Hunters view thousands of hunting pictures on the Web…every day
The competition for the attention of hunters is heating up online and some folks are using quality hunting picture galleries to attract attention away from the competition.
My personal favorites tend to be the galleries that are easy on the eyes, easy to navigate and the ones that have the best photos of trophy game. My favorite type of hunting is bowhunting for whitetails so I always love seeing great photos related to this hunting niche.
Here are the best hunting picture galleries…
Field & Stream
Site: Field & Stream
Gallery: Field & Stream Photos
The Field & Stream Photo Gallery is one of the most popular galleries on the Web. F&S has the best selection of lists and collections of hunting pictures on the Web. People love lists and that includes hunters. The F&S ‘Best of’ collections make for great photo viewing. To increase involvement with their target audience, the team at F&S also encourage users to submit their best photos. F&S then takes the time to highlight the user photos in ways that make the users the stars. This is a great way to highlight the success of others and give them a vested interest in the gallery. I also like the mix of professional photos as well.
For more see Critique of the Field and Stream Photo Gallery
Site: Petersen’s Hunting
Gallery: Petersen’s Hunting Trophy Room
The Petersen’s Hunting gallery is entirely user-submitted. On the photo gallery home page visitors have the option to view the highlighted photos, the most recent photos, the most popular photos, and users can view photos by collection and category. Giving visitors options when it comes to viewing segments of your photo gallery is important. Some visitors will want to search for specific types of photos. To satisfy these visitors you’ll want to offer a way to search the photos. Other visitors will want to discover new photos that meet their interests. This is where the categories are helpful (ex: I like whitetails. I can click on the whitetail section).
Site: Duck’s Unlimited
Gallery: Duck’s Unlimited Photo Gallery
Widget: Duck’s Unlimited Member Photo of the Day Widget
Ducks Unlimited is a gallery I’ve only recently discovered and I’m glad I did. The user photos in this gallery are spectacular. DU members are allowed to submit photos and it’s apparent that some of the members are professional photographers. And that makes for some inspirational and breath-taking photographs of wildlife (ducks and waterfowl).
Something that sets the DU gallery apart from some of the others is their embeddable widget. Check it out and if you want to see the daily photos on your Website or blog you can. Widgets are great for increasing your audience and search engines love the links they create back to the site.
Gallery: Bowhunting.com Photos
It’s no secret that Bowhunting.com is one of my favorite hunting sites. I’ve written about them and included them in collections before (5 Hidden Treasures on the Web, The Top 50 Blog Posts of 2009, 25 Tips from 25 Hunting Industry Leaders). The team at Bowhunting.com are experts at hunting and sharing their insight and knowledge through their videos, photos, and blog posts. There is a great mix of trail cam photos, harvest trophies, and general photography for hunting product reviews and more. The photo gallery is easy to navigate and the photos are of high quality.
Bowhunting.com is one of the galleries that offers visitors the opportunity to comment on individual photos. Something Field & Stream doesn’t have yet (you can comment on the entire collection or gallery only). Some also offer visitors the chance to rate photos like Ducks Unlimited and others.
Gallery: Buckmasters Trophy Gallery
The Buckmasters Trophy Gallery is not the best of the bunch, but they have a ton of great user photographs due to the company’s popularity. I’m not sure if it was just me, but this gallery took awhile to load and the auto-play music was a bit annoying (not the music, but the fact that it was playing automatically. See more Video on Your Website). It’s a cumbersome gallery, but it has good photos and it’s a well known brand.
Site: Lone Wolf Portable Treestands
Gallery: Lone Wolf Trophy Gallery
Lone Wolf is a bit of a sleeper in this collection. I’m a huge fan of the design of the Lone Wolf site so it’s no surprise that I’d like their photo gallery. I also think it’s important to show that hunting product manufacturers can have successful photo galleries (as well as any hunting industry company). Users submit photos and while some aren’t the best the scrolling is easy and the thumbnail setup is simple.
Gallery: CamoSpace Gallery
CamoSpace seems to be one of the few social networking hunting sites that has actually had some success. They have partnered with some big companies and some big folks that are famous for more than just hunting (Luke Bryan – great music). It’s a formula that has worked for growing the membership on the site. The photo gallery is 100% user-submitted. That format can lead to some noise (see the trucks), but there are still a ton of photos in the gallery and many of them are great…even if they are a little difficult to find.
ESPN Outdoors Hunting
Site: ESPN Outdoors Hunting
Gallery: Hunting Photo Galleries
It isn’t the prettiest and it isn’t the easiest to use, but ESPN makes the list because the brand is huge and the hunting shows on the channel are popular. Plus I loved the shows on ESPN Outdoors on Saturday morning when I was growing up.
Big Grass Outfitters
Site: Big Grass Outfitters
Gallery: Big Grass Outfitters Trophy Gallery
It’s important for outfitters to have galleries as part of their informational sites. Potential customers want visual proof of success. And past customers can be the best referral service when they push their friends to go on the site and view their photos.
Site: Heartland Lodge
Gallery: Heartland Lodge Photo Gallery
One of the best looking sites in the hunting industry, Heartland Lodge makes great use of a photo gallery to show their potential customers the wonders they have to offer. I love that they use existing technology in Picasa to power their photo gallery. Remember that you don’t always have to work hard to develop your own style of gallery. Use galleries that already exist.
The categories in the gallery are great, but the titles of each photo are another story…
Site: Gander Mountain
Gallery: Gander Mountain Braggin’ Board
I grew up near a Gander Mountain (no Cabela’s nearby and I didn’t use the Web at the time) and I loved checking out the physical cork braggin’ board in store. Customers were always putting their trophies on the board and I loved looking at them all. Those Polaroids were great. With this gallery, Gander Mountain has brought that experience to the Web.
Greenwood Springs Plantation
Site: Greenwood Springs Plantation
Gallery: Greenwood Springs Plantation Photos
I came across this site toward the end of this post but I just had to include it. It’s a beautiful design and I love that they use Flickr for their photo gallery. The photos could be titled, tagged and included in Creative Commons on Flickr, but it’s a great use of a great photo gallery tool.
Elements of a Quality Gallery
As I browsed the Web in search of the best hunting galleries, I noted a few elements that should be standard on all folks considering a photo gallery for their site:
1) Multi-size Options
With image size, there is a battle between load time of the page and the quality and size of the image you want to load for your viewer’s viewing pleasure. Most sites offer an initial smaller version of images for scrolling and initial viewing, but offer visitors the option to zoom in or enlarge the photo, usually in some kind of pop-up. I think it’s a good compromise. Allow visitors the pleasure of a fast loading page with smaller images and if they have the capacity, they can zoom in or enlarge the photo.
2) Thumbnail Options
Something I’m in favor of when it comes to galleries are thumbnail viewing options. Popular photo gallery sites like Flickr (Flickr Hunting) offer thumbnail viewing so users can see multiple photos at once while being able to choose the ones they want to view in more detail.
3) Easy Scrolling
An important feature of galleries is the ability to scroll from photo to photo. Once a user has chosen a particular gallery to view they want to be able to scroll from photo to photo quickly and easily.
4) Proper Tagging and Titling
Giving the proper title and the appropriate tag to each photo in your gallery is important for your visitors so they understand what they’re viewing. Tagging and titling photos and galleries properly is also important for optimizing your gallery for search engines.
5) Sharing Abilities
Giving visitors the ability to share and bookmark the photos in a gallery is extremely important for the growth of your site’s traffic and audience. Build in the word of mouth aspects of a gallery and make sure the photos are worth talking about people will spread the word.
Calls to action are important for any site that is aimed at selling something to visitors. With a bit of programming and planning, sites could take advantage of internal linking to sell relevant products to customers that are viewing the photos in galleries. For example, a company could ask users to submit the equipment used to harvest a trophy. List and link the equipment on the photo to the product pages and you have potential sales. A site like Gander Mountain could do this.
Your Favorite Hunting Picture Galleries
Did I miss your favorite gallery? Please share in the comments.
What to read next on Hunting Business Marketing
50 Photos to Strike Emotion in Your Audience
65+ Essential Hunting Resources
50 Best Hunting Website Designs
What to read next on the Web
Using Google Image Search to Drive Traffic to Your Site
The Importance Of Graphics In SEO
20 Fresh & New Design Galleries
How to Find Awesome Hunting and Fishing Photos Online