlight – CamoFire

Related posts on the Web

What Do SEOs Know? (Great SEO tools available at SEOBook)

The Building Blocks of Social Media for Business

Five Link Building Strategies That Work

8 Little Details That Make Big Differences on Hunting Websites

Little details can make your site stand out

Little Puppy Big Heart

image credit: Squirrel Cottage

There is so much noise on the Web that it’s difficult to get your Website and content noticed. I remember just a year or two ago there were only a few basic hunting Websites that offered things such as photos, forums, and a few had blogs.

Today, there are more hunting social networking sites than a person can count.

This is just one example of how hunting Websites have grown in number over the past few years. Hunting e-commerce sites and hunting business informational sites have grown in numbers as well.

This development is good for hunters who use the Web. When there is more competition, hunters have the opportunity to choose the best sites based on which content creator is providing the best content. It’s often the site that offers the simplest navigation and features that wins the most attention from Hunters.

For your site, you not only have to create remarkable content, you have to create remarkable content on a Website platform that is easy to use. This is where it’s good to have a new web user to run through your content.

Today, hunting site owners including hunting businesses are creating sites that offer more features for connection with customers and potential customers.

There is a lot of segmenting in business, but I believe all businesses ultimately work hard to get to the individual level with every one of their customers.

I believe the advancements with hunting business Websites is only helping to improve the connections between hunting businesses and customers.

To stand out from the noise on the Web and make these deeper connections with your customers you’ll have to pay attention to the little details that can set you apart and make you visible to current and potential customers.

The way you can stand out to the hunters on your Web is to pay attention to the little details that only you can provide.

To better understand what I mean by this I thought I’d discuss 8 examples of my personal favorite little details that hunting business content creators are doing with their sites.

Hopefully you can take a few tips from these examples and come up with your own unique little details that will make your site and your hunting business stand out to the hunters on the Web.

Let’s take a look…

Base Camp Legends

Website: Base Camp Legends

Little Detail: Off Trail Video Series

Base Camp Legends

Tom (@TSorenson) over at Base Camp Legends has done a great job with his Off Trail Series. It’s a dream for a lot of hunters to have their own hunting TV shows, but most simply leave it alone at the dream stage. Today with the Web it’s easier to share your hunting show with the world – you don’t need to have your show on TV to get noticed.

What makes the Off Trail Series a little detail that makes Base Camp Legends stand out is the fact that the quality of the videos are great, the unique voice that Tom and his friends bring to their hunts and interviews are easy for hunters to connect with, and it’s easy to appreciate the amount of work Tom puts into creating the videos.

This last fact (Tom’s hard work) is something that really stands out from other hunting sites.

If you can find something you enjoy doing and you use your limited time to put all of your effort into making it great, you and your site will stand out from the rest of the noise on the Web.

People recognize hard work and if you’re working hard for the benefit of hunters they’ll take notice and connect with you and with your business on your site.


Little Detail: Live Eagle Cam

My Outdoor TV

My Outdoor TV (@MyOutdoor TV) has tons of great video content, but with the Eagle Cam they have created something unique and exciting – plus the Eagle Cam gets about as simple as possible for people to use – all you have to do is go to the page and watch the video.

This is an example of how you can present your remarkable content so it’s easy for your visitors to use. Also, My Outdoor TV uses their Website space to advertise the deeper content throughout their site. I noticed the Eagle Cam in an ad space on their home page.

They also do a great job of driving their visitors deeper into their video content with the “More videos…” suggestions.

So if you have unique content (including video or image) try making it simple to use and make sure there is a way for visitors to share the site across social media platforms.

Make your content easy to digest and share and you’ll find your visitors using your site more than other more complicated sites.

Outdoors International


Little Detail: Discounted Trips

Outdoors International

Cory (@gothunts) has a great Website and service with Outdoors International.

His is certainly not the first site to work as a directory for guided hunts, but Cory’s Outdoors International is easy to use and offers great hunts for hunters looking for once-in-a-lifetime hunts. This is why his site is popular with hunters.

The little detail that makes Outdoors International stand out is the Discounted Trips section.

I know Cory puts up hunting trips that come available at discounted prices. I think if a hunter drops out and the outfitter needs a spot they’ll offer the hunt at a lower price.

This is a unique service and hunters looking to save money on great hunting trips find it extremely valuable.

This type of service makes Outdoors International stand out from not only other outfitter and guided hunts directories but from all hunting service sites.

Native Hunt

Website: Native Hunt

Little Detail: Hunt of the Month

Native Hunt

T. Michael at Native Hunt has a great Website to showcase his hunting business.

One of the best ways to connect with your customers is to highlight their remarkable achievements. With the Hunt of the Month Series on Native Hunt, T. Michael highlights the success of the hunters who visit his property.

When you can highlight your customers or other businesses you are not only telling a great story for readers and potential customers, you’re furthering your connection with the customer you’re highlight as well as making them feel like they are vested in the success of your company.

Paying attention to a little detail like highlighting the success of your customers and focusing entirely on their accomplishments can go far for making your hunting business Website stand out amongst the competition.


Little Detail: Bowhunting Knowledge

Bowhunting Blog

When you’re the best of the best in your passion, you have a wealth of knowledge that your readers and potential customers thirst for.

The staff at are geniuses when it comes to everything bow hunting. And they are kind enough to package their knowledge into digestible articles, posts, and guides.

One of the great things about blogs and other types of content today is the willingness of individuals to share their knowledge with things like articles, videos, etc.

The more you can give people the more they will give you in return – including business.

Be willing to share your knowledge with your audience and you might be surprised at the connections you make as well as the new business you’ll generate.

Muskoka Outdoors

Website: Muskoka Outdoors

Little Detail: Opinion Articles

Muskoka Outdoors Opinion Articles

One of the things that I think gets lost today is our willingness to share our opinions.

The truth is that people love opinion and subjective thought. People love when facts are interpreted by others. Even when we don’t agree with something a person or business might say it’s better to provide your views on the topics that are relevant to your business and to your customers.

By sharing your opinions and thoughts you’re putting your beliefs on display and you’ll attract people who share similar worldviews. This is how you build a sustainable following.

Of course you do have to be smart and make sure you have an open mind concerning certain topics.

On Muskoka Outdoors (@muskokaoutdoors), the writers do an excellent job of providing their opinions for people to read and interpret. It’s a valuable resource for hunters, anglers, and outdoor enthusists.

Don’t be afraid to share your insight and opinions with your readers and customers. It’s a way to build stronger connections.

Hunting Life

Website: Hunting Life

Little Detail: Product Reviews

Hunting Life Reviews

At Hunting Life (@HuntingLife), the staff is very knowledgeable about hunting products, outfitters, and other hunting services. Their input and reviews are very useful for hunters who are looking for feedback and insight into products and services.

When hunters are going through the buying process they go through a discovery process and then a research process to make sure they are making the correct decision.

This is where trusted product reviews are extremely valuable.

When trusted experts like the team at Hunting Life are willing to share their experiences with hunting products and services it’s a way to form trusting relationships and connections with the hunting audience.

Take a cue from the team at Hunting Life and share your valuable knowledge with your audience. Your readers will appreciate your honest insight and see you as the expert you are in your area of the hunting world.


The Web is all about connecting with others who share the same passions. It’s about learning from others and sharing your knowledge with those who seek your expertise.

It’s difficult to stand out from all of the noise in the online world, but if you can focus on the little details that make you and your hunting business unique you may just hit home with your target audience.

Do the little things well and create something that only you and your business are known for on the Web. It’s a way for you to successfully gain a strong following on the Web.

Related posts on Hunting Business Marketing

Reviews of Remarkable Hunting Blog Posts

How to Use the Web to Grow a Successful Hunting Business – A Tutorial

The Top Hunting Blogs: Part 1

Related posts on the Web

The Search Taxonomy: Getting Inside the Mind of the Searcher

One Or Many Twitter Accounts?

Feng Shui On Steroids: Design Your Space to Achieve Your Goals